CONTACT Magazine (Vol.18 No.2 – September 2018)
The second issue of the rebranded CONTACT Magazine — with a brand new editorial and design direction — produced by MEP Publishers for the Trinidad & Tobago Chamber of Industry & Commerce. This issue focuses on digitalisation and the digital imperative
The second issue of the rebranded CONTACT Magazine — with a brand new editorial and design direction — produced by MEP Publishers for the Trinidad & Tobago Chamber of Industry & Commerce. This issue focuses on digitalisation and the digital imperative
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Who’s afraid<br />
of digital?<br />
D’ Market Movers<br />
Small businesses too face the challenge<br />
of reinventing themselves. D’ Market<br />
Movers took a traditionally offline<br />
experience and put it online. The<br />
traditional Sunday market experience<br />
of buying fresh produce, meat and dairy<br />
was brought into the online world.<br />
The goal was to have people go<br />
online, order, and have their produce<br />
delivered directly to their homes.<br />
D’Market Movers developed a workable<br />
business model and the processes to<br />
make it successful.<br />
One of the key selling points is<br />
convenience. Busy consumers can<br />
replicate the experience of buying<br />
products in the market, but from the<br />
convenience of home. Another selling<br />
point is product quality. A network of<br />
farmers <strong>–</strong> all engaged in pesticide-free<br />
and organic farming <strong>–</strong> supplies the<br />
freshest products.<br />
D’ Market Movers was awarded the<br />
EY Emerging Entrepreneur of the Year<br />
award at the 2016 Trinidad and Tobago<br />
Chamber of Industry and Commerce<br />
Champions of Business programme.<br />
courtesy excellent stores<br />
Excellent Stores decided to emulate international online shopping sites<br />
Excellent Stores<br />
Excellent Stores Limited has six retail branches and a wholesale department. It<br />
celebrates its 60th anniversary this year, expanding its stores and opening a new one<br />
in St Lucia. It would be easy for a department store, using the traditional brick-andmortar<br />
retail model, to rail against the rise of online shopping. But Excellent Stores<br />
took a different approach. In July 2014, it launched its own online shopping service.<br />
The Excellent Stores website adopted many of the features that were familiar to<br />
shoppers from large online retailers such as Amazon. A search feature allows users<br />
to easily find the products they want. Convenient shipping options deliver products<br />
directly to the customer’s door. Online credit card payment is backed by well-known<br />
financial institutions such as Scotiabank and First Atlantic Commerce.<br />
Excellent Stores found ways to compete with international sites. It offered<br />
internationally known brands with local backup. It encouraged customers overseas<br />
to buy online for family and friends at home and to have the items delivered directly<br />
to them. In this way, the store sought to reinvent itself for the online age.<br />
Interviews by Anil Ramnanan, Director,<br />
Trinidad and Tobago Computer Society<br />
courtesy d market movers<br />
www.chamber.org.tt/contact-magazine 37<br />
Trinidad and Tobago Chamber<br />
of Industry and Commerce