POP CULTURE! Issue

Silence
is a
reflection,
born in
a prison.
You are not only a gifted fashion
designer. You know also how
important branding is nowadays.
Did you know from the beginning in
which direction your brand should
go?
Nope. It is not easy to decide in the
beginning where to go. To be honest it
just happened. Today, for sure, I know
where I want my brand to be. It is a
long process.
Let´s go back to Portugal as a fashion
capital. How would you describe the
typical look for men from Portugal?
The typical Portuguese man is
romantic, traditional and less risky. The
Portuguese fashion man likes it classic,
a relaxed and discreet style.
In your fashion clips you use music
from Portugal. Correct? Why these
artists?
Portugal is a creative country ! Why
should I take artists from somewhere
else? Why not show what we have in
our own country? I think the little
things make big things.
How important is the right choice of
songs in order to bear your message
as an artist?
All my creative processes start with the
music, for me it is important, i must
find the right music before I draw the
whole collection. The music is for me
simply the alpha and omega, it’s my
starting point for work.
While we sit here and talk, you’re
probably already working on the new
AW collection. Can you already tell
us a little?
The new collection .... Yeah I can say
something. “On the hunt“ is the name.
It is both: a reference to the world of
hunting and the desire of people for
something to complete them. The idea
is that clothing serves as protective
shield and it is also important that
the trench coat is the centerpiece.
The collection is actually streetwear,
even though it references to hunting
elements.
Your biggest dream as a designer is?
PATRICK DE PADUA .... my biggest
biggest dream is to bring this name
to such levels, make it that big that it
actually exceeds my dream.