BKK_BUS_SUP_Mar19

IT’S NOT JUST
MARKETING -
IT’S PERSONAL
BUSINESS SUPPLEMENT
There are over 1 billion websites
on the world wide web today, the
majority of your competitors have
websites, most have social media
accounts too. So, how do you convince
your potential customers that
you are the best in the business before
you have even spoken to them?
I have always put a lot of emphasis
into creating a truly personal
online experience and really making
your potential clients understand
that you are real people doing a real
job and not just a website that may
be here today and gone tomorrow,
this is more important to most consumers
than you think. Trust is one
of the biggest factors in online marketing
and I’ve written a few tips on
how you can use the tools available
to develop trust within your target
market.
Create a professional and most
importantly unique online experience,
look at what your competitors
are doing but also at what they are
not doing and how you can present
your product and services better
than they do.
Does your website answer the
questions which users are asking?
When someone arrives at your website
primarily they want to know three
things - ‘Do they do what I’m looking
for?’ , ‘Can I afford it?’ & ‘Can I trust
them?’ Make sure that you present
your content clearly and it is obvious
to users how they can take the next
step - a website which doesn’t turn
visitors into business is useless and
a drain on your resources instead of
an additional source of income.
Ensure that everything works
correctly, your website usability is
the first impression of your company’s
customer service levels. A
broken website shows that you are
not paying attention to your clients
needs.
Make your online space personal
includes using real images of your
team and your business, not stock
images.
Get testimonials from your customers,
with photos and videos is
best if possible. You can even sign
up to a site like Tripadvisor or Trust
Pilot which are independent review
sites and can carry a lot of weight
when people are preparing to make
a purchase online.
Introduce live chat into your site
and helping your website visitors to
move down the sales funnel by answering
their questions and alleviating
their concerns.
Show personalised content to
your users based on their previous
visits to your website, location, device
and much more.
As online marketers we are no
longer selling products or services,
we are selling a customer experience.
During these difficult economic
times when less and less business
is available we need to look at more
ways to enrich the customer experience.
Your potential customers could
be comparing you to your competitors
at any time and the worst thing
is that you don’t even know it.
By creating a professional and
personalised website you can move
one step ahead of the competition
and keep more of the market share
in your industry.
If you would like to set up a
remarketing campaign for your
business and get 2019 off to a
bang please contact sales@pdsconsultingsolutions.com
Gemma Purnell
+66 33 039 399
gemmapurnell.com
gemma@gemmapurnell.com
Email: ben.hightowerltd@gmail.com
www.Thailand-Business-Supplement.com