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Vanguard, THURSDAY, SEPTEMBER 12, 2019 — 25<br />

We created "It's New to Me'<br />

to clear stigma against ‘used<br />

item’ buyers – RCCG COD Parish<br />

By Chris Onuoha<br />

When Pastor<br />

Iluyomade of the<br />

Redeemed<br />

Christian Church of God<br />

(RCCG), City of David Parish<br />

was thinking of easy means of<br />

helping the less privileged in<br />

the society, little did he know<br />

that a business model he<br />

created to that effect will<br />

eventually change the<br />

perception and stigma<br />

attached to “second hand”<br />

items sold in the country. For<br />

him, it was a vision he had to<br />

help the needy in the society.<br />

However, it has become a<br />

general rallying point.<br />

‘It’s New To Me’ as a brand<br />

name, is a group of charity<br />

shops set up by His Love<br />

Foundation, the charity<br />

organisation of the Redeemed<br />

Christian Church of God<br />

(RCCG), City of David Parish<br />

Victoria Island, Lagos. The<br />

shops operate a unique<br />

business model, in that they<br />

sell fairly used clothes,<br />

household and other items<br />

donated by church members<br />

at a little amount to the lessprivileged<br />

members of the<br />

church and society at large,”<br />

says Olubukola Aneke, the<br />

Chief Operating Officer. Mrs.<br />

Aneke who took over the head<br />

of the trading outfit about 5<br />

years ago said: "The primary<br />

aim of this initiative is<br />

basically to demonstrate the<br />

love of Jesus Christ by<br />

changing lives. I started<br />

overseeing the brand’s affairs<br />

about 5 years ago when the<br />

shop was re-launched. Back<br />

then, I worked as a volunteer<br />

till I was officially appointed<br />

to become the Chief Operating<br />

Officer.”<br />

*Olubukola Aneke<br />

According to her, the shop is<br />

retailing donated items from<br />

RCCG church members and<br />

anonymous donors who are not<br />

members of the church. “We use<br />

the proceeds of the sales for<br />

charity works and other<br />

interventions in the church. This<br />

implies giving out free funds to<br />

indigent people among us in<br />

the church to cater for school<br />

fees of their wards, and other<br />

needs. It’s been impactful,<br />

wonderful and fulfilling. We<br />

have given people hope, wiped<br />

tears and made peoples’ wishes<br />

come to pass in the process,”<br />

Aneke said.<br />

She also disclosed that<br />

beneficiaries of the ‘Its New To<br />

Me’ project comprise both<br />

members and non members of<br />

the church. Citing a particular<br />

instance, she said a widow from<br />

a wealthy family whose life<br />

dwindled after her husband’s<br />

death had a new lease of life<br />

when she discovered and<br />

started patronising the shop.<br />

The shop to her was a great<br />

relief as she was able to make<br />

up her old lifestyle once again<br />

with items from the shop. To her,<br />

it was goldmine to see and<br />

purchase those kinds of clothing<br />

and items she was used to when<br />

life was good at a little or no<br />

cost.<br />

“The name “It’s New To Me”<br />

apparently implies something<br />

that is old to you but could be<br />

new to me. In other words,<br />

anything that one does not<br />

attach much interest to; not<br />

necessarily bad anyway, but<br />

may have lost its appeal could<br />

be a new item to someone else.<br />

We don’t see our stock here as<br />

old, though it may be outdated<br />

but could still be appealing to<br />

someone.<br />

Expansion Drive<br />

“One of the reasons for relaunching<br />

is to expand our<br />

outlets. We however, focus on<br />

Oxfam that has about 750<br />

shops globally as our benchmark.<br />

We have outlets in Akoka,<br />

Ikoyi and Ikorodu alongside<br />

the main shop here in Victoria<br />

Island. We will keep<br />

expanding to reach out to the<br />

needy in the country. We have<br />

items and clothes for as low as<br />

N100, N200, and N300. And it<br />

also depends on items value<br />

but everything is relatively<br />

cheap. We do not stock lowquality<br />

items because the<br />

calibers of people that drop<br />

items at our drop box are<br />

mostly high society and influential<br />

people. Some of our<br />

stocks are brand new items that<br />

the owners do not have any<br />

need for. Using Oxfam as our<br />

benchmark, we want to stem the<br />

stigmatization among users of<br />

fairly used items in our society<br />

making it obvious that there is<br />

nothing wrong is buying what<br />

someone else does not need.<br />

Mrs Aneke explained that the<br />

church is making sure that all<br />

members are involved in<br />

touching lives through free<br />

donation of items to the shop’s<br />

drop box. “We do not intend to<br />

import goods for this purpose<br />

but we embark on sensitization<br />

drive so that members donation<br />

will saturate the shops,” she<br />

said.<br />

Location and visibility<br />

Although this is Pastor<br />

Iluyomade’s initiative at the<br />

City of David which has became<br />

an entire RCCG’s<br />

project. It is meant to be a<br />

Christian Social Responsibility<br />

of the church and so far, every<br />

branch of the church is bound<br />

to open a shop. For<br />

donors, we have established<br />

a relationship<br />

with church<br />

members and they do<br />

bring things. What we<br />

do is to announce and<br />

it serves as a reminder<br />

that the shops<br />

exist. The shop is for<br />

the general public<br />

and not for RCCG<br />

members alone. We<br />

are not concentrating<br />

on the highbrow<br />

areas alone. We plan<br />

to go into places that<br />

are occupied by lessprivileged<br />

individuals<br />

where RCCG<br />

planted churches. We<br />

are also planning to<br />

embark on road walk<br />

to create awareness<br />

about the existence of<br />

the shop.<br />

*Wife of Kebbi State Governor, Hajiya Aisha A. Bagudu<br />

(middle), and others during an empowerment programme<br />

for physically challenged women<br />

Why MALLPAI cares for<br />

almajiri —Aisha Bagudu<br />

By Kabir DanKatsina, Birnin<br />

Kebbi.<br />

The mass literacy for<br />

the less privileged<br />

and Almagiri<br />

Initiative, MALLPAI<br />

Foundation initiated by Her<br />

Excellency, the wife of Kebbi<br />

State Governor, Hajiya Aisha<br />

A. Bagudu, is aimed at<br />

empowering less privileged in<br />

the society and other people<br />

who need help.<br />

Since 2009, the programme<br />

has been an avenue to<br />

restore hope to the hopeless<br />

as well as making<br />

humanitarian service a way<br />

of life.<br />

According to Hajiya<br />

Bagudu, the reasons for<br />

initiating the foundation was<br />

her twenty years' experience<br />

in humanitarian work applied<br />

in various business areas such<br />

as production manufacturing<br />

and management for having<br />

being a successful business<br />

woman and humanitarian<br />

track records, possessing a<br />

desire to succeed and target<br />

driven wire community<br />

development ethic,<br />

programmed implementation<br />

of researched and successful<br />

grassroots initiatives with<br />

entrepreneurial input to<br />

pioneer growth in<br />

communities, mostly rural<br />

areas.<br />

Speaking on her behalf, her<br />

press secretary, Hajiya Safiya<br />

Abdullahi said the foundation<br />

has rendered humanitarian<br />

services in sectors including<br />

health, education, agriculture<br />

and social lives.<br />

On health she said the<br />

foundation has purchased<br />

drugs and hospital equipment<br />

worth five million naira and<br />

provided them to clinics,<br />

maternity and health clinics in<br />

Bagudu, Suru, Birnin Kebbi,<br />

Kok/Besse, Argungu and<br />

Ngaski local government<br />

areas of the state.<br />

‘’MALLPAI also distributed<br />

free drugs to the five Fulani<br />

communities particularly<br />

Barbarejo, Aljannare, Bagudo,<br />

Dakingari and Dalijan”, she<br />

said.<br />

On education, the<br />

foundation has converted 10<br />

Tsangaya schools to modern<br />

in rural areas adding that in<br />

Bagudo and Ka’oje<br />

communities, the foundation<br />

provided the schools with<br />

skill acquisition equipments<br />

such as knitting, soap and<br />

barbing machines and teach<br />

were recruited teaches pupils<br />

on how to learn soap making,<br />

barbing and knitting during<br />

their non- working hours that<br />

is Thursday and Friday as 100<br />

were graduated in these skills.<br />

‘’MALLPAI did not stop<br />

there, it also empowered and<br />

taught about fifty students in<br />

Public Schools on how to<br />

produce chalk, color, pencils<br />

and shoes and after their<br />

graduation provided them<br />

with equipment free of<br />

charge”, she noted.<br />

Similarly, she stated, ‘’On<br />

agriculture, the foundation<br />

has assisted over 100 Youths<br />

in the State particularly in<br />

rural communities in Illo, Lolo<br />

Gwandu and Bunza on dry<br />

season farming and provided<br />

them with farm inputs which<br />

at the end of their cultivation,<br />

produced over 200 bags each<br />

of paddy rice, soya beans and<br />

sorghum”, she added.<br />

According her, “On RUGA<br />

rehabilitation, the foundation<br />

has rehabilitated over forty<br />

Fulani communities in the<br />

State where it constructed<br />

clinics, schools, open wells<br />

and accommodation in each<br />

of these communities.<br />

“The foundation has<br />

empowered persons with<br />

disabilities with clothing,<br />

food stuff and mobile<br />

machines during Ramadan<br />

fasting periods while at the<br />

state’s orphanage home, Her<br />

Excellency, Hajiya Aisha<br />

Bagudu is always visiting<br />

there and donating relief<br />

packages such as food stuff,<br />

clothing materials and<br />

cosmetics for female<br />

members”, she concluded.

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