2019 February Paso Robles Magazine

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Paso Robles Wine Country Alliance finds Executive Director in local Joel Peterson Peterson brings 15 years of Marketing Experience to his New Position Staff Report The Paso Robles Wine Country Alliance is proud to announce that Joel Peterson has joined the organization as its new Executive Director. Peterson brings nearly 15 years of marketing experience in the beverage industry to the 501(c)6 member-based association dedicated to the promotion of the Paso Robles American Viticultural Area. Joel begins his tenure as the Executive Director on February 4, 2019. “We’re proud to welcome Joel to the Paso Robles Wine Country Alliance team,” said Faith Wells, Board Director and Chairperson of the Executive Search Committee of the Paso Robles Wine Country Alliance. “Our search for an exceptional candidate led us right back to Paso Robles where Joel has been lending his leadership and marketing expertise to the industry since 2005.” After graduating with a degree in Media Arts from the University of Arizona, Peterson relocated to Los Angeles, where he worked on more than 25 film and television projects. He followed his passion for wine to Paso Robles, where he has family roots. Beginning in 2001, Peterson worked harvest for several wineries, including JUS- TIN Vineyards & Winery and L’Aventure. In 2005, he joined Hope Family Wines, eventually serving as director of communications, overseeing multiple brands and traveling extensively representing the company. In 2013, Peterson joined Solterra Strategies, a marketing and public relations agency that specializes in serving wineries and wine organizations including the World of Pinot Noir and the Rhône Rangers. In 2017, he hopped from wine to beer, joining Firestone Walker Brewing Company as marketing manager. Joel Peterson He helped lead a talented team of marketers in the crowded world of craft beer, focusing on tactical marketing of sales campaigns while overseeing the media and events teams. “I am so excited to join the Alliance team,” said Peterson. “I moved to Paso Robles over 15 years ago to be part of the wine community, and this leadership role feels like the perfect place to be. We’re going continue to highlight and drive the message of Paso Wine.” The Executive Director develops and executes the organization’s strategic annual marketing plans while driving future goals and awareness for Paso Robles wine and the wine community to a diverse audience. The position will work with the Board and staff to retain and recruit members as well as foster positive community relations between the wine community and the general public with ongoing messaging about the industry’s community support. Peterson and his wife Dagny live in Paso Robles with their daughters Kalista and Amelia. He is active in the Paso Robles community and serves on the Paso Robles School Board, Twin Cities Community Hospital Board and the Paderewski Festival, a cultural festival dedicated to the legacy of virtuoso pianist Ignacy Paderewski. He was recognized as one of the Tribune’s ‘Top 20 Under 40’ leaders by the in 2012. 805 Boutiques.................................. 33 Adelaide Inn Worship Directory...... 49 Adrienne Hagan............................... 43 Advanced Concrete & Construction.48 AM Sun Solar.................................... 25 Amdal Transport............................... 48 American Riviera Bank..................... 25 April’s Mobile Yoga........................... 25 Avila Traffic Safety............................. 28 Awakening Ways.............................. 50 Bella Jule Designs............................ 32 Blake’s True Value............................. 19 Bob Sprain’s Draperies..................... 29 Bridge Sportsmen Center................ 39 Brooklin Oaks Pharmacy.................. 48 Cal Sun Electric & Solar.................... 36 CASA.................................................. 43 Central Coast Medical Aesthetics..... 33 Chalekson, Dr. Charles..................... 26 Cider Creek Bakery........................... 48 City of Paso Robles-REC................... 09 Community West Bank.................... 04 Cone & Associates............................. 32 Connect Home Loans....................... 27 Counter Changes-Baker................... 37 Disaster Preparation Center............. 37 El Paso de Robles Historical Society.43 Estrella Warbirds.............................. 20 Frontier Floors................................... 35 Gallagher Video Services................. 43 Gallegos Garage Door Service......... 45 General Store Paso Robles............... 35 DIRECTORY TO OUR ADVERTISERS Glenn’s Rental and Repair............... 21 Golden Hills Farm............................ 43 H.M. Holloway.................................. 15 H&R Block......................................... 31 Hamon OHD..................................... 43 Handy Brad, Handy Man & Home... 41 HDH Construction............................ 38 Hearing Aid Specialists of the CC.... 03 Hearing Solutions............................ 29 Heart to Heart RE.............................. 33 Heather Desmond Real Estate......... 13 Heavenly Home Paso....................... 24 Inspired Home & Gourmet Expo..... 34 Kaitilin Riley DDS............................. 29 Klockenteger, Lisa............................ 19 Lansford Dental................................ 05 Las Tablas Animal Hosp.................... 18 Lube N Go......................................... 43 Main Street Small Animal Hospital.14 Mary Ann Austin............................... 50 Natural Alternative........................... 39 Nautical Cowboy.............................. 15 New with Tags................................... 36 Nose to Tail........................................ 24 Odyssey World Cafe......................... 37 Optometric Care Associates............. 17 Pacific Trust Mortgage...................... 44 Paradigm Advisors........................... 29 Paso PetCare..................................... 21 Perfect Air.......................................... 45 PR District Cemetery........................ 29 PR Golf Club..................................... 31 PR Handyman.................................. 47 PR Waste & Recycle.......................... 19 PR Youth Arts Foundation................ 15 Red Scooter Deli............................... 47 Robert Fry, M.D................................. 31 Rossi Law Offices.........................11/12 San Luis Obispo County Office of Education........................... 38 Señor Sanchos.................................. 10 Solarponics....................................... 28 Spice of Life...................................... 44 St. Rose Catholic School................... 27 Ted Hamm Ins.................................. 27 Templeton Beauty Salon.................. 21 Templeton Door & Trim.................... 36 Teresa Rhyne Law Group.................. 21 The Art Works.................................... 19 The Big Laugh................................... 31 The Blenders..................................... 26 The Laundromat............................... 31 The Loft.............................................. 24 Tooth & Nail Winery/Rabble Wine... 33 Tooth & Nail Winery/Rabble Wine... 52 Trinity Lutheran School..................... 02 Twin Cities Community Hospital..... 51 Voice of Paso..................................... 43 Western Janitor Supply................... 25 Whitehorse....................................... 43 Yoga Inward...................................... 45 York, Cheri......................................... 07 50 | pasomagazine.com PASO Magazine, February 2019
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Page 1: PEOPLE | EVENTS | SHOPPING | DINING
Page 6: FEATURES contents February 2019 22
Page 9 and 10: G et Crafty with Recreation Service
Page 11 and 12: By Meagan Friberg Sweet Art celebra
Page 13 and 14: Clip and Save Clip and Save More In
Page 15 and 16: Finest cuts of steak and sustainabl
Page 17 and 18: We appreciate the time, effort, and
Page 19 and 20: Organics (Green Container) Green Wa
Page 21 and 22: TEMPLETON Free haircut with a color
Page 23 and 24: Wine Country Runs Half Marathon Run
Page 25 and 26: February 2019, PASO Magazine pasoma
Page 31 and 32: (805) 550-9891 snslaundromat@gmail.
Page 33 and 34: $50 - Bottle 2015 Stasis Pinot Noir
Page 35 and 36: LOCAL GOODS REPORT from General Sto
Page 37 and 38: Paso Robles and from 1937 to 1938 t
Page 39 and 40: Closed Saturday and Sunday February
Page 41 and 42: 1.0 0.8 0.6 0.4 0.2 0.0 THE NATURAL
Page 43 and 44: Veterinary Tails By Dr. Ryan Ehling
Page 45 and 46: By Meagan Friberg Photos by Hayley
Page 47 and 48: North SLO County Activity & Events
Page 52: Food Pairings Weekly Fridays Dinner

2019 February Paso Robles Magazine

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