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V<strong>an</strong>guard, Wednesday, JULY 3, 2019 <strong>—</strong> 25<br />

Surviving in Nigeri<strong>an</strong> business<br />

environment requires strong<br />

business focus<br />

<strong>—</strong> Biodun Omoniyi VDC, CEO<br />

M<strong>an</strong>aging Director of VDT limited, Mr Biodun Omoniyi, is a restless m<strong>an</strong>. As a fresh<br />

Engineering graduate in 1989, Omoniyi knew he was not cut out to carry files looking for<br />

paid employment. His restless nature had sent signals to his membr<strong>an</strong>e that the <strong>an</strong>swer<br />

rested in establishing his own comp<strong>an</strong>y <strong>an</strong>d become employer of labour. His first instinct<br />

was to delve into the Information <strong>an</strong>d Communications, ICT space. the desire gave birth to<br />

Bitcom Systems Limited,a System integration comp<strong>an</strong>y.<br />

Typical of a restless mind, twelve years after, Omoniyi was also to establish VDT Communications<br />

Limited in 2001. VDT focuses mainly on providing Broadb<strong>an</strong>d Communications<br />

Service to the growing data-centric fin<strong>an</strong>cial sector of the Nigeri<strong>an</strong> economy.<br />

He has since lead the growth of VDT through his dynamic m<strong>an</strong>agement style from the then<br />

one br<strong>an</strong>ch office to the multi-br<strong>an</strong>ch entity it is today. In 2014, Omoniyi led a consortium of<br />

three comp<strong>an</strong>ies including his VDT <strong>an</strong>d Bitcom to bid for <strong>an</strong>d won the coveted 2.3 GHz<br />

spectrum auctioned by the Nigeri<strong>an</strong> Communications Commission, NCC.<br />

Today, the spectrum has helped Omoniyi’s VDT to launch <strong>an</strong> adv<strong>an</strong>ced 4G LTE broadb<strong>an</strong>d<br />

service said to be close to a 5G service platform<br />

He told Hi-Tech how the journey of his venture into into the ICT space has been since after<br />

school <strong>an</strong>d what businesses must do to survive in Nigeri<strong>an</strong> business environment.<br />

Excerpts;<br />

By Prince Osuagwu<br />

ou made headlines in 2014<br />

Ywhen BitFlux group you are<br />

part of grabbed the 2.3 GHz<br />

spectrum auction by the Nigeri<strong>an</strong><br />

Communications Commission,<br />

against well-known telecom<br />

gi<strong>an</strong>ts in Nigeria. What has that<br />

spectrum helped you achieve?<br />

Bitcom group was a special<br />

purpose vehicle to acquire that<br />

spectrum. We knew that the<br />

spectrum would be <strong>an</strong> import<strong>an</strong>t<br />

factor in our strategy to<br />

institutionalise a strong network<br />

in the broadb<strong>an</strong>d market. Today,<br />

the result is tremendous growth in<br />

a market m<strong>an</strong>y operators are<br />

closing shops daily.<br />

The spectrum is responsible for<br />

our reputation in the enterprise<br />

market <strong>an</strong>d our confidence in<br />

venturing into the retail side of the<br />

market, now<br />

Now, you are looking at<br />

exp<strong>an</strong>ding your services to retail<br />

broadb<strong>an</strong>d services, how better<br />

do you think you have covered the<br />

enterprise segment?<br />

In the enterprise broadb<strong>an</strong>d<br />

market, I will say we are a gi<strong>an</strong>t.<br />

We have made much progress in<br />

the enterprise market to the extent<br />

that we now have about 33 offices<br />

nationwide from just three when<br />

we started in 2001. We c<strong>an</strong> dedicate<br />

this to our loyal customers who<br />

have also confessed to have<br />

enjoyed excellent services from us,<br />

all these years.<br />

We believe we c<strong>an</strong> take that<br />

same success into the retail<br />

broadb<strong>an</strong>d market to show the<br />

general populace what quality<br />

broadb<strong>an</strong>d service should look<br />

like.<br />

We w<strong>an</strong>t to show the world that<br />

what it does not take only low<br />

prices to compete in a market like<br />

ours, but more of excellent quality.<br />

I believe Nigeri<strong>an</strong>s are actually<br />

ready to pay for proven quality<br />

services when they see one. So, I<br />

will not say we are coming to<br />

compete for only low prices but<br />

with added value, in terms of good<br />

service<br />

You have just introduced what<br />

you called Adv<strong>an</strong>ced 4G LTE<br />

service package. What makes it<br />

adv<strong>an</strong>ced, <strong>an</strong>d, how is it different<br />

from the conventional 4G LTE<br />

packages we know?<br />

What makes it adv<strong>an</strong>ced is our<br />

infrastructure. The infrastructure<br />

we are using to offer this service is<br />

a br<strong>an</strong>d new infrastructure that<br />

was built from the ground up, to<br />

be able to offer LTE services. You<br />

probably would have been hearing<br />

about 5G services, with Adv<strong>an</strong>ced<br />

4G LTE we are taking you there.<br />

With it, we are more like, practicing<br />

the future, now. We know that<br />

m<strong>an</strong>y other people providing these<br />

services do so with legacy systems;<br />

some of them probably did not<br />

even start from 4GLTE. So having<br />

<strong>an</strong> LTE platform, ab initio,<br />

actually differentiates our services.<br />

This equipment will eventually<br />

tr<strong>an</strong>slate into quality services the<br />

customers would now experience<br />

on our platform.<br />

5G is the catchphrase now, <strong>an</strong>d<br />

from what you are saying it<br />

appears you’re building<br />

momentum towards 5G?<br />

Like I said 5G is actually the<br />

immediate future, it is not here yet,<br />

but it is almost here. What I c<strong>an</strong><br />

confirm now is that we have the<br />

specifications, but in terms of the<br />

actual product, it is not really in<br />

the market, <strong>an</strong>ywhere.<br />

What we are saying is that with<br />

the applications we’ve built today<br />

which we are hoping 5G will<br />

actually enh<strong>an</strong>ce, definitely, when<br />

it berths, maybe in <strong>an</strong>other year,<br />

two or three, we will be one of the<br />

first comp<strong>an</strong>ies in Nigeria to offer<br />

services on it. Our infrastructure is<br />

primed for that already.<br />

Every broadb<strong>an</strong>d innovation<br />

is launched in Lagos, when<br />

Nigeria is in need of broadb<strong>an</strong>d<br />

services in rural areas. Does it<br />

me<strong>an</strong> that all services must be<br />

commercially driven?<br />

First, I will not blame<br />

businesses concentrating on<br />

servicing the Lagos market alone.<br />

We all know that Lagos is the<br />

economic hub <strong>an</strong>d heart of<br />

Nigeria <strong>an</strong>d most of these<br />

businesses providing services here<br />

are using private capital, which<br />

respects only return on investment.<br />

So, the first instinct for <strong>an</strong>y<br />

businessm<strong>an</strong> is to first, provide<br />

services where he c<strong>an</strong> get good<br />

returns, <strong>an</strong>d, Lagos actually offers<br />

that.<br />

However, Lagos does not make<br />

the whole of Nigeria. For us, we<br />

have <strong>an</strong> exp<strong>an</strong>sionary mind.<br />

Immediately after the launch in<br />

Lagos, we will move on to five<br />

other commercial cities in<br />

Nigeria, including Abuja, Port<br />

Harcourt, Ibad<strong>an</strong>, K<strong>an</strong>o, <strong>an</strong>d<br />

Onitsha. Thereafter, we c<strong>an</strong> take<br />

the next step. This is the general<br />

evolution of how our services are<br />

being introduced in Nigeria.<br />

Everybody I know that offers<br />

broadb<strong>an</strong>d services in Nigeria,<br />

has a bitter Right of Way story to<br />

tell, are you <strong>an</strong> exception?<br />

No, I am not. As a player in this<br />

market, I definitely have stories to<br />

share. However, I just w<strong>an</strong>t to be<br />

able to throw more lights on<br />

wireless technology in relation to<br />

the fibre links that are actually<br />

required in this right of way. As<br />

good as everybody says fibre<br />

technology would give better<br />

broadb<strong>an</strong>d experience, the truth is<br />

that when you are looking at the<br />

retail market, the quickest way to<br />

reach the masses is the wireless<br />

technology. But of course, these<br />

wireless technologies need a kind<br />

of broadness that the fibre links<br />

provide. The two actually work<br />

h<strong>an</strong>d in h<strong>an</strong>d. Whatever affects the<br />

fibre links affects the wireless<br />

providers.<br />

For us, we also have some fibre<br />

cables used in linking our base<br />

stations; <strong>an</strong>d it’s been quite<br />

difficult to make those available<br />

even within Lagos itself for<br />

sometimes now because Lagos<br />

state government has not gr<strong>an</strong>ted<br />

a license to <strong>an</strong>ybody to be able to<br />

Like I said 5G is<br />

actually the<br />

immediate future, it<br />

is not here yet, but<br />

it is almost here;<br />

what I c<strong>an</strong> confirm<br />

now is that we have<br />

the specifications,<br />

but in terms of the<br />

actual product, it is<br />

not really in the<br />

market, <strong>an</strong>ywhere<br />

do interlinking.<br />

Although, there’s also<br />

adv<strong>an</strong>cement in radio technology<br />

that c<strong>an</strong> enable use of this<br />

spectrum to do inter-base station<br />

links, of course, it’s a lot cheaper<br />

once that right of way has been<br />

gr<strong>an</strong>ted <strong>an</strong>d the fibre is laid.<br />

So I am appealing to the<br />

authorities to open up the market<br />

so that we c<strong>an</strong> further deepen the<br />

broadb<strong>an</strong>d penetration in Nigeria<br />

By Juliet Umeh<br />

Ptelecommunications <strong>an</strong>-Afric<strong>an</strong> 4GLTE<br />

group,<br />

Smile Telecoms, has formally<br />

entered into a partnership with<br />

Skyroam Simo, one of the world’s<br />

leading mobile Platform as a<br />

Service comp<strong>an</strong>y providing global<br />

data access services, to enable<br />

more Africa mobile users to<br />

seamlessly connect to its services.<br />

Explaining what informed the<br />

partnership, Smile’s Group CEO,<br />

Ahmad Farroukh, stated that<br />

“Smile is a leading 4GLTE carrier<br />

in Africa <strong>an</strong>d we are always open<br />

to new <strong>an</strong>d innovative technologies<br />

to bring continued value add <strong>an</strong>d<br />

benefits to our users. Our<br />

partnership with Skyroam SIMO<br />

will leverage its leading position<br />

in global virtual SIM platform <strong>an</strong>d<br />

together bring the best service <strong>an</strong>d<br />

value to our p<strong>an</strong>-Afric<strong>an</strong> users.”<br />

He said SIMO App emerges at<br />

•Omoniyi<br />

Telecom industry is highly<br />

volatile <strong>an</strong>d a lot of operators in<br />

your genre of telecom business<br />

have closed down. What’s your<br />

survival strategy?<br />

There is no gainsaying we really<br />

operate in a very difficult<br />

environment in Nigeria. To run a<br />

successful business in Nigeria<br />

takes the grace of God. It’s not by<br />

<strong>an</strong>yone’s doing. However, there are<br />

also other basic tenets that I will<br />

say have kept us going overtime.<br />

One is maintaining a singular<br />

focus on where we are going.<br />

Another is that we have been<br />

blessed with good team members,<br />

highly committed, dedicated<br />

members of staff <strong>an</strong>d m<strong>an</strong>agement<br />

<strong>an</strong>d also board.<br />

The things we set out to do are<br />

not too m<strong>an</strong>y. We just simply stay<br />

focused. When we started 18 years<br />

ago, my aim was to make sure that<br />

every corporation, especially<br />

b<strong>an</strong>ks actually get a test of our<br />

services. We just concentrated on<br />

doing that despite getting offers<br />

from different corporations to do<br />

other things different from our<br />

core competences. I rejected all the<br />

offers despite the huge profit I<br />

could make because I preferred to<br />

be professional.<br />

Is ch<strong>an</strong>ge in business focus why<br />

the number of ISPs is drastically<br />

w<strong>an</strong>ing?<br />

In some cases, market forces<br />

actually forced some of the ISPs<br />

to ch<strong>an</strong>ge business focus. But what<br />

actually forced them out of<br />

business was not being able to get<br />

the required capital base <strong>an</strong>d<br />

reserve needed when you make<br />

such ch<strong>an</strong>ges<br />

However, I started by saying we<br />

the right time to bring access <strong>an</strong>d<br />

affordability to mobile data for<br />

millions of Afric<strong>an</strong>s struggling<br />

with expensive Internet prices that<br />

keep them out of the market<br />

entirely.<br />

Skyroam SIMO <strong>an</strong>d its VirtualeSIM<br />

technology are said to have<br />

the capability of delivering<br />

seamless 4G data connection to<br />

<strong>an</strong>y user by automatically<br />

switching to the best 4G network<br />

nearby, ensuring the best reliability<br />

<strong>an</strong>d speed.<br />

In addition to creating a new<br />

way to access data for consumers,<br />

Skyroam SIMO helps carriers to<br />

develop their market at nearly zero<br />

cost by improving the efficiency of<br />

acquiring new customers, to ease<br />

the hassle of traditional sales<br />

ch<strong>an</strong>nels, <strong>an</strong>d to drive more value<br />

by improving the relationship with<br />

their customers. This partnership<br />

between Smile <strong>an</strong>d SIMO will<br />

enable more Smile users to<br />

are actually operating in a very<br />

difficult terrain where multiple<br />

taxations, arbitrary right of way<br />

levies <strong>an</strong>d so m<strong>an</strong>y forces abound.<br />

I keep on saying that the<br />

regulators are not supporting<br />

indigenous business. Of course, we<br />

like it when it is a foreign capital<br />

that comes in, so whereas we need<br />

to pay more attention to<br />

supporting <strong>an</strong>d promoting our<br />

own, but the only thing I c<strong>an</strong> say, it<br />

will only be by the grace of God<br />

that directed us to move to the<br />

opposite direction when every<br />

other person was moving in a<br />

particular direction because we<br />

knew that five 10 years, down the<br />

line, everybody will move back, so<br />

we are building our expertise in<br />

that particular direction.<br />

What’s your view on the<br />

regulation of the Nigeri<strong>an</strong> ICT<br />

space?<br />

If I have to look at it over a longer<br />

term because I have been here for<br />

a while, I will say there has been a<br />

lot of somersaulting, you move<br />

forward <strong>an</strong>d backward which is<br />

what the general economy looks<br />

like as well. Adek<strong>an</strong>mbi<br />

But, by <strong>an</strong>d large, I must give<br />

kudos to telecoms regulators<br />

overtime, maybe because of the<br />

foundation laid when the GSM<br />

comp<strong>an</strong>ies were coming in; they<br />

have been highly strengthened<br />

with a lot of knowledgeable people.<br />

However, one would have<br />

expected that they do more<br />

especially to indigenous<br />

comp<strong>an</strong>ies, promote our own,<br />

everybody does it. At the end of the<br />

day we’re here <strong>an</strong>d the only place<br />

we operate is here; the people we’ve<br />

been employing are our<br />

indigenous people. We even go<br />

about developing the youths <strong>an</strong>d<br />

making sure they’re properly<br />

equipped with the right skills to<br />

face the future. It’s only the<br />

indigenous operators that c<strong>an</strong> do<br />

these, <strong>an</strong>d that’s why I said the<br />

regulators needed to actually<br />

encourage <strong>an</strong>d support us.<br />

Advise government on how to<br />

raise the economy with ICT<br />

We c<strong>an</strong>’t overemphasise that we<br />

have missed our ch<strong>an</strong>ces. When I<br />

was a young graduate, my vision<br />

was to m<strong>an</strong>ufacture some of those<br />

things that we are consuming. In<br />

those days, as young engineers, we<br />

dreamt of making tr<strong>an</strong>sistors, but<br />

now nobody thinks about that.<br />

That dream did not crystallise<br />

because of the development<br />

ch<strong>an</strong>ces that we have squ<strong>an</strong>dered.<br />

Today, if I have <strong>an</strong> opportunity to<br />

influence government <strong>policy</strong>, it<br />

will be on education. The<br />

government needs to focus on<br />

promoting indigenous businesses<br />

to be able to take on certain roles.<br />

It was a delight when <strong>an</strong><br />

indigenous comp<strong>an</strong>y was given the<br />

opportunity to run the TSA. We<br />

need more of such opportunities.<br />

We also need the government to<br />

embrace technology to drive<br />

govern<strong>an</strong>ce.<br />

Smile sees value in Skyroam Simo partnership to<br />

improve mobile data services<br />

leverage Skyroam’s platform of<br />

over 135 countries <strong>an</strong>d 200 mobile<br />

networks with best coverage <strong>an</strong>d<br />

speed, is a big leap forward<br />

amongst Africa operators.<br />

Founder <strong>an</strong>d CEO of Skyroam,<br />

Jing Liu, said that “Skyroam Simo<br />

will work with Smile Telecom, a<br />

great partner who continues to<br />

bring value to its users as a long<br />

term strategy, together we will<br />

meet the needs of more people in<br />

Africa <strong>an</strong>d bring <strong>explosive</strong> growth<br />

in mobile data usage. We will<br />

continue to innovate together with<br />

leading partners around the world<br />

to meet the dem<strong>an</strong>ds of users where<br />

mobile data is becoming a musthave<br />

that impact our daily lives.”<br />

The partnership also gives<br />

International customers from<br />

various countries in the world who<br />

use Skyroam devices the<br />

opportunity to roam on Smile<br />

4GLTE network in all countries of<br />

Smile presence.

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