23.08.2018 Views

BusinessDay 23 Aug 2018

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

16<br />

BUSINESS DAY<br />

COMPANIES<br />

& MARKETS<br />

Company news<br />

analysis and insight<br />

C002D5556<br />

Thursday <strong>23</strong> <strong>Aug</strong>ust <strong>2018</strong><br />

Cheetah Africa canvases for<br />

advancement of blockchain<br />

projects<br />

Pg. 17<br />

George Street Investment announces<br />

berth of e-commerce platform<br />

ODINAKA ANUDU<br />

George Street Investment<br />

International<br />

(GSII)<br />

is re-engineering<br />

the e-commerce<br />

industry in Nigeria and<br />

Africa, introducing an online<br />

solution that optimises the<br />

market experience of players<br />

in the selected emerging<br />

sectors.<br />

A statement signed by<br />

Kunle Sadare and Awele L.<br />

George identifies the new<br />

platform as Profundo Online<br />

Market hub Solution. The<br />

launch of this platform will<br />

take place on September 1<br />

in Lagos.<br />

The statement says that<br />

GSII has designed the platform<br />

as an exclusive online<br />

integrated market hub for<br />

emerging products and service<br />

providers, as well as for<br />

creative interiors for homes,<br />

hospitality, offices, kitchen,<br />

lounge, arts and crafts galleries.<br />

“It is based on this strategic<br />

intent that Profundo was<br />

broadly designed as an online<br />

market hub to provide the<br />

first-of-its-kind exclusive and<br />

preferred online placement<br />

for products and services in<br />

the creative and emerging<br />

industries, which include, but<br />

not limited to creative interiors,<br />

designs/decors, arts and<br />

crafts, media, sports, visual<br />

merchandising & branding,<br />

animation, artificial intelligence<br />

& tech-related products<br />

and services,” the statement<br />

says.<br />

It explains that the platform<br />

serves as a social channel<br />

for special broadcast relating<br />

to unique programmes<br />

and services.<br />

“By this insightful measure,<br />

the Nigeria retail e-commerce<br />

industry comes under<br />

the disruptive influence of a<br />

new brand that balances the<br />

act in setting the ‘experience<br />

equilibrium’ between the<br />

vendor and the consumer using<br />

the PeakEnd Rule. In other<br />

words, Profundo brings to the<br />

market a profound change of<br />

viewing customer experience<br />

from just a ‘consumer standpoint’<br />

to a total customer<br />

experience involving the vendor<br />

as well, via a strategic<br />

combination of quality, trust<br />

and reach,” it says.<br />

The statement urges professionals,<br />

products and ser-<br />

vice vendors who aspire to<br />

take advantage of the Profundo<br />

Integrated Online platform<br />

to register for the unveiling<br />

programme, adding that they<br />

are also free to contact its<br />

following representatives for<br />

detailed advice and direction.<br />

L-R:Joy Okuma, assistant director and head, regulation & monitoring dept, NLRC; Omolola Allison, scientific officer, quality and<br />

assurance development, Consumer Protection Council, Boma Tai-Osagbemi, head digital commerce unit, Interswitch; Femi<br />

Olorunmaye Customer Insight Executive, Interswitch and Adetayo Teluwo, group head digital payments, product and marketing<br />

management, Interswitch at the Quickteller Delight Promo Draws in Lagos.<br />

Pic by Pius Okeosisi<br />

Wapic Insurance drives ‘Road<br />

Sense’ campaign for safety<br />

Modestus Anaesoronye<br />

Underwriting firm,<br />

Wapic Insurance<br />

Plc has commenced<br />

a vehicular<br />

intelligence campaign<br />

that emphasizes road rules<br />

and discipline, as essential<br />

for safety on our roads. The<br />

Company is touched by the<br />

rate of accidents on Nigerian<br />

roads, and believes that enhancing<br />

road user’s knowledge<br />

and compliance would<br />

boost safety and increase<br />

happiness.<br />

The campaign, tagged<br />

“Road Sense” is a 3-month<br />

long advocacy conceived<br />

to encourage and entrench<br />

safe-road use culture<br />

among Nigerians. Specifically,<br />

the digital instructive<br />

awareness drive will<br />

promote knowledge of the<br />

road signs and encourage<br />

the different categories of<br />

road users to respect the<br />

meaning of the signs on<br />

our roads in our daily endeavours.<br />

“Road-Sense” is an<br />

attitudinal-change online<br />

campaign dedicated to promoting<br />

safety on Nigerian<br />

road by calling Nigerians to<br />

responsibility. The initiative<br />

is sequel to the highly successful<br />

“Safety-on-Wheels”<br />

campaign executed by Wapic<br />

Insurance in partnership<br />

with some notable government<br />

and security agencies<br />

including the Nigeria Police<br />

Force (NPF), Federal Road<br />

Safety Corp (FRSC) and Lagos<br />

State Transport Management<br />

Authority (LASTMA) in February.<br />

Unlike the ‘Safety-On-<br />

Wheels’ campaign, which<br />

enlightened over 1000 drivers<br />

about safe road-use practices,<br />

importance of adherence to<br />

road traffic regulations and<br />

appropriate road as well as<br />

vehicle maintenance cultures,<br />

“Road-Sense”seeks to<br />

reach a broader audience<br />

across the different demographics.<br />

According to Adeyinka<br />

Adekoya, the Company’s<br />

managing director “many<br />

road users do not really<br />

know the rules of the road or<br />

understand the signs. This<br />

results in bad driving habits<br />

as well as inappropriate<br />

road-use culture that cause<br />

accidents”.<br />

As an educational advocacy<br />

campaign, “Road Sense”<br />

seeks to change the current<br />

road-use culture in Nigeria by<br />

calling everyone to responsibility<br />

through awareness and<br />

knowledge of the different<br />

road signs and what they represent<br />

for every category of<br />

road users, including motorists<br />

and commuters as many<br />

drivers in Nigeria do not really<br />

understand the rules of<br />

the road and thus are unable<br />

to abide by the rules, which<br />

leads to bad driving habits<br />

and ultimately accidents. The<br />

ultimate plan is to educate as<br />

well as encourage sensible<br />

behaviors and habits on the<br />

roads.<br />

Wapic Insurance is a vociferous<br />

advocate of proactive<br />

risk avoidance. The underwriting<br />

firm, which boasts<br />

an enviable record of claims<br />

payment, is a prime promoter<br />

of initiatives that empower<br />

people with relevant knowledge<br />

and apposite skills that<br />

reduce road accidents in<br />

Nigeria.<br />

As a socially responsible<br />

corporate citizen with focus<br />

on thematic areas of Health,<br />

Education, Social Empowerment<br />

and Environment,<br />

Wapic Insurance is nationally<br />

and internationally acknowledged<br />

for its defining roles<br />

and social interventions that<br />

have consistently enhanced<br />

the quality of living and humanity.<br />

Through its numerous<br />

interventions, the company<br />

is committed to driving social<br />

progression and instituting<br />

safe-road use culture in<br />

Nigerians, by ensuring that<br />

motorists, passengers and<br />

pedestrians have adequate<br />

knowledge about road-use<br />

commandments that guide<br />

traffic interactions.<br />

GDL launches low-risk<br />

‘Money Market Fund’ for<br />

just N10, 000<br />

Growth and Development<br />

Asset<br />

Management<br />

Limited (GDL) is<br />

doubling-down on its commitment<br />

to provide first-rate<br />

financial solutions to corporate<br />

and private investors<br />

with the announcement of<br />

the launch of its ‘One Billion<br />

Naira Money Market Fund’<br />

which opens for subscription<br />

on Wednesday, 15 <strong>Aug</strong>ust,<br />

<strong>2018</strong>.<br />

The ‘GDL Money Market<br />

Fund’ is an open-ended<br />

mutual fund authorized and<br />

registered in Nigeria as a Unit<br />

Trust Scheme under Section<br />

160 of the Investment and<br />

Securities Act (‘ISA’) that<br />

invests in broadly diversified<br />

short-term money market<br />

portfolios ranging from treasury<br />

bills, commercial papers,<br />

and banker acceptances.<br />

With a minimum investment<br />

of N10, 000, the low-risk<br />

fund can be bought and sold<br />

throughout its existence.<br />

Unlike some other investments,<br />

the ‘GDL Money Mar-<br />

ket Fund’ also offers regular<br />

income to investors.<br />

Kolawole Ayeye, group<br />

managing director/CEO of<br />

GDL in his presentation said<br />

“GDL is set to become one of<br />

the leading diversified financial<br />

institutions in Nigeria,<br />

and we have shown our commitment<br />

to improving lives<br />

and providing financial solutions<br />

to commercial ventures<br />

across Nigeria.”<br />

“Our professional managers<br />

are skilled and experienced<br />

in the industry and we<br />

will ensure effective management<br />

of the fund – with GDL<br />

your investment is secure,”<br />

he added.<br />

There is no maximum<br />

limit on the amount to be<br />

invested. All you need to do is<br />

ensure that additional investments<br />

are not less than 1,000<br />

Naira. The benefits of the<br />

‘GDL Money Market Fund’<br />

are enormous for all investor<br />

classes in the country with the<br />

flexibility of the investment<br />

and higher yielding interest<br />

rates than standard banks.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!