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CBJ 2019 Readership Snapshot

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It’s Who You Reach

CBJ

READERSHIP

SNAPSHOT


READER DEMOGRAPHICS

41%

4-Year College Degree

23%

Masters and Doctorate

21%

Post Graduate

15%

Less Than 4-Year Degree

EDUCATION *

CIRCULATION INCREASE ***

6% Print CBJ

11.2% Digital CBJ

4% Morning Rush (e-Newsletter)

3% Business Daily (e-Newsletter)

9% BALANCE (e-Newsletter)

14% Innovation Watch (e-Newsletter)

12% Real Estate Report (e-Newsletter)

10% Small Business (e-Newsletter)

AGE * JOB TITLE *

8%

Under 35

26%

35 to 44

35%

45 to 54

31%

55 and Older

GENDER *

61% male 39% female

“Good advertising

does not just

circulate information.

It penetrates the

public mind with

desires and beliefs.”

- Leo Burnett

44%

CEO, President, Owner, Partner

22%

Vice President, COO, CFO, CIO,

other Corporate Officer

19%

Other Title Personnel

15%

Director, Manager


WHY CBJ?

USEFULNESS RANKINGS *

78% Passed an item along or referred

information to a business associate/client

77% Discussed an item seen in the CBJ

61% Saved an item of interest

54% Contacted a company because of an

advertisement in the CBJ

36% Saved the entire issue

20% Visited the publication website to

send a link of an item in an issue

INCOME *

40%

$100,000 - $174,999

29%

$50,000 - $99,999

16%

$175,000 - $249,999

10%

$250,000+

5%

Less than $50,000

PASS-ALONG

READERSHIP *

40%

Pass CBJ on to 3-4 People

35%

Pass CBJ on to 2 People

25%

Pass CBJ on to 5+ People

SUBSCRIBER TIME

INVESTMENT *

73%

15-59 Minutes

14%

Less than 15 Minutes

13%

One Hour or More

“Many a small

thing has been

made large by

the right kind of

advertising.”

- Mark Twain

Why the CBJ? **

“Best and most accurate and unbiased news source in Iowa.”

“I appreciate the focus on the region…it’s current, features regional newsmakers

and their perspectives, readable, balanced.”

“Great local business news, progressive advocate for corridor thought which I

believe is critical for the long-term economic viability for our community.”

“It is my main connection to what is happening in the corridor.”

*Source: CVC Audit, Jan. 2019 – Dec. 2017

**Source: CBJ Reader Survey, April 2013

***Source: Unaudited comparison, Aug. 2017 - July 2018

Discover what’s in it for you


Founded in 2004 by John and Aspen Lohman

The Corridor Business Journal (CBJ) delivers the

most desirable business audience in the Corridor.

In every issue of the CBJ you reach a very

sophisticated audience with major purchasing and

decision making power in every sector of the Corridor.

Information based on the Circulation Verification

Council audit for period ending 12/31/17

2345 LANDON ROAD, STE 100 | NORTH LIBERTY, IA 52317 | WWW.CORRIDORBUSINESS.COM

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