INSPIRE SEMINAR PROGRAMME SUNDAY 2 SEPTEMBER 16:00 – Can You Think Like a Criminal? | Retail Reimagined 16:45 Lee Wallace of TH March (THM) will show a video of a security window glass smashing attempt, this will clearly demonstrate how the correctly reinforced glass is not breached during a robbery attempt. In order to bring this video alive Lee will then show a small framed section of smashed (but, very importantly for jewellers, not breached) security glass that people will be able to safely handle. (This will be made available later on the THM stand). This session will also cover ways to try and stop smash and grabs. Specialist training is available for retail jewellers and this will be explained by Lee. The successful SaferGems anti-crime (sharing intelligence amongst jewellers) initiative will also be touched upon. Followed by a short Q&A session. Lee Wallace, TH March THE RETAIL THEATRE – P70 10:15 – Gemmology 101: Essential Gem Knowledge to Increase Confidence and Boost Sales | 11:45 Skill, Design & the Craft of Jewellery Covering the historical and cultural significance of the four major gemstones - and the myths and legends that have built up around them - we will tackle the key questions that are increasingly asked by informed and interested customers buying diamond, emerald, ruby and sapphire in jewellery. This workshop is designed to support retailers and boost their sales confidence, providing an overview from gem durability to ethics, which is becoming increasingly important in the luxury retail environment. Beth West, Gem-A 12:00 – Think Like a Customer in a Digital World | The Business Forum 13:00 In this thought-provoking presentation, Warren will demystify with you how your online customer is thinking and why every business owner, entrepreneur, and sales and marketing manager in the jewellery industry must integrate their sales and marketing strategy into their digital marketing plan as a digital leader, and utilise SEO, social media, PPC, and email marketing to generate leads to win new business. Warren Knight, Warren Knight 13:30 – How to Generate More Sales from Range Management | Retail Reimagined 14:30 These are probably the most difficult trading conditions retail jewellers have faced in living memory – in 2003, 35 million pieces of jewellery were hallmarked in the UK; last year, that number was less than 10 million pieces. The high street is contracting under the pressure of rising business rates, store closures, unit vacancies and declining footfall. Yet, why worry about something you can’t change? It won’t add a penny to your profits – look instead to the things you can change. A survey of UK retail jewellers reported stock turns in numbers of years not months; stock costs in hundreds of thousands, rather than tens of thousands; and a third of the stock is over three years old. Improving your approach to range management, through the implementation of the shared tips and advice in this seminar, will not only save you money but make you money. Michael Donaldson, The Value Innovator 15:00– Selling to the Hybrid Consumer: Challenges & Opportunities | Retail Reimagined 16:00 Today’s consumers are more savvy than any time in history, they are internet confident, price aware, know what they want, and are prepared to shop around for best service and products. This seminar will look how jewellers are challenged, how they are capitalising on the opportunities, and making the most of the channels available to promote their brand and sell more. Panellists: Diana Sherling, Lily Flo Jewellery; Philip Ainsworth, Ainsworth Jewellers Meryl Halls, The Booksellers Association Programme correct at time of press 12 www.jewellerylondon.com
NEW DISPLAY COLLECTIONS 2018 With over 35 years experience within the display, point of sale and packaging industry Noble Gift Packaging prides itself on providing high quality visual merchandise solutions for many of the leading high street retailers worldwide. The Company stocks thousands of off the shelf display, packaging and point of sale items, which are readily available through our website, catalogue and dedicated telesales team. Noble also has an outstanding bespoke design service (Noble4U), delivering inexpensive solutions which are tailor made especially for your brand. Say hello to the Noble team at the IJL EXHIBITION - OLYMPIA LONDON - STAND P50 Tel (44) 0208 805 4111 - Fax (44) 0208 805 6555 - Email sales@noblegift.co.uk
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