POP CULTURE! Issue

Mykki: I actually think it’s interesting, I feel like I have
these two groups of fans. I have people who are hyped for
Dogfood Music Group, who are hyped for the album and then
I feel like I have Mykki Blanco fans who think it’s a really cool
thing, but kind of like what dance songs and dance music.
It’s a bit a darker, industrial and more inspired by the
electronic. It’s not quite as accessible, maybe not to a
certain listener
Mykki: But it’s not like a pop-dance song. So like, I
acknowledge that, but I have my own idea of what is a
celebrity and what is important. I’ve seen what it’s like to be
rich and not famous. [Laughs] And I feel like once you see
that, once you realise what that is, you know you can do your
own thing and not have to be part of this particular group.
I mean, I would consider even the indie community to be
similar. It’s okay to do your own thing and flex a little bit. I
mean, I am still working on Mykki Blanco stuff but this is my
focus right now.
Your mission statement was to disrupt things a little bit in
the music industry, do you have examples of how you’re
planning to do that or is it all very organic?
Sean: I’ve thought about it, I think it’s going to be very
organic yeah. We’re not very like contrived. We do a lot of
plotting and scheming creatively but nothing like contrived.
Palmtrees: We’re more about being ourselves. The things
that we stand for and the things we already believe in are
put into whatever we make.
Mykki: You know, when you make a press release you have
to try to encapsulate in words what really is the feeling
and I think that already what’s going to happen is that you
know, the album comes out, you have this visual idea of
something we’re trying to communicate but still that kind
of moment that I’ve been waiting for is the tour. Seeing the
show live is going to translate everything, you know what I
mean? It’s going to be the link between what you’ve heard
on SoundCloud, Spotify, iTunes, however you got the album,
what you’ve seen on YouTube vs real life. I had to write a
press release to describe my vision, but what it is that we
embody I think people will really understand with this tour.
Is that part of the reason why you decided to make that
short film? To give people more of a feeling of what things
were about, unlike the written text that just declares what
you’re doing?
Mykki: When you have three artists, the idea of picking and
choosing who is single is going to go out okay, and who gets
the video. That’s not how I wanted to approach the project.
Let me put it like this, if I had $50K that I could have put
behind the project I actually would’ve had separate videos
for each individual artist, you know what I mean? But I don’t
exist in that world, so I had to think of an idea that would
incorporate everyone. To be honest, I think we might do
a second part to the C-ORE video of some kind, which is
shorter [laughs] but I think that 11 minute video is kind of
sick!
It’s so intense! No one really has the energy anymore to
make those types of videos, especially due to people’s short
attention spans
Sean: We all knew that too! I can barely sit down for a 2
minute video, I always skip. Our director was really good at
what he does.
Mykki: Yeah, Jude MC. He was able to string a narrative that
worked. I mean, it’s an 11 minute video! But I also think at
the same time the people that are going to latch onto it, will.
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I think really it’s a bit of a statement that fits with your
collective. If there’s 11 minutes of video that you should
watch, you’ll sit the fuck down and watch it!
Palmtrees: It’s also kind of like, because we’ve been in the
mire of everything since May, actually April, the project feels
like it’s existed longer for us because it technically has, but
I always have to remind myself this tour is actually for most