IJL18 Directory Final Version

INSPIRE SEMINAR PROGRAMME
TUESDAY 4 SEPTEMBER
11:30 – Fair Luxury Presents: The Human Face of the Jewellery Supply Chain... Session 3 –
12:00 Social Impact Models; Sourcing from Social Enterprises to Sustainably Support
Disadvantaged Communities | The Business Forum
Exploring impact innovation in the manufacturing sector, Sarah shares case studies of Her Future
Coalition and other social enterprises that are changing lives, showing how positive impact can be
made by reimagining the supply chain.
Sarah Greenway, Mosami
12:30 – In Conversation with… Lianne Piroddi with Ruth Faulkner, Editor for Retail Jeweller |
13:30 The Business Forum
Sustainability has become a big topic within the fashion industry – and beyond. Consumers and
governments alike are putting pressure on businesses to take responsibility for their footprint. Rather
than seeing this as a hindrance, jewellery brands (of all sizes) have an opportunity to reassess,
innovate and reinvent – and future-proof your businesses in the process.
Setting the scene with insight into the biggest market shifts and cultural drivers impacting the
jewellery industry – with sustainability being a core issue – this discussion will dive into:
• Sustainability: product innovation – new alternatives as precious materials reserves deplete; Brand
ethics – ethical responsibility, transparency and circular ways of designing and producing product.
• Reinvention: burgeoning categories such as affordable (demi-fine) jewellery are having real
cut-through with consumers. Tapping into wider market shifts and exploring new business models
can open up new opportunities for your brand.
Lianne Piroddi, Stylus; Ruth Faulkner, Retail Jeweller
13:45 – How to Promote your Brand to Today’s Consumer: the Rise of Experiences and
14:45 Influencers vs. Traditional Marketing | The Business Forum
Marketing has changed - traditional advertising and PR are no longer enough to reach today’s
consumer. Increasingly brands are having to find new ways to tell their story.
Chair: Rachael Taylor, The Jewellery Cut
Panel: Rose Swingler, Facets PR; Sarah Carpin, Facets PR; Chupi Sweetman, Chupi; Katerina Perez,
katerinaperez.com
15:00 – Specialist Retailers. How to Transform your High Street Store | Retail Reimagined
15:45 We transform Independent Retailers into highly sought-after specialist retailers by helping them
to implement our five step formula. First, identify and create a clear definition of your target market.
Second, create a strong brand image and a compelling message that resonates with your target
market. Third, position your products and service to be specifically aimed at your target market.
Fourth, develop an active prospecting campaign so that you have a robust and relevant data base.
Fith, raise your personal profile so that you can increase your credibility and trust with a wider range of
customers.
Ian Retallick, Specialist Retailers
THE CATWALK THEATRE - D160
09:45 – Gemmology 101: Essential Gem Knowledge to Increase Confidence and Boost Sales |
11:15 Skill, Design & the Craft of Jewellery
Covering the historical and cultural significance of the four major gemstones - and the myths
and legends that have built up around them - we will tackle the key questions that are increasingly
asked by informed and interested customers buying diamond, emerald, ruby and sapphire in jewellery.
This workshop is designed to support retailers and boost their sales confidence, providing
an overview from gem durability to ethics, which is becoming increasingly important in the luxury
retail environment.
Beth West, Gem-A
Programme correct at time of press
22 www.jewellerylondon.com