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UPFRONT<br />
18-carat gold.<br />
The finish you<br />
can achieve with<br />
it can’t be done<br />
with any other<br />
metal; it’s the gold<br />
that everyone<br />
aspires to wear.<br />
What is your favourite metal to work with and why?<br />
DOMINIC FOTIA,<br />
DOMINIQUES<br />
JEWELLERS<br />
BULLETIN BOARD<br />
n JEWELLERY MAIL<br />
Subscription services are infiltrating all<br />
industries and now jewellery is getting<br />
in on the action. US company Bezel Box<br />
has a website where users can curate<br />
their jewellery style and receive a<br />
monthly box of five pieces. “You’ve got<br />
mail” never looked so good!<br />
n TEMPORARY RING<br />
US jeweller Helzberg Diamonds<br />
debuted its “Will You?” rings for<br />
proposals intended to precede<br />
engagement ring purchases. The ring<br />
comes inscribed, “This is a ring, not<br />
the ring.” Engaged couples can then<br />
purchase the ring together in store at a<br />
discounted price. Win, win!<br />
n VENDING JEWELS<br />
Brands from Uniqlo to Moët started<br />
selling products in vending machines<br />
to create a talking point for their<br />
marketing strategies, and now Tiffany &<br />
Co has jumped on the bandwagon. Its<br />
new Covent Garden store introduced<br />
a vending machine to distribute its<br />
fragrance line. While retailers may<br />
not want to “claw” onto this trend, it<br />
is another example of the company<br />
thinking outside the box.<br />
We make<br />
everything<br />
14-carat gold<br />
because the<br />
customer likes<br />
it and it has<br />
proven that it can<br />
continue to be<br />
popular.<br />
SUNIL SUCKLECHA,<br />
DIVINE JEWELS<br />
DIGITAL<br />
BRAINWAVE<br />
14-carat gold, it’s<br />
the most popular<br />
in the US where<br />
we manufacture.<br />
95 per cent of our<br />
products are made<br />
in 14-carat.<br />
RON MARDKHAI,<br />
ROYAL JEWELRY<br />
ADVANCED STORIES<br />
Retailers can benefit from Instagram’s new nifty<br />
update – those with business accounts can now<br />
review their stories. Instagram Stories are used<br />
to show temporary photos and videos that only<br />
remain published online for 24 hours unless saved.<br />
The new update offers retailers an opportunity to review their content and analyse<br />
its audience impressions and engagements. The feature also helps users to get a<br />
deconstructed look at who is viewing their content and when, with options to review<br />
over 24 hour, weekly or fortnightly periods. Retailers can also look at how many users<br />
clicked on the content or who visited the website as a result of the story, providing<br />
business owners with even more comprehensive data.<br />
TOP PRODUCT<br />
Seiko Australia’s new Save the Ocean collection<br />
showcases its Limited Edition automatic<br />
mechanical watches. As part of the vintage Seiko<br />
range, the turtle diver’s watch is made of stainless<br />
steel and features a turtle-shaped case with a navy<br />
blue dial. The watch has a distinct blue graduated<br />
dial protected by a hardened mineral glass.<br />
VOICE OF THE AUSTRALIAN<br />
JEWELLERY INDUSTRY<br />
jewellermagazine.com<br />
Managing Editor<br />
Coleby Nicholson<br />
Associate Publisher<br />
Angela Han<br />
angela.han@gunnamattamedia.com<br />
Journalists<br />
Lucy Johnson<br />
lucy.johnson@jewellermagazine.com<br />
Keith Noyahr<br />
keith@gunnamattamedia.com<br />
Advertising Manager<br />
Julie-Anne Bosworth<br />
julieanne@jewellermagazine.com<br />
Production Manager<br />
& Graphic Design<br />
Jo De Bono<br />
art@gunnamattamedia.com<br />
Accounts<br />
Paul Blewitt<br />
finance@gunnamattamedia.com<br />
Subscriptions<br />
info@jewellermagazine.com<br />
<strong>Jeweller</strong> is published by:<br />
Gunnamatta Media Pty Ltd<br />
Locked Bag 26, South Melbourne,<br />
VIC 3205 AUSTRALIA<br />
ABN 64 930 790 434<br />
Phone: +61 3 9696 7200<br />
Fax: +61 3 9696 8313<br />
info@gunnamattamedia.com<br />
Copyright: All material appearing<br />
in <strong>Jeweller</strong> is subject to copyright.<br />
Reproduction in whole or in part is<br />
strictly forbidden without prior written<br />
consent of the publisher.<br />
Gunnamatta Media Pty Ltd strives to<br />
report accurately and fairly and it is<br />
our policy to correct significant errors<br />
of fact and misleading statements in<br />
the next available issue. All statements<br />
made, although based on information<br />
believed to be reliable and accurate at<br />
the time, cannot be guaranteed and<br />
no fault or liability can be accepted<br />
for error or omission. Any comment<br />
relating to subjective opinions should<br />
be addressed to the editor.<br />
Advertising: The publisher reserves<br />
the right to omit or alter any<br />
advertisement to comply with<br />
Australian law and the advertiser<br />
agrees to indemnify the publisher for<br />
all damages or liabilities arising from<br />
the published material.<br />
10 <strong>Jeweller</strong> <strong>October</strong> <strong>2018</strong>
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