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Oct 15 2019 INL Digital Edition

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OCTOBER <strong>15</strong>, <strong>2019</strong><br />

Hindi films break into Kiwi homes with subtitles<br />

Nevil Gibson<br />

On my first visit to India<br />

in the early 1980s, the<br />

absence of western<br />

consumer goods was<br />

noticeable.<br />

I imagine it is still advisable<br />

that foreign travellers restrict<br />

their beverages to boiled and<br />

bottled drinks.<br />

In those days that meant<br />

drinking Campa Cola, the market<br />

leader in the 1970s and 1980s<br />

when foreign brands were<br />

banned.<br />

India liberalised its economy<br />

in the 1990s, allowing Coca Cola<br />

and Pepsi to reclaim a market<br />

they had been excluded from for<br />

<strong>15</strong> years.<br />

The Pure Drinks Group<br />

introduced Coca-Cola to India in<br />

1949 and its Campa Cola brand<br />

kept the familiar bottle shape<br />

and logo. That made it easier for<br />

the marketers when the “real<br />

thing” returned. But it meant<br />

the demise of the imitator and in<br />

2001 its bottling plant and offices<br />

in Delhi were closed.<br />

Campa Cola has a key role<br />

in ‘Photograph’ (distributed by<br />

Madman), a low-key romantic<br />

drama in which a shy street<br />

photographer, Rafi (Nawazuddin<br />

Siddiqui), attempts to woo<br />

Miloni (Sanya Malhotra), who<br />

asked him to take her picture at<br />

Mumbai’s Gateway of India.<br />

Urban-Rural gap<br />

The gap between the two<br />

is considerable, given India’s<br />

Nawazuddin Siddiqui, Sanya Malhotra in ‘Photograph’ (Picture Supplied)<br />

Adult Romance on Netflix: Sunny<br />

Leone in ‘Beiiman Love’<br />

(Bollywood Hungama)<br />

widely disparate class and<br />

social systems. She is city-bred,<br />

well-educated and about to<br />

travel to further her education.<br />

She has also started a modelling<br />

career.<br />

By contrast, Rafi is from a<br />

village and has few skills apart<br />

from being able to develop<br />

instant pictures from his Nikon<br />

camera.<br />

He is also well past the age<br />

when he should be married,<br />

though he is still in his early<br />

30s. Under pressure, he sends<br />

home the picture of Miloni as<br />

his “girlfriend,” prompting his<br />

Nani (Farrukh Jaffar) to join<br />

him in Mumbai to speed up the<br />

marriage process.<br />

She is plain-speaking,<br />

refreshing in an era of political<br />

correctness, and has firm views<br />

on race, religion, sex and the<br />

purpose of life.<br />

Hindi films woo<br />

Hindi-language films are noted<br />

for their accessibility for Kiwis<br />

and other non-Indian viewers,<br />

as half of the dialogue seems<br />

to be spoken in English. Like<br />

writer-director Ritesh Batra’s<br />

previous film, The Lunchbox<br />

(2013), Photograph is aimed at<br />

arthouse audiences in the West.<br />

This distinguishes them from<br />

Bollywood-style features that<br />

make up the bulk of India’s<br />

output. But that is changing<br />

as co-productions, such as<br />

‘Lion’ and ‘Hotel Mumbai’ from<br />

Australia, or the ‘Marigold Hotel’<br />

series and ‘Slumdog Millionaire’<br />

from Britain, meet demand for<br />

Indian content.<br />

Recycling plots<br />

American Darcy Paquet, who<br />

is a film school director in Busan,<br />

South Korea, made an interesting<br />

observation at a recent University<br />

of Auckland seminar.<br />

He said that as most Asian<br />

audiences (as elsewhere) don’t like<br />

subtitles, it is rare for countries<br />

with unique languages to make<br />

films with other countries.<br />

Instead, successful plots are<br />

recycled.<br />

He named one popular Korean<br />

comedy, ‘Miss Granny’ (2014), as<br />

being remade in China, Japan<br />

and Indonesia with an American<br />

version in development.<br />

Hollywood is aware that audiences<br />

lap up Indian themes, with<br />

Disney backing ‘Million Dollar<br />

Arm’ (2014) about a Cricketer who<br />

becomes a baseball star.<br />

The Netflix NZ catalogue has<br />

several dozen titles that give<br />

an excellent introduction to<br />

Indian movies. For newcomers,<br />

I recommend these: gritty<br />

social issues (‘Ajji,’ ‘Beyond the<br />

Clouds,’ ‘Gandu’), teen comedy<br />

(‘Nasha’), adult romance (‘Aitraaz,’<br />

‘Beiimaan Love,’ ‘Lust Stories’),<br />

period drama (‘Rang Rasiya’),<br />

crime (‘Andhadhun,’ ‘Ek Khiladi<br />

Ek Haseena’) and sport biography<br />

(‘Dangal’).<br />

From Pakistan: ‘Chalay Thay<br />

Sath’ (for the scenery) and ‘Pinky<br />

Memsaab,’ about migrant workers<br />

in Dubai.<br />

Nevil Gibson is Editor-at-Large<br />

at The National Business Review<br />

based in Auckland. He has been<br />

a Judge of the Indian Newslink<br />

Indian Business Awards since<br />

inception in 2008. The above<br />

article appeared in the ‘New<br />

Zealand Catholic.’ Indian<br />

Newslink Editor worked as a<br />

Correspondent/Contributor to<br />

NBR for eleven years from 1999<br />

to 2010.<br />

Diwali <strong>2019</strong> Special<br />

Someville Rotary<br />

plans Diwali Night<br />

The Rotary Club of<br />

Somerville based<br />

in East Auckland<br />

has announced will<br />

mark Diwali as a fundraiser<br />

early next month.<br />

Club President Farida<br />

Master said that the event<br />

will be held from 630 pm<br />

on Saturday, November 9,<br />

<strong>2019</strong> at Our Lady Star of<br />

the Sea School located at<br />

14 Oakridge Way, Howick.<br />

“The Programme will be<br />

packed with foot tapping<br />

entertainment, raffles,<br />

prizes won, auction and<br />

authentic Indian cuisine.<br />

The small but vibrant<br />

Rotary Club of Somerville<br />

punches well above its<br />

weight and is working<br />

hard to ensure an evening<br />

to remember,” she said.<br />

‘Beyond Water’ Project<br />

Ms Master said that all<br />

proceeds of the evening<br />

will be donated to local<br />

and internatinal projects<br />

of Rotary. Among the<br />

projects to which the Club<br />

is committed is ‘Beyond<br />

Water,’ a charitable organisation<br />

run by Rotarians<br />

passionate about bringing<br />

clean water and sanitation<br />

solutions to communities<br />

in East Africa.<br />

‘Beyond Water’ fights<br />

water poverty at a<br />

grassroot level involving<br />

the community so that<br />

they can take the lead in<br />

rebuilding lives by deep<br />

31<br />

bore wells, water tanks, latrines,<br />

hand washing stations and<br />

sanitary products.<br />

“The Rotary Club of Somerville<br />

is an energetic Club of professionals<br />

working in the community<br />

and none of these projects would<br />

have been possible without the<br />

patronage and support of the<br />

community. We are looking<br />

for sponsorships for the Diwali<br />

Programme,” Ms Master said.<br />

The Club meets on Wednesdays<br />

(except on Second Wednesdays)<br />

at Howick Club.<br />

For tickets and further information,<br />

please contact Farida<br />

Master on 021-0365235; Email:<br />

faridamaster20@hotmail.com or<br />

Assistant Governor and Past President<br />

Vinod Sareen 021- 6<strong>15</strong>412.<br />

Email: vinodksareen@gmail.com<br />

Let us<br />

Celebrate<br />

your success<br />

Supported by<br />

YEAR<br />

Gala Black Tie Awards Night with Cocktails and Dinner on<br />

Monday, November 25, <strong>2019</strong><br />

at Sky City Convention Centre,<br />

Corner Victoria & Federal Streets, Auckland City.<br />

Master of Ceremonies: Jackie Clarke<br />

Celebrity Speaker and Entertainer<br />

1. Business Excellence in Retail Trade<br />

9. Best Small Business<br />

2. Business Excellence in Innovation<br />

10. Best Medium Sized Business<br />

3. Business Excellence in Marketing<br />

11. Best Large Business<br />

4. Business Excellence in Customer Service 12. Business Excellence in International Trade with India<br />

5. Best Employer of Choice<br />

(this category is open to all businesses registered in<br />

New Zealand doing business with India)<br />

6. Business Excellence in Health & Safety<br />

13. Best Accountant of the Year<br />

7. Business Excellence in Ethics (New)<br />

14. Best Young Entrepreneur of the Year<br />

8. Business Excellence with Social Responsibility (New)<br />

<strong>15</strong>. Best Businesswoman of the Year<br />

16. Best Financial Advisor (Mortgage) of the Year<br />

17. Best Financial Advisor (Insurance) of the Year<br />

Supreme Business of the Year Award<br />

(All entries will be entered for this category)<br />

Cocktails and Networking from 5 pm to 6<strong>15</strong> pm<br />

Dinner, Entertainment & Awards Ceremony from 6<strong>15</strong> pm to 9<strong>15</strong> pm<br />

For tickets, priced at $<strong>15</strong>0 plus GST per person and tables seating 10 persons<br />

each at $<strong>15</strong>00 plus GST per table (including cocktails and dinner)<br />

contact us on Phone (09) 5336377 or 021-836528<br />

Email: venkat@indiannewslink.co.nz<br />

www.indiannewslink.co.nz; www.inliba.com; www.inlisa.com;

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