Jeweller - October 2018

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INTERNATIONAL JEWELLERY FAIR WORLD SHINER AZTEC GOLD & SILVER PASTICHE Sydney Fair: Uniting an industry THE FAIR’S ORGANISERS SAID IJF SUCCEEDED IN DRAWING STAKEHOLDERS TOGETHER IN AN ATTEMPT TO REUNITE THE INDUSTRY IN LIGHT OF ECONOMIC HARDSHIP. xpertise Events managing director Gary Fitz-Roy, organiser of IJF, said visitor attendance “lifted across the Saturday and Sunday”, while the keynote seminars drew crowds in the afternoons. “Overall, we finished in double-digit growth which is pleasing, but it [visitors] is only one measure. While the numbers are important I think the real shift was around buying and the positive attitude from both retailers and exhibitors. The industry needs to start looking a lot more at the glass half full, as all business is challenging, but it is what you make of it,” he said. Fitz-Roy said the increase in visitor numbers should be kept in context given the JAA’s attempt last year to launch a competing trade show on the same dates as the IJF. “While I am surprised at the real increase, I think we need to keep it in context. Last year there was a lot of controversy around there being two trade shows and the industry divided. That in itself was quite negative despite it being resolved going into the fair,” he said. After the JAA cancelled its proposed trade fair last year, Fitz-Roy said Expertise Events was still working to reunite the “divided” industry. “I think retail has done it tough for a few years and sooner or later you need to get on with running the business, and the Fair represents the most time and cost-effective way to view what’s new and buy in a concise way,” he said. Nationwide Jewellers managing director Colin Pocklington said the buying group experienced increased attendance on last year with 391 members from 158 stores accounted for. “It surprised us because with the economy being so poor we expected less people but we got more. Last year we registered 147 stores. We put a lot of effort into our programme and we marketed to people all of the things we were doing across marketing, workshops and social events. I suppose the sum of those events appealed to a lot of people,” he said. Pocklington said many members utilised Nationwide’s six months interest free financing scheme to place store orders of $25,000 to $50,000 per store. “I think probably because trading has been a bit tough lately, more members used our finance than usual. It supports our preferred suppliers on the floor as well, so it works for both suppliers and our members,” he said. Many exhibitors also reported a successful weekend. Ikecho Pearls director Erica Madsen said she experienced the industry’s reformation through the interactions made at her stand and that she would “be exhibiting at the Fair again next year.” “We found the Fair was consistent across the whole three days, there wasn’t a lot of foot traffic, but the buyers that came were serious buyers and wanting to be there to order stock,” she said. “We didn’t hear much negative talk, which was refreshing.” Rachel Maunder, senior sales marketing manager of Gerrim International said the team did not exhibit last year, however it did receive positive feedback from visitors at the event. “The people who did come to our stand were definitely there to purchase from us. There wasn’t much foot traffic but we found we were consistent across all three days,” she said. “I found that the retailers were really confident in buying and were confident in our product. They knew what they wanted or if we did have to get them over the line it wasn’t that they were worried about it not selling.” Fabuleux Vous director Helen Thompson-Carter said while the Fair was smaller than in previous years, the New Zealand-based business experienced susbtantial growth on last year, processing an estimated four times as many orders. “We had an outstanding Fair and while we had a very good fair last year, we did manage to quadruple our results this year. It’s probably the best fair we’ve ever had and I think it’s a classic case of less is more,” she explained. “While the Fair was very small, I thought it consisted of the same degree of quality from exhibitors. We know from the half empty glass point of view that there are October 2018 Jeweller 33
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