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FOOD & HEALTH<br />
Wild Nutrition<br />
Understanding your own health<br />
Sometimes the best ideas spring from adversity,<br />
and that was certainly true of Wild Nutrition,<br />
which was co-founded by Henrietta Norton and<br />
her husband Charlie, after Henrietta managed to<br />
cure her own health issues.<br />
Suffering from endometriosis, the nutritionist<br />
had been told she would be unable to have<br />
children, but used her knowledge to treat herself<br />
and prove the doctors wrong, going on to have<br />
three healthy sons.<br />
“Hen came up with the idea of formulating<br />
products to go alongside her first book, which<br />
was about endometriosis,” explains Charlie.<br />
“We looked at it from the perspective of what<br />
was already on the market, and found it wasn’t<br />
particularly strong.”<br />
“The more I understood what was going into<br />
products, the more at odds it seemed with my<br />
nutritional training,” Henrietta adds. “It seemed<br />
a contradiction to put synthetic and highly<br />
processed ingredients into something that was<br />
being labelled as healthy. When I was asked by<br />
my publisher to recommend some supplement<br />
brands, I realised there was nothing I wanted to<br />
recommend.”<br />
Instead, the couple decided to develop their<br />
own range. After several months, they found an<br />
American source of high-grade nutrients which<br />
had been grown in live food, making them easy<br />
for the body to assimilate, and effective at lower<br />
levels of dosage. In 2013, they launched Wild<br />
Nutrition from their garden shed in Plumpton<br />
– and the company still manufactures all its<br />
products in East Sussex.<br />
“We started with three different formulations,”<br />
Henrietta says, “but things grew very rapidly and<br />
organically, and we soon realised we needed to<br />
add more products”<br />
From the three original complexes designed to<br />
support women’s hormonal health, the brand<br />
has since expanded to include bespoke ranges<br />
for men, women, children and teenagers, with a<br />
total of 57 different products now available.<br />
“About 82 per cent of our customers are<br />
women,” notes Charlie, “but the gap between<br />
male and female self-care is narrowing, and we<br />
definitely have a strong male customer base.<br />
Men are becoming much more mindful about<br />
health, and we are catering for that. To have one<br />
multi-vitamin that’s the same for everyone is<br />
crazy, as we all have different requirements.”<br />
Henrietta agrees. “Our ethos is about looking at<br />
the person and the body as a whole, so formulations<br />
are very much curated to suit the individual.<br />
It’s a 360-degree approach to wellness.”<br />
Part of that personalised service includes free<br />
ten-minute consultations with the company’s online<br />
nutritionist, while more in-depth half-hour<br />
appointments can be booked at Wild Nutrition’s<br />
Friday clinic.<br />
“Right from the start, we wanted to empower<br />
all of our customers to understand their health<br />
better and improve it,” Henrietta says, “so it is<br />
about offering education through information,<br />
as well as the best quality products. We look<br />
at the whole person, not the illness. Everyone<br />
needs to know how important it is to look after<br />
themselves. It’s then a question of working out<br />
what is right for you.” Anita Hall<br />
wildnutrition.com<br />
Photo by Sarah Weal<br />
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