GOASIAPLUS October 2018

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UNDERSTANDING
K-BEAUTY PRODUCTS
KOREAN BEAUTY PRODUCTS HAVE MADE ITS WAY INTO THE MALAYSIAN MARKET FOR SOME
TIME NOW AND IT REMAINS A POPULAR SELECTION. THERE’S A REASON WHY K-BEAUTY
PRODUCTS STAY ON AND WHY MORE K-BEAUTY BRANDS CONTINUE TO ENTER THE
MALAYSIAN BEAUTY INDUSTRY.
Text SONIA CHANG • Photos ADOBE STOCK
Korean beauty products are known for their vast
choices of selection that allow buyers to choose
according to what attracts them and what they
are looking for.
Moreover, Korean brands do not solely focus on
their wide array of cosmetics but also their skincare
products targeting different skin types and their
needs. Although many Korean brands are owned by
huge conglomerates such as Amore Pacific, the price,
quality, branding and packaging varies and ranges
from low to high-end. Consumers can purchase the
brands according to their purchasing power and needs.
I believe the different price point for each brand exist
because of its history. After all, products are very
subjective according to individuals and what suits.
Some K-brands you can easily spot in numerous
malls are Sulwhasoo, Laneige and Innisfree.
Sulwhasoo is known for its luxurious ginseng
that is infused in their signature products and it is
a heritage brand that represents Korea. The overall
impression of the brand exhibits the traditional
Korean culture and it is not surprising why gifting
Sulwhasoo products to honourable guests, signifies a
piece of what Korea is known for. Sulwhasoo is widely
known internationally and many have raved about
its quality and results. However, there is no doubt
that the price range is on the higher side ranging
from RM100 and above. I personally enjoy a couple
of products from this brand such as their make-up
balancer, hydro-aid moisturizing soothing cream, first
care activating serum EX, first care activating serum
mist and concentrated ginseng renewing cream. You
can trust that their signature products are of its finest
quality and promising results due to intensive research
conducted and the products that remain steadfast
even after 50 years, with added improvements.
When it comes to middle range products that
works and do not burn a hole in your purse or wallet,
Laneige is the one to go to. They have products
that cater for young skin all the way up to mature
skin making sure their quality is on par. The one
product that Laneige is known for is none other
than their sleeping mask. Their stores and products
are conveniently found globally and due to its
accessibility, many are aware of the brand that also
carries positive feedback. Moreover, many well-known
celebrities endorse and promote their products. Their
price range starts from RM70 onwards.
Eco-friendly and Jeju originated ingredients are
what makes Innisfree the brand it is. Many customers
enjoy the array of selection that Innisfree have to
offer. From their famous green tea range collection to
their custom palette or cushion counter and a spread
of their facial sheet masks for buyers to choose from
depending on different needs and expected texture.
Spoiled with choices along with the more affordable
price point, meant that a larger crowd of people have
the freedom to buy what suits and are attracted to.
Price range starts from RM10 onwards.
All in all, beauty products are very subjective
according to individual preferences, what they are
looking for and what works. Budget is another factor
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