Triple BOV

KCB PORTFOLIO | MARKETING TIMELINE
KCB Portfolio | Marketing Timeline
All aspects of the marketing program will be developed and distributed on a schedule designed to strategically raise and
reinforce awareness, motivate strong interest and fully drive strong demand throughout the marketing process.
All aspects of the marketing program will be developed and distributed on a schedule designed to strategically raise and
reinforce awareness, motivate strong interest and fully drive strong demand throughout the marketing process.
1 • 1-2 WEEKS 2 • 2-4 WEEKS 3 • 4-6 WEEKS 4 • 6-8 WEEKS 5 • CONTINGENCY
TO CLOSE
PHASE I:
PREPARATION
> Execute listing agreement
> Gather due diligence
> Identify target buyers
> Create marketing materials
> Engage Real Capital
Markets (RCM) and set up
website and virtual vault
> Populate virtual vault with
due diligence materials
> Conduct pre-tour
inspection
PHASE II:
EXPOSURE
> Publish marketing materials
- Colliers.com
> Launch RCM
> Engage targeted prospects
> Send out email teaser
preview broadcast
> Maintain contact with
interested buyers
> Establish tour dates
PHASE III:
CALL FOR OFFERS
> Establish and announce a
call for offers due date
through RCM and to
targeted prospects
> Conduct site tours
PHASE IV:
OFFER EVALUATION
& GO TO CONTRACT
> Prepare matrix of offers
and discuss offers and
investors’ background
with owner
> Select preferred buyers to
negotiate with
> Finalize Letters of Intent
and select buyer
> Finalize Purchase and
Sale Agreement with
buyer and owner
BENEFITS OF USING RCM:
> Access to RCM’s qualified buyer database of over
55,000 active and participatory buyers
> Branded online executive summary landing pages
> Email campaign management
> Online Confidentiality Agreement execution
> Branded Virtual Deal Room for due diligence
> Online offer management
> Real-time tracking and reporting for end-user
activity
COLLIERS INTERNATIONAL P. 37