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OCTOBER <strong>15</strong>, <strong>2019</strong><br />
Hindi films break into Kiwi homes with subtitles<br />
Nevil Gibson<br />
On my first visit to India<br />
in the early 1980s, the<br />
absence of western<br />
consumer goods was<br />
noticeable.<br />
I imagine it is still advisable<br />
that foreign travellers restrict<br />
their beverages to boiled and<br />
bottled drinks.<br />
In those days that meant<br />
drinking Campa Cola, the market<br />
leader in the 1970s and 1980s<br />
when foreign brands were<br />
banned.<br />
India liberalised its economy<br />
in the 1990s, allowing Coca Cola<br />
and Pepsi to reclaim a market<br />
they had been excluded from for<br />
<strong>15</strong> years.<br />
The Pure Drinks Group<br />
introduced Coca-Cola to India in<br />
1949 and its Campa Cola brand<br />
kept the familiar bottle shape<br />
and logo. That made it easier for<br />
the marketers when the “real<br />
thing” returned. But it meant<br />
the demise of the imitator and in<br />
2001 its bottling plant and offices<br />
in Delhi were closed.<br />
Campa Cola has a key role<br />
in ‘Photograph’ (distributed by<br />
Madman), a low-key romantic<br />
drama in which a shy street<br />
photographer, Rafi (Nawazuddin<br />
Siddiqui), attempts to woo<br />
Miloni (Sanya Malhotra), who<br />
asked him to take her picture at<br />
Mumbai’s Gateway of India.<br />
Urban-Rural gap<br />
The gap between the two<br />
is considerable, given India’s<br />
Nawazuddin Siddiqui, Sanya Malhotra in ‘Photograph’ (Picture Supplied)<br />
Adult Romance on Netflix: Sunny<br />
Leone in ‘Beiiman Love’<br />
(Bollywood Hungama)<br />
widely disparate class and<br />
social systems. She is city-bred,<br />
well-educated and about to<br />
travel to further her education.<br />
She has also started a modelling<br />
career.<br />
By contrast, Rafi is from a<br />
village and has few skills apart<br />
from being able to develop<br />
instant pictures from his Nikon<br />
camera.<br />
He is also well past the age<br />
when he should be married,<br />
though he is still in his early<br />
30s. Under pressure, he sends<br />
home the picture of Miloni as<br />
his “girlfriend,” prompting his<br />
Nani (Farrukh Jaffar) to join<br />
him in Mumbai to speed up the<br />
marriage process.<br />
She is plain-speaking,<br />
refreshing in an era of political<br />
correctness, and has firm views<br />
on race, religion, sex and the<br />
purpose of life.<br />
Hindi films woo<br />
Hindi-language films are noted<br />
for their accessibility for Kiwis<br />
and other non-Indian viewers,<br />
as half of the dialogue seems<br />
to be spoken in English. Like<br />
writer-director Ritesh Batra’s<br />
previous film, The Lunchbox<br />
(2013), Photograph is aimed at<br />
arthouse audiences in the West.<br />
This distinguishes them from<br />
Bollywood-style features that<br />
make up the bulk of India’s<br />
output. But that is changing<br />
as co-productions, such as<br />
‘Lion’ and ‘Hotel Mumbai’ from<br />
Australia, or the ‘Marigold Hotel’<br />
series and ‘Slumdog Millionaire’<br />
from Britain, meet demand for<br />
Indian content.<br />
Recycling plots<br />
American Darcy Paquet, who<br />
is a film school director in Busan,<br />
South Korea, made an interesting<br />
observation at a recent University<br />
of Auckland seminar.<br />
He said that as most Asian<br />
audiences (as elsewhere) don’t like<br />
subtitles, it is rare for countries<br />
with unique languages to make<br />
films with other countries.<br />
Instead, successful plots are<br />
recycled.<br />
He named one popular Korean<br />
comedy, ‘Miss Granny’ (2014), as<br />
being remade in China, Japan<br />
and Indonesia with an American<br />
version in development.<br />
Hollywood is aware that audiences<br />
lap up Indian themes, with<br />
Disney backing ‘Million Dollar<br />
Arm’ (2014) about a Cricketer who<br />
becomes a baseball star.<br />
The Netflix NZ catalogue has<br />
several dozen titles that give<br />
an excellent introduction to<br />
Indian movies. For newcomers,<br />
I recommend these: gritty<br />
social issues (‘Ajji,’ ‘Beyond the<br />
Clouds,’ ‘Gandu’), teen comedy<br />
(‘Nasha’), adult romance (‘Aitraaz,’<br />
‘Beiimaan Love,’ ‘Lust Stories’),<br />
period drama (‘Rang Rasiya’),<br />
crime (‘Andhadhun,’ ‘Ek Khiladi<br />
Ek Haseena’) and sport biography<br />
(‘Dangal’).<br />
From Pakistan: ‘Chalay Thay<br />
Sath’ (for the scenery) and ‘Pinky<br />
Memsaab,’ about migrant workers<br />
in Dubai.<br />
Nevil Gibson is Editor-at-Large<br />
at The National Business Review<br />
based in Auckland. He has been<br />
a Judge of the Indian Newslink<br />
Indian Business Awards since<br />
inception in 2008. The above<br />
article appeared in the ‘New<br />
Zealand Catholic.’ Indian<br />
Newslink Editor worked as a<br />
Correspondent/Contributor to<br />
NBR for eleven years from 1999<br />
to 2010.<br />
Diwali <strong>2019</strong> Special<br />
Someville Rotary<br />
plans Diwali Night<br />
The Rotary Club of<br />
Somerville based<br />
in East Auckland<br />
has announced will<br />
mark Diwali as a fundraiser<br />
early next month.<br />
Club President Farida<br />
Master said that the event<br />
will be held from 630 pm<br />
on Saturday, November 9,<br />
<strong>2019</strong> at Our Lady Star of<br />
the Sea School located at<br />
14 Oakridge Way, Howick.<br />
“The Programme will be<br />
packed with foot tapping<br />
entertainment, raffles,<br />
prizes won, auction and<br />
authentic Indian cuisine.<br />
The small but vibrant<br />
Rotary Club of Somerville<br />
punches well above its<br />
weight and is working<br />
hard to ensure an evening<br />
to remember,” she said.<br />
‘Beyond Water’ Project<br />
Ms Master said that all<br />
proceeds of the evening<br />
will be donated to local<br />
and internatinal projects<br />
of Rotary. Among the<br />
projects to which the Club<br />
is committed is ‘Beyond<br />
Water,’ a charitable organisation<br />
run by Rotarians<br />
passionate about bringing<br />
clean water and sanitation<br />
solutions to communities<br />
in East Africa.<br />
‘Beyond Water’ fights<br />
water poverty at a<br />
grassroot level involving<br />
the community so that<br />
they can take the lead in<br />
rebuilding lives by deep<br />
31<br />
bore wells, water tanks, latrines,<br />
hand washing stations and<br />
sanitary products.<br />
“The Rotary Club of Somerville<br />
is an energetic Club of professionals<br />
working in the community<br />
and none of these projects would<br />
have been possible without the<br />
patronage and support of the<br />
community. We are looking<br />
for sponsorships for the Diwali<br />
Programme,” Ms Master said.<br />
The Club meets on Wednesdays<br />
(except on Second Wednesdays)<br />
at Howick Club.<br />
For tickets and further information,<br />
please contact Farida<br />
Master on 021-0365235; Email:<br />
faridamaster20@hotmail.com or<br />
Assistant Governor and Past President<br />
Vinod Sareen 021- 6<strong>15</strong>412.<br />
Email: vinodksareen@gmail.com<br />
Let us<br />
Celebrate<br />
your success<br />
Supported by<br />
YEAR<br />
Gala Black Tie Awards Night with Cocktails and Dinner on<br />
Monday, November 25, <strong>2019</strong><br />
at Sky City Convention Centre,<br />
Corner Victoria & Federal Streets, Auckland City.<br />
Master of Ceremonies: Jackie Clarke<br />
Celebrity Speaker and Entertainer<br />
1. Business Excellence in Retail Trade<br />
9. Best Small Business<br />
2. Business Excellence in Innovation<br />
10. Best Medium Sized Business<br />
3. Business Excellence in Marketing<br />
11. Best Large Business<br />
4. Business Excellence in Customer Service 12. Business Excellence in International Trade with India<br />
5. Best Employer of Choice<br />
(this category is open to all businesses registered in<br />
New Zealand doing business with India)<br />
6. Business Excellence in Health & Safety<br />
13. Best Accountant of the Year<br />
7. Business Excellence in Ethics (New)<br />
14. Best Young Entrepreneur of the Year<br />
8. Business Excellence with Social Responsibility (New)<br />
<strong>15</strong>. Best Businesswoman of the Year<br />
16. Best Financial Advisor (Mortgage) of the Year<br />
17. Best Financial Advisor (Insurance) of the Year<br />
Supreme Business of the Year Award<br />
(All entries will be entered for this category)<br />
Cocktails and Networking from 5 pm to 6<strong>15</strong> pm<br />
Dinner, Entertainment & Awards Ceremony from 6<strong>15</strong> pm to 9<strong>15</strong> pm<br />
For tickets, priced at $<strong>15</strong>0 plus GST per person and tables seating 10 persons<br />
each at $<strong>15</strong>00 plus GST per table (including cocktails and dinner)<br />
contact us on Phone (09) 5336377 or 021-836528<br />
Email: venkat@indiannewslink.co.nz<br />
www.indiannewslink.co.nz; www.inliba.com; www.inlisa.com;