Atlantic Ave Magazine November 2019
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
WINE HOUSE SOCIAL & DELUXE PROPERTIES<br />
Dina L. Branham’s<br />
Combined Passions...<br />
written and photographed By Dina Branham<br />
What do you get when you combine a career in real estate and the<br />
love of wine? If you are Dina Branham, you create a place where<br />
people can drink wine, be creative and search for a new home all<br />
in the same place. Well, that’s how it all started in May of 2018....<br />
Who can tell my story better than me?<br />
I’m a local, a multi small business-woman owned entrepreneur.<br />
I moved to Florida 16 years ago to be near my parents. I immediately<br />
jumped into real estate and became a broker in 2004. After a<br />
successful decade in real estate I decided to launch my own brand,<br />
Deluxe Properties in Delray Beach. Initially I opened on George<br />
Bush Blvd and after two great years, I decided I wanted to be in the<br />
downtown area, the central business district. However, because of<br />
city retail zoning requirements, I had to get creative. I thought, if<br />
Capital One can combine banking and coffee, why can’t I combine<br />
real estate and wine? Wine not? Right???!!!<br />
In May of 2018<br />
I did just that. I opened a small boutique wine store and wine<br />
tasting bar in the first 20 feet of a 575 sf retail space in Pineapple<br />
Grove. The real estate branch “kiosk” was in the remaining space.<br />
64 | november <strong>2019</strong> | www.<strong>Atlantic</strong><strong>Ave</strong><strong>Magazine</strong>.com<br />
COPYRIGHTED<br />
With the advances in online technology, a “micro-office” space vs.<br />
a huge brick and mortar concept made sense. The real estate office<br />
consisted of high tops with iPads featuring our mobile app,<br />
where people could “Sip & Surf.” The space hosted paint parties,<br />
wine tastings, pop up art and music. The WINE HOUSE SOCIAL was<br />
born. The concept is in the name. WINE for the amazing boutique<br />
sustainable and organic wine selection, HOUSE for the real estate<br />
aspect and SOCIAL, for all the other social events.<br />
FAST forWARD....<br />
After only one year, I grew out of the space, and found myself<br />
expanding into over 2000 square feet at the Hyatt Place Hotel. Not<br />
only did I outgrow the initial space, but the Wine Bar took off. I have<br />
what I call, “My Big Girl Bar” now. Open just five months and now<br />
I offer over 50 wines by the glass.
Change language