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INSPIRE SEMINAR PROGRAMME<br />
16:30 – Likes, Sweat and Tears: Getting to Grips with Instagram | The Business Forum<br />
17:15 Instagram has more than 800million users, with more than 500million people using the platform to<br />
inform, share, engage, educate and inspire others every single day. And since March 2018, users in the<br />
UK have also been using it to shop. With an estimated 16.7 million monthly users in the UK, up by<br />
almost 35% on the previous year, Instagram is proving a popular and direct route to market. This<br />
session is designed for Insta-newbies, though all are welcome!<br />
Likes, Sweat & Tears will cover: Image & content creation; #hashtags & tags; Beautiful bios; Telling<br />
Stories. If you’re just embarking on your Insta-journey or perhaps you’re failing to find your fans, this<br />
45-minute interactive session will provide practical tools for you to implement immediately to improve<br />
your Instagram feed. We’ll also translate some social media jargon and share some marketing ‘trade<br />
secrets’ too! Bring your mobile or tablet, a sense of fun and your created Instagram channel for<br />
maximum benefit! #IJLInstaInspire<br />
Asha Pitt, Living Content<br />
THE RETAIL THEATRE - P70<br />
10:00 – It’s Personal: Co-creation & Bespoke Jewellery vs Mass Produced Standard Design |<br />
11:00 Skill, Design & the Craft of Jewellery<br />
1) Trust is a big factor in jewellery purchases. How can co-creation enable transparency and trust?<br />
2) Millenials want more choice and want to be unique. Is co-creation the answer?<br />
3) Can co-creating jewellery save the high street jewellers?<br />
4) What are the challenges that retailers need to overcome to enable co-creation?<br />
5) How can co-creation enable a frictionless customer experience?<br />
Chair: Sarah Jordan, The William Agency<br />
Panellists: Kishore Meda, Five Carbon<br />
Harriet Kelsall, Harriet Kelsall Bespoke Jewellery<br />
11:30 – How to Take a Follower on Social and Turn Them into a Customer | The Business Forum<br />
12:30 In this thought-provoking seminar, Warren will be sharing with you how every business, entrepreneur,<br />
sales and marketing manager in the jewellery industry can use technology to help their business grow.<br />
Warren will share how building brand awareness, marketing to your niche target audience, decreasing<br />
the length of time in the sales cycle and building customer retention by using the latest technology is<br />
crucial for moving your business forward.<br />
Warren Knight, Warren Knight<br />
13:00 – Happy Exits: Successful Exit Strategies for Jewellers | Retail Reimagined<br />
14:00 With so many family-run businesses in the jewellery sector, what happens if and when<br />
your children decide they don’t want to join the business, or there is no one you want to pass it<br />
on to? This session will explore the various options available to jewellers who are nearing the<br />
end of their careers or looking to sell their businesses for other reasons. How do you build a<br />
successful and robust succession plan? If you are looking to sell-up, what’s the best way to go<br />
about this and how do you find a buyer? Are there other options available? What about closing your<br />
business and how do you do this to ensure the best possible outcome?<br />
Chair: Ruth Faulker, Retail Jeweller<br />
Panellists: Karl Massey, Prestons and The White House Consulting; John North, Royds Withy King;<br />
James Rudge, MD Jewellers; Caroline England, Upchurch Jewellers<br />
14:30– In Conversation with Kiki McDonough with Katerina Perez | The Business Forum<br />
15:15 Kiki McDonough, Kiki McDonough; Katerina Perez, katerineperez.com<br />
Programme correct at time of press<br />
www.jewellerylondon.com<br />
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