Land Article Fall 2019

P R O F I L E
The Power Of A Team
The Swan Land Company team, which totals nine including Swan and
three support staff, is small and nimble by design.
“As a team, we serve a very selective, exclusive niche,” Swan said.
“We limit the number of properties we represent so we can focus
on each one individually and tailor-make a plan for each property in
our portfolio.”
The benefits of working with a diverse, close-knit team really are
very evident as the members gather around their conference table
to strategize on behalf of a client. Each broker brings a unique skill
set, ranging from knowledge in fisheries, recreation and agriculture
to the synergy between energy development and land management,
to the project.
“The best solutions for our clients come from looking at every
property from every angle,” Swan said. “I don’t want brokers who are
clones of me, I want people who will give me their honest opinions
based on different experiences and push the boundaries on behalf of
our clients.”
Just as the clients trust the Swan team, the team members trust
one another.
“The atmosphere is open and collaborative,” Swan said. “Even though
we all have different backgrounds, we’re like-minded when it comes
to our high-touch, customer-oriented philosophy that’s at the core of
our business. It’s the power of one multiplied by six.”
Plus, the team members enjoy their work and one another.
“We get to do what we love in the midst of God’s most beautiful
creations—and share a lot of laughs along the way,” Swan said. “To
work with this team is a blessing. Each and every one of us takes
ownership of our objectives.”
Because of its size, the team doesn’t have the luxury of painting with
a broad brush when it comes to marketing, buyer demographics or
any other critical piece of the project. They study the market and
adapt their strategies to meet the ever-present changes.
“There aren’t many of us, so we have to make the most of our time,”
Swan said. “We identify our goals and strategies—and then apply a
laser-focus to execute them, and we are efficient with our time.”
Egos are checked at the door.
“As brokers we lead transactions, but that doesn’t necessarily mean
that we lead from the front or draw attention to ourselves in the
public eye,” Swan said.
The team always puts the client’s interests first, time after time, so
the deal can make its way to the closing table.
“We work behind the scenes and take care of every detail, so the
process is seamless,” Swan said. “When we do our job, the spotlight
shines on our clients’ success.”
Deals are finished, but relationships live on. Because of strong
relationships, the team finds itself at a different kitchen table.
“When people begin a phone call by saying, ‘You helped a friend. . .
a colleague. . . a family member of mine—and we’re not talking to
anybody else,’ it’s a true testimony to the power of putting our clients
first,” Swan said. “Their trust honors us and serves as a continual
reminder of the value of doing business the right way. The world may
change, but our focus on people won’t.” °
FALL 2019 І
LAND
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