Socksmith Lookbook 2015

MillerMaxfield

Lookbook 2015


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Think freely and wear meaningful socks


What’s It All About?

The Socksmith Way. . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

About Us. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Good Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Graphic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Everyday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Luxury . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Designed with Love . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

United Socks of America . . . . . . . . . . . . . . . . . . . . . . . . 20

Shout Outs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

Be in Touch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

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The Socksmith Way

Driven by the motto “No boring socks,” Socksmith is an

industry-leading creator of statement-making socks that capture

the individuality, independence and imagination of its customers.

Designed with love by in-house artists in Santa Cruz, California,

Socksmith socks weave together top-quality, comfort and value

based on designs tailored to fit every foot and lifestyle — from graphic

to everyday to special occasion.

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About Us

In 1988, when Ellen and Eric Gil opened a 450-square-foot sock

boutique in Santa Cruz, California, they never imagined how much

their little company would grow.

Two decades later, the founders of Santa Cruz’s Sockshop and Shoe

Company responded to a striking need within the industry for an

independent company to create bold graphic designs and topquality

footwear.

The Gils partnered with friend Cassandra Aaron in 2009 to create

Socksmith, an artisan brand with a West Coast point of view.

Based in San Francisco, Cassandra has been a retail and wholesale

representative for more than 25 years, primarily in the sock industry.

She is the chief sales executive for Socksmith and represents the

company on the road.

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Good Business

Selling Socksmith socks just makes good business sense.

• High margins

• Quick turn-around

• Display to scale

• Excellent customer service

• Same-day shipping whenever possible

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Graphic

Socks should be as fun as they are

practical. Whether you’re hanging out

with friends or hanging out at home,

the right pair of socks that appeals to

your individuality reminds you to enjoy life.

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Socksmith’s collection of graphic socks

for men and women are offered in crew,

peds and knee-high lengths and contain

vivid imagery that displays originality and

makes thoughtful, personalized gifts.

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Everyday

Maybe the statement you want to

make with your socks is more classic.

Combining fashion with practicality and

comfort, Socksmith socks are everyday

socks. Intricate designs, solid colors and

cool stripes are part of every versatile

Socksmith collection.

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Luxury

Socksmith takes luxury footwear to the

next level by offering ultrasoft, durable

and environmentally sustainable bamboo

in crew and knee-high styles. Socksmith is

among the few sockmakers now producing

graphic styles on bamboo. The luxury line

features a seamless toe and maximum

stretch to increase comfort.

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Comfort Top

Cotton or

Luxury Bamboo

Seamless Toe

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Designed with Love

Socksmith socks are comfortable and made to last. Made of topquality

cotton or luxury fibers like bamboo, they’re manufactured to

very high standards. Socksmith socks are shipped from the company’s

warehouse in Santa Cruz to retail and wholesale customers worldwide.

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Our Customers

• Large- and medium-sized apparel stores

• Small independent boutiques

• Better major retailers

• Airport gift shops

• Museum gift shops

• Online fashion sites

• Gift fairs

Socksmith socks are sold in the following countries:

• Australia

• Canada

• Chile

• Hong Kong

• Italy

• Japan

• Mexico

• New Zealand

• Russia

• Sweden

• Switzerland

• The Netherlands

• United Kingdom

• United States

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United Socks

of America

In less than five years, Socksmith has

grown exponentially, doubling its revenue

every year since 2009 and attracting

more than 2,000 accounts worldwide.

Socksmith socks are sold in retail outlets

in nearly every U.S. state and select

international destinations.

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Shout Outs

I love the quality, variety and seamless

customer service. I just love the company,

and I wish I could run my company this way.”

Aness Pogni, SOXalito, Sausalito, California

The quality of the socks are fantastic, and

the fact that the designs are available in

multiple colors is huge.”

Christina Summers, Jim the Shoe Doctor & Got Socks, Eugene, Oregon

We took Socksmith in and the socks were an

immediate success. Customers were buying

up 15 pairs at a time.”

Rick Stevens, Darius! Productions, Rancho Mirage, California

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No boring socks

Be in Touch

Socksmith Design

customer.service@socksmithwholesale.com

socksmithwholesale.com

831.426.6416

© 2015 by Socksmith Design

Printed on recycled paper made with 10% post-consumer waste fiber

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