BusinessDay 23 Aug 2018
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16<br />
BUSINESS DAY<br />
COMPANIES<br />
& MARKETS<br />
Company news<br />
analysis and insight<br />
C002D5556<br />
Thursday <strong>23</strong> <strong>Aug</strong>ust <strong>2018</strong><br />
Cheetah Africa canvases for<br />
advancement of blockchain<br />
projects<br />
Pg. 17<br />
George Street Investment announces<br />
berth of e-commerce platform<br />
ODINAKA ANUDU<br />
George Street Investment<br />
International<br />
(GSII)<br />
is re-engineering<br />
the e-commerce<br />
industry in Nigeria and<br />
Africa, introducing an online<br />
solution that optimises the<br />
market experience of players<br />
in the selected emerging<br />
sectors.<br />
A statement signed by<br />
Kunle Sadare and Awele L.<br />
George identifies the new<br />
platform as Profundo Online<br />
Market hub Solution. The<br />
launch of this platform will<br />
take place on September 1<br />
in Lagos.<br />
The statement says that<br />
GSII has designed the platform<br />
as an exclusive online<br />
integrated market hub for<br />
emerging products and service<br />
providers, as well as for<br />
creative interiors for homes,<br />
hospitality, offices, kitchen,<br />
lounge, arts and crafts galleries.<br />
“It is based on this strategic<br />
intent that Profundo was<br />
broadly designed as an online<br />
market hub to provide the<br />
first-of-its-kind exclusive and<br />
preferred online placement<br />
for products and services in<br />
the creative and emerging<br />
industries, which include, but<br />
not limited to creative interiors,<br />
designs/decors, arts and<br />
crafts, media, sports, visual<br />
merchandising & branding,<br />
animation, artificial intelligence<br />
& tech-related products<br />
and services,” the statement<br />
says.<br />
It explains that the platform<br />
serves as a social channel<br />
for special broadcast relating<br />
to unique programmes<br />
and services.<br />
“By this insightful measure,<br />
the Nigeria retail e-commerce<br />
industry comes under<br />
the disruptive influence of a<br />
new brand that balances the<br />
act in setting the ‘experience<br />
equilibrium’ between the<br />
vendor and the consumer using<br />
the PeakEnd Rule. In other<br />
words, Profundo brings to the<br />
market a profound change of<br />
viewing customer experience<br />
from just a ‘consumer standpoint’<br />
to a total customer<br />
experience involving the vendor<br />
as well, via a strategic<br />
combination of quality, trust<br />
and reach,” it says.<br />
The statement urges professionals,<br />
products and ser-<br />
vice vendors who aspire to<br />
take advantage of the Profundo<br />
Integrated Online platform<br />
to register for the unveiling<br />
programme, adding that they<br />
are also free to contact its<br />
following representatives for<br />
detailed advice and direction.<br />
L-R:Joy Okuma, assistant director and head, regulation & monitoring dept, NLRC; Omolola Allison, scientific officer, quality and<br />
assurance development, Consumer Protection Council, Boma Tai-Osagbemi, head digital commerce unit, Interswitch; Femi<br />
Olorunmaye Customer Insight Executive, Interswitch and Adetayo Teluwo, group head digital payments, product and marketing<br />
management, Interswitch at the Quickteller Delight Promo Draws in Lagos.<br />
Pic by Pius Okeosisi<br />
Wapic Insurance drives ‘Road<br />
Sense’ campaign for safety<br />
Modestus Anaesoronye<br />
Underwriting firm,<br />
Wapic Insurance<br />
Plc has commenced<br />
a vehicular<br />
intelligence campaign<br />
that emphasizes road rules<br />
and discipline, as essential<br />
for safety on our roads. The<br />
Company is touched by the<br />
rate of accidents on Nigerian<br />
roads, and believes that enhancing<br />
road user’s knowledge<br />
and compliance would<br />
boost safety and increase<br />
happiness.<br />
The campaign, tagged<br />
“Road Sense” is a 3-month<br />
long advocacy conceived<br />
to encourage and entrench<br />
safe-road use culture<br />
among Nigerians. Specifically,<br />
the digital instructive<br />
awareness drive will<br />
promote knowledge of the<br />
road signs and encourage<br />
the different categories of<br />
road users to respect the<br />
meaning of the signs on<br />
our roads in our daily endeavours.<br />
“Road-Sense” is an<br />
attitudinal-change online<br />
campaign dedicated to promoting<br />
safety on Nigerian<br />
road by calling Nigerians to<br />
responsibility. The initiative<br />
is sequel to the highly successful<br />
“Safety-on-Wheels”<br />
campaign executed by Wapic<br />
Insurance in partnership<br />
with some notable government<br />
and security agencies<br />
including the Nigeria Police<br />
Force (NPF), Federal Road<br />
Safety Corp (FRSC) and Lagos<br />
State Transport Management<br />
Authority (LASTMA) in February.<br />
Unlike the ‘Safety-On-<br />
Wheels’ campaign, which<br />
enlightened over 1000 drivers<br />
about safe road-use practices,<br />
importance of adherence to<br />
road traffic regulations and<br />
appropriate road as well as<br />
vehicle maintenance cultures,<br />
“Road-Sense”seeks to<br />
reach a broader audience<br />
across the different demographics.<br />
According to Adeyinka<br />
Adekoya, the Company’s<br />
managing director “many<br />
road users do not really<br />
know the rules of the road or<br />
understand the signs. This<br />
results in bad driving habits<br />
as well as inappropriate<br />
road-use culture that cause<br />
accidents”.<br />
As an educational advocacy<br />
campaign, “Road Sense”<br />
seeks to change the current<br />
road-use culture in Nigeria by<br />
calling everyone to responsibility<br />
through awareness and<br />
knowledge of the different<br />
road signs and what they represent<br />
for every category of<br />
road users, including motorists<br />
and commuters as many<br />
drivers in Nigeria do not really<br />
understand the rules of<br />
the road and thus are unable<br />
to abide by the rules, which<br />
leads to bad driving habits<br />
and ultimately accidents. The<br />
ultimate plan is to educate as<br />
well as encourage sensible<br />
behaviors and habits on the<br />
roads.<br />
Wapic Insurance is a vociferous<br />
advocate of proactive<br />
risk avoidance. The underwriting<br />
firm, which boasts<br />
an enviable record of claims<br />
payment, is a prime promoter<br />
of initiatives that empower<br />
people with relevant knowledge<br />
and apposite skills that<br />
reduce road accidents in<br />
Nigeria.<br />
As a socially responsible<br />
corporate citizen with focus<br />
on thematic areas of Health,<br />
Education, Social Empowerment<br />
and Environment,<br />
Wapic Insurance is nationally<br />
and internationally acknowledged<br />
for its defining roles<br />
and social interventions that<br />
have consistently enhanced<br />
the quality of living and humanity.<br />
Through its numerous<br />
interventions, the company<br />
is committed to driving social<br />
progression and instituting<br />
safe-road use culture in<br />
Nigerians, by ensuring that<br />
motorists, passengers and<br />
pedestrians have adequate<br />
knowledge about road-use<br />
commandments that guide<br />
traffic interactions.<br />
GDL launches low-risk<br />
‘Money Market Fund’ for<br />
just N10, 000<br />
Growth and Development<br />
Asset<br />
Management<br />
Limited (GDL) is<br />
doubling-down on its commitment<br />
to provide first-rate<br />
financial solutions to corporate<br />
and private investors<br />
with the announcement of<br />
the launch of its ‘One Billion<br />
Naira Money Market Fund’<br />
which opens for subscription<br />
on Wednesday, 15 <strong>Aug</strong>ust,<br />
<strong>2018</strong>.<br />
The ‘GDL Money Market<br />
Fund’ is an open-ended<br />
mutual fund authorized and<br />
registered in Nigeria as a Unit<br />
Trust Scheme under Section<br />
160 of the Investment and<br />
Securities Act (‘ISA’) that<br />
invests in broadly diversified<br />
short-term money market<br />
portfolios ranging from treasury<br />
bills, commercial papers,<br />
and banker acceptances.<br />
With a minimum investment<br />
of N10, 000, the low-risk<br />
fund can be bought and sold<br />
throughout its existence.<br />
Unlike some other investments,<br />
the ‘GDL Money Mar-<br />
ket Fund’ also offers regular<br />
income to investors.<br />
Kolawole Ayeye, group<br />
managing director/CEO of<br />
GDL in his presentation said<br />
“GDL is set to become one of<br />
the leading diversified financial<br />
institutions in Nigeria,<br />
and we have shown our commitment<br />
to improving lives<br />
and providing financial solutions<br />
to commercial ventures<br />
across Nigeria.”<br />
“Our professional managers<br />
are skilled and experienced<br />
in the industry and we<br />
will ensure effective management<br />
of the fund – with GDL<br />
your investment is secure,”<br />
he added.<br />
There is no maximum<br />
limit on the amount to be<br />
invested. All you need to do is<br />
ensure that additional investments<br />
are not less than 1,000<br />
Naira. The benefits of the<br />
‘GDL Money Market Fund’<br />
are enormous for all investor<br />
classes in the country with the<br />
flexibility of the investment<br />
and higher yielding interest<br />
rates than standard banks.