Ashburton Courier: September 26, 2019

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Page 32, Ashburton’s The Courier, Thursday 26 September 2019 Agritech story highlights successes New Zealand has a new story totell, one that highlights the nation’s ingenuity, development of cuttingedge technology, and care for its people and place. The New Zealand Agritech Story provides a compelling way of promoting New Zealand’s agricultural technology internationally, to build awareness and preference for New Zealand solutions and ultimately help more New Zealand agritech businesses succeed on the world stage. The NZ Agritech Story, launched this month, includes a comprehensive suite of free promotional materials that highlight New Zealand’s leading edge in the sector. Peter WrenHilton, the executive director of Agritech New Zealand, said the story would make akey difference for export companies. ‘‘The sector is highly competitive, with companies from around the world all promoting their products. The New Zealand Agritech Story will provide us with adistinctive voice, a way to engage with customers and communities and explain to them why Kiwi companies are different, both in the way we have developed our innovative solutions and the way we operate as partners. ‘‘Agritech has a significant value for New Zealand’s export economy it currently contributes about $1.5 billion to our export receipts and campaigns like this will support its growth. ‘‘We’re excited to share the Story for the first time internationally this week as part of New Zealand’s presence at Ireland’s National Ploughing Championship, where we’ll also be showcasing some cutting edge Storytelling with the Agritech Mixed Reality experience.’’ The development of the agritech story fits within the framework ofthe New Zealand Story and was informed by the gathering of comprehensive market insights, to better understand current perceptions of New Zealand agritech areas ofstrength, weakness or possible misconceptions. The Story is designed to help respond to these issues. Central tothe New Zealand Story is the Maori concept of Kaitiakitanga (guardianship, for people, place and planet) and how this sense ofresponsibility has inspired many of our worldclass agritech innovations. Aotearoa New Zealand has had along history with agritech innovation from its first settlers. The early Maori pioneered agritech when they came to NZ and worked out ways toelongate the growing day using stones and rocks to soak up the warmth of the sun and radiate it back into the soil. DavidDowns, the headof the allofgovernment agritech taskforce which commissioned the Agritech Story, saidthe international research was the first step. Damien O’Connor ‘‘It became clear that one of our greatest competitive strengths is our connection to the land, and the way this has influenced our approach to developing agritech. ‘‘New Zealanders are driven by our sense of responsibility as guardians or kaitiaki where wehave always worked in partnership with nature. From this connection, we have drawn the inspiration, ingenuity and skills to create worldclass agritechnology. ‘‘In essence, we are, Powered by Place, which isthe central theme of this story (and the name of the website). ‘‘Being able to tell a compelling and consistent story about New Zealand agritech will build our reputation in this area and help more of our agritech businesses to succeed on the world stage.’’ The Story includes four key messages: Powering Great Farmers, AWorld of Expertise in One Country, Natural Innovators, Powerful Partnerships. Each of these messages responds to themes uncovered in the market insights research and showcases arange of New Zealand companies and supporting proof points. They highlight the diverse solutions that have been developed by New Zealand companies, from the invention of electrified fencing to robots that pick apples. Arange ofmaterials was available to assist companies and New Zealand organisations tell the Agritech Story, including a market insights report, emotive Story video, showcase booklet, more than 100 professionally shot photos, acomprehensive user guide and more, all designed to promote New Zealand asa source of worldclass agriinnovation. All materials were developed by New Zealand Trade and Enterprise (NZTE) in partnership with Agritech New Zealand, Callaghan Innovation, New Zealand Story, MBIE and MPI, and are available for free download from Agritech New Zealand’s website. Agriculture Minister, Damien O’Connor, said the agritech story underlined the commitment of the Government to developing a sustainable primary sector. ‘‘New Zealand’s primary sector is going from strength tostrength. While the economic forecast is good in the short and mediumterm, we need to be looking further into the future to ensure that our primary industries are sustainable in the longterm. Wehave to move past volume to value. Innovation and technology will be key to our achieving this. We have to be at the forefront of new technology and value chain development. ‘‘I strongly believe that valuegrowth and sustainability are not a tradeoff. In fact, increased sustainability is the only pathway to future prosperity.’’ 7M VADERSTAD TOPDOWN -Leading discs -Ripping legs follow by pack roller -Optional Cambridge roller following NEW HOLLAND BB1290 PLUS -High density square baler -6String, double knot system -Scales on tail door 12 ROW VADERSTAD PRECISION PLANTER -High accuracy -Fertilliser can be put down the spout -Range of seed that can be planted -Owner operated service 6M HD ALLEN DRILL -6,12and 18 inch spacing options -Seed /fertilliser /slugbait and insecticide options -Tyre packer wheels for weight distribution -DIRECT & CONVENTIONAL DRILLING -CULTIVATION -RIPPING -DISCING -ROLLING -MAXI TILLING -PLOUGHING -SQUARE BALING -ROTOR RAKING -TUBE WRAPPING -SUPPLEMENT SUPPLY 2208226
Dairy exports up, good ‘nutrition’ for economy The value of New Zealand dairy exports jumped by $1.47 billion to total $18.1 billion in the year ended June 30, that’s got to be some good nutrition for the New Zealand economy, and help towards providing Kiwis with more of what they say matters to them, says professor Graeme Doole, DairyNZ principal economist. It doesn’t take an economist to tell you that if we’re to afford more of what is important to our quality of life here in New Zealand, the economy has to grow and it has to grow sustainably and responsibly to ensure our future generations can continue to benefit and enjoy ahigh level of wellbeing, he says. ‘‘Given our relatively small population base, the way to grow a strong and healthy economy is by increasing exports of highvalue products. ‘‘As New Zealand’s largest exporter of goods, the dairy sector currently sits at 31 percent of total merchandise exports, having grown in value over the past two decades at acompound annual rate of eight percent per year. This remarkable growth has been achieved both through increased milk production and by increasing the value of exports through the ongoing product innovation and skilled, targeted marketing by New Zealand’s dairy processing companies. ‘‘And it’s also important to note that this growth is being achieved at the same time the dairy sector is stepping forward to embrace greatly improved environmental practices, both on farm and in processing. ‘‘Dairy exports are amajor driver of New Zealand’s terms of trade this is the ratio of the value of our exports to the value of our imports. An improvement in anation’s terms of trade increases the purchasing power of its people as they can afford more imports for agiven level of exports. Due to this effect the export performance of the dairy sector is helping to lower the price of everything New Zealand imports. ‘‘Take the cars we drive, for example. Thanks to the value of dairy exports, we can afford to import a better quality of vehicle than we would otherwise, and, collectively, we do own more than four million of them New Zealand coming in at third in the world for vehicle ownership per capita, behind the tiny European microstate of San Marino and the not much larger Monaco. Then there’s the fuel we import to propel them. ‘‘Our muchloved, and also imported coffee is abit cheaper too, so is the imported sugar to stir into it, and even the imported cinnamon to sprinkle on it if your preferred jolt has alittle spice on top. ‘‘The list of imported products and services that are more affordable for Kiwis because of the value of dairy exports is endless. ‘‘In the year ended June 2019, dairy earned more than twice as much as the meat and forestry sectors, and 10 times more than wine. ‘‘As in previous years, our dairy products went to more than 140 different countries, the top markets being China, Australia, the United States of America, the United Arab Emirates and Japan.’’ ‘‘It’s reached the point where, today we can say that every one of the 46,000 people employed by the dairy sector brings in the equivalent of $393,000 in export earnings; and every one of the country’s milking cows earns $3,625. Dairy is certainly good nutrition for our economy aswell as our people and it’s tasty too.’’ MID CANTERBURY’S HYDRAULIC SPECIALISTS LOCALLYOWNED AND OPERATED Densem Contracting (2010) Ltd Specialising in: Irrigation pond construction and design Dairy farm conversions and maintenance Effluent pond construction •Forestry and shelter belt clearing •Mole ploughing (pipe and cable) •Stock and tanker track formations and capping •Underpass •River protection PARTSYOU CAN TRUST WITH ASERVICE TO KEEPYOU GOING QUALITYON-CALL SERVICE AVAILABLE •Sales,installation and serviceofall hydraulic components •Wirerope •Synthetic slings •Inhouse repairs of cylinders,pumps and hydraulic motors •I.M.M. hose and fittings available SPOOLVALVES FROM WALVOIL Ashburton’s leading supplier of Walvoil hydraulic products andcomponents. •High tensile bowshackles and chain •Lifting equipment Call Justin Bennett 027 530 1272 or 027 530 1275 Shop 24/7 03 308 9778 104 MooreStreet, Ashburton justin@martinbennett.co.nz 2208459 PLANT FOR HIRE 637 &627 Motor scrapers, 14M &14H motor graders, D8R, D7H &D6H bulldozers, 36T to 14T Excavators, 36T &20T off road trucks, vibrating rollers, water carts, 6x4 tip trucks, de-watering pumps, GPS guided machines and in-house design Phone Ian Densem Mobile 027 221 5288 •AH(03) 324 2289 Email: densem.i.e@xtra.co.nz •Fax (03) 324 2281 2208736
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Ashburton Courier: September 26, 2019

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