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CONTACT Magazine (Vol.18 No.2 – September 2018)

The second issue of the rebranded CONTACT Magazine — with a brand new editorial and design direction — produced by MEP Publishers for the Trinidad & Tobago Chamber of Industry & Commerce. This issue focuses on digitalisation and the digital imperative

The second issue of the rebranded CONTACT Magazine — with a brand new editorial and design direction — produced by MEP Publishers for the Trinidad & Tobago Chamber of Industry & Commerce. This issue focuses on digitalisation and the digital imperative

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Who’s afraid<br />

of digital?<br />

D’ Market Movers<br />

Small businesses too face the challenge<br />

of reinventing themselves. D’ Market<br />

Movers took a traditionally offline<br />

experience and put it online. The<br />

traditional Sunday market experience<br />

of buying fresh produce, meat and dairy<br />

was brought into the online world.<br />

The goal was to have people go<br />

online, order, and have their produce<br />

delivered directly to their homes.<br />

D’Market Movers developed a workable<br />

business model and the processes to<br />

make it successful.<br />

One of the key selling points is<br />

convenience. Busy consumers can<br />

replicate the experience of buying<br />

products in the market, but from the<br />

convenience of home. Another selling<br />

point is product quality. A network of<br />

farmers <strong>–</strong> all engaged in pesticide-free<br />

and organic farming <strong>–</strong> supplies the<br />

freshest products.<br />

D’ Market Movers was awarded the<br />

EY Emerging Entrepreneur of the Year<br />

award at the 2016 Trinidad and Tobago<br />

Chamber of Industry and Commerce<br />

Champions of Business programme.<br />

courtesy excellent stores<br />

Excellent Stores decided to emulate international online shopping sites<br />

Excellent Stores<br />

Excellent Stores Limited has six retail branches and a wholesale department. It<br />

celebrates its 60th anniversary this year, expanding its stores and opening a new one<br />

in St Lucia. It would be easy for a department store, using the traditional brick-andmortar<br />

retail model, to rail against the rise of online shopping. But Excellent Stores<br />

took a different approach. In July 2014, it launched its own online shopping service.<br />

The Excellent Stores website adopted many of the features that were familiar to<br />

shoppers from large online retailers such as Amazon. A search feature allows users<br />

to easily find the products they want. Convenient shipping options deliver products<br />

directly to the customer’s door. Online credit card payment is backed by well-known<br />

financial institutions such as Scotiabank and First Atlantic Commerce.<br />

Excellent Stores found ways to compete with international sites. It offered<br />

internationally known brands with local backup. It encouraged customers overseas<br />

to buy online for family and friends at home and to have the items delivered directly<br />

to them. In this way, the store sought to reinvent itself for the online age.<br />

Interviews by Anil Ramnanan, Director,<br />

Trinidad and Tobago Computer Society<br />

courtesy d market movers<br />

www.chamber.org.tt/contact-magazine 37<br />

Trinidad and Tobago Chamber<br />

of Industry and Commerce

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