Retailers Forum Magazine May 2019

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FORUM WORKSHOP forumworkshop Everyone seems caught up in a rush to juggle schedules and accomplish more than the day allows. What a welcome respite it can be for a customer to step into a store and be greeted by name. To have the clerk show her a new color in that style she liked so much last month. To be asked how his grandchildren are doing, or if he enjoyed that vacation trip. And then he finds exactly what he needed. Why would he shop anywhere else? The specialty store is built on such relationships. Experience teaches consumers there’s no substitute for quality. Shoppers want the best, but don’t always enjoy the luxury of time to find out what that is. They’ll give their business to an expert who earns their trust. man Your success as an independent retailer in the 21st century depends on your ability to provide that expertise, and to use it to benefit your customers. In retailing you may be boss, but you work for everyone who walks into your store. While you don’t need to worry about getting fired if you don’t do your job for them, you do need to fear being ignored. If that happens, it’s only a matter of time before you’ll be investigating other lines of work. On the other hand, if you follow the fundamentals of smart retailing and develop and implement a business plan that’s right for your store, you’ll share in the success that makes retailing one of the best opportunities any self-assured or woman can enjoy. continued... HAIR EXTENSION CLEARANCE WWW.REMYWAREHOUSE.COM Page 42 MAY <strong>2019</strong> | RETAILERS FORUM MAGAZINE
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Retailers Forum Magazine May 2019

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