Natural Health September 2017

Interview
Understand Your Genetic Code,
Realise Your True Potential
Wouldn't it be great if you can empower yourself to look, feel and live your
best with customised wellness and lifestyle solutions tailored to your unique
genetic traits? Well, now it's possible with Imagene Labs – positioned to
be Asia’s most trusted personal genomics service. Natural Health speaks
to Har Jia Yi, General Manager of Imagene Labs to understand how our
unique genetic profiles can help us realise our full potentials.
Har Jia Yi
What are Imagene Labs tests for?
Simply put. Imagene Labs seeks to empower individuals by
unlocking their genetic code and optimise lives with customised
wellness and lifestyle solutions tailored to each person’s unique
genetic traits.
Imagene lab creates a personalised wellness solutions for
consumers based on their DNA, as you know there is no one
size that fits all. We provide solutions to health, especially in
fitness, nutrition and skincare. For instance, if you ask someone
to lose weight, you can’t just give a general solution like just eat
less and exercise more. It doesn’t just work like that. If it works,
then there would not be fat people in the world. The idea is that
we see a big gap in the market in customised wellness. That
is why we came out with a solution with skincare and nutrition
products based on an individual’s DNA profile.
Customisation is an increasing trend in wellness. So currently
your health profile is now known based on questionnaire or
scanners; both health scanners and skin scanners. Some of
these methods would not meet the objective. Because if you
ask someone “Do you have dry skin?” the answer is based
on what the person feels. So it can be subjective. However,
if it’s based on DNA, it’s more scientific and also objective.
The tests can tell you your risk profile that you may not know
of at the moment; things that may have not happened yet − it’s
preemptive. So, it’s also takes into consideration your future.
We call it preventive and precision wellness. At the moment,
we’ve started with fitness, skincare and nutrition.
Can you tell us briefly the background
of the company?
Imagene Labs is Asia’s leading genetics-driven wellness
company. Imagene Labs was incorporated in Singapore in
September 2016 with a growing footprint in South East Asia.
We’re now in Malaysia, Thailand and Hong Kong. We
plan to go into other markets like Indonesia, Vietnam and the
Philippines soon.
Who are your main clients?
We have both B2B and B2C channels. Right now most of
our clients come from B2B because as you can imagine
fitness is very relevant to the gym industry because the way
we test for fitness; we look at endurance, power, injuries,
so on and so forth. The gym trainers use an individual’s
information to create a personalised training programme,
which can add onto their current offering and make the
training programme shorter and cut off all trials and errors.
Some of our corporate clients even provide the test package
as part of their employee benefits.
24 Natural Health * September 2017 VOL 83