Lookbook 2015
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Think freely and wear meaningful socks
What’s It All About?
The Socksmith Way. . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
About Us. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Good Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Graphic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Everyday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Luxury . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Designed with Love . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
United Socks of America . . . . . . . . . . . . . . . . . . . . . . . . 20
Shout Outs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Be in Touch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
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The Socksmith Way
Driven by the motto “No boring socks,” Socksmith is an
industry-leading creator of statement-making socks that capture
the individuality, independence and imagination of its customers.
Designed with love by in-house artists in Santa Cruz, California,
Socksmith socks weave together top-quality, comfort and value
based on designs tailored to fit every foot and lifestyle — from graphic
to everyday to special occasion.
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About Us
In 1988, when Ellen and Eric Gil opened a 450-square-foot sock
boutique in Santa Cruz, California, they never imagined how much
their little company would grow.
Two decades later, the founders of Santa Cruz’s Sockshop and Shoe
Company responded to a striking need within the industry for an
independent company to create bold graphic designs and topquality
footwear.
The Gils partnered with friend Cassandra Aaron in 2009 to create
Socksmith, an artisan brand with a West Coast point of view.
Based in San Francisco, Cassandra has been a retail and wholesale
representative for more than 25 years, primarily in the sock industry.
She is the chief sales executive for Socksmith and represents the
company on the road.
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Good Business
Selling Socksmith socks just makes good business sense.
• High margins
• Quick turn-around
• Display to scale
• Excellent customer service
• Same-day shipping whenever possible
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Graphic
Socks should be as fun as they are
practical. Whether you’re hanging out
with friends or hanging out at home,
the right pair of socks that appeals to
your individuality reminds you to enjoy life.
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Socksmith’s collection of graphic socks
for men and women are offered in crew,
peds and knee-high lengths and contain
vivid imagery that displays originality and
makes thoughtful, personalized gifts.
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Everyday
Maybe the statement you want to
make with your socks is more classic.
Combining fashion with practicality and
comfort, Socksmith socks are everyday
socks. Intricate designs, solid colors and
cool stripes are part of every versatile
Socksmith collection.
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Luxury
Socksmith takes luxury footwear to the
next level by offering ultrasoft, durable
and environmentally sustainable bamboo
in crew and knee-high styles. Socksmith is
among the few sockmakers now producing
graphic styles on bamboo. The luxury line
features a seamless toe and maximum
stretch to increase comfort.
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Comfort Top
Cotton or
Luxury Bamboo
Seamless Toe
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Designed with Love
Socksmith socks are comfortable and made to last. Made of topquality
cotton or luxury fibers like bamboo, they’re manufactured to
very high standards. Socksmith socks are shipped from the company’s
warehouse in Santa Cruz to retail and wholesale customers worldwide.
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Our Customers
• Large- and medium-sized apparel stores
• Small independent boutiques
• Better major retailers
• Airport gift shops
• Museum gift shops
• Online fashion sites
• Gift fairs
Socksmith socks are sold in the following countries:
• Australia
• Canada
• Chile
• Hong Kong
• Italy
• Japan
• Mexico
• New Zealand
• Russia
• Sweden
• Switzerland
• The Netherlands
• United Kingdom
• United States
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United Socks
of America
In less than five years, Socksmith has
grown exponentially, doubling its revenue
every year since 2009 and attracting
more than 2,000 accounts worldwide.
Socksmith socks are sold in retail outlets
in nearly every U.S. state and select
international destinations.
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Shout Outs
I love the quality, variety and seamless
customer service. I just love the company,
and I wish I could run my company this way.”
Aness Pogni, SOXalito, Sausalito, California
The quality of the socks are fantastic, and
the fact that the designs are available in
multiple colors is huge.”
Christina Summers, Jim the Shoe Doctor & Got Socks, Eugene, Oregon
We took Socksmith in and the socks were an
immediate success. Customers were buying
up 15 pairs at a time.”
Rick Stevens, Darius! Productions, Rancho Mirage, California
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No boring socks
Be in Touch
Socksmith Design
customer.service@socksmithwholesale.com
socksmithwholesale.com
831.426.6416
© 2015 by Socksmith Design
Printed on recycled paper made with 10% post-consumer waste fiber
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