Land Article Fall 2019

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Exceptional Service From the Kitchen Table to the Closing Table Story by Lorie A. Woodward Photos Swan Land Company
P R O F I L E Following the lead of founder Mike Swan, the team at Swan Land Company with its headquarters in Bozeman, Montana, serves its clients from “the kitchen table to the closing table.” “For us, the kitchen table is symbolic of the personal, high-touch way we do business,” said Swan, who ran the office of Bates Sanders Swan Land Company in Bozeman for 12 years before establishing his own brand. “Whether we’re sitting down with a titan of industry in a New York penthouse office or a ranching family from central Montana, the kitchen table—where we sit and look into one another’s eyes and really establish a personal connection—is where each and every relationship begins.” In 2012, riding on a wave of success that included representing Montana’s 124,000-acre Broken O Ranch in a sale to Stan Kroenke, Swan opened Swan Land Company. “I had great momentum, but I realized I needed help if the company was going to continue to move forward,” Swan said, noting that early sales also included Montana’s 25,323-acre Historic Horse Ranch and Montana’s Lazy J Ranch, the largest contiguous privately-held block remaining in Bridger Canyon. He began adding team members in 2013. Today, his list of all-star brokers includes: Tim Anderson, David Lowry, Stephen Leibinger, Sam Sanders and Scott Williams. The company now has offices in Bozeman, Salt Lake City and Buffalo, Wyoming, and is licensed in Montana, Wyoming, Utah, Idaho, New Mexico, Colorado and Nebraska. “We haven’t taken our foot off the gas since the beginning— and we’re not letting up anytime soon,” Swan said. While growth and success tempt some companies to abandon principle for profit, Swan refuses to fall into that trap and remains true to the values he learned around his family’s kitchen table on their cow-calf operation in Montana’s Ruby Valley: personal integrity, hard work, respect and putting others’ needs before your own. “It all comes back to who you are and what you stand for as an individual—and as a company,” said Swan, a selfdescribed servant leader. “I’m a simple guy. I know how to work hard and treat people right, and I’ve surrounded myself with people who live their lives the same way.” The seemingly simple formula delivers results including signature sales such as Jane Fonda’s 2,300-acre Forked Lightning Ranch near Santa Fe, New Mexico, and the 42,215-acre LF Ranch near Augusta, Montana. “Despite our relatively small size, we continue to gain market share at a rate that has me asking, ‘What is Swan Land Company going to do next?’” Swan said. “While I don’t know the exact answer to that question yet, I can guarantee we will remain true to who we are—and to our clients.” FOR US, THE KITCHEN TABLE IS SYMBOLIC OF THE PERSONAL, HIGH-TOUCH WAY WE DO BUSINESS.” —Mike Swan FALL 2019 І LAND 53
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Land Article Fall 2019

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