SPRING 2019

24
THE DISTRIBUTOR’S LINK
COMPUTER INSIGHTS, INC
108 Third Street, Bloomingdale, IL 60108
TEL 1-800-539-1233 EMAIL sales@ci-inc.com WEB www.ci-inc.com
HOW WELL DO YOU KNOW YOUR CUSTOMERS?
Today, customers are expecting more and better
service than ever before. Some people call this the
“Amazon effect”. Whatever it’s called, you know how
it feels. When someone calls or sends you an email
looking for information, they expect you to be right
on top of their situation. They do not want to have to
educate you as to the problem or need that they have.
If you don’t have all the information on their first try to
contact you, it’s awkward. You fumble around looking for
information, or you explain that you will have to call them
back, or you simply have to admit that you don’t know
the answer. If this keeps up, you could be
in for a rude awakening. There are plenty of
other fastener distributors, not to mention
Amazon, and other online vendors, that
would love to have their business.
little micro-facet of your business now, and your data is
the key to doing it easily at scale.
I Want That Thing I Bought Before
Did you ever get this call? If you do get this call,
and you will; you’d better know that 5 years ago they
bought those #10-24X3/4 Flat Socket Cap Screws.
They won’t remember what it was, but they need it
again, and they will sure expect you to remember. After
all, they are the customer. Excuses aren’t going to cut
it. Only answers will.
Integrated ERP Systems
Having an integrated ERP system like
The Business Edge TM
gives you the ability
to become the “go to” fastener distributor
for your customer. Even your newest
employee will be able to answer most
customer questions and fulfill their requests with this
powerhouse of a system.
By digging into the data, you’ll be able to set prices
appropriately for VIP accounts, steady growth accounts,
core business accounts, and accounts that are a net
drain on your business.
Getting ahead of the future means optimizing each
Customer Recent Sales Inquiry
At a click of the mouse or the touch of a button,
your customer service rep (CSR) can have previous
sales to this customer on their screen.
If the customer is able to provide any shred of
information about the purchase, your CSR can search
their history in seconds.
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