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Annual Report 2017_2018

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ACTIVASIAN<br />

The ActivAsian initiative has three key objectives:<br />

- Improving sporting opportunities for Asian people, with a particular focus on school-aged children<br />

- Improving access to information about sport and recreational opportunities for the Asian<br />

community<br />

- Encouraging more Asian people to participate in sport.<br />

The following four strategic pillars serve to provide guidance on how we will achieve the above<br />

outcomes, and build a robust programme, supporting the development of sport, recreational and<br />

physical activity in the Asian communities:<br />

1. Relationship Building<br />

2. Participation<br />

3. Education and Resources<br />

4. Capability Building<br />

In the past year, ActivAsian has been established and implemented across the Greater Auckland<br />

region, with three full-time staff now employed by Sport Waitakere and Sport Auckland. We have also<br />

experienced significant growth in our local ActivAsian initiative, with three full-time and three<br />

part-time staff now a part of the team.<br />

ACTIVASIAN VOLUNTEER PROGRAMME<br />

The ActivAsian Volunteering Programme is an<br />

initiative that many students have benefited and<br />

are benefiting from. This year?s expansion to<br />

Sport Auckland and Sport Waitakere meant more<br />

young Asian New Zealanders in other regions<br />

can be exposed to opportunities to be involved<br />

in the sport and recreation community through<br />

volunteering, developing social skills and<br />

employability, being an active participant in<br />

community events and many more.<br />

The calendar year of <strong>2018</strong> has been statistically<br />

proven to be the most successful year of the<br />

ActivAsian Volunteering Programme since its<br />

establishment. Below are some of the notable<br />

achievements and statistics thus far:<br />

- 255 more ActivAsian volunteer registrations in<br />

<strong>2018</strong> (180 registrations in <strong>2017</strong>)<br />

- 61.3% of all ActivAsian Volunteers are<br />

between 16 to 22 years old<br />

- Almost 100% of the total volunteers have<br />

indicated an Asian nation as their country of<br />

origin<br />

- Over 25 volunteering opportunities were<br />

promoted in <strong>2018</strong><br />

New marketing engagement tools are being<br />

adopted by the Regional Sports Trusts to<br />

promote and achieve the programme?s<br />

intermediate and final outcomes, while<br />

long-established methods are being evaluated<br />

and revamped. For example:<br />

- ActivAsian WeChat groups<br />

- ActivAsian Facebook groups and pages, e.g.<br />

event pages and Facebook advert<br />

- ActivAsian Volunteer MailChimp subscription<br />

lists<br />

- Organisations websites and social media<br />

accounts<br />

17

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