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Annual Report 2003 - Modern Times Group MTG AB

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500<br />

375<br />

250<br />

125<br />

0<br />

2001<br />

net sales<br />

2002<br />

<strong>2003</strong><br />

SDI has a network of international<br />

operations located in key markets<br />

throughout Europe, Asia and the<br />

Americas and works with its clients<br />

on a global basis. SDI counts many<br />

of the world’s leading media and<br />

entertainment groups on its extensive<br />

client list, including all but one<br />

of the major Hollywood studios.<br />

SDI's business by segment consists<br />

of DVD subtitling (56%); broadcast<br />

subtitling (31%); subtitling software<br />

(10%) and dubbing and voiceover<br />

services (3%). SDI's value pro-<br />

Client quote<br />

�<br />

"SDI offers a one-stop<br />

shop for all Travel<br />

Channel's varied and exacting<br />

language adaptation requirements.<br />

As we rapidly expand<br />

the number of languages in<br />

the next 6 - 12 months,<br />

SDI's international infrastructure<br />

and support services<br />

will be invaluable."<br />

Colin McLeod, Travel<br />

Channel’s Affiliate Sales and<br />

Marketing Director<br />

position is based on high quality, superior service, worldwide capacity<br />

and competitive pricing. SDI is one of the market leaders in<br />

subtitling and dubbing technology. This is proved by the successful<br />

launch of a new generation of digital subtitle transmission and preparation<br />

systems by the Screen Subtitling subsidiary, as well as the<br />

leadership role SDI is taking in the development and production of<br />

digital cinema subtitles for theatrical releases such as ‘Finding<br />

Nemo’, ‘Master and Commander’ and ‘Pirates of the Caribbean’.<br />

The business area’s sales decreased by 7% year on year to SEK<br />

354 (379) million in <strong>2003</strong>. A large share of the business area’s sales<br />

are in US dollars and were therefore adversely affected by the weakening<br />

of the US dollar against the Swedish Krona during <strong>2003</strong>.<br />

60<br />

45<br />

30<br />

15<br />

0<br />

ebit<br />

2001<br />

2002<br />

SDI increased margins in a<br />

competitive market<br />

<strong>2003</strong><br />

Underlying sales growth in local currency, excluding the currency<br />

translation effect was stronger at 7% year on year. Operating income<br />

declined to SEK 49 (54) million, as the company incurred<br />

one-time restructuring charges to rationalise operations in Asia<br />

and Europe in the fourth quarter.<br />

SDI continued to build on its market leading subtitling and<br />

dubbing position during <strong>2003</strong> by adding new global key clients<br />

including Lions Gate Entertainment, DreamWorks, National<br />

Geographic and the Travel Channel. In addition, SDI is expanding<br />

its service offering in the dubbing and voice-over segments for traditional<br />

entertainment companies as well as new media companies,<br />

such as interactive games developers and publishers and the producers<br />

of multimedia corporate presentations.<br />

In a competitive market, SDI continues to focus on maintaining<br />

a low cost structure. The development of the company's proprietary<br />

software has been instrumental in raising productivity and decreasing<br />

cost. The Asian, French and Dutch operations were<br />

restructured in the second half of the year and will consequently<br />

benefit from ongoing year on year savings. SDI's network of freelancers<br />

was bolstered in territories where the company does not<br />

have an office in order to provide additional capacity.<br />

countries<br />

Denmark<br />

Estonia<br />

Finland<br />

Holland<br />

Hong Kong<br />

Israel<br />

Japan<br />

Korea<br />

Latvia<br />

Lebanon<br />

Lithuania<br />

Singapore<br />

Slovenia<br />

Sweden<br />

Taiwan<br />

Thailand<br />

United Kingdom<br />

USA<br />

1.<br />

sdi media<br />

1. Voice-over actor in<br />

action recording a ver<br />

sion of an interactive<br />

game in a different<br />

language.<br />

33

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