CBJ 2019 Readership Snapshot

It’s Who You Reach
CBJ
READERSHIP
SNAPSHOT

READER DEMOGRAPHICS
41%
4-Year College Degree
23%
Masters and Doctorate
21%
Post Graduate
15%
Less Than 4-Year Degree
EDUCATION *
CIRCULATION INCREASE ***
6% Print CBJ
11.2% Digital CBJ
4% Morning Rush (e-Newsletter)
3% Business Daily (e-Newsletter)
9% BALANCE (e-Newsletter)
14% Innovation Watch (e-Newsletter)
12% Real Estate Report (e-Newsletter)
10% Small Business (e-Newsletter)
AGE * JOB TITLE *
8%
Under 35
26%
35 to 44
35%
45 to 54
31%
55 and Older
GENDER *
61% male 39% female
“Good advertising
does not just
circulate information.
It penetrates the
public mind with
desires and beliefs.”
- Leo Burnett
44%
CEO, President, Owner, Partner
22%
Vice President, COO, CFO, CIO,
other Corporate Officer
19%
Other Title Personnel
15%
Director, Manager

WHY CBJ?
USEFULNESS RANKINGS *
78% Passed an item along or referred
information to a business associate/client
77% Discussed an item seen in the CBJ
61% Saved an item of interest
54% Contacted a company because of an
advertisement in the CBJ
36% Saved the entire issue
20% Visited the publication website to
send a link of an item in an issue
INCOME *
40%
$100,000 - $174,999
29%
$50,000 - $99,999
16%
$175,000 - $249,999
10%
$250,000+
5%
Less than $50,000
PASS-ALONG
READERSHIP *
40%
Pass CBJ on to 3-4 People
35%
Pass CBJ on to 2 People
25%
Pass CBJ on to 5+ People
SUBSCRIBER TIME
INVESTMENT *
73%
15-59 Minutes
14%
Less than 15 Minutes
13%
One Hour or More
“Many a small
thing has been
made large by
the right kind of
advertising.”
- Mark Twain
Why the CBJ? **
“Best and most accurate and unbiased news source in Iowa.”
“I appreciate the focus on the region…it’s current, features regional newsmakers
and their perspectives, readable, balanced.”
“Great local business news, progressive advocate for corridor thought which I
believe is critical for the long-term economic viability for our community.”
“It is my main connection to what is happening in the corridor.”
*Source: CVC Audit, Jan. 2019 – Dec. 2017
**Source: CBJ Reader Survey, April 2013
***Source: Unaudited comparison, Aug. 2017 - July 2018
Discover what’s in it for you

Founded in 2004 by John and Aspen Lohman
The Corridor Business Journal (CBJ) delivers the
most desirable business audience in the Corridor.
In every issue of the CBJ you reach a very
sophisticated audience with major purchasing and
decision making power in every sector of the Corridor.
Information based on the Circulation Verification
Council audit for period ending 12/31/17
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