Marketing Cheshire Annual Review 2018

MARKETING CONSULTANCY
In 2018, we continued to provide marketing
consultancy services for a range of clients in the
private and public sectors.
Anderton Boat Lift
For the third consecutive year, Anderton Boat
Lift, managed by the Canal & River Trust,
outsourced their entire marketing resource
to us. We are responsible for the planning,
delivery, reporting and management of the
marketing activity with campaigns delivered via
various channels inc. social media, digital, print,
direct mail, radio and PR. We have also
continued to sell Anderton Boat
Lift’s event tickets through our
Visit Cheshire digitickets
platform with great
success; In 2018 we
sold 1,760 tickets
for the Firework
Spectacular (113%
more than 2017)
and 2,054 tickets for
the Santa Cruises.
Lion Salt Works Museum
The Lion Salt Works Museum, run by Cheshire
West & Chester Council has renewed its PR
contract with us for the fourth consecutive
year. Marketing Cheshire’s PR programme
provides fresh, engaging and high-quality
content to support the Museum’s thriving activity
programme. This is delivered through press
releases, briefings, press trips, filming and
photography. The PR team add value with their
creative ideas, extensive heritage and attraction
expertise and close working knowledge of the
client’s requirements.
National Waterways Museum
Following on from the success of 2017, the
National Waterways Museum Ellesmere Port,
also managed by the Canal & River Trust,
renewed their social media marketing contract
with Marketing Cheshire. This is comprised of
quarterly planning, delivery and management
of social media campaigns using targeted
ads and PPC to ensure messages reach the
right audience. In just nine months, we have
succeeded in growing the museum’s Facebook
audience by 13% and Twitter audience by 15%.
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