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Real-Time Strategic Plan

2018 marked the final year of Friends of Santa Cruz State Parks’ three-year strategic plan. Early that year Friends’ board and staff recognized that we were entering a time of great opportunity with the coming of a new operating agreement with State Parks, which would bring about a substantial expansion of Friends’ role. We identified the need for a responsive strategic plan to serve as a guide for actualizing the opportunities before us. Friends decided to embrace a more dynamic planning process: Real-Time Strategic Planning.

2018 marked the final year of Friends of Santa Cruz State Parks’ three-year strategic plan. Early that year Friends’ board and staff recognized that we were entering a time of great opportunity with the coming of a new operating agreement with State Parks, which would bring about a substantial expansion of Friends’ role. We identified the need for a responsive strategic plan to serve as a guide for actualizing the opportunities before us. Friends decided to embrace a more dynamic planning process: Real-Time Strategic Planning.

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REAL-TIME STRATEGIC PLAN<br />

Values<br />

1 Innovation<br />

Friends is a pioneer of creative strategies<br />

to solve the complex, inter-related social,<br />

economic and environmental challenges<br />

that face state parks.<br />

2 Kindness<br />

Friends respects the dignity of all beings<br />

(human, flora, fauna) and brings compassion<br />

and civility to all our interactions.<br />

3 Accountability<br />

Friends holds ourselves responsible for<br />

setting shared goals, investing resources<br />

efficiently and effectively, and evaluating<br />

our efforts and progress.<br />

4 Equitable Support<br />

Friends serves all state parks and beaches<br />

in the Santa Cruz District, which includes all<br />

parks in Santa Cruz County and Coastal San<br />

Mateo County.<br />

5 Diversity, Equity & Inclusion<br />

All visitors feel welcomed and have<br />

equal opportunities to access and enjoy<br />

state parks’ natural, cultural and historic<br />

resources. Friends equally encourages<br />

all community members to participate<br />

in achieving Friends’ mission, through<br />

board service, membership, employment,<br />

volunteering, and attending events.<br />

6 Sustainable Stewardship<br />

Friends acts to ensure the health and<br />

preservation of the organization and the<br />

future of state parks.<br />

7 Advocacy<br />

Friends advocates for our values on the<br />

local, state and national level on issues<br />

pertaining to our mission.<br />

12<br />

8 Teamwork<br />

Friends is a committed partner to state<br />

parks, working with the community to<br />

ensure our parks and beaches thrive.<br />

Friends values a team environment based<br />

on trust and contribution from all board<br />

members, staff and volunteers.<br />

FRIENDS OF SANTA CRUZ STATE PARKS

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