SIL Sept/Oct 2019

20 • Sept/Oct 2019 • Southern Indiana Living
about half of those are weddings.
In all of Haag’s spaces, she wants
brides and visitors to feel like it’s going
to be a great day when they walk in. Part
of their motto is “helping brides feel like
their perfect day starts here,” whether
that’s using The Loft on Spring, trying on
dresses or renting the Beauty Lounge.
“Another part of our mission is that
we’re treating the brides as if they are part
of our family. We want to be an extension
of that,” Haag said.
Haag wants brides to have a highend
experience, but not worry about a
high-end budget. Laurel Wreath has a
wide range of pricing, and the consultants
work to find the perfect dress instead of
the highest price.
“We really feel like it’s about the
journey and getting them to the perfect
dress, whether that’s a $600 dress or a
higher-end dress,” Haag said. “We always
say put that extra money toward something
else special for your wedding.”
Laurel Wreath carries three major
bridal lines — Sophia Tolli, Enchanting
and LW Bridal. They carry a range of
gowns, with some having no bling to others
having full ball gowns.
“We want to carry dresses that girls
more average-sized to plus-sized can get
on their body. They get a little frustrated
when they can’t get it on their body to
decide, but we have the tiny girls that get
equally frustrated because you’re clipping
them in six inches and they’re wondering
if it’ll look the same,” Haag said. “It’s a
balancing game on carrying enough sizes
for everyone.”
Most recently, Laurel Wreath was
hand-selected by a popular Australian designer
to carry their line. After a wedding
dress called the Elora went viral on Pinterest,
anyone and everyone was calling the
Australian shop to try to get the dress.
“They decided there’s a very big
market for us in the U.S., so we’re going
to come to the U.S. and find the right-fit