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Analyzing Business Transactions 15<br />

Each transaction must have a dual effect on the <strong>accounting</strong> equation. For<br />

example, if an asset is increas<strong>ed</strong>, there must be a corresponding (1) decrease<br />

in another asset, (2) increase in a specific liability, or (3) increase in owner’s<br />

equity.<br />

Two or more items could be affect<strong>ed</strong>. For example, as one asset is increas<strong>ed</strong><br />

$10,000, another asset could decrease $6,000 and a liability could increase<br />

$4,000. Any change in a liability or ownership claim is subject to similar<br />

analysis.<br />

Transaction Analysis<br />

To demonstrate how to analyze transactions in terms of the <strong>accounting</strong> equation,<br />

we will review the business activities of Soft<strong>by</strong>te, a smartphone app development<br />

company. Soft<strong>by</strong>te is the creation of Ray Neal, an entrepreneur who<br />

wants to create focus<strong>ed</strong> apps that inspire and engage users of all ages. Ray was<br />

encourag<strong>ed</strong> to start his own business after the success of “FoodAlert,” a customizable<br />

app he develop<strong>ed</strong> that tracks the daily location of local food trucks.<br />

The following business transactions occur during Soft<strong>by</strong>te’s first month of<br />

operations.<br />

TRANSACTION (1). INVESTMENT BY OWNER Ray Neal starts a smartphone app<br />

development company which he names Soft<strong>by</strong>te. On September 1, 2017, he<br />

invests $15,000 cash in the business. This transaction results in an equal increase<br />

in assets and owner’s equity.<br />

Helpful Hint<br />

Study these transactions<br />

until you are sure you<br />

understand them. They<br />

are not difficult, but<br />

understanding them is<br />

important to your success<br />

in this course. The ability<br />

to analyze transactions in<br />

terms of the basic <strong>accounting</strong><br />

equation is essential in<br />

<strong>accounting</strong>.<br />

Basic<br />

Analysis<br />

The asset Cash increases $15,000, and owner’s equity (identifi<strong>ed</strong> as<br />

Owner’s Capital) increases $15,000.<br />

Equation<br />

Analysis<br />

Assets 5 Liabilities 1 Owner’s Equity<br />

Owner’s<br />

Cash 5 Capital<br />

(1) 1$15,000 5 1$15,000 Initial investment<br />

Observe that the equality of the <strong>accounting</strong> equation has been maintain<strong>ed</strong>.<br />

Note that the investments <strong>by</strong> the owner do not represent revenues, and they<br />

are exclud<strong>ed</strong> in determining net income. Therefore, it is necessary to make<br />

clear that the increase is an investment (increasing Owner’s Capital) rather<br />

than revenue.<br />

TRANSACTION (2). PURCHASE OF EQUIPMENT FOR CASH Soft<strong>by</strong>te purchases computer<br />

equipment for $7,000 cash. This transaction results in an equal increase<br />

and decrease in total assets, though the composition of assets changes.<br />

Basic<br />

Analysis<br />

The asset Cash decreases $7,000, and the asset Equipment increases<br />

$7,000.<br />

Equation<br />

Analysis<br />

Assets 5 Liabilities 1 Owner’s Equity<br />

Cash 1 Equipment 5 Owner’s Capital<br />

$15,000 $15,000<br />

(2) 27,000 1$7,000<br />

$ 8,000 1 $7,000 5 $15,000<br />

⎧<br />

⎪⎪⎪⎪⎨⎪⎪⎪⎪⎩<br />

$15,000

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