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3. The “CMA”<br />
One of the first things to do before anything else, is to find out the<br />
accurate market value for your home.<br />
I’ll do a thorough comparative market analysis (CMA) which will help us<br />
determine the likely range that your home should sell for.<br />
In the analysis, we’ll be looking at homes similar to yours which have:<br />
Recently sold.<br />
Are currently under contract.<br />
Are currently active on the market.<br />
This will help us determine where to price your house so that it stacks up<br />
against the current competition correctly while considering current<br />
market activity.<br />
I will be giving you my perspective and advice on how much you should<br />
be listing your house for. Remember that you ultimately decide what you<br />
are listing your home for, but please take into account what we have<br />
discussed.<br />
Understand that your home value will eventually be determined by<br />
buyers in the market. It is only worth what a willing, ready and able buyer<br />
is going to offer. That should be in line with the value that is determined<br />
from the CMA, as long as there are no major changes within the market<br />
and that you make the right decisions on pricing from the beginning.<br />
<strong>Home</strong>owners tend to overprice their home when they first hit the market<br />
because:<br />
They want some “wiggle room” to be able to negotiate the price they<br />
want to get.<br />
Eric Swails | Brookewood Realty<br />
207.358.0123 | eric@brookewood.com
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