March (PDF) - GN Store Nord

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The visitors gathered around the many new GN headsets. GN Territory at Hanover With more than 20 of its newest products represented at the world’s largest electronics fair, CeBIT, GN demonstrated it still has the most comprehensive and newest range of headset solutions in the industry. 22 ELECTRONICS FAIR GN Magazine 1 l 06 This year, the people representing GN at the CeBIT fair in Hanover, Germany, felt an extra sense of confi dence. Their good mood had its origins in the company’s newly won position as the world’s largest manufacturer of headsets, with a product portfolio that leaves most competitors a step or two behind. The second visitors stepped onto GN Mobile’s and GN Netcom’s shared stand, it was clear that they were in GN territory. The 200-square-meter stand was a tour de force of magic and strength in a powerful demonstration of colorful design with a shared theme. Together, GN Netcom and GN Mobile offer headsets for everyone – at the offi ce, at home and on the move. Attracting the many visitors was the opportunity to pick up a number of the products and try them out. “As usual, we had invited customers and business relations from near and far to come to CeBIT, and we had a lot of advance interest. Our visitors were clearly not disappointed,” says GN Netcom’s global event planner Tina Demant. Multiple Purposes “GN had a multi-faceted agenda for being at CeBIT. It’s all about exhibiting your products, strengthening your relationships with important customers and strategic contacts, and creating new contacts that will eventually bring in more sales and create brand attention. In terms of strategy, it’s about positioning GN as the world’s leading headset manufacturer,” explains Marianne Bentsen, regional channel marketing manager at GN Mobile for Jabra EMEA. And there were plenty of products to exhibit. GN Netcom had set up a number of product demonstrations ranging from the categories of headsets for IP telephony to wireless offi ce headsets and multi-use headsets. Visitors to the GN stand were allowed to test the products, which meant they could make an IP phone call using the latest wireless headset, the GN 9350, which is expected to become a top seller just like the GN 9120. They also had a chance to try the newly-launched GN 2100 hi-fi stereo headset, as well as the multi-use headsets that can be used both for PC-based IP telephony and with ordinary telephones such as the GN 9350. The Latest Technology GN Mobile had 15 of its most recent Jabra products on display at the fair, right from the conventional mono headset to the new category: stereo headsets for music. This is a market where Jabra is clearly dancing to the right tune with the latest technology. “We’re working to become a leading brand on the mobile music market, and CeBIT represented an ideal opportunity to launch our new series of products to music lovers. For example, we introduced the Jabra BT620s and the Jabra BT325s, a wireless and a corded headset for cell phones, MP3 players and PCs. And just like we expected,
they were both a big hit, although the Jabra BT620s wireless stereo headset was clearly the favorite,” says Bentsen. Among the mono headsets, it was no surprise that the Jabra JX10 designer headset attracted a great deal of attention, but the Jabra BT160 with its 33 different color combinations and the possibility to create your own cover design was also very popular. Half a Million Visitors The 50-odd GN employees at the CeBIT fair worked some long, hard days, but they can look back on the event with pride and satisfaction. GN clearly had the largest and most extensive selection of headsets at the fair, attracting a lot of interest from ordinary visitors as well as prospective customers and distributors. When the fair closes, more than half a million visitors will have gone through the turnstiles, 6,300 exhibitors from 70 countries have displayed their products, and 10,000 journalists from most parts of the world have covered the huge event. Tina Demant (left) and Marianne Bentsen at GN Netcom and GN Mobile’s shared stand. The new GN 9300-series attracted a great deal of attention. Finance Calendar Annual General Meeting ................... March 21, 2006 Capital Markets Day, Bloomington .........April 5, 2006 Interim Report 1/2006 and GN Magazine ......................................... May 9, 2006 Interim Report 2/2006 and GN Magazine ...................................August 16, 2006 Interim Report 3/2006 and GN Magazine ................................ November 6, 2006 Upcoming Trade Shows Gartner Wireless & Mobile Summit, London, UK ...........................................April 2, 2006 AAA, Minneapolis, Minnesota, USA ................April 5, 2006 Salone Internazionale del Mobile, Milano, Italy ...........................................April 5, 2006 GN Magazine is published by GN Store Nord A/S, Mårkærvej 2A, PO Box 249, DK-2630 Taastrup. Tel: +45 72 111 888. This publication is available in Danish and in English, In the event of any discrepancies, the Danish version shall be the governing text. Website: www.gn.com. E-mail: info@gn.com. GN Magazine is issued three times annually to shareholders and other interested parties, etc. Reproduction permitted with permission and acknowledgement of source. Editorial team: Lene Christoffersen (editor in chief), Eva Aas Søndergaard, Morten Kjellev, Charlotte Holk Kristiansen, Peter Kruse and Bottomline Communications A/S. Photos: Steffen Roland and others. Design and production: Boje & Mobeck as. Printing: PrintDivision. The Bluetooth word mark and logos are owned by the Bluetooth SIG, Inc. and any use of such marks by GN Netcom is under license. GN Magazine 1 l 06 23
Page 1 and 2: GLOBAL INNOVATOR IN PERSONAL COMMUN
Page 3 and 4: Traveling Business Developer Calend
Page 5 and 6: ReSound’s hearing instruments aga
Page 7 and 8: The ReSound Pixel name and the camp
Page 9 and 10: The new global distribution center
Page 11 and 12: Resources, expects the new head off
Page 13 and 14: NAL CAREER Although they were outnu
Page 15 and 16: The GN 9300 series provide a shortc
Page 17 and 18: come the users’ preferred supplie
Page 19 and 20: RECORD! The unpacking scene shows h
Page 21: JABRA and have a great deal of purc

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