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IJL18 Directory Final Version

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INSPIRE SEMINAR PROGRAMME<br />

SUNDAY 2 SEPTEMBER<br />

17:15– Jewellery Retail 2028: Reimagining the Future | Retail Reimagined<br />

18:00 Today’s jewellery retailers need to work hard to adjust to the new retail reality. They need to re-focus<br />

on their core values, align their e-commerce and bricks and mortar retail seamlessly together, and be<br />

prepared to think creatively and listen to what their customers want in order to reimagine their retail<br />

futures. We talk to a group of successful jewellery and watch retailers and brands about how they are<br />

embracing the new retail reality and hear their visions for the future of jewellery and watch retail stores.<br />

Moderator: Rebecca Sharman, Innovare Design<br />

Panellists: Sonia Menezes, Clogau; Dinny Hall, Dinny Hall; Ashley Pugh, W Bruford; Lloyd Blakey,<br />

Innovare Design<br />

THE CATWALK THEATRE – D160<br />

10:30– Bridal Trends & Global Weddings: Reaping the | The Business Forum<br />

11:15 Chair: David Brough, Jewellery Outlook<br />

Panellist: Paolo De Luca, The Futurist; Jayant Raniga, PureJewels<br />

12:30– How to Build a 7 Figure Online Jewellery Business<br />

13:30 Ryan Edkins, Cadfolio<br />

16:00 – All You Need to Know About Lab Grown Diamonds | Skill, Design & the Craft of Jewellery<br />

16:45 All you need to know about laboratory grown diamonds/synthetic diamonds: growing processes,<br />

detection, certification, marketing and opportunities. As the production and popularity of these<br />

diamonds increase, so do questions about the products themselves, as well as their impact.<br />

Consumers also have questions and, unfortunately, many in the trade still don’t know how to<br />

answer them.<br />

Thierry Silber will first cover the science behind these stones, while dispelling some of the more<br />

common myths surrounding this topic. He will include: the differences between natural and lab<br />

grown diamonds, as well as diamond imitations, the different types of crystallisation HPHT and<br />

CVD, and the common methods of identification and laboratory procedures. Then he will share his<br />

thoughts on why he, a third generation natural diamond dealer, decided to sell laboratory-grown<br />

diamonds alongside his production of natural diamonds.<br />

Thierry Silber, Madestones<br />

THE GOLDSMITHS’ CENTRE - DESIGN & BUSINESS HUB - F21<br />

15:00– Unlocking the Power of Employee-Generated Video | The Business Forum<br />

16:00 There is a revolution that is happening in workplaces all over the world; a video revolution brought<br />

about by today’s generation of smart phones which provides everyone with the facility to shoot, edit<br />

and distribute authentic and engaging broadcast standard video content quickly and easily.<br />

Join the Brightest Bulb team as they demonstrate the power of employee generated video (EGV) by<br />

creating a professional video from scratch in front of the audience on a smart phone. The benefits of<br />

using video throughout a business are already well known & better engagement, increased clicks and<br />

opens and improved information retention. It can be employed to drive sales, enhance marketing<br />

campaigns and recruit the best people.<br />

Over the course of the presentation John and Ralph demonstrate how to record, edit and distribute<br />

a high-quality video on a smart phone, whilst attempting to create a video about the event, live, in<br />

front of the audience in under forty minutes.<br />

John Dixon; Ralph Tittley<br />

Programme correct at time of press<br />

14 www.jewellerylondon.com

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