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Atlantic Ave Magazine November 2019

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iDental of Delray Beach<br />

The Premiere Dentist --<br />

Dr. Alex Gruenberg<br />

By Diane Feen | photos by melissa korman<br />

Dr. Alex Gruenberg is acclaimed as one of the premiere<br />

cosmetic dentists in South Florida. He developed an acute eye<br />

for facial aesthetic dentistry while living in New York, where<br />

he attended New York University College of Dentistry, a world<br />

class dental school. Dr. Gruenberg is here to deliver results.<br />

“My passion is to create beautiful smiles that positively<br />

impact the face and highlight your natural features. A<br />

smile is the first attribute people notice, not your shoes<br />

or your purse. It is literally your first impression on people, including<br />

your future employer or spouse. Our smiles are therefore hypercritical<br />

to our overall success and happiness in today’s society.”<br />

But in order to work well with any dentist you need trust. That’s<br />

why Dr. Gruenberg believes that building a strong rapport is key to<br />

achieving painless, predictable, and successful treatment outcomes.<br />

“I wear a doctor’s hat when I’m caring for the individual - making<br />

sure I’m doing what is in their specific best interest. I also wear a<br />

friend hat, in which I am warm and inviting, helping to relieve patients<br />

of anxiety because they see me as a person they can open up<br />

to and trust.”<br />

What makes Dr. Gruenberg stand out is how patient-centric he is.<br />

He is not the type of doctor that is out the door in the flash of an eye.<br />

“I make it a point to spend a lot of time with each patient. I listen to<br />

66 | november <strong>2019</strong> | www.<strong>Atlantic</strong><strong>Ave</strong><strong>Magazine</strong>.com<br />

them and find out what they want. We get great results because everything<br />

we do is bespoke, it’s custom made for the person’s size, age<br />

and preference,” said the NYU graduate.<br />

When he says bespoke, what Dr. Gruenberg means is that everything<br />

is custom made from the ground up for the patient with the<br />

utmost attention to detail and quality. Dr. G has a theory – that there<br />

is more to the beauty of a smile than teeth color – that’s why he focuses<br />

on the shape, size, and harmony of each tooth. Additionally, the<br />

incorporation of facial aesthetic procedures such as Botox and lip fillers<br />

helps highlight the smile further and reduce the appearance of<br />

wrinkles and imperfections<br />

“All of my beautiful dental work starts with getting to know the patient<br />

and having them explain their deepest concerns and needs. It is<br />

like a riddle. I have to figure out what motivates every single patient.<br />

After that we perform a physical analysis of the patient – their facial<br />

structure, age, and personality. Our porcelain veneers and crowns<br />

are then sent to a master technician where porcelain powder and<br />

liquid are mixed and hand-layered into gorgeous and life-like 3D creations.<br />

There are microscopic levels of detail here. As a result, the<br />

final product fits like a glove and looks completely natural.”<br />

COPYRIGHTED<br />

before<br />

after<br />

photo courtesy of iDental delray beach

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