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CBJ 2019 Readership Snapshot

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It’s Who You Reach<br />

<strong>CBJ</strong><br />

READERSHIP<br />

SNAPSHOT


READER DEMOGRAPHICS<br />

41%<br />

4-Year College Degree<br />

23%<br />

Masters and Doctorate<br />

21%<br />

Post Graduate<br />

15%<br />

Less Than 4-Year Degree<br />

EDUCATION *<br />

CIRCULATION INCREASE ***<br />

6% Print <strong>CBJ</strong><br />

11.2% Digital <strong>CBJ</strong><br />

4% Morning Rush (e-Newsletter)<br />

3% Business Daily (e-Newsletter)<br />

9% BALANCE (e-Newsletter)<br />

14% Innovation Watch (e-Newsletter)<br />

12% Real Estate Report (e-Newsletter)<br />

10% Small Business (e-Newsletter)<br />

AGE * JOB TITLE *<br />

8%<br />

Under 35<br />

26%<br />

35 to 44<br />

35%<br />

45 to 54<br />

31%<br />

55 and Older<br />

GENDER *<br />

61% male 39% female<br />

“Good advertising<br />

does not just<br />

circulate information.<br />

It penetrates the<br />

public mind with<br />

desires and beliefs.”<br />

- Leo Burnett<br />

44%<br />

CEO, President, Owner, Partner<br />

22%<br />

Vice President, COO, CFO, CIO,<br />

other Corporate Officer<br />

19%<br />

Other Title Personnel<br />

15%<br />

Director, Manager


WHY <strong>CBJ</strong>?<br />

USEFULNESS RANKINGS *<br />

78% Passed an item along or referred<br />

information to a business associate/client<br />

77% Discussed an item seen in the <strong>CBJ</strong><br />

61% Saved an item of interest<br />

54% Contacted a company because of an<br />

advertisement in the <strong>CBJ</strong><br />

36% Saved the entire issue<br />

20% Visited the publication website to<br />

send a link of an item in an issue<br />

INCOME *<br />

40%<br />

$100,000 - $174,999<br />

29%<br />

$50,000 - $99,999<br />

16%<br />

$175,000 - $249,999<br />

10%<br />

$250,000+<br />

5%<br />

Less than $50,000<br />

PASS-ALONG<br />

READERSHIP *<br />

40%<br />

Pass <strong>CBJ</strong> on to 3-4 People<br />

35%<br />

Pass <strong>CBJ</strong> on to 2 People<br />

25%<br />

Pass <strong>CBJ</strong> on to 5+ People<br />

SUBSCRIBER TIME<br />

INVESTMENT *<br />

73%<br />

15-59 Minutes<br />

14%<br />

Less than 15 Minutes<br />

13%<br />

One Hour or More<br />

“Many a small<br />

thing has been<br />

made large by<br />

the right kind of<br />

advertising.”<br />

- Mark Twain<br />

Why the <strong>CBJ</strong>? **<br />

“Best and most accurate and unbiased news source in Iowa.”<br />

“I appreciate the focus on the region…it’s current, features regional newsmakers<br />

and their perspectives, readable, balanced.”<br />

“Great local business news, progressive advocate for corridor thought which I<br />

believe is critical for the long-term economic viability for our community.”<br />

“It is my main connection to what is happening in the corridor.”<br />

*Source: CVC Audit, Jan. <strong>2019</strong> – Dec. 2017<br />

**Source: <strong>CBJ</strong> Reader Survey, April 2013<br />

***Source: Unaudited comparison, Aug. 2017 - July 2018<br />

Discover what’s in it for you


Founded in 2004 by John and Aspen Lohman<br />

The Corridor Business Journal (<strong>CBJ</strong>) delivers the<br />

most desirable business audience in the Corridor.<br />

In every issue of the <strong>CBJ</strong> you reach a very<br />

sophisticated audience with major purchasing and<br />

decision making power in every sector of the Corridor.<br />

Information based on the Circulation Verification<br />

Council audit for period ending 12/31/17<br />

2345 LANDON ROAD, STE 100 | NORTH LIBERTY, IA 52317 | WWW.CORRIDORBUSINESS.COM

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