Socksmith Lookbook 2015
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<strong>Lookbook</strong> <strong>2015</strong>
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Think freely and wear meaningful socks
What’s It All About?<br />
The <strong>Socksmith</strong> Way. . . . . . . . . . . . . . . . . . . . . . . . . . . . 5<br />
About Us. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7<br />
Good Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9<br />
Graphic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11<br />
Everyday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15<br />
Luxury . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17<br />
Designed with Love . . . . . . . . . . . . . . . . . . . . . . . . . . . 19<br />
United Socks of America . . . . . . . . . . . . . . . . . . . . . . . . 20<br />
Shout Outs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23<br />
Be in Touch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24<br />
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The <strong>Socksmith</strong> Way<br />
Driven by the motto “No boring socks,” <strong>Socksmith</strong> is an<br />
industry-leading creator of statement-making socks that capture<br />
the individuality, independence and imagination of its customers.<br />
Designed with love by in-house artists in Santa Cruz, California,<br />
<strong>Socksmith</strong> socks weave together top-quality, comfort and value<br />
based on designs tailored to fit every foot and lifestyle — from graphic<br />
to everyday to special occasion.<br />
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About Us<br />
In 1988, when Ellen and Eric Gil opened a 450-square-foot sock<br />
boutique in Santa Cruz, California, they never imagined how much<br />
their little company would grow.<br />
Two decades later, the founders of Santa Cruz’s Sockshop and Shoe<br />
Company responded to a striking need within the industry for an<br />
independent company to create bold graphic designs and topquality<br />
footwear.<br />
The Gils partnered with friend Cassandra Aaron in 2009 to create<br />
<strong>Socksmith</strong>, an artisan brand with a West Coast point of view.<br />
Based in San Francisco, Cassandra has been a retail and wholesale<br />
representative for more than 25 years, primarily in the sock industry.<br />
She is the chief sales executive for <strong>Socksmith</strong> and represents the<br />
company on the road.<br />
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Good Business<br />
Selling <strong>Socksmith</strong> socks just makes good business sense.<br />
• High margins<br />
• Quick turn-around<br />
• Display to scale<br />
• Excellent customer service<br />
• Same-day shipping whenever possible<br />
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Graphic<br />
Socks should be as fun as they are<br />
practical. Whether you’re hanging out<br />
with friends or hanging out at home,<br />
the right pair of socks that appeals to<br />
your individuality reminds you to enjoy life.<br />
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<strong>Socksmith</strong>’s collection of graphic socks<br />
for men and women are offered in crew,<br />
peds and knee-high lengths and contain<br />
vivid imagery that displays originality and<br />
makes thoughtful, personalized gifts.<br />
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Everyday<br />
Maybe the statement you want to<br />
make with your socks is more classic.<br />
Combining fashion with practicality and<br />
comfort, <strong>Socksmith</strong> socks are everyday<br />
socks. Intricate designs, solid colors and<br />
cool stripes are part of every versatile<br />
<strong>Socksmith</strong> collection.<br />
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Luxury<br />
<strong>Socksmith</strong> takes luxury footwear to the<br />
next level by offering ultrasoft, durable<br />
and environmentally sustainable bamboo<br />
in crew and knee-high styles. <strong>Socksmith</strong> is<br />
among the few sockmakers now producing<br />
graphic styles on bamboo. The luxury line<br />
features a seamless toe and maximum<br />
stretch to increase comfort.<br />
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Comfort Top<br />
Cotton or<br />
Luxury Bamboo<br />
Seamless Toe<br />
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Designed with Love<br />
<strong>Socksmith</strong> socks are comfortable and made to last. Made of topquality<br />
cotton or luxury fibers like bamboo, they’re manufactured to<br />
very high standards. <strong>Socksmith</strong> socks are shipped from the company’s<br />
warehouse in Santa Cruz to retail and wholesale customers worldwide.<br />
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Our Customers<br />
• Large- and medium-sized apparel stores<br />
• Small independent boutiques<br />
• Better major retailers<br />
• Airport gift shops<br />
• Museum gift shops<br />
• Online fashion sites<br />
• Gift fairs<br />
<strong>Socksmith</strong> socks are sold in the following countries:<br />
• Australia<br />
• Canada<br />
• Chile<br />
• Hong Kong<br />
• Italy<br />
• Japan<br />
• Mexico<br />
• New Zealand<br />
• Russia<br />
• Sweden<br />
• Switzerland<br />
• The Netherlands<br />
• United Kingdom<br />
• United States<br />
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United Socks<br />
of America<br />
In less than five years, <strong>Socksmith</strong> has<br />
grown exponentially, doubling its revenue<br />
every year since 2009 and attracting<br />
more than 2,000 accounts worldwide.<br />
<strong>Socksmith</strong> socks are sold in retail outlets<br />
in nearly every U.S. state and select<br />
international destinations.<br />
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Shout Outs<br />
I love the quality, variety and seamless<br />
customer service. I just love the company,<br />
and I wish I could run my company this way.”<br />
Aness Pogni, SOXalito, Sausalito, California<br />
The quality of the socks are fantastic, and<br />
the fact that the designs are available in<br />
multiple colors is huge.”<br />
Christina Summers, Jim the Shoe Doctor & Got Socks, Eugene, Oregon<br />
We took <strong>Socksmith</strong> in and the socks were an<br />
immediate success. Customers were buying<br />
up 15 pairs at a time.”<br />
Rick Stevens, Darius! Productions, Rancho Mirage, California<br />
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No boring socks<br />
Be in Touch<br />
<strong>Socksmith</strong> Design<br />
customer.service@socksmithwholesale.com<br />
socksmithwholesale.com<br />
831.426.6416<br />
© <strong>2015</strong> by <strong>Socksmith</strong> Design<br />
Printed on recycled paper made with 10% post-consumer waste fiber