2019 February Paso Robles Magazine

We appreciate the time, effort, and energy Matt
puts forth in everything he does and the way that
he gives back in every aspect of this community.
Whether arranging for donations or time for the
children, sports, art, or the business community,
he simply goes above and beyond.”
Stroud echoed these sentiments, saying,
“Matt’s style is one of quiet assurance. He
is not the loudest one in the room, nor is he
always the first one to speak, but when he
does speak it is with a well-honed observation.
He has developed a very effective voice because
of his involvement, lessons learned, best practices,
and the leadership role he plays with many of
our local organizations.”
Making Grandpa proud
Masia grew up doing all the jobs at The Black
Oak – at the age of six he answered phones,
and later cleaned rooms, changed beds, greeted
guests – everything that comes with being part
of a family business. When given the opportunity
to continue in the business, Masia worked
to help The Black Oak grow, developed the area
known as Black Oak Corner and, in 1986, was
instrumental in building The Adelaide Inn.
In addition to The Adelaide Inn and the now-
Best Western Black Oak, Masia and his family own
and operate several businesses including the Cambria
Inns Collection, and the newly-anticipated
Black Oak Lodge. Besides his siblings, other family
members are key to running the business including
his mom, his cousin Greg Pacheco and his wife, and
those who have worked over the years to uphold
the family tradition.
“I think giving back
helps not only other people,
but it’s good for you.”
“My grandfather would be very proud,”
Masia said. “He never pushed any of us to join
the business, but wanted to give us an opportunity.
He wanted to make sure we got an education,
and he liked to see people improve their lives.”
His General Manager, Bill Roof, nominated
Masia for the award and said, “Matt really
deserves this honor. Whether through volunteering
or his unsung financial contributions
to local organizations, he continually gives of
his time to make Paso Robles a better place.
Matt is all about community involvement, more
so than many people realize because he’s not
one to step up and take credit. He is very humble,
and doesn’t want any recognition.”
When he’s not working or volunteering, Masia
enjoys spending time with his family, whether
its enjoying a meal as his favorite restaurant,
McPhee’s, traveling to Hawaii, or attending a
San Francisco Giants game – he’s diehard fan.
And what advice does Masia have for others
in the community about giving back?
“Honestly, I think giving back helps not only
other people, but it’s good for you,” Masia said.
“You get a connection you would otherwise not
have. Everyone is busy, but if you can do just a
little to help, do it. You will help Paso Robles,
and you will develop friendships with people
of all different backgrounds, people you might
not otherwise have the chance to interact with
during your everyday work or family life. Invest
just one day a month if that’s what you’re able
to do – that is what makes a community.”
Great advice from a great man.
Thank you, Matt, for all you do for
our community and congratulations
on being named Roblan of the Year!
Keep the Important
Things in Focus
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February 2019, PASO Magazine pasomagazine.com | 17