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C h a p t e r 2<br />
Managing a Soccer Program<br />
• What kind of fund-raiser will be most attractive to your student body and<br />
community?<br />
• Will your team support the fund-raising activity enthusiastically?<br />
• Will it be supported by your parents and/or boosters club?<br />
• Is it likely to provide you with the required funds? Is there likely to be any money<br />
remaining to pay for your long-range needs?<br />
• If your team is going to sell a product, what is the profit margin? Are there hidden<br />
costs, such as promotion, shipping, art, printing, etc.? Do you have to pay for the<br />
product in advance? Can you pay only for what you sell? Can you be billed after<br />
the fund-raiser is over?<br />
• How much time will the fund-raiser require? Can it be done in one day, or will it<br />
require several weeks? Is the effort worth the amount you might raise? Could you raise<br />
the same or a larger amount of money with another endeavor requiring less time?<br />
• Are other groups or athletic teams conducting the same type of fund-raiser? Are<br />
you offering something interesting to the campus and community?<br />
• When is the best time for the fund-raiser — pre-season, in-season, or during<br />
summer? When will your athletes and their parents be most helpful?<br />
• Can you solicit incentives for your top sellers or workers from local businesses, such<br />
as free pizzas or movie passes?<br />
The final thing you must consider is keeping records of costs and income. Whenever<br />
possible, have someone other than you, such as the school finance secretary or booster<br />
club president, handle income and record keeping. Determining how money will be<br />
received and deposited, and how bills will be paid, is one of the most important parts<br />
of planning your fund-raising.<br />
When starting your fund-raiser, you must be the best salesperson on your team! You<br />
must convince your team to support the activity and work hard to ensure its success.<br />
Let the team help select and plan the activity. Discuss and organize the fund-raiser<br />
with your team in a classroom or at your home, rather than outside at practice. Create<br />
many small jobs and assign them to your athletes as a team project. Motivate by offering<br />
incentives, posting records, and making daily announcements acknowledging your<br />
top workers and most successful sellers.<br />
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