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BAY OF PLENTY BUSINESS NEWS DECEMBER 2019

From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This new publication reflects the region’s growth and importance as part of the wider central North Island economy.

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Bay of plenty<br />

<strong>DECEMBER</strong> <strong>2019</strong> VOLUME 3: ISSUE 12 WWW.BOP<strong>BUSINESS</strong><strong>NEWS</strong>.CO.NZ FACEBOOK.COM/BOP<strong>BUSINESS</strong><strong>NEWS</strong><br />

EASTPACK WINS BIG<br />

The EastPack team celebrates its top award,<br />

while Wave co-founder Glenn Dougal accepts<br />

the corporate sponsorship accolade. (below)<br />

Kiwifruit company takes out coveted<br />

Tauranga business award<br />

Major New Zealand post-harvest operator<br />

EastPack had a productive night at the recent<br />

Westpac Tauranga Business Awards <strong>2019</strong>.<br />

By DAVID PORTER<br />

The company picked up<br />

four awards in total, including<br />

the ACC Workplace Health<br />

and Safety award, the Business<br />

Innovation award, the<br />

Manufacturing and Distribution<br />

award, and the supreme<br />

award of Tauranga Business of<br />

the Year <strong>2019</strong>.<br />

Delighted chief executive<br />

Hamish Simson said each of<br />

the awards would have been a<br />

great achievement in its own<br />

right. “But we were delighted<br />

and humbled to be recognised<br />

across so many categories and<br />

to get the big prize at the end of<br />

the night,” he said.<br />

The Corporate Leadership<br />

award went to RoboticsPlus,<br />

a smart hi-tech company<br />

founded by Steve Saunders,<br />

with robotics expert Dr Alistair<br />

Scarfe. The company emerged<br />

from the need to solve the<br />

growing challenges in the<br />

global primary industries such<br />

as: labour shortages, sustainability<br />

for growers, pollination<br />

gaps and yield security.<br />

And the Corporate Sponsorship<br />

Award this year was<br />

won by WAVE Creative Communications<br />

Agency because<br />

of the company’s strong ethic<br />

for giving back. While not a<br />

big company, right from initial<br />

employment, staff are encouraged<br />

to give back through<br />

their time and expertise. The<br />

owners strongly support the<br />

philosophy, said WAVE director<br />

Glenn Dougal (pictured<br />

right), in accepting the award.<br />

(Our Awards coverage continues<br />

on pages 3 to 14.)<br />

All Photos supplied by Salina Galvan Photography.<br />

Forestry<br />

First step on China<br />

tariffs welcomed.<br />

P17<br />

kiwifruit<br />

Global returns strong,<br />

says Zespri.<br />

P26<br />

engineering<br />

Kirk Roberts’<br />

regional expansion.<br />

P30


2 <strong>BAY</strong> <strong>OF</strong> <strong>PLENTY</strong> <strong>BUSINESS</strong> <strong>NEWS</strong> December <strong>2019</strong><br />

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14/10/19 4:04 PM


THE Winners<br />

WESTPAC TAURANGA<br />

<strong>BUSINESS</strong> AWARDS <strong>2019</strong><br />

Matt Cowley, chief executive of the Tauranga Chamber of<br />

Commerce, introducing this year’s Westpac Tauranga Awards.<br />

AWARDS<br />

WINNERS<br />

Westpac Tauranga Business of the Year<br />

<strong>2019</strong><br />

Corporate Leadership<br />

Corporate Sponsorship<br />

Manufacturing &/or Distribution<br />

Tourism & Hospitality<br />

Service Excellence<br />

WINNER: EastPack Ltd<br />

FINALISTS:<br />

Lysaght Consultants Ltd<br />

Tika Interiors<br />

WINNER: RoboticsPlus<br />

WINNER: Wave Agency<br />

FINALISTS:<br />

Trustpower<br />

WINNER: EastPack Ltd<br />

FINALISTS:<br />

Bake Shack<br />

Archway Group<br />

WINNER: Good Local Pyes Pa<br />

FINALISTS:<br />

Manaaki Tours<br />

Eagle Ridge<br />

WINNER: Liz van Welie Aquatics<br />

Sustainable Business<br />

Retail Excellence<br />

Social Enterprise<br />

Emerging Business<br />

Business Innovation<br />

WINNER: The Kollective<br />

HGIHLY COMMENDED:<br />

Why Waste<br />

WINNER: Fashion Island<br />

FINALISTS:<br />

Bake Shack<br />

WINNER: Acorn Foundation<br />

HIGHLY COMMENDED:<br />

Tauranga Volunteer Coastguard<br />

FINALITS:<br />

House of Science NZ<br />

WINNER: Collab Digital<br />

FINALISTS:<br />

Liv Light<br />

The Babysitters Club<br />

WINNER: EastPack Ltd<br />

Customer Experience Award<br />

HIGHLY COMMENDED:<br />

LL Wedding & Event Hire<br />

FINALISTS:<br />

The Babysitters Club Ltd<br />

Bureta Physiotherapy<br />

The Relocatable House Company<br />

WINNER: Bake Shack<br />

HIGHLY COMMENDED:<br />

LL WEDDING & EVENT HIRE<br />

Digital & Technology Innovation<br />

ACC Workplace<br />

FINALISTS:<br />

House of Science NZ<br />

Lysaght Consultants Ltd<br />

The Babysitters Club Ltd<br />

WINNER: Proppy<br />

FINALISTS:<br />

EastPack Ltd<br />

The Babysitters Club Ltd<br />

WINNER: Eastpack Ltd<br />

FINALISTS:<br />

Eagle Ridge<br />

The Relocatable House Company<br />

FINALISTS:<br />

Lysaght Consultants Ltd<br />

Tika Interiors<br />

Business buyer –<br />

is your next adventure on this page?<br />

Swimming Pool Manufacturing $225,000<br />

Custom Covers And More!<br />

$515,000<br />

Tauranga<br />

• Franchisor based in sunny Tauranga<br />

• Pools constructed North Island wide<br />

• Operating over 20 years<br />

• Sophisticated in-house quoting program<br />

• Huge opportunity for growth<br />

linkbusiness.co.nz/BOP00021<br />

Mike Chote 027 555 1176<br />

mike.chote@linkbusiness.co.nz<br />

Bay of Plenty<br />

• Experienced staff in place<br />

• Full design, manufacture, installation<br />

for awnings, blinds, canopies, shade<br />

structures<br />

• Strong client base<br />

linkbusiness.co.nz/BOP00031<br />

Mike Chote 027 555 1176<br />

mike.chote@linkbusiness.co.nz<br />

Relocatable Import Business<br />

$320,000<br />

Successful Franchise Service<br />

$540,000<br />

Concrete Grinding Business<br />

$280,000<br />

Tauranga<br />

• Environmentally friendly products<br />

• Long history of offshore suppliers<br />

• 2 part-time working owners made<br />

$124,075<br />

• Relocated anywhere in NZ<br />

linkbusiness.co.nz/BOP00043<br />

Grant Jacobson 0274 540 432<br />

grant.jacobson@linkbusiness.co.nz<br />

Bay of Plenty<br />

• NZ operation covers 17 regions<br />

• Over 250 franchisees on the ground<br />

• Turnover exceeds $3 million annually<br />

• $190,000 p.a. or more for a working<br />

couple<br />

linkbusiness.co.nz/BOP00040<br />

Peter Redward 0274 920 453<br />

peter.redward@linkbusiness.co.nz<br />

Tauranga<br />

• $300K cash surplus for the <strong>2019</strong> year<br />

• Full onsite training provided<br />

• Strong workload going forward<br />

• Existing client base covering commercial,<br />

residential builders, councils etc.<br />

linkbusiness.co.nz/BOP00039<br />

Mike Chote 027 555 1176<br />

mike.chote@linkbusiness.co.nz<br />

Rural Delivery Run<br />

Western Bay of Plenty<br />

• Operating for over 18 years<br />

• Current owners provide a six-day service<br />

to approximately 1100+ delivery points<br />

• 3 vehicle operation<br />

• Turnover of $220,000 last financial year<br />

linkbusiness.co.nz/BOP00042<br />

Grant Jacobson 0274 540 432<br />

grant.jacobson@linkbusiness.co.nz<br />

$ 299,000 Quality Specialised Products $895,000 A Cafe That Keeps It Simple $210,000<br />

Bay of Plenty<br />

• Supplies products throughout NZ<br />

• Range of quality products made to order<br />

• Extensive and diverse range of<br />

customers<br />

• Well trained and experienced staff<br />

linkbusiness.co.nz/BOP00051<br />

Steve Catley 021 341 117<br />

steve.catley@linkbusiness.co.nz<br />

Thames-Coromandel<br />

• Fantastic location - loved by locals<br />

• Uses an average of 19kgs per week<br />

• Solid lease in place<br />

• Great outdoor area - prefect for summer!<br />

linkbusiness.co.nz/BOP00061<br />

Theresa Eagle 021 289 0949<br />

theresa.eagle@linkbusiness.co.nz<br />

Bay Business Brokers Ltd - Licensed (REAA08)<br />

NZ’s most awarded business brokerage<br />

8 <strong>OF</strong>FICES NATIONWIDE. 26 FOURTH AVE, TAURANGA<br />

Connecting business<br />

buyers & sellers since 1996<br />

0800 225 999<br />

LINK<strong>BUSINESS</strong>.CO.NZ


4 <strong>BAY</strong> <strong>OF</strong> <strong>PLENTY</strong> <strong>BUSINESS</strong> <strong>NEWS</strong> December <strong>2019</strong><br />

CONTACT<br />

INFORMATION<br />

Bay of plenty<br />

PUBLISHER<br />

Alan Neben<br />

Ph: (07) 838 1333<br />

Mob: 021 733 536<br />

Email: alan@bopbusinessnews.co.nz<br />

www.bopbusinessnews.co.nz<br />

EDITOR<br />

David Porter<br />

Mob: 021 884 858<br />

Email: david@bopbusinessnews.co.nz<br />

STUDIO MANAGER<br />

Tania Hogg<br />

Ph: (07) 838 1333<br />

Email: tania@dpmedia.co.nz<br />

GRAPHIC DESIGNER<br />

Olivia McGovern<br />

Ph: (07) 838 1333<br />

Email: olivia@dpmedia.co.nz<br />

ADVERTISING<br />

INQUIRIES<br />

<strong>BUSINESS</strong> DIRECTOR<br />

Pete Wales<br />

Mob: 022 495 9248<br />

Email: pete@bopbusinessnews.co.nz<br />

ELECTRONIC<br />

FORWARDING<br />

EDITORIAL:<br />

News releases/Photos/Letters:<br />

david@bopbusinessnews.co.nz<br />

PRODUCTION:<br />

Copy/Proofs:<br />

production@dpmedia.co.nz<br />

SUBSCRIPTIONS:<br />

info@bopbusinessnews.co.nz<br />

Bay of Plenty Business News has<br />

a circulation of 8000, distributed<br />

throughout Bay of Plenty between<br />

Waihi and Opotiki including<br />

Rotorua and Taupo, and to a<br />

subscription base.<br />

www.bopbusinessnews.co.nz<br />

Bay of Plenty Business Publications<br />

210/424 Maunganui Road,<br />

Mount Maunganui, 3116<br />

Bay of Plenty Business<br />

Publications specialises in<br />

business publishing, advertising,<br />

design and print media services.<br />

From the editor<br />

This year’s cover story<br />

reports on the long-running<br />

major business<br />

event of the year - the Westpac<br />

Tauranga Business Awards. In<br />

<strong>2019</strong> the overall award went to<br />

leading New Zealand post-harvest<br />

kiwifruit company East-<br />

Pack.<br />

The company picked up<br />

four awards in total, including<br />

the ACC Workplace Health<br />

and Safety award, the Business<br />

Innovation award, the Manufacturing<br />

and Distribution<br />

award, as well as the supreme<br />

award of Tauranga Business of<br />

the Year <strong>2019</strong>.<br />

Delighted chief executive<br />

Hamish Simson said the company<br />

was humbled to be recognised<br />

across so many categories<br />

and to get the big prize at<br />

the end of the night.<br />

The awards were as always<br />

packed, with a total of `15<br />

awards, plus the supreme prize.<br />

It was great to see the Tauranga<br />

business community in such<br />

good spirits, with innovation<br />

and technology a major theme<br />

of this year’s awards.<br />

Kiwifruit export marketer<br />

Zespri is forecasting strong<br />

returns from a record harvest<br />

from its European growers.<br />

These growers – around 750<br />

families - play a key role in<br />

Zespri’s global supply strategy,<br />

which allows it to supply premium<br />

Zespri Kiwifruit for 12<br />

months of the year.<br />

Zespri is expecting to harvest<br />

around 19 million trays or<br />

almost 70 tonnes of kiwifruit<br />

from orchards throughout Italy,<br />

France and Greece, said chief<br />

international production officer<br />

Sheila McCann-Morrison.<br />

Kiwifruit grown outside<br />

of New Zealand is currently<br />

around 10 percent of all the fruit<br />

sold internationally by Zespri,<br />

but that will increase significantly<br />

along with demand.<br />

Zespri has around 3,100 ha in<br />

the ground in Europe, set to<br />

grow to around 5,000 ha over<br />

the next five years.<br />

And in its October forecast,<br />

Zespri chairman Bruce Cameron<br />

has advised New Zealand<br />

growers that forecast returns<br />

have increased for all pools on<br />

both a per tray and per ha basis<br />

for the <strong>2019</strong>/20 season.<br />

Meanwhile, engineering<br />

firm Kirk Roberts Consulting is<br />

providing greater job opportunities<br />

for the industry, with the<br />

recent opening of a new office<br />

in Hamilton. One of New Zea-<br />

David Porter<br />

land’s largest privately owned<br />

and operated engineering companies,<br />

Kirk Roberts prides<br />

itself on providing progressive<br />

and innovative engineering and<br />

project management solutions,<br />

as well as software and capital<br />

management services.<br />

“The new location enables<br />

us to add more job options to<br />

a growing industry, as well as<br />

retain the skills and experience<br />

of our existing staff who were<br />

looking for new challenges or<br />

wanted to move to be closer to<br />

family,” said regional manager<br />

for Bay of Plenty and Waikato<br />

Craig Manssen.<br />

The new office will see the<br />

employment of an engineer, a<br />

structural technician and a fulltime<br />

administrator. Structural<br />

engineers will also relocate<br />

from Kirk Roberts’ Tauranga<br />

office, creating more opportunities<br />

for recruitment in the Bay<br />

of Plenty city.


-<br />

<strong>BAY</strong> <strong>OF</strong> <strong>PLENTY</strong> <strong>BUSINESS</strong> <strong>NEWS</strong> December <strong>2019</strong><br />

Kiwifruit company takes out coveted Tauranga<br />

business award<br />

From page 1<br />

Matt Cowley, chief executive of the<br />

Tauranga Chamber of Commerce, the<br />

longtime organiser of the Westpac<br />

Tauranga Business Awards, said this year<br />

saw increased numbers of entrants.<br />

There was a very high<br />

standard, making the<br />

selection of winners and<br />

finalists a very challenging<br />

prospect for the judges, but one<br />

that bodes well for business in<br />

the Bay, he said.<br />

And again this year there<br />

was a strong focus on technology,<br />

particularly in the kiwifruit<br />

sector, which appeared to<br />

be innovating constantly and<br />

becoming world leading in<br />

technology.<br />

Clare Basire, area commercial<br />

manager for main sponsor<br />

Westpac, said the awards had<br />

always been about taking time<br />

out to acknowledge business<br />

excellence.<br />

“Westpac are extremely<br />

proud to be associated with an<br />

event that recognises outstanding<br />

business achievement, both<br />

here in Tauranga, and across<br />

New Zealand.<br />

“This is about recognising<br />

the smartest, strongest and<br />

most sustainable businesses in<br />

the community,” she told the<br />

capacity crowd at the Trustpower<br />

Baypark.<br />

“Congratulations to the<br />

<strong>2019</strong> Westpac Tauranga Business<br />

Awards winners – we’re<br />

sure this is a stepping stone to<br />

even greater business success.”<br />

Head Judge Andrew Hitchfield,<br />

speaking on behalf of<br />

the judges, said: “With a high<br />

number of extremely strong<br />

entrants, it is challenging to<br />

select the winner, but a challenge<br />

the judges really enjoy.<br />

“Going into people’s business<br />

across the bay and seeing<br />

the way they are conducting<br />

business is very rewarding.<br />

There was a higher quality of<br />

innovation showcased in various<br />

forms, some making business<br />

easier to do, others with<br />

new and interesting products,<br />

services and business models.<br />

Another aspect was the<br />

younger business people doing<br />

business differently, and standing<br />

out with their passion and<br />

ambition.”<br />

The strength of the Awards<br />

rests upon the high calibre of<br />

judges who all put in hours<br />

of time and expertise to visit<br />

each entrant. Their feedback<br />

on their assessment is regarded<br />

as one of the strong benefits to<br />

entering the awards.<br />

EastPack’s winning ways<br />

This year’s overall win for<br />

EastPack came as the company<br />

moves closer to its goal<br />

of increasing fruit volumes to<br />

more than 50 million trays in<br />

the next five years. It is n track,<br />

having doubled throughput<br />

from 19 million trays in 2012<br />

to 41 million trays in 2018.<br />

EastPack has also celebrated<br />

a number of industry<br />

firsts in recent years including<br />

the opening of the industry’s<br />

first fully automated lights-out<br />

coolstore in May. EastPack is<br />

focused on building people,<br />

plant and process capability<br />

RoboticsPlus, winners of the Corporate Leadership Award,<br />

with (below) EastPack celebrating another of the four<br />

awards they picked up on the night.<br />

5<br />

to maintain performance and<br />

employee engagement during<br />

rapid industry growth.<br />

“EastPack is proud to be<br />

part of this business community<br />

and with our people, culture<br />

and enthusiasm for our<br />

industry, we will help keep this<br />

region a great place to live and<br />

work,” said chief executive<br />

Hamish Simson.<br />

Continued on page 8<br />

Bay of Plenty.<br />

-


WESTPAC TAURANGA <strong>BUSINESS</strong> AWARDS <strong>2019</strong><br />

<strong>BAY</strong> <strong>OF</strong> <strong>PLENTY</strong> <strong>BUSINESS</strong> <strong>NEWS</strong> December <strong>2019</strong><br />

7<br />

WAVE puts back into the community<br />

Leading Bay of Plenty agency WAVE<br />

Creative Communications Agency was<br />

recognised for its commitment to the<br />

community with the Corporate Sponsorship<br />

Award at the awards.<br />

WAVE said the Air<br />

New Zealand-sponsored<br />

award was a<br />

testament to the hard work,<br />

creativity and dedication of its<br />

team to both WAVE and the<br />

wider community.<br />

“For a number of years our<br />

team has been committed to<br />

maintaining a community-focused<br />

culture and staying on<br />

purpose ‘to inspire change<br />

through the power of creativity’,<br />

within the business<br />

and the Bay of Plenty region”<br />

said WAVE director Glenn<br />

Dougal.<br />

WAVE was established in<br />

Mount Maunganui 25 years<br />

ago and has been pushing<br />

the creative boundaries ever<br />

since.<br />

Brendan Herring, creative<br />

strategist and director, said<br />

that WAVE was focused on<br />

using its expertise and knowledge<br />

to build the creative<br />

reputation of the wider Bay<br />

of Plenty, through both clients<br />

and the local groups and<br />

organisations it supported,<br />

facilitated and sponsored.<br />

“This, in turn, enables<br />

WAVE to build its own creative<br />

reputation,” said Herring.<br />

“We’re passionate about<br />

sharing our experience and<br />

creativity in marketing, advertising<br />

and design with local<br />

organisations to help the community<br />

grow and thrive.”<br />

On average, each WAVE<br />

staff member spends two<br />

weeks each year giving back to<br />

the community. This involves<br />

anything from serving in governance<br />

roles to developing<br />

students at Toi-Ohomai and<br />

Waikato University.<br />

We believe the biggest impact we can make<br />

is through the gifting of time and knowledge<br />

to help foster a better community and a<br />

business-friendly environment.”<br />

- Glenn Dougal<br />

“We believe the biggest<br />

impact we can make is<br />

through the gifting of time<br />

and knowledge to help foster a<br />

better community and a business-friendly<br />

environment,”<br />

said Dougal, who chaired the<br />

Tauranga Arts Festival Trust<br />

for 10 years ,and assisted in<br />

raising more than $5 million<br />

in funding, grants and ticket<br />

sales for the Festival. WAVE<br />

is also an ongoing sponsor.<br />

Other organisations WAVE<br />

has supported include the Tauranga<br />

Chamber of Commerce,<br />

Tarnished Frocks and Divas,<br />

CIB charity lunch, Business<br />

Women’s Conference and<br />

the design of a charity rugby<br />

jersey for a Homes of Hope<br />

Charity event.<br />

The agency has also been<br />

active in sitting on the NZQA<br />

advisory, sponsoring awards<br />

and mentoring students at<br />

Toi-Ohomai Institute of Technology,<br />

as well as hosting<br />

interns from the NZ School of<br />

Radio.<br />

The creative team provides<br />

design thinking coaching<br />

expertise to Groundswell Festival<br />

of Innovation, and facilitates<br />

design thinking meetups.<br />

WAVE founded MoPed<br />

(Marketing Professionals<br />

Bay Of Plenty) and sponsors<br />

numerous other community<br />

initiatives and activities.<br />

“By connecting to our<br />

wider community we each<br />

find our place in the world and<br />

create impact beyond what<br />

we’re paid to do,” said Dougal.<br />

“This leads to more satisfying<br />

work and life and a happier,<br />

more engaged team. We<br />

are blessed to live in a great<br />

community and have great<br />

Glenn Dougal accepts the Corporate<br />

Sponsorship Award on behalf of WAVE.<br />

companies that surround us.”<br />

The Westpac Awards also<br />

acknowledged two of WAVE’s<br />

clients - EastPack picked up<br />

four awards including Tauranga<br />

Business of the Year,<br />

and Trustpower was a finalist<br />

for the Corporate Sponsorship<br />

award.<br />

WAVE25373<br />

Creativity helps<br />

We’re always looking for ways to share how creative thinking can grow people,<br />

businesses and communities so everyone wins.<br />

<strong>2019</strong> CORPORATE<br />

SPONSORSHIP AWARD<br />

WINNER<br />

Cheers Air New Zealand, Westpac and Tauranga Chamber of Commerce.


8 <strong>BAY</strong> <strong>OF</strong> <strong>PLENTY</strong> <strong>BUSINESS</strong> <strong>NEWS</strong> December <strong>2019</strong><br />

WESTPAC TAURANGA <strong>BUSINESS</strong> AWARDS <strong>2019</strong><br />

Kiwifruit company takes out coveted Tauranga<br />

business award<br />

From page 3<br />

“I would like to thank our<br />

team for their passion and hard<br />

work that has enabled us all to<br />

get EastPack to where we are<br />

today. This is a celebration of<br />

how far we have come in the<br />

last few years, and gives us<br />

confidence that we have the<br />

team, culture and ability to<br />

make the exciting future ahead<br />

of us a great success.”<br />

All the judges for EastPack<br />

were really impressed with the<br />

overall way the company does<br />

business, how they had amalgamated<br />

with fellow packhouse<br />

company Satara, and<br />

that they knew they needed<br />

to make huge changes within<br />

their business. They did so by<br />

using all the innovation they<br />

could to make them business<br />

leaders in their field, the judges<br />

said.<br />

EastPack’s journey to<br />

change their health and safety<br />

culture over the last few years<br />

was also something the judges<br />

could not look past.<br />

“They did not demonstrate<br />

mere compliance, but that they<br />

are a leader within their industry.<br />

Of the many things they<br />

have implemented it includes<br />

some technology solutions<br />

to eliminate people and forklift<br />

interaction risk by use of<br />

stacking robot and an automated<br />

storage and retrieval<br />

warehouse system, improved<br />

forklift training and assessment<br />

process and investigating<br />

new areas of risk that has not<br />

previously been considered<br />

such as conducting research<br />

into the combustibility of gold<br />

kiwifruit dust.”<br />

The company had also made<br />

significant reductions in discomfort<br />

pain and injury (DPI)<br />

to their workers by having a<br />

dedicated FTE over their peak<br />

season to work on this industry<br />

wide issue, and improving<br />

awareness amongst staff with<br />

training, two hourly worker<br />

checks and decals and signage<br />

throughout with DPI messages<br />

in multiple languages.<br />

“This, however, could not<br />

be achieved if they had not<br />

worked with all levels of the<br />

business, giving them the<br />

training and confidence to be<br />

empowered to make and be<br />

Continued on page 11<br />

Emerging Business Award winners Collab Digital.<br />

Bay of plenty<br />

Bay of Plenty Business News<br />

congratulates all category winners,<br />

finalists and entrants in the <strong>2019</strong><br />

Westpac Tauranga Business Awards.<br />

Congratulations<br />

to all the winners<br />

and participants in<br />

the <strong>2019</strong> Westpac<br />

Tauranga Business<br />

Awards!<br />

We look forward to seeing you<br />

again next year.<br />

Proud sponsors of the<br />

Digital Innovation and Technology Award


Marilyn Christian, Sales Associate<br />

at New Zealand Sotheby's<br />

International Realty in Rotorua.<br />

This has been my home now for<br />

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from my nice quiet suburb to<br />

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NELSON | MARLBOROUGH | WANAKA | ARROWTOWN | QUEENSTOWN<br />

Each Office Is Independently Owned and Operated. Browns Real Estate Limited (licensed under the REAA 2008) MREINZ.


Kale Print Building - new signage.<br />

Commitment to new technology<br />

underpins Kale Print’s family strengths<br />

Kale Print, the Bay of Plenty’s leading<br />

printer, is a family run business, led by<br />

generations of printers with a passion for<br />

everything print. They are supported by a<br />

team of 40-plus highly skilled and equally<br />

as passionate individuals who each bring<br />

their own unique skill-set and expertise to<br />

this award winning company.<br />

Peter Lloyd, General<br />

Manager for Kale Print,<br />

joined the team in 2018<br />

with more than 25 years of<br />

Print Industry experience in<br />

Sales and Marketing and a<br />

clear vision to grow the business.<br />

“I’ve found a renewed passion<br />

for the industry and its<br />

people,” he says.<br />

“At Kale Print we have<br />

some of the most knowledgeable<br />

and passionate people in<br />

the industry throughout every<br />

stage of the process which<br />

offers a genuine added-value<br />

service to our clients. It’s<br />

been a busy 12 months, with<br />

press installations, new brand<br />

launch, environmental accreditations<br />

and the development<br />

of new products and services<br />

for our clients. Our team has<br />

embraced the change, and it’s<br />

an exciting time to be in print.”<br />

What continues to drive<br />

Kale Print’s success as a market<br />

leader in the print industry<br />

is the company’s ability to<br />

invest in new technology with<br />

a view to the future.<br />

“Our offering has changed<br />

significantly from providing<br />

just stationery and marketing<br />

print to also offering signage,<br />

window and vehicle graphics,<br />

point of sale, merchandise,<br />

packaging and labelling.”<br />

“We are continually looking<br />

to the future to predict<br />

emerging trends and evolving<br />

client expectations. With every<br />

acquisition of new technology<br />

Peter Lloyd -<br />

General manager<br />

there is an underlying desire<br />

to create a better experience<br />

for the customer. Whether it be<br />

more economical, faster turnaround,<br />

more streamlined processes,<br />

more services in one<br />

place,” says Peter.<br />

The latest technological<br />

advances in print has also heralded<br />

the arrival of New Zealand’s<br />

first RMGT 920 ST-4<br />

LED UV printing press. Now<br />

home to Kale Print, this technology<br />

allows a greater value<br />

service, from price and quality<br />

to turn-around times and efficiencies.<br />

“We are always looking<br />

for ways to invest back in the<br />

New Zealand’s first<br />

RMGT 920 ST-4 LED<br />

UV printing press<br />

business in order to meet the<br />

ever-changing demands of the<br />

market.”<br />

Managing Director, Stephen<br />

Kale says: “With our<br />

existing A2 HUV press, we<br />

were already accustomed to<br />

the improved plant performance<br />

from instant drying, so<br />

the upgrade of our A1 press<br />

was the perfect complement to<br />

our existing A3 and A2 offset<br />

capabilities.”<br />

Brent Kale, Production<br />

Manager at Kale Print, says<br />

that, “with the adaptation of<br />

UV print technology, there is<br />

no longer a need for anti set<br />

off spray powder in the manufacturing<br />

process, and clients<br />

are loving the vibrant colour<br />

of their finished projects and<br />

improved lead times.<br />

“The LED instant drying is<br />

such a game-changer for the<br />

industry, as jobs come straight<br />

off the press and can be finished<br />

immediately. No more<br />

down time waiting for ink to<br />

dry or marking issues. We are<br />

now well-equipped to meet the<br />

future demands of the creative<br />

industry and deliver high value<br />

products. Another feature of<br />

the RMGT is its capabilities<br />

of printing on packaging board<br />

and synthetics with ease, an<br />

already growing market for<br />

us.”<br />

Peter Lloyd adds: “The<br />

RMGT purchase completes<br />

our commitment to offering<br />

a full end to end solution for<br />

traditional offset printed products<br />

and services for clients<br />

both locally and nationally.<br />

Having large scale manufacturing<br />

capabilities, as well as<br />

being an independent family<br />

business, has meant we have<br />

become the first choice in<br />

Generations of print - Stephen, Brent and Gavin Kale.<br />

Our offering has changed significantly<br />

from providing just stationery and<br />

marketing print to also offering signage,<br />

window and vehicle graphics, point<br />

of sale, merchandise, packaging and<br />

labelling.”<br />

filling the gap for many other<br />

printers as well.”<br />

Some of the other added<br />

benefits from adopting this new<br />

technology are, much lower<br />

power consumption, lower heat<br />

emissions, and less paper set<br />

up. This helps to strengthen<br />

Kale Print’s environmental<br />

offering which has seen them<br />

become the only FSC accredited<br />

printer in the Bay of Plenty,<br />

yet another growing trend seeing<br />

many corporates opting for<br />

more sustainable practises, and<br />

choosing Kale Print as their<br />

preferred print partner to help<br />

them achieve this.<br />

It’s a very busy time of<br />

growth for Kale Print, which<br />

bodes well for Bay of Plenty<br />

business in general, with business<br />

confidence high, print is<br />

certainly not dead.


WESTPAC TAURANGA <strong>BUSINESS</strong> AWARDS <strong>2019</strong><br />

<strong>BAY</strong> <strong>OF</strong> <strong>PLENTY</strong> <strong>BUSINESS</strong> <strong>NEWS</strong> December <strong>2019</strong><br />

11<br />

Tourism & Hospitality Award winners Good Local Pyes Pa.<br />

Kiwifruit company takes out coveted Tauranga<br />

business award<br />

From page 8<br />

involved in health and safety<br />

decisions.”<br />

The Corporate sponsorship<br />

Award this year was won by<br />

WAVE Creative Communications<br />

Agency, which demonstrated<br />

a very strong ethic for<br />

giving back. (see story on<br />

page 7).<br />

Innovators RoboticsPlus<br />

pany is focused on developing<br />

Mechanisation, Automation,<br />

Robotics and Sensor (MARS)<br />

technologies for horticulture<br />

and other primary industries.<br />

RoboticsPlus employs<br />

a modern technological<br />

approach to automation using<br />

advanced computer based<br />

design, embedded control<br />

systems and modern manufacturing<br />

processes that have<br />

enabled them to develop several<br />

world first technologies<br />

and deliver efficient solutions<br />

across a range of engineering<br />

disciplines.<br />

Other winners included:<br />

Social Enterprise Award .<br />

The category, won by the<br />

Acorn Foundation, recognises<br />

management excellence in<br />

“not-for-profit” organisations<br />

and those outside of the private<br />

sector. Acorn Foundation is<br />

well established and has been<br />

offering far-reaching support<br />

services throughout their local<br />

community in the Western Bay<br />

of Plenty region since 2003.<br />

Judges said its structure<br />

enabled the foundation to be<br />

effective and efficient in distributing<br />

a significant amount<br />

of funds, entrusted to Acorn by<br />

donors, to help a wide range of<br />

suitable charity organisations.<br />

Through its unique business<br />

model, Acorn Foundation<br />

has created a number of innovative<br />

giving programmes to<br />

attract donations that they, in<br />

turn, distribute to those most in<br />

need, or to nominated organisations<br />

as directed by donors.<br />

Acorn has systems in place<br />

to ensure that money donated<br />

is spent appropriately by the<br />

recipient charity and they even<br />

train recipients in budget planning<br />

if required.<br />

Due to the foundation’s<br />

high level of engagement<br />

within their community, it is<br />

able to gather valuable information<br />

and use this to help<br />

influence debates in the political<br />

arena. They objectively<br />

offer a variety of positive<br />

suggestions for solutions to<br />

a range of problems, caused<br />

by poverty for example, that<br />

The business recognised for<br />

their Corporate Leadership<br />

this year was RoboticsPlus.<br />

The company emerged from<br />

the need to solve the growing<br />

challenges in the global primary<br />

industries such as: labour<br />

shortages, sustainability for<br />

growers, pollination gaps and<br />

yield security.<br />

Robotics Plus Ltd was<br />

established by Steve Saunders<br />

and robotics expert Dr Alistair<br />

Scarfe, and is led by chief<br />

executive Matt Glen. The comaffect<br />

the Tauranga community<br />

directly, such as “Housing the<br />

Homeless”.<br />

Through its website, Acorn<br />

is also effective in promoting<br />

a number of charity organisations<br />

to the local market, such<br />

as Women’s Refuge, making<br />

to the winners, finalists and all nominees<br />

Drake was a proud sponsor of the Customer Experience Award<br />

at the recent Westpac Tauranga Business Awards. We are committed to<br />

providing outstanding service, and specialise in Recruitment and HR<br />

Solutions to drive the productivity and performance of your business.<br />

CALL US TODAY ON 0800 854 714<br />

them a truly worthy recipient<br />

of the Social Enterprise award.<br />

Continued on page 12<br />

Service Excellence Award winners Liz van Welie Aquatics.<br />

0800 854 714 3/87 The Strand, Tauranga 3110 tauranga@nz.drakeintl.com


12 <strong>BAY</strong> <strong>OF</strong> <strong>PLENTY</strong> <strong>BUSINESS</strong> <strong>NEWS</strong> December <strong>2019</strong><br />

WESTPAC TAURANGA <strong>BUSINESS</strong> AWARDS <strong>2019</strong><br />

Kiwifruit company<br />

takes out coveted<br />

Tauranga business<br />

award<br />

From page 11<br />

was also very supportive to<br />

local charities like the Western<br />

Bay Disability Support Trust<br />

and gave up their time and<br />

expertise for free.<br />

Emerging Business<br />

Winner of the Emerging Business<br />

Award Collab is a modern,<br />

fast-moving, social media<br />

marketing company that also<br />

specialises in high quality videography<br />

and photography, the<br />

judges said.<br />

The judges were impressed<br />

by the acceleration of their<br />

financial growth over the last<br />

3 years tripling their turnover.<br />

Unlike many early-stage<br />

companies the company had<br />

already established who they<br />

are in the market, point of difference<br />

and already had a large<br />

number of repeat customers.<br />

“The team is young and<br />

driven by the steadfast vision<br />

and focus of the owner Brent<br />

Ireland. Collab also provides<br />

social media training and<br />

has had held over 40 training<br />

events hosting 6200 attendees<br />

to date.”<br />

Within its content lab,<br />

Colab had a strategic team that<br />

worked very closely with the<br />

customer to create pinpoint<br />

messaging to the right audience<br />

through the right digital<br />

channel, judges said. The team<br />

Tourism and Hospitality<br />

While Good Local Pyes Pa<br />

took out this award last year,<br />

the judges were impressed<br />

with the continued improvement<br />

made in the business over<br />

the past 12 months.<br />

One of Tauranga’s top Bar<br />

and restaurants according to<br />

Trip Advisor, and finalists last<br />

year in the Hospitality New<br />

Zealand Awards, Goodlocal<br />

has in a short amount of time<br />

well and truly put “themselves<br />

out there as a front-runner in<br />

Tauranga’s competitive gastro<br />

scene, judges said.<br />

“The ethos of ‘love your<br />

customer’ runs through the life<br />

blood of this business. With<br />

experienced operators Mark<br />

and Melissa at the helm and<br />

strong staff involvement their<br />

business performance is solid,<br />

well-executed and entrenched<br />

in local market initiatives,<br />

which sets this business apart.<br />

“In a highly saturated<br />

industry it can be difficult to<br />

stand out from your peers, so<br />

Good Local Pyes Pa can be<br />

very proud of their positioning<br />

in the marketplace.”<br />

Social Enterprise Award winners Acorn Foundation, and (below)<br />

the representative of the Tauranga Volunteer Coastguard, which<br />

picked up a Highly Commended mention in the category.<br />

Thanks to our donors,<br />

Acorn has distributed<br />

over $1.15 million<br />

this year to our<br />

community!<br />

Make your positive<br />

change in an awardwinning<br />

environment<br />

Our new campus building in the heart of Tauranga recently won three awards<br />

including Best Urban Design at the <strong>2019</strong> Bay of Plenty Property People<br />

Awards. Now we are looking to support and further celebrate the region<br />

through our sponsorship of the Westpac Business Excellence Awards.<br />

During our first year in operation, students from around the region and<br />

New Zealand have been working to make a positive change across a range<br />

of fields, gaining inspiration from the state-of-the-art surroundings and<br />

leading academics.<br />

If you’re looking to make a positive change next year, come and join us at our<br />

award-winning campus.<br />

Join us in building a<br />

charitable foundation for<br />

our community’s future<br />

07 579 9839 acornfoundation.org.nz<br />

KINGST_888_BBN_AW<br />

waikato.ac.nz/tauranga


WESTPAC TAURANGA <strong>BUSINESS</strong> AWARDS <strong>2019</strong><br />

<strong>BAY</strong> <strong>OF</strong> <strong>PLENTY</strong> <strong>BUSINESS</strong> <strong>NEWS</strong> December <strong>2019</strong><br />

13<br />

Close collaborators from The Kollective, winners of the Sustainable<br />

Business Award (top) and Why Waste (bottom), which was Highly Commended.


Pete Wales (left) and David Porter (right) from Bay of Plenty Business News, sponsor of the Retail Excellence<br />

Award, won by Fashion Island, represented by centre manager Roz Irwin, and Brett Williams, Comac Retail<br />

Property Group. Bake Shack was Highly Commended in the category, and also won the Customer Experience<br />

Award. This was Bay of Plenty Business News’ third year sponsoring at the awards.<br />

The Four Square man brought a bounce to the<br />

evening, while MC Peter Williams was a lively<br />

guide to the awards.<br />

NEW<br />

STORES<br />

EXCLUSIVE BRANDS<br />

& OUTLET STORES!<br />

EXTENDED TRADING HOURS LEADING UP TO CHRISTMAS<br />

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<strong>BAY</strong> <strong>OF</strong> <strong>PLENTY</strong> <strong>BUSINESS</strong> <strong>NEWS</strong> December <strong>2019</strong><br />

15<br />

proppy.co.nz, possibly the next “UBER”<br />

in Real Estate<br />

Proppy.co.nz has just won the Digital and<br />

Technology Innovation Award seeing off<br />

stiff competition at the recent Westpac<br />

Tauranga Business Awards <strong>2019</strong>.<br />

Local Te Puna couple Tyson and Hannah<br />

Walker are thrilled with the win.<br />

Hannah has worldwide<br />

experience in start-ups<br />

and a strong sales & marketing<br />

background and Tyson<br />

was a former Westpac accountant<br />

and banker. The combined<br />

co-founders make a formidable<br />

team and have managed to put<br />

the entire real estate process<br />

online through their safe and<br />

secure online platform called<br />

Proppy!<br />

With it being rumoured<br />

to be the next “uber” in Real<br />

estate the business is now in its<br />

fourth year of trading and they<br />

have been achieving impressive<br />

results. In Tauranga, 2 of their<br />

“Local Proppy Experts” are in<br />

the top 15 agents out of 348.<br />

With impressive digital &<br />

technology innovation Proppy<br />

allows you to list your property<br />

online, sign the listing agreement<br />

online, host an online auction,<br />

negotiate online and complete<br />

a tender using Proppy’s<br />

digital lockbox. As an additional<br />

bonus to the smart platform<br />

each sale is also assigned a<br />

qualified real estate salesperson<br />

to help maximise the sale price<br />

and help with negotiations.<br />

To date Proppy has saved<br />

clients in excess of approx. $1.5<br />

million in commissions and<br />

their company growth metrics<br />

for 2018-<strong>2019</strong> support this:<br />

• 192% year on year income<br />

growth<br />

• 274% year on year listings<br />

growth<br />

• 289% year on year sales<br />

growth<br />

When asked who their customers<br />

are Walker said that<br />

their main seller demographic<br />

seems to be in the 55+ age<br />

group where they are downsizing<br />

and every dollar counts<br />

for them. Our low commission<br />

rate of 1.5% + GST & top sale<br />

prices appeals to this market<br />

and the buyers love our technology<br />

and being able to submit<br />

offers online.<br />

Proppy prides themselves on<br />

being transparent and because<br />

they are online the speed of the<br />

real estate transaction is fast.<br />

They have had customers sign<br />

sale and purchase agreements<br />

while watching their kids swim,<br />

while relaxing on holiday overseas<br />

and of course from the<br />

comfort of their own home.<br />

Moving from a paper-based<br />

environment to online, sounds<br />

easy but it’s not. Hours of<br />

development have been put<br />

into the platform and the whole<br />

process has been expertly finetuned<br />

over the past three years<br />

with new features being added<br />

and developed.<br />

The aim was to take the<br />

stress out of the whole process<br />

of buying and selling and<br />

bring more transparency to the<br />

market. Proppy – the smarter<br />

way of buying and selling real<br />

estate. www.proppy.co.nz<br />

Winners of the <strong>2019</strong> Westpac Tauranga Business<br />

- Digital and Technology Innovation Award<br />

Changing the real real estate<br />

estate<br />

industry for good<br />

• Smart • technology<br />

• Local • experts and great results<br />

• • Low Low 1.5% commission *<br />

Call us for a free appraisal - 0800 776 779<br />

Excludes GST, T&C’s Apply<br />

VAUNT NZ LTD, LICENSED REAL ESTATE AGENT (REAA2008)<br />

*<br />

Excludes GST, T&C’s Apply<br />

Excludes GST, T&C’s Apply<br />

VAUNT NZ LTD, LICENSED REAL ESTATE AGENT (REAA2008)<br />

VAUNT NZ LTD, LICENSED REAL ESTATE AGENT (REAA2008)


16 <strong>BAY</strong> <strong>OF</strong> <strong>PLENTY</strong> <strong>BUSINESS</strong> <strong>NEWS</strong> December <strong>2019</strong><br />

Holland Beckett’s Rotorua office welcomes<br />

Senior Taupo Commercial and Property<br />

Lawyer to the team<br />

Holland Beckett Law, the Bay of Plenty’s leading law firm, recently<br />

welcomed Senior Practitioner Terry Kirkham to the Rotorua office.<br />

With 26 years’ experience,<br />

Kirkham<br />

offers his expertise<br />

in land and commercial law to<br />

Rotorua locals, as well as clients<br />

in the Taupo region, where<br />

he has been practicing law for<br />

the past 10 years.<br />

We’re excited to have<br />

Terry on board, he not<br />

only brings a wealth<br />

of experience to the<br />

organisation but a<br />

wonderful work ethic<br />

and drive to deliver top<br />

level service for our<br />

clients.”<br />

“Holland Beckett Law<br />

has grown very rapidly over<br />

the past decade and with the<br />

growth has retained its high<br />

profile and reputation. Growth<br />

doesn’t happen without happy<br />

clients and engaged staff and<br />

so I’m delighted to be part of<br />

the Holland Beckett journey,”<br />

says Kirkham.<br />

Working from Holland<br />

Beckett’s Rotorua office, and<br />

Taupo, where he lives with his<br />

wife, Kirkham will continue to<br />

do what he does best - deliver<br />

a high level of service across<br />

land and commercial law.<br />

“I want to solve problems<br />

and give my clients the best<br />

outcomes. I look forward to<br />

establishing relationships<br />

within the Rotorua community<br />

and continuing the service I<br />

have offered my Taupo clients.<br />

“My Taupo clients still<br />

have access to me and now<br />

also have the ability to tap<br />

into the specialist services that<br />

Holland Beckett offers - from<br />

family protection, civil litigation<br />

and employment law to<br />

resource management,” says<br />

Kirkham. “This gives residents<br />

and local businesses in Taupo<br />

much more choice.”<br />

Kirkham assumed the role<br />

in October following the retirement<br />

of Peter Lewis as Partner<br />

at the Rotorua office in June.<br />

“We’re excited to have<br />

Terry on board, he not only<br />

brings a wealth of experience<br />

to the organisation but a wonderful<br />

work ethic and drive to<br />

deliver top level service for<br />

our clients,” says Simon Collett,<br />

partner at Holland Beckett<br />

Law Rotorua.<br />

His commercial practice<br />

includes leasing, business<br />

start-ups, commercial contracts<br />

and asset ownership<br />

structures, and he also acts for<br />

Iwi-owned entities and farming<br />

clients.<br />

In his spare time, Kirkham<br />

can be found enjoying a few<br />

laps of the pool or taking to the<br />

lakes for swimming competitions<br />

as well as volunteering<br />

at cycling and Ironman events.<br />

Terry Kirkham - Special Counsel<br />

TAURANGA | ROTORUA | WHAKATANE | OPOTIKI<br />

Terry Kirkman – Special Counsel T 021 027 15450 E terry.kirkham@hobec.co.nz W www.hobec.co.nz<br />

International pedigree,<br />

local knowledge<br />

We may have gained our legal experience at practices<br />

around the globe but the Bay of Plenty is our home.<br />

The best legal minds on your doorstep.<br />

WAVE25358<br />

hobec.co.nz


<strong>BAY</strong> <strong>OF</strong> <strong>PLENTY</strong> <strong>BUSINESS</strong> <strong>NEWS</strong> December <strong>2019</strong><br />

17<br />

Forestry industry welcomes<br />

China tariff reductions as a ‘first step’<br />

While only a first step, the recently<br />

announced reductions in tariffs on wood<br />

and paper products to China has been<br />

welcomed by the local forestry industry.<br />

By RICHARD RENNIE<br />

The announcement China<br />

will eliminate tariffs on<br />

12 additional wood and<br />

paper exports worth $36 million<br />

is viewed as a step in the<br />

right direction. But is only the<br />

first in a process also requiring<br />

subsidies on Chinese domestic<br />

processors to be lifted.<br />

At this stage, the reduction<br />

is estimated to save about $2<br />

million in tariff costs across 15<br />

export product lines.<br />

A large portion of trees<br />

harvested in Bay of Plenty<br />

are exported as whole logs,<br />

accounting for about 60 percent<br />

of the Port of Tauranga<br />

tonnage. Since 2010, the log<br />

harvest in Bay of Plenty has<br />

increased by about 2.5 million<br />

cubic metres a year and continues<br />

to largely be exported as<br />

logs to China.<br />

Year on year to the end of<br />

September, export values of<br />

logs to China were up nine percent,<br />

and contributed to total<br />

log exports growing two percent<br />

across all markets. India is<br />

New Zealand’s second-largest<br />

market, up four percent year<br />

on year.<br />

The log trade recently<br />

underwent a major slump in<br />

values, losing three years’ of<br />

value gains in only one week,<br />

before making some recovery<br />

to the top 85th percentile for<br />

the past five years.<br />

But the slump highlighted<br />

New Zealand’s vulnerability. It<br />

is reliant upon logs, and faces<br />

strong competition from countries<br />

in northern Europe and<br />

Russia also vying for the Chinese<br />

export log trade. And they<br />

have proximity in their favour.<br />

“It is a very welcome<br />

step, but there is a<br />

lot more to be done<br />

yet around subsidies<br />

to wood processors<br />

in China and other<br />

countries.”<br />

- Brian Stanley<br />

Get 2020 off<br />

Logs dominate forest exports: Tariff reduction on other wood products a welcome move. Photo/Supplied.<br />

Book now to<br />

business and<br />

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Forestry and wood processing<br />

are the second-largest<br />

employment source in Rotorua<br />

after tourism, contributing<br />

to 15 percent of the region’s<br />

economy<br />

The wider Bay of Plenty<br />

region is set to provide the<br />

largest single regional supply<br />

of uncommitted forest harvest<br />

for the next 25 years and represents<br />

40 percent of the country’s<br />

plantation harvest area.<br />

Likely beneficiaries<br />

Brian Stanley, chair of the<br />

Wood Processors and Manufacturers<br />

Association, said the<br />

biggest beneficiary of the tariff<br />

reduction would probably be<br />

the Kinleith mill at Tokoroa,<br />

with its pulp and packaging<br />

products. The Tasman mill at<br />

Kawerau would also gain some<br />

benefit from the tariff reduction<br />

to its pulp product.<br />

Both mills are owned by<br />

Japanese company Oji Fibre<br />

Solutions.<br />

“The reductions apply<br />

mainly to cardboard and packaging<br />

products, rather than<br />

processed wood products,”<br />

said Stanley.<br />

“It is a very welcome step,<br />

but there is a lot more to be<br />

done yet around subsidies to<br />

wood processors in China and<br />

other countries.”<br />

Forest Owners Association<br />

president Peter Weir said overall<br />

the change in tariffs would<br />

largely impact on processed<br />

timber and paper products,<br />

rather than on logs.<br />

These were already set at<br />

zero tariff in the original Free<br />

Trade Agreement, and remain<br />

fine, he said.<br />

David Rhodes, FOA chief<br />

executive, said the sector’s<br />

$509 million a year in processed<br />

timber sales to China<br />

could ultimately prove to<br />

be a lot more, were it not for<br />

residual tariffs that discourage<br />

exporters of processed timber.<br />

“Two of our next two major<br />

export markets, Australia and<br />

Japan are dominated by further<br />

processed exports. Paper and<br />

paperboard for Australia, and<br />

wood panels for Japan,” said<br />

Rhodes.<br />

It would be some time<br />

before China became a similar<br />

market, but the Chinese<br />

government had at least given<br />

it had no issue with processors<br />

in New Zealand expanding<br />

their exports to China, adding<br />

another 12 categories to the<br />

48 already under reduction<br />

through the original 2008 Free<br />

Trade Agreement.<br />

Rhodes said the industry<br />

would like to see tariffs taken<br />

off the final one percent of the<br />

export trade.<br />

“But I am sure the momentum<br />

is in that direction, it is<br />

only a matter of time before all<br />

the tariffs are gone.”<br />

Rhodes said he was confident<br />

more processing in New<br />

Zealand would create more<br />

jobs and give processors more<br />

confidence they have market<br />

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18 <strong>BAY</strong> <strong>OF</strong> <strong>PLENTY</strong> <strong>BUSINESS</strong> <strong>NEWS</strong> December <strong>2019</strong><br />

Fashion + Art + Technology<br />

- couture adventures<br />

ARTS AND CULTURE<br />

> BY ALICE HUTCHISON<br />

Alice Hutchison is the director of the Tauranga Art Gallery.<br />

She can be reached on director@artgallery.org.nz.<br />

The World of WearableArt draws an audience of more than<br />

50,000 to Wellington each year. There is a consistent appetite for<br />

avant-garde, creative and unique expressions in wearable design,<br />

to adorn the body. They can be seen on the streets of Melbourne,<br />

Tokyo and New York, and are collected by avid aficionados of<br />

great couture.<br />

Local couturier Shona<br />

Tawhiao presented an<br />

installation of her dramatic<br />

wearable artworks at the<br />

Tauranga Art Gallery five years<br />

ago and has shown her work at<br />

the Metropolitan Museum of<br />

Art in New York. I am looking<br />

forward to working with her in<br />

the near future.<br />

I visited Melbourne<br />

recently for the opening of Jess<br />

Johnson and Simon Ward’s<br />

Terminus at Heide Museum of<br />

Modern Art, expanded upon<br />

the wondrous virtual world we<br />

developed for the exhibition in<br />

Tauranga. The current exhibition<br />

in Heide features couture<br />

from Johnson’s elaborate and<br />

1<br />

spectacular collaboration in<br />

2016 with Australian fashion<br />

label Romance Was Born, on<br />

the label’s Spring - Summer<br />

collection “Mysteria Wisteria”.<br />

“Her hypnotic tessellations<br />

and daunting perspectives<br />

were translated into textiles,<br />

fusing fantasy and popular<br />

culture, ancient and futuristic<br />

elements from Johnson’s intricate<br />

drawings.” (from Heide<br />

Museum of Modern Art’s<br />

exhibition wall texts)<br />

The lavishly beaded and<br />

sequined gowns, where Gilgamesh<br />

reappears alongside<br />

videogame Platform Masters,<br />

are imagined by the designers<br />

for the ultimate wearer<br />

or avatar as, “the ultimate<br />

gamer descending from an<br />

ancient bloodline of teleports<br />

or space-jumpers…you’ll discover<br />

enlightenment travelling<br />

to infinite parallel Universes<br />

and distant kingdoms.”<br />

Also opening recently<br />

in Melbourne, is Collecting<br />

Comme at the National Gallery<br />

of Victoria (NGV). A<br />

landmark exhibition surveying<br />

ground-breaking Japanese<br />

designer Rei Kawakubo (born<br />

Japan 1942) who has led a<br />

revolution in fashion design,<br />

creating a whole new aesthetic<br />

of deconstruction and conceptual<br />

dressing, gender neutral /<br />

genderless style and creating<br />

a passionate international following<br />

for five decades.<br />

After 50 years<br />

in fashion, Rei<br />

Kawakubo remains<br />

one of the most<br />

radical and visionary<br />

designers working<br />

today.” - National<br />

Gallery of Victoria<br />

exhibition wall text<br />

Kawakubo’s conceptual<br />

approach to design was radical<br />

when she launched her<br />

line Comme des Garçons.<br />

After 50 years in fashion,<br />

Rei Kawakubo remains<br />

one of the most radical and<br />

visionary designers working<br />

today, interested in the<br />

idea of breaking ‘the idea of<br />

clothes’ with increasingly<br />

abstract and inventive forms.<br />

Rei Kawakubo established<br />

Comme des Garçons in 1969<br />

and began showing in Tokyo<br />

in 1975.<br />

She debuted in Paris in<br />

1981 and the following year<br />

presented one of her legendary<br />

collections, Holes, shocking<br />

audiences with oversized and<br />

intentionally distressed black<br />

garments. Some critics called<br />

the look apocalyptic, while<br />

others admired Kawakubo’s<br />

inventiveness.<br />

Intricate construction and<br />

deconstruction, often non-uniform<br />

- and the use of monochrome<br />

- created a huge shift<br />

in the style of the 70s and early<br />

80s. Consistently defying convention,<br />

she has redefined<br />

fashion.<br />

Challenging social constraints,<br />

her designs have subverted<br />

the norms of garment<br />

shape and function, reframed<br />

ideas of beauty, and proposed<br />

a new relationship between<br />

body and dress. In her endeavour<br />

to make clothes that, as she<br />

says, “did not exist before”.<br />

Kawakubo deconstructs clothing<br />

and creates it afresh.<br />

Collecting Comme examines<br />

the radical concepts and<br />

design methods that have<br />

informed Kawakubo’s practice<br />

since 1981.<br />

More than 65 examples<br />

are on display drawn from<br />

the NGV’s significant holdings<br />

of designs by Comme<br />

des Garçons, gifted by collector<br />

Takamasa Takahashi with<br />

additional loans from the collector’s<br />

archive.<br />

2<br />

The expansive display features<br />

projected runway video<br />

footage from major collections<br />

within multiple galleries.<br />

While the exhibition is not a<br />

retrospective, and I am told the<br />

designer does not wish to see<br />

her older work, it is a shame<br />

not to see some of her greatest<br />

pieces on view.<br />

As a teenager I made my<br />

very first major investment in<br />

a Comme couture jacket - the<br />

most exquisite geometric cut<br />

construction in the back, purchased<br />

on my first trip to Sydney,<br />

which I have always treasured.<br />

It has stood the test of<br />

time - I even wore it in a recent<br />

photo shoot.<br />

1) Tauranga-born artist Jess Johnson’s couture<br />

collaboration with Australian designers Romance Was<br />

Born, currently on view at Heide Museum of Modern Art,<br />

Melbourne. Photo/Supplied.<br />

2) Couture from a landmark exhibition surveying groundbreaking<br />

Japanese designer Rei Kawakubo the National<br />

Gallery of Victoria. Photo/Supplied.<br />

2degrees appoints new Chief Business Officer<br />

2degrees has appointed industry expert Andrew Fairgray to the<br />

role of Chief Business Officer, on its senior leadership team.<br />

An industry veteran,<br />

Andrew was the former<br />

head of corporate and<br />

government sales at Vodafone,<br />

leading that company through<br />

a period of growth.<br />

2degrees’ CEO Mark Aue<br />

said that Andrew was appointed<br />

to the role as he brings a unique<br />

combination of skills, especially<br />

having been a business owner<br />

himself:<br />

“Andrew is hugely passionate<br />

about helping businesses<br />

succeed, and the role technology<br />

plays in that. It’s a real coup to<br />

have him on our team. 2degrees<br />

has been a full-service provider<br />

in business and government<br />

since 2015, and the opportunity<br />

to accelerate our growth in this<br />

area is significant. There’s no<br />

reason we shouldn’t be as successful<br />

in business as we’ve<br />

shown we can be in consumer,”<br />

said Mark.<br />

Andrew says the role is one<br />

that he’s had his eye on for a<br />

while. “It’s great to be joining<br />

2degrees in its 10th year, and<br />

at a time when the brand is so<br />

strong, and increasingly relevant<br />

to Kiwi business owners.<br />

2degrees has a history of driving<br />

the market with pricing,<br />

innovation and customer experience<br />

- a proud legacy we will<br />

continue” said Andrew.<br />

He has held a range of executive<br />

roles in New Zealand<br />

and overseas with multi-national<br />

operators such as Alcatel<br />

Lucent, Nokia and IBM.<br />

Andrew Fairgray, Chief Business Officer


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20 <strong>BAY</strong> <strong>OF</strong> <strong>PLENTY</strong> <strong>BUSINESS</strong> <strong>NEWS</strong> December <strong>2019</strong><br />

Minimise the risk<br />

For many people buying a business is likely to be the riskiest<br />

thing they do in their life. There can be great rewards (not all just<br />

financial), but also a good deal of stress.<br />

BETTER <strong>BUSINESS</strong> BUYING<br />

> BY TOM BESWICK<br />

Director at Ingham Mora Chartered Accountants in Tauranga, is a<br />

business advisor who specialises in buying and selling businesses.<br />

He can be contacted on 027-5744- 019 or tom@inghammora.co.nz<br />

Risk can be minimised<br />

by getting great advice<br />

when you buy the business.<br />

It is usually cheaper to<br />

pay to not have a problem in<br />

the first place, then to have to<br />

pay to fix it.<br />

Following on from my last<br />

article, here are a few more<br />

questions I get asked quite<br />

often.<br />

I want to buy the<br />

business off my boss but<br />

can’t afford the whole<br />

price. Are there any<br />

options?<br />

There are many businesses sold<br />

that you’ll never hear about -<br />

sometimes this is because they<br />

are bought by staff. There are<br />

lots of ways to structure a deal<br />

like this that help the employee<br />

into ownership while the vendor<br />

still benefits from owning<br />

shares for a few more years as<br />

they ease out.<br />

This can be a great option<br />

for some vendors as they can<br />

earn over a longer period.<br />

From a business perspective<br />

there is a benefit to the new<br />

owner as the transition is<br />

smoother than what normally<br />

happens with an abrupt sale to<br />

an outside buyer.<br />

One problem this sometimes<br />

helps to overcome is the<br />

lack of capital. Many “young”<br />

people don’t have access to<br />

the zeros in their bank account<br />

required to buy a business -<br />

partly because they haven’t<br />

been on the right side of house<br />

price inflation.<br />

How do I take over the<br />

business name if you are<br />

telling me not to buy the<br />

company?<br />

What happens is that at settlement<br />

the old company changes<br />

its name – Tauranga Trades Ltd<br />

becomes Ben Smith Ltd. Then<br />

you come along and register<br />

your new company as Tauranga<br />

Trades Ltd.<br />

That way you get to keep all<br />

the brand recognition (goodwill)<br />

that you have paid for -<br />

without taking on the skeletons<br />

in the closet (as if you buy the<br />

company shares you inherit all<br />

the company history).<br />

I am buying a business<br />

off someone I know well<br />

(friend or family etc) – do I<br />

still need to get separate<br />

advice?<br />

Yes, yes you do. People often<br />

take short cuts when buying<br />

from someone they know.<br />

Sometimes there can be pressure<br />

and assumptions are made<br />

that would never happen with<br />

an external buyer. Remember<br />

that the vendor’s advisors will<br />

generally act in the best interest<br />

of the person who pays their<br />

bill - so they cannot be fully<br />

independent.<br />

You need your own advisor<br />

who can help you manage<br />

your risks and will go into bat<br />

for you when you need them<br />

to without a conflict of interest<br />

from acting for both sides.<br />

Will there be a glut of<br />

businesses for sale when<br />

baby boomers retire?<br />

A lot of people are saying there<br />

will be. However, they have<br />

been saying it for a while and I<br />

have not noticed it yet.<br />

We do see some clients who<br />

hold on too long, and then they<br />

sell in a rush when they wake<br />

up one day and want to get out.<br />

As a buyer though, I still recommend<br />

jumping in if you find<br />

a good business that you are<br />

passionate about and think you<br />

can add value to. Good quality<br />

businesses will always sell,<br />

and I personally don’t think<br />

there will be a glut of those.<br />

What there could be, is a<br />

lot of unsellable businesses<br />

that hit the market. Unfortunately<br />

there are a number of<br />

businesses out there that are<br />

dependent on the owners and<br />

fall over once the original<br />

owners are no longer involved.<br />

Can I set up my own<br />

company?<br />

Yes you can, and it seems easy<br />

to do online. However, it is not<br />

unusual for us to spend longer<br />

fixing things from companies<br />

that we didn’t setup than the<br />

“savings” someone thinks they<br />

are getting.<br />

A few things to consider<br />

at the company set-up stage<br />

include who the directors<br />

should be, the number of<br />

shares in the company and<br />

who gets them.<br />

There are more things to<br />

consider then ticking the boxes<br />

online with the Companies<br />

Office would indicate.<br />

As an example, considering<br />

what personal assets you have<br />

and how you are protecting<br />

them from the risks you have<br />

as a business owner is not<br />

something people handle well<br />

on their own.<br />

Generally, it’s best to get<br />

a professional to do it - it’s<br />

cheaper in the long run than<br />

having to pay someone to fix<br />

mistakes.<br />

Asking great questions can<br />

save a lot of grief.<br />

I suggest finding advisors<br />

who can help a business buyer<br />

ask all the right questions from<br />

the beginning.<br />

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<strong>BAY</strong> <strong>OF</strong> <strong>PLENTY</strong> <strong>BUSINESS</strong> <strong>NEWS</strong> December <strong>2019</strong><br />

21<br />

The festive business<br />

For all businesses, Christmas is a time for careful planning as<br />

work rosters need to be juggled, sufficient stock (and the right<br />

stock) needs to be carried to ensure you have a good Christmas<br />

turnover, and staff Christmas functions need organising -<br />

so cash flow remains king.<br />

MONEY MATTERS<br />

> BY STEPHEN GRAHAM<br />

Stephen Graham is a Director and Managing Partner at BDO<br />

Rotorua, Chartered Accountants and Advisers. To find out more<br />

visit bdorotorua.co.nz or email rotorua@bdo.co.nz<br />

The earlier you start to<br />

plan, the better prepared<br />

you will be.<br />

Following are some of the<br />

key elements you should be<br />

looking at. Break each point<br />

down and put your mind to<br />

each one individually. You will<br />

gain satisfaction from ticking<br />

each one off. What you should<br />

be considering:<br />

• Work rosters - Ensure you<br />

have sufficient staff to carry<br />

you through your busy<br />

days, hours or weeks. Take<br />

care when working around<br />

statutory holidays and seek<br />

advice if you are unsure of<br />

your obligations when paying<br />

holidays.<br />

• Stock levels. Are you carrying<br />

sufficient levels of<br />

the right stock to support a<br />

good Christmas turnover?<br />

Any stock that has been<br />

sitting on the shelves for a<br />

long period will continue to<br />

do so if you don’t discount<br />

for a sale or send it back<br />

to the supplier for a credit<br />

- after all stock is simply<br />

cash waiting to get to your<br />

bank and carrying excess<br />

impacts your cashflow.<br />

Arranging to send unsold<br />

items back to the supplier<br />

if it does not sell is a good<br />

backstop.<br />

• Lay-by - Do you offer a<br />

lay-by option? This could<br />

be a useful tool to achieve<br />

an early sale for those<br />

organised individuals who<br />

do their Christmas shopping<br />

early.<br />

Also consider whether you<br />

can get longer payment<br />

terms from your supplier;<br />

ensuring you do not create a<br />

cash crisis post-Christmas,<br />

when business may not be<br />

so busy.<br />

• Cash is king. Get paid up<br />

front or offer a lay-by service.<br />

Chase slow paying<br />

debtors and if you don’t get<br />

paid by Christmas, be prepared<br />

to wait for a further<br />

month or two in the New<br />

Year. Also be wary that<br />

pressure is put on cashflow<br />

by some suppliers shortening<br />

their credit terms, e.g.<br />

seven days and holiday pay<br />

needing to be paid out.<br />

• Banking - Ensure you’re in<br />

regular contact with your<br />

bank manager. They’re<br />

more likely to respond<br />

positively to any requests<br />

for financing or extra facilities<br />

to support cashflow if<br />

they’re informed early on.<br />

• Tax - Don’t forget that GST<br />

and the second instalment<br />

of 2020 provisional tax<br />

are due on January 15 for<br />

March balance date taxpayers.<br />

The PAYE for December<br />

is then due soon after<br />

on January 20. I reiterate,<br />

that like Christmas shopping,<br />

the earlier you start on<br />

these things, the easier it is<br />

and the better the outcome.<br />

Admittedly, this may be<br />

easier said than done, so if<br />

you need help, get in touch<br />

with your bank, accountant<br />

or suppliers now and start<br />

planning.<br />

University of Waikato creating the ‘workforce<br />

of the future’ with new MBA programme<br />

The University of Waikato<br />

is launching New Zealand’s<br />

first-ever cross<br />

disciplined approach to a Master<br />

of Business Administration<br />

(MBA) programme in March<br />

2020.<br />

While traditionally MBA’s<br />

are taught in a linear fashion,<br />

based on individual disciplines<br />

such as marketing, strategy,<br />

accounting and economics, the<br />

University has identified a need<br />

to evolve their current offering<br />

to better meet the ‘workforce of<br />

the future’.<br />

The result is a revised MBA<br />

programme which will create<br />

experienced, confident graduates<br />

who have the skills and<br />

knowledge to help shape the<br />

future of business in New Zealand.<br />

“Globally, a number of universities<br />

are exploring how they<br />

can make their MBA’s more<br />

relevant to the business market<br />

of today,” explains Academic<br />

Director of Executive Education<br />

Dr Heather Connolly.<br />

“Our new MBA structure<br />

will help managers and leaders<br />

solve problems that they<br />

are faced with every day in<br />

the real world. For example,<br />

one of the papers explores how<br />

we can better manage people’s<br />

productivity – not just by looking<br />

at human resources, but<br />

the effect of an organisation’s<br />

structure and the impact of digital<br />

technology for better ways<br />

of working.”<br />

We want to create<br />

graduates who have<br />

insight and curiosity,<br />

to develop valuesled,<br />

innovative ideas<br />

for the advancement<br />

of all New Zealand<br />

businesses.<br />

Heather says this exciting<br />

new programme is highly<br />

responsive to external conditions,<br />

with course content<br />

being regularly reviewed and<br />

refreshed.<br />

“It’s important we have the<br />

ability to be agile and that our<br />

graduates are the same. If we<br />

don’t understand the workforce<br />

of tomorrow we can’t<br />

instigate change for better<br />

business.<br />

“We want to create graduates<br />

who have insight and<br />

curiosity, to develop values-led,<br />

innovative ideas for<br />

the advancement of all New<br />

Zealand businesses.”<br />

Designed to fit around students’<br />

full-time work, the twoyear<br />

degree is offered across<br />

the University’s Tauranga and<br />

Hamilton campuses, and is<br />

structured to allow for better<br />

networking and collaboration<br />

across both locations.<br />

As well as being increasingly<br />

tailored for real-world<br />

conditions the programme is<br />

also highly personalised to<br />

ensure students understand<br />

how to put their theory into<br />

practice, for both their own<br />

work environment and also<br />

other businesses.<br />

One of the highlights of the<br />

programme is a two-day residency,<br />

held after the first four<br />

papers, where students are<br />

assigned a business challenge<br />

and have 24 hours to develop a<br />

comprehensive solution.<br />

Heather says, “the ability<br />

to put into practice their learnings,<br />

outside of their industry,<br />

is challenging if they have<br />

only ever worked in one particular<br />

business sector, but<br />

through this experience we<br />

will create comprehensive<br />

graduates who have skills to<br />

move into any business – here<br />

and internationally.”<br />

The 2020 intake for the<br />

University of Waikato’s progressive<br />

MBA begins in March<br />

at our brand new Tauranga<br />

campus. For more information,<br />

visit execed.ac.nz/mba


22 <strong>BAY</strong> <strong>OF</strong> <strong>PLENTY</strong> <strong>BUSINESS</strong> <strong>NEWS</strong> December <strong>2019</strong><br />

The changing face of the work space<br />

Remember the 1980s’ hit New Zealand television show Gliding<br />

On? If you were to watch a re-run, you’d be hard pressed to<br />

relate to the office setting that the programme portrayed.<br />

From cigarette smoking at<br />

desks, to wearing ties and<br />

knitted vests, working<br />

with unwieldy computer monitors<br />

and rotary dial phones,<br />

to watching the clock for an<br />

on-the-dot sign-out at 5pm -<br />

it’s all from a bygone era. The<br />

office arena today is a completely<br />

different beast.<br />

Today, flexi-time or remote<br />

working options may have<br />

replaced the rigidly-monitored<br />

clocking-in process, entire<br />

workplace precincts are designated<br />

no-smoking zones,<br />

dress codes are generally fairly<br />

relaxed and technology has<br />

gone flat screen and wearable.<br />

Changing business models,<br />

more flexible physical work<br />

spaces and the power of a<br />

millennial work force have all<br />

been disruptors in the office<br />

sector - and there are more<br />

changes ahead.<br />

New York-headquartered<br />

Fit Small Business, a leading<br />

digital resource for small<br />

business owners, has identified<br />

some trends for the office<br />

sector that may have relevance<br />

for the New Zealand market as<br />

it adapts to changing expectations<br />

from people right across<br />

the organisational flow chart.<br />

• Forget the “female” and<br />

“male” signs on bathroom<br />

doors. They will be<br />

replaced with gender-neutral<br />

imagery/words reflec-<br />

tive of changing societal<br />

attitudes to gender assignation.<br />

Non-binary bathroom<br />

amenities will be a visible<br />

nod to more inclusive practices<br />

across the business<br />

environment.<br />

• Animals will have a place<br />

in offices and this may go<br />

beyond emotional support<br />

animals. Studies have<br />

shown that having dogs in<br />

the office can lower stress<br />

levels, reduce absenteeism,<br />

boost productivity, improve<br />

morale and even extend the<br />

hours that a worker puts in.<br />

As an organisation, Google<br />

has a special place in its<br />

code of conduct for dogs,<br />

stating: “affection for our<br />

canine friends is an integral<br />

facet of our corporate culture”,<br />

while at Amazon’s<br />

Seattle offices, more than<br />

7000 dogs are registered to<br />

come to work.<br />

• Artificial intelligence will<br />

start to make a real impact<br />

in the office environment<br />

by taking over mundane<br />

and routine tasks like helping<br />

to find information<br />

and sifting through large<br />

volumes of data, says digital<br />

analyst, Gartner. As<br />

voice-activated assistants<br />

like Siri, Alexa and Google<br />

Assistant start to become<br />

more mainstream within the<br />

home, they’ll start to be more<br />

accepted in the workplace.<br />

• The use of wearable workplace<br />

technology will<br />

become more widespread.<br />

According to a PwC report,<br />

The Wearable Life 2.0: Connected<br />

Living in a Wearable<br />

World, by 2020, more than<br />

75 million wearables will<br />

pervade the workplace. This<br />

can be for wellness applications<br />

in general office<br />

environments, but for those<br />

working in dangerous fields<br />

like manufacturing, construction,<br />

oil, and mining sectors,<br />

the wearables will take on a<br />

health and safety role.<br />

• Office buildings will need<br />

to look at offering electric<br />

vehicle charging stations<br />

to meet the changing<br />

expectations of vehicle<br />

owners. Just how the costs<br />

are apportioned will be up<br />

for debate/negotiation, but<br />

business owners may see<br />

the provision of charging<br />

units as a bonus for staff.<br />

• Maybe one day, the office<br />

of today will look as antiquated<br />

as the one seen in<br />

1980s re-runs, but for now,<br />

there’s plenty of exciting<br />

change to take on board.<br />

www.bayleys.co.nz/workplace/articles/insights<br />

At Bayleys, we believe relationships are what businesses are built on and how they<br />

succeed. We understand that to maximise the return on your property you need:<br />

Professional property management<br />

A business partner that understands your views and goals<br />

Contact the Bayleys Tauranga Commercial Property Management team today.<br />

Bayleys Tauranga<br />

Commercial Property Management<br />

07 579 0609<br />

jan.cooney@bayleystauranga.co.nz<br />

SUCCESS REALTY LTD, <strong>BAY</strong>LEYS, LICENSED UNDER THE REA ACT 2008<br />

ALTOGETHER BETTER<br />

Residential / Commercial / Rural / Property Services


<strong>BAY</strong> <strong>OF</strong> <strong>PLENTY</strong> <strong>BUSINESS</strong> <strong>NEWS</strong> December <strong>2019</strong><br />

23<br />

Technology as a business enabler<br />

Technology holds such promise for businesses, but how often<br />

do you find technology standing in the way instead of enabling<br />

your businesses success?<br />

At our fingertips, we have<br />

powerful machines and<br />

software that open up a<br />

myriad of possibilities for new<br />

ways of working.<br />

So why does it sometimes<br />

feel like they don’t deliver<br />

for the business? Simply having<br />

new technology does not<br />

translate into more productive<br />

workplaces or increased sales.<br />

Artificial Intelligence may<br />

be exceptionally smart, but it<br />

cannot replace human planning<br />

and leadership.<br />

Training is key -<br />

people can’t be<br />

expected to fully<br />

exploit new systems<br />

if they do not<br />

understand them.”<br />

Unlocking technology as a<br />

business enabler needs a business-led<br />

and solution-focused<br />

approach.<br />

Just like any business tool,<br />

the benefits of technology must<br />

be leveraged through strategy<br />

and planning firmly tied<br />

to concrete goals and targeted<br />

key performance indicators in<br />

order to gauge success.<br />

Devising the right technology<br />

strategy starts with a<br />

seat for a technology partner<br />

at the planning table; but that<br />

seat needs to be earned, which<br />

highlights how important it is<br />

for today’s technology professionals<br />

to have business and<br />

technical skills.<br />

Technology leaders must<br />

understand the marketplace for<br />

business technology, be able<br />

to advise on the right option<br />

to alleviate pain points within<br />

the business, and then devise<br />

a plan for the implementation.<br />

If your team is struggling to<br />

collaborate due to incompatible<br />

software, a misfiring network,<br />

and outdated hardware,<br />

a business owner can consider<br />

implementing new softwareas-a-service<br />

(SaaS) tools to<br />

facilitate document sharing,<br />

quick messaging, and group<br />

video calls.<br />

But even if every employee<br />

has a new elite notebook, the<br />

fast internet connection, and<br />

the latest collaborative technology,<br />

that does not mean<br />

they will utilise the power.<br />

That’s why enabling business<br />

success through technology<br />

also comes down to<br />

leadership. Your team needs<br />

to be brought on board with<br />

new processes so that they are<br />

effectively using the technology<br />

at their disposal.<br />

Training is key - people<br />

can’t be expected to fully<br />

exploit new systems if they do<br />

not understand them.<br />

It’s clear that enabling business<br />

success through technology<br />

runs deeper than installing<br />

new hardware and software.<br />

Strategic investments in<br />

new technology closely tied<br />

with business objectives and<br />

targeted solutions will create<br />

a more efficient business and<br />

provide it a competitive advantage<br />

in the marketplace.<br />

TECH TALK<br />

> BY DANIEL GOYMER<br />

Daniel Goymer is the Technical Director of Yorb, a Business<br />

Technology Partner. He can be reached on Daniel.goymer@yorb.<br />

tech or 0800-600-606.<br />

The benefit of business<br />

technology is not measured<br />

by the number of individual<br />

devices or the size of a hard<br />

drive - it’s the way they are<br />

used facilitate a seamless work<br />

environment for your team,<br />

and the way it creates frictionless<br />

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24 <strong>BAY</strong> <strong>OF</strong> <strong>PLENTY</strong> <strong>BUSINESS</strong> <strong>NEWS</strong> December <strong>2019</strong><br />

Getting CEO pay right in the age<br />

of transparency<br />

The transparency around CEO pay packages and related activities<br />

has seen the media come out in force in the past year. Major<br />

corporates including Fonterra, Fletcher Building and ANZ have<br />

all recently had intense scrutiny on the level and determination of<br />

their CEO’s pay.<br />

Interestingly, discussions<br />

around all three have referenced<br />

incentive pay levels<br />

and processes around them.<br />

While social and other media<br />

are often very grudging in recognition<br />

of any of the achievements<br />

of the individuals -<br />

David Hisco was for example<br />

a very successful CEO of ANZ<br />

in New Zealand for many<br />

years delivering outstanding<br />

shareholder value before his<br />

exit- they are rightly questioning<br />

how incentive schemes<br />

work and what the controls on<br />

them are in terms of pay-outs.<br />

Executive pay transparency<br />

is a governance issue of course<br />

and increasingly Boards will<br />

look to ensure they have better<br />

systems in place to address<br />

these shareholder concerns<br />

going into the future. For listed<br />

companies, given the demands<br />

of the NZX Code of Corporate<br />

Governance, there will be less<br />

mercy in the future from eagle<br />

eyed analysts and media as to<br />

what happens on the forced<br />

exit of a senior executive given<br />

they will have a wealth of new<br />

information such as the KPIs,<br />

amounts involved, remuneration<br />

policy, external advisors<br />

used, and the structure/value<br />

of Short Term and Long Term<br />

(STI and LTI) schemes.<br />

Organisations need<br />

to ensure strong<br />

governance<br />

(at every stage of the<br />

employment process)<br />

particularly from<br />

the Remuneration<br />

Committee around<br />

management of the<br />

CEO.” - Cathy Hendry<br />

Strategic Pay’s <strong>2019</strong> CEO<br />

and senior executive Survey<br />

shows that 81 percent of participating<br />

organisations reported<br />

offering some form of short<br />

term incentive, other than commission<br />

or bonus to their chief<br />

executives.<br />

There has also been a steady<br />

increase in the proportion of<br />

private sector senior executives<br />

who are eligible for short<br />

term incentives (STI) (83 percent<br />

reported eligible in 2015<br />

vs. 89 percent reported eligible<br />

in <strong>2019</strong>). This suggests the<br />

appetite for at-risk pay is getting<br />

bigger.<br />

Tauranga-based senior<br />

consultant with Strategic Pay,<br />

Cathy Hendry, notes that consulting<br />

work has shown that<br />

if you focus on the following<br />

three areas in particular, organisations<br />

will be able to better<br />

manage and get across externally<br />

what they are doing with<br />

the pay of senior executives.<br />

“Organisations need to<br />

ensure strong governance (at<br />

every stage of the employment<br />

process) particularly from<br />

the Remuneration Committee<br />

around management of the<br />

CEO,” said Hendry.<br />

“In addition if you are<br />

using incentive pay, make<br />

sure the rules are crystal clear<br />

including what the exit clauses<br />

are. Finally, understand how<br />

transparency works in today’s<br />

world.”<br />

While the manner in which<br />

executive pay is discussed may<br />

be galling, it’s better to front<br />

foot it rather than attempting<br />

to ignore the public concerns,<br />

said Hendry.<br />

In a more transparent pay<br />

environment, Boards and<br />

organisations will need to<br />

ensure they are relying on<br />

robust sources of information<br />

when setting CEO and executive<br />

pay. With data from 643<br />

organisations, Strategic Pay’s<br />

recently published CEO and<br />

Senior Executive Report is<br />

designed for Boards, CEOs<br />

and Senior HR practitioners<br />

requiring accurate data on<br />

remuneration and benefits for<br />

chief executives and senior<br />

executives across the New<br />

Zealand market.<br />

The report is now available<br />

for purchase. Email cathy.<br />

hendry@strategicpay.co.nz to<br />

find out more.


<strong>BAY</strong> <strong>OF</strong> <strong>PLENTY</strong> <strong>BUSINESS</strong> <strong>NEWS</strong> December <strong>2019</strong><br />

25<br />

Survey Shows Strong Salary Movement<br />

Strategic Pay’s latest New Zealand<br />

Remuneration Survey has recently been<br />

released and is showing a whole sample<br />

average salary market movement of over<br />

3% for private sector organisations.<br />

By CATHY HENDRY<br />

This movement is the highest<br />

we have seen in some time<br />

and is no doubt being influenced<br />

somewhat by the large<br />

minimum wage increases New<br />

Zealand has been experiencing.<br />

We have been watching<br />

our database keenly to see<br />

what impact these increases<br />

were likely to have on overall<br />

market movement and it<br />

appears that the pressure at<br />

the lower end is influencing<br />

overall stronger wage growth<br />

this year.<br />

Strategic Pay release market<br />

surveys throughout the<br />

year, with our two main surveys<br />

released in May and<br />

November each year, providing<br />

comprehensive analysis of<br />

New Zealand’s remuneration<br />

market. Our November survey<br />

has more than 170,000<br />

individual salaries collected<br />

from 544 participating organisations.<br />

Our nationwide survey<br />

covers all of New Zealand<br />

with 13% of the sample represented<br />

by Waikato and Bay of<br />

Plenty organisations.<br />

Market data provides<br />

organisations with key remuneration<br />

insights that allow<br />

them to inform their own practices<br />

and account for industry<br />

or sector trends. When companies<br />

use data collected via regular<br />

surveys across multiple<br />

industries to gain insight into<br />

market remuneration they can<br />

adapt their practices appropriately.<br />

For some companies,<br />

this may serve to reinforce<br />

their current practices. Others<br />

may find ways to become<br />

more competitive.<br />

How we collect<br />

meaningful market data<br />

The process of collecting<br />

market data involves collating<br />

the latest information across a<br />

number of different remuneration<br />

categories:<br />

• Base salary - the before tax<br />

cash salary or wages paid<br />

to an individual, not taking<br />

into account any extra<br />

payments they earn, such<br />

as bonuses.<br />

• Fixed remuneration - base<br />

salary plus any benefits<br />

that are offered by the<br />

company, such as vehicles,<br />

insurances, KiwiSaver or<br />

professional association<br />

fees.<br />

• Total remuneration - base<br />

salary, plus benefits plus<br />

incentive payments such as<br />

bonuses or sales commission.<br />

All the data provided<br />

undergoes a thorough cleansing<br />

and review process to<br />

ensure it makes sense and can<br />

be turned into a truly useful<br />

analysis.<br />

Presenting a useful<br />

market data analysis<br />

Market data is divided and<br />

categorised so that organisations<br />

using the data can compare<br />

against similar industries,<br />

roles or sectors:<br />

• Salary by quartile: Salary<br />

data is divided into lower,<br />

median and upper quartiles<br />

so that organisations<br />

can see what the lower or<br />

higher ends of the scale<br />

look like as well as averages<br />

for each component.<br />

• Job categories: Roles are<br />

categorised by job size as<br />

well as by job title. The<br />

latter, also known as job<br />

coding, allows analysis<br />

dedicated to a specific<br />

role, such as an accountant<br />

or engineer. Job sizing<br />

analysis on the other<br />

hand involves sorting data<br />

according the type of role<br />

and level of responsibility,for<br />

example executive<br />

positions or entry-level<br />

roles.<br />

• Industries or sectors: Both<br />

of the above types of analysis<br />

feed into industry-specific<br />

remuneration reports,<br />

as there may be different<br />

pay requirements for the<br />

same role in different fields<br />

or geographic regions. It’s<br />

also divided by sector,<br />

that is the private, public,<br />

general market or not-forprofit<br />

sectors.<br />

In each case, the base salary,<br />

fixed remuneration and<br />

total remuneration is shown<br />

for detailed comparison.<br />

Strategic Pay is proudly<br />

New Zealand owned and operated<br />

and has offices throughout<br />

New Zealand, including in<br />

Tauranga. If you are interested<br />

in finding out more about our<br />

survey offering or if your<br />

organisation needs remuneration<br />

advice please get in touch.<br />

Cathy Hendry<br />

Senior Consultant, Tauranga<br />

P: +64 7 834 6581 M: +64 27 498 9812<br />

E: cathy@strategicpay.co.nz<br />

YOUR BEST SOURCE<br />

<strong>OF</strong> REMUNERATION<br />

KNOWLEDGE<br />

Strategic Pay is New Zealand’s largest<br />

source of remuneration knowledge<br />

We have a team of nationwide experts and solutions<br />

to suit every New Zealand Business.<br />

Contact Cathy today:<br />

Cathy.Hendry@strategicpay.co.nz<br />

07 834 6581<br />

027 498 9812<br />

As your local Senior Consultant based<br />

in Tauranga, Cathy Hendry is an<br />

experienced HR Consultant who has worked<br />

with a range of public, not for profi t and private<br />

sector clients in New Zealand and overseas.<br />

Specialising in remuneration consulting for over<br />

10 years, Cathy’s experience includes:<br />

• market benchmarking • pay structure design<br />

• equal pay audits • pay equity concerns<br />

• job analysis • job mapping<br />

• incentive design • job evaluation<br />

Strategic Pay Limited | www.strategicpay.co.nz | info@strategicpay.co.nz<br />

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26 <strong>BAY</strong> <strong>OF</strong> <strong>PLENTY</strong> <strong>BUSINESS</strong> <strong>NEWS</strong> December <strong>2019</strong><br />

Global Zespri kiwifruit returns<br />

remain strong<br />

Kiwifruit export marketer Zespri is<br />

forecasting strong returns from a record<br />

harvest from its European growers.<br />

By DAVID PORTER<br />

Zespri’s European growers<br />

- around 750 families<br />

- play a key role in<br />

Zespri’s global supply strategy,<br />

which allows it to supply premium<br />

Zespri kiwifruit for 12<br />

months of the year.<br />

Zespri is expecting to harvest<br />

around 19 million trays<br />

or almost 70 tonnes of kiwifruit<br />

from orchards throughout<br />

Italy, France and Greece, said<br />

chief international production<br />

officer Sheila McCann-Morrison.<br />

Kiwifruit grown outside<br />

of New Zealand is currently<br />

around 10 percent of all the<br />

fruit sold internationally by<br />

Zespri, but that will increase<br />

significantly along with<br />

demand. Zespri has around<br />

3100 ha in the ground in<br />

Europe, set to grow to around<br />

5000 ha over the next five<br />

years.<br />

“It’s been a tough season for<br />

some European growers this<br />

year, with a cold wet spring<br />

negatively affecting pollination<br />

and issues including the<br />

presence of the Brown Marmorated<br />

Stink Bug and Moira<br />

disease affecting kiwifruit and<br />

other local produce,” she said.<br />

“However, despite those<br />

challenges, this season’s<br />

It’s helping deliver<br />

greater orchard gate<br />

returns, jobs for<br />

locals and is also<br />

leading to tens of<br />

millions of euros<br />

being invested in<br />

orchards and postharvest<br />

facilities.”<br />

Northern Hemisphere crop<br />

is still expected to be around<br />

the same as the record set last<br />

year.”<br />

And more broadly, she<br />

added, the relationship was<br />

working incredibly well for<br />

both growers, post-harvest<br />

operators and distributors, as<br />

well as for Zespri and the New<br />

Zealand industry.<br />

“It’s helping deliver greater<br />

orchard gate returns, jobs<br />

for locals and is also leading<br />

to tens of millions of euros<br />

being invested in orchards<br />

and post-harvest facilities.<br />

It’s also helping foster further<br />

collaboration including technical<br />

exchange through R&D,<br />

grower workshops and nursery<br />

visits in New Zealand and<br />

other general support – all of<br />

which are helping boost production.”<br />

McCann-Morrison said<br />

market access was also a significant<br />

focus for Zespri.<br />

“We’re committed to helping<br />

create access to new markets<br />

for European exporters as<br />

we have recently with Mexico,<br />

so we’re ensuring an even<br />

greater number of consumers<br />

around the world can access<br />

our premium kiwifruit.”<br />

New Zealand forecasts<br />

positive<br />

In its October forecast, Zespri<br />

chairman Bruce Cameron<br />

advised New Zealand growers<br />

that forecast returns have<br />

increased for all pools on both<br />

a per tray and per hectare basis<br />

Nikki Johnson: industry trying to attract<br />

more New Zealanders. Photo/Supplied<br />

for the <strong>2019</strong>/20 season.<br />

• The Green return is forecast<br />

at $6.54 per tray, with<br />

the average per ha return of<br />

$66,023.<br />

• Organic Green is forecast<br />

at $9.45 per tray, with an<br />

average per ha return of<br />

$61,201.<br />

• The Gold return is forecast<br />

at $11.41 per tray, with an<br />

average per ha return of<br />

$155,889.<br />

• The Green14 forecast<br />

return is $7.58 per tray, with<br />

an average return per ha of<br />

$43,088.<br />

• The October forecast pertray<br />

and per-hectare average<br />

orchard gate returns are<br />

below:<br />

• The total fruit and service<br />

payment, across all pools<br />

and excluding the loyalty<br />

premium, is currently fore-<br />

cast at $1,892.4 million,<br />

up by $39.2 million on the<br />

board’s previous forecast.<br />

Worker availability still an<br />

issue<br />

The board has also approved<br />

the continuation of the Sun-<br />

Gold licence release programme<br />

with a further 700 ha<br />

of unrestricted licence and 50<br />

ha of Gold Organic licence for<br />

2020.<br />

New Zealand Kiwifruit<br />

Growers Inc. (NZKGI) chief<br />

executive Nikki Johnson told<br />

Bay of Plenty Business News<br />

it was too early to forecast<br />

how the <strong>2019</strong>/2020 season was<br />

shaping up.<br />

“However, if the unemployment<br />

rate stays at its low<br />

level, there may be issues<br />

again around finding enough<br />

seasonal workers for harvest,”<br />

she said.<br />

“With this in mind, NZKGI<br />

is already in planning to showcase<br />

the industry and encourage<br />

people, with New Zealanders<br />

as a first priority, to pick<br />

and pack. NZKGI is becoming<br />

better equipped to deal with<br />

these issues with the recruitment<br />

of a Provincial Growth<br />

Fund (PGF)-funded labour<br />

coordinator to manage the supply<br />

of seasonal labour.”<br />

More recently, NZKGI has<br />

also recruited a PGF-funded<br />

education coordinator to manage<br />

horticultural careers in the<br />

Bay of Plenty. Challenges also<br />

remain around the building of<br />

accommodation for seasonal<br />

workers, and the need for new<br />

accommodation, particularly<br />

in the Western Bay of Plenty,<br />

is top of mind, said Johnson.<br />

The best time to buy a franchise<br />

The decision to buy a franchise business will be one of the largest<br />

decisions in most people’s lives. And like life’s other big decisions,<br />

deciding on the right time can be challenging.<br />

A<br />

number of factors come<br />

into play, and like life<br />

in general, no two people’s<br />

situations are identical.<br />

From working within the<br />

franchise sector for many<br />

years, it has become clear to<br />

me that there are certainly<br />

factors that influence and those<br />

that should be considered<br />

when thinking about when is<br />

the right time to buy a franchise.<br />

One of the first things<br />

people tend to consider is the<br />

economic cycle. Business confidence,<br />

or the view of where<br />

the economy is or is heading<br />

is important. You may be<br />

more confident in investing in<br />

a franchise if the economy is<br />

looking good. And you would<br />

probably be right.<br />

An economy in growth<br />

generally speaking is good<br />

for business and a good time<br />

for someone to invest and<br />

operate a franchise business.<br />

The old “a rising tide lifts all<br />

boats” analogy.<br />

Assess the<br />

economic cycle<br />

While a buoyant economy<br />

increases the likelihood of a<br />

new franchise business doing<br />

well, does a slowing economy<br />

or decaying business confidence<br />

environment make for<br />

poor timing? Not necessarily.<br />

In fact, there can be a number<br />

of reasons why it’s actually a<br />

good time.<br />

An upside is that weaker<br />

economies are often accompanied<br />

by lower interest rates,<br />

making borrowing less expensive<br />

and contributing towards<br />

improved profitability and<br />

return on investment. Coupled<br />

with the fact that most business<br />

owners will also have a<br />

mortgage, they create a double<br />

happy scenario. A franchise<br />

may also create stability if you<br />

FRANCHISING<br />

> BY NATHAN BONNEY<br />

Nathan Bonney is a director of Iridium Partners. He can be<br />

reached at nathan@iridium.net.nz or 0275-393-022<br />

are concerned about, or facing,<br />

redundancy.<br />

What about business and<br />

consumer confidence and the<br />

rising tide analogy with an outgoing<br />

tide?<br />

Well, some sectors, businesses<br />

and franchises actually<br />

do well and even relatively<br />

better during economic downturns<br />

and buying into these<br />

during that period could be<br />

beneficial. A couple of categories<br />

that surged during the<br />

GFC were casual dining and<br />

liquor retailing.<br />

However, I would suggest<br />

the most important factors are<br />

based around your personal situation.<br />

Consideration needs to<br />

be given to your capital base,<br />

age and experience, energy<br />

levels, family commitments<br />

and support.<br />

Age and experience will<br />

influence not only when and<br />

whether you have the work and<br />

life-experience skillset to successfully<br />

operate a franchise<br />

business. It may also influence<br />

how much capital you have<br />

and are willing to risk.<br />

If you are older, you can<br />

perhaps not afford to risk as<br />

much, so while you have more<br />

capital, you may look towards<br />

established brands and businesses<br />

and a farmer versus<br />

hunter approach. What are<br />

your income and debt servicing<br />

requirements, do you need<br />

a certain income or are you<br />

after longer-term capital gains?<br />

And, how would the potential<br />

earnings and capital gains from<br />

a franchise compare against<br />

your current income over time?<br />

How much energy do you<br />

have to commit to a new business<br />

venture and what sort of<br />

hours can you manage?<br />

Any new business will<br />

require significant initial hard<br />

work, so there is a balance<br />

between youth and experience.<br />

How are your health and<br />

energy levels?<br />

Lastly and most importantly<br />

for both the success of and satisfaction<br />

from your franchise is<br />

what are your family commitments<br />

and the family support<br />

structure you have in place?<br />

You need to be able to balance<br />

life commitments outside the<br />

franchise as well as having the<br />

full support of your family.<br />

So while the economic<br />

conditions are important, the<br />

personal checklist of your personal<br />

position is the critical<br />

factor in determining when it’s<br />

the right time for you to jump<br />

into a franchise.


<strong>BAY</strong> <strong>OF</strong> <strong>PLENTY</strong> <strong>BUSINESS</strong> <strong>NEWS</strong> December <strong>2019</strong><br />

27<br />

GOLDEN<br />

KIWIFRUIT<br />

OPPORTUNITY<br />

GET IN TOUCH WITH OUR KIWIFRUIT SPECIALISTS<br />

The growth of the kiwifruit sector could present a fruitful opportunity for existing<br />

growers and potential investors. With local knowledge, experience, and connections,<br />

our team of kiwifruit specialists can help you make informed decisions,<br />

making it a little easier for you to grow.<br />

kiwifruit@anz.com<br />

Download our <strong>2019</strong> report * on the kiwifruit industry, to find out more about<br />

industry trends and what we think are key investment considerations.<br />

anz.co.nz/bizinsights<br />

* Our report is provided for information purposes and is not financial advice.<br />

You should get professional advice before making investment decisions.<br />

ANZ Bank New Zealand Limited 11/19 21330BOP<br />

ANZ21330 Kiwifruit 2.0 press ad full page f BOP.indd 1<br />

12/11/19 10:01 AM


Bay of plenty<br />

CONNECTING<br />

BUYERS AND<br />

SELLERS <strong>OF</strong><br />

QUALITY<br />

<strong>BUSINESS</strong>ES<br />

First on the scene<br />

Photos from the Tauranga Chamber of Commerce BA5 held at Blackberry Café and hosted<br />

by Fashion Island, winner of this year’s Westpac Business Award for Retail Excellence,<br />

sponsored by Bay of Plenty Business News.<br />

Photos by Vanessa Laval Gadd/Laval Photo and Video<br />

When is the right time to sell<br />

your business? Right now.<br />

At TABAK, we promise to guide<br />

you through the sales process<br />

with focus, integrity and<br />

complete confidentiality.<br />

1 2<br />

1 Matt Cowley, Tauranga Chamber of Commerce. 2 Roz Irwin, Fashion Island.<br />

3 4<br />

3 Kevin Pead, Combes Johnston BMW Tauranga and Andrei Naidoo, Share. 4 Graeme Wilson, guest; Dan Allen-Gordon,<br />

Graeme Dingle Foundation BOP and Wayne George, University of Waikato-Tauranga.<br />

FOCUS • INTEGRITY<br />

CONFIDENTIALITY<br />

WHY TABAK<br />

5<br />

5 Annie Hayworth, Harcourts Mount Maunganui and Toni Lendl, Market Realty.<br />

6 Brooke White and Sheree Richardson, Cotton On Group, and Roz Irwin, Fashion Island.<br />

6<br />

INDUSTRY EXPERIENCE<br />

REALISTIC APPRAISALS<br />

TEAM APPROACH<br />

7<br />

8<br />

7 James Cognet, Kiss IT and Chris Davies, DLP Electronics. 8 Shane Jaxson, BlueOcean and Lisa Gilmour, ABC Business Sales.<br />

PRE-QUALIFIED BUYERS<br />

P5177Y<br />

147 Cameron Road<br />

p. 07 578 6329<br />

e. tauranga@tabak.co.nz<br />

w. tabak.co.nz<br />

9<br />

10<br />

9 Ketaki Rasmussen, Max Marketing and Jill Glenn, Jill Glenn Stylist.<br />

10 Rob Dorey, Business Success Partners; Lyn Trail, Surveying Services and David McDonnell, Tauranga Vets.


Bay Dreams coming back to rock the city.<br />

(above and below). Photos/Supplied.<br />

Hot line-up of concerts for Trustpower<br />

Baypark this Summer<br />

Summer is just around the corner and<br />

so is the sizzling line-up of concerts at<br />

Trustpower Baypark.<br />

The speedway Season is<br />

now in full-swing with<br />

the new promoter and<br />

will not disappoint fans over<br />

the Summer. Upcoming Speedway<br />

confirmed dates include:<br />

November 30, December 12,<br />

28, January 5, 18 & 25, just to<br />

name a few.<br />

To enjoy watching the races<br />

in style, we have a number of<br />

Corporate Boxes available to<br />

entertain guests comfortably.<br />

With the box, clients get an<br />

exclusive, spacious and comfortable<br />

box with an outdoor<br />

balcony for up to 20 guests,<br />

full kitchen facilities including<br />

a microwave and fridge. A corporate<br />

box also offers ongoing<br />

inbox bar service with dedicated<br />

catering stewards along<br />

with a high quality catering<br />

service delivered to the box.<br />

Please contact us on events@<br />

bayvenues.co.nz or 07 577<br />

8560 for more information.<br />

Often feeling anxious or<br />

low? Battling bloating or indigestion?<br />

A gut feeling something’s<br />

not quite right? Join<br />

leading Clinical Nutritionist<br />

Ben Warren for an eye-opening<br />

evening seminar on the latest<br />

research into our interlinked<br />

gut-brain connection and start<br />

learning how nourishing your<br />

gut could nurture a calm, joyful<br />

and peaceful mind. In his<br />

latest seminar on 27 November,<br />

Ben shares his personal<br />

passion for the gut-brain connection,<br />

from his years of clinical<br />

experience and the latest<br />

research and findings on how<br />

our modern world and lifestyle<br />

is challenging our precious gut<br />

and mind health.<br />

Rise Dance operate in multiple<br />

locations across the Bay<br />

of Plenty and Rotorua. Their<br />

experienced dance instructors<br />

share a passion for dance<br />

with more than 900 students<br />

weekly. Rise Dance holds an<br />

annual dance showcase. Students<br />

learn about the theatre/<br />

arena, rehearsals and teamwork<br />

while they enjoy the<br />

opportunity to showcase their<br />

skills in a professional and fun<br />

production.<br />

The showcase is a wonderful<br />

way for students to show<br />

the results of their hard work<br />

during the year and for family<br />

and friends to join in the pride<br />

of their achievement. The <strong>2019</strong><br />

showcase will be at Trustpower<br />

Baypark on Sunday, 1<br />

December.<br />

7 Days is a decade-old this<br />

year, and like any 10-year old’s<br />

birthday there will be chaos,<br />

laughter, tears and junk food.<br />

See Jeremy Corbett, Dai Henwood<br />

and Paul Ego unleashed,<br />

without the cameras, editors or<br />

censors to hold them back. See<br />

Ben Hurley, Josh Thomson,<br />

Jeremy Elwood and Justine<br />

Smith right in front of your<br />

eyes on 14 December. Just<br />

New Zealand’s best comedians<br />

each smashing out a quickfire<br />

burst of stand-up comedy,<br />

before getting into a game of 7<br />

Days in your town, and about<br />

your town. New Zealand’s best<br />

comedy programme is New<br />

Zealand’s most hilarious, outof-control<br />

live show.<br />

Rock and pop stars shine<br />

To launch the start of the summer<br />

concerts on 20 December,<br />

The Feelers will be hitting the<br />

hot spots this Summer, with<br />

the one and only Stellar. From<br />

busking on street corners to<br />

becoming pioneers of the kiwi<br />

music industry The Feelers are<br />

thrilled to announce a comprehensive<br />

NZ tour this summer;<br />

joined at select locations by<br />

iconic NZ band stellar* who<br />

celebrate the 20th anniversary<br />

of their debut album MIX.<br />

Katchafire, the Black Seeds<br />

and Tomorrow People are<br />

all coming on 27 December.<br />

Katchafire developed their<br />

roots reggae sound as a Bob<br />

Marley tribute band in the 90s<br />

- under a Waikato ponga tree<br />

rather than a Jamaican palm<br />

frond. The seven-piece have<br />

gigged extensively, earning a<br />

reputation for the accessible<br />

revivalist euphoria of their<br />

live shows. The Black Seeds<br />

are a musical group rooted in<br />

reggae from Wellington, New<br />

Zealand. Their rocksteady-influenced<br />

song “One By One”<br />

became an international hit<br />

when it was played in top<br />

ranked TV series Breaking<br />

Bad. And Tomorrow People<br />

is a seven-piece New Zealand<br />

reggae band that formed in<br />

2010. Their debut album ONE<br />

was released on 1 June 2012.<br />

The record-breaking,<br />

chart-topping Shapeshifter<br />

have just revealed their summer<br />

show on 28 December,<br />

<strong>2019</strong>. Shapeshifter will be<br />

joined by The Upbeats w/ Tiki<br />

and Sunshine Soundsystem.<br />

Shapeshifter emerged in 1999<br />

with a unique stadium-sized<br />

sound. Capable of morphing<br />

from rolling drum ‘n’ bass to<br />

pummelling guitar-driven jams<br />

to horizon-shifting electronic<br />

soundscapes, they have long<br />

been a must-see act that never<br />

fails to deliver. Get in early to<br />

secure your tickets, and make<br />

memories once again this<br />

Summer.<br />

Bay Dreams locked and<br />

loaded<br />

The biggest event in New<br />

Zealand’s summer music calendar<br />

will return in 2020 to<br />

Trustpower Baypark Stadium<br />

on January 2. Presented by<br />

Greenroom Vodka and The<br />

Edge, Bay Dreams will feature<br />

international superstars<br />

Halsey and Tyler, The Creator<br />

as headliners, alongside other<br />

international names including<br />

Skepta; Yelawolf and Ella<br />

Mai. Other big hitters on the<br />

first line-up announcement<br />

include Ocean Alley, Netsky,<br />

Mitch James, Gunna and Sub<br />

Focus. Stay tuned for the<br />

massive announcement coming<br />

soon for the Bay Dreams<br />

Pre-Party on 1 January.<br />

Bay Dreams has sold out<br />

year after year. And now with<br />

the event being held across<br />

two islands, and close to some<br />

of the best beaches and holiday<br />

hot spots in the world, it’s<br />

gearing up to be the highlight<br />

of the Kiwi summer.<br />

And following the success<br />

of their latest album, timeless<br />

legends Sticky Fingers have<br />

announced a “Yours To Keep<br />

Tour” - a seven-date tour travelling<br />

all over New Zealand,<br />

which is bound to keep you<br />

grooving this summer. This<br />

tour will land here on 3 January<br />

2020.<br />

Aussie pop sensation Tones<br />

And I is also about to hit Kiwi<br />

shores - announcing her own all<br />

ages headline show at Mount<br />

Maunganui on 5 January. She’s<br />

taken the world by storm with<br />

her smash hit Dance Monkey.<br />

It will be Tones’ only headline<br />

show in New Zealand,<br />

where she is also playing the<br />

Bay Dreams Festival. Joining<br />

Tones And I will be one of New<br />

Zealand’s most exciting pop<br />

acts, Theia. She’s been making<br />

waves since the release of her<br />

breakthrough hit Roam from<br />

her debut EP, which earned her<br />

three nominations at the 2017<br />

NZ Music Awards and a nod<br />

for Breakthrough Artist at the<br />

2017 Georgie Awards.<br />

After its previous rip-roaring<br />

success, A Summer’s Day<br />

Disco returns in 2020 on 8<br />

January with a sensational<br />

line-up featuring some of the<br />

most iconic names and sounds<br />

in the history of music. KC<br />

and the Sunshine Band, Earth<br />

Wind and Fire Experience feat.<br />

Al McKay,Boney M and The<br />

Australian Bee Gees Show all<br />

feature on A Summer’s Day<br />

Disco 2020 line-up.<br />

The star-studded line-up<br />

has been carefully handpicked<br />

by Neptune Entertainment<br />

to include some of the most<br />

successful names of the 70s,<br />

80s and 90s, with all of those<br />

featured still among the most<br />

popular old school acts in the<br />

business. Secure your spot in<br />

the sun now.<br />

For more information<br />

on any events, enquiries<br />

for Baypark venues, Bay-<br />

Station activities or service<br />

on/off site from BayCatering,<br />

BayAudioVisual visit<br />

www.trustpowerbaypark.co.nz,<br />

email events@bayvenues.co.nz<br />

or call 07 577 8560.


30 <strong>BAY</strong> <strong>OF</strong> <strong>PLENTY</strong> <strong>BUSINESS</strong> <strong>NEWS</strong> December <strong>2019</strong><br />

Engineering firm expands in the regions<br />

Engineering firm Kirk Roberts Consulting is providing greater job<br />

opportunities for the industry, with the recent opening of a new<br />

office in Hamilton.<br />

One of New Zealand’s<br />

largest privately owned<br />

and operated engineering<br />

companies, Kirk Roberts<br />

prides itself on providing<br />

progressive and innovative<br />

engineering and project management<br />

solutions, as well as<br />

software and capital management<br />

services.<br />

The new location<br />

enables us to add<br />

more job options to<br />

a growing industry,<br />

as well as retain the<br />

skills and experience<br />

of our existing staff.”<br />

The new office, which<br />

opened in September, will see<br />

the employment of an engineer,<br />

a structural technician<br />

and a full-time administrator.<br />

Structural engineers will<br />

also relocate from Kirk Roberts’<br />

Tauranga office, creating<br />

more opportunities for recruitment<br />

in the Bay of Plenty city.<br />

“The new location enables<br />

us to add more job options to<br />

a growing industry, as well as<br />

retain the skills and experience<br />

of our existing staff who were<br />

looking for new challenges or<br />

wanted to move to be closer to<br />

family,” says regional manager<br />

for Bay of Plenty and Waikato<br />

Craig Manssen.<br />

Kirk Roberts currently<br />

employees more than 100<br />

staff across their Auckland,<br />

Tauranga and Christchurch<br />

offices, and says it takes a forward-thinking<br />

approach to its<br />

business structure for the benefit<br />

of their staff.<br />

They recently introduced a<br />

trial for a Compressed Work<br />

Week structure, enabling more<br />

flexible working hours in the<br />

Tauranga office, and all staff<br />

have access to a ShareTrust,<br />

the profits of which directly<br />

benefit all Kirk Roberts’<br />

employees.<br />

Helping employees grow<br />

“We take a considered<br />

approach to company culture<br />

nationwide, to help our<br />

employees grow within our<br />

firm and to see the pathways<br />

available for long-term development,”<br />

says operations manager<br />

Aimee Fitzjohn.<br />

While Kirk Roberts offers a<br />

range of services, the Hamilton<br />

team will be focused predominately<br />

on structural engineering<br />

at this stage.<br />

However, the staff has the<br />

ability to draw on the expertise<br />

based in all three offices,<br />

enabling them to offer further<br />

consultancy services, geotechnical,<br />

environmental, and fire<br />

and civil engineering, along<br />

wtih project management services.<br />

“Although we work in<br />

diverse regions, each with its<br />

own unique challenges, we<br />

like to pull together our expertise<br />

across our four offices, to<br />

deliver a full service to our clients,”<br />

says Manssen.<br />

“Having a physical base in<br />

Waikato is really important to<br />

us. We like our clients to know<br />

who they are talking to and<br />

will be working with on their<br />

projects, to build strong and<br />

collaborative relationships for<br />

the success of any project.”<br />

Kirk Roberts has been<br />

involved in the development<br />

of a number of projects in the<br />

region, including Hamilton’s<br />

only urgent medical care service<br />

centre, Anglesea Clinic,<br />

and luxury retirement resort<br />

Tamahere Country Club.<br />

Manssen says the team is<br />

looking to bring their innovative<br />

and experienced approach<br />

to engineering to Waikato, providing<br />

the best possible solution<br />

for any client’s project.<br />

“We’re really looking forward<br />

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work with existing clients and<br />

help new clients. Anecdotally,<br />

there is a demand for services<br />

that is not being met and a<br />

want for a fresh approach to<br />

projects and timely delivery -<br />

all of which we can offer.”<br />

Craig Manssen: Demand for services in<br />

the Bay and Waikato. Photo/supplied.<br />

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<strong>BAY</strong> <strong>OF</strong> <strong>PLENTY</strong> <strong>BUSINESS</strong> <strong>NEWS</strong> December <strong>2019</strong><br />

31<br />

To warn or not?<br />

Clients often ask me how they should warn debtors that have<br />

overdue accounts when they are considering sending the account<br />

to a collection agency.<br />

CREDIT MANAGEMENT<br />

> BY NICK KERR<br />

Nick Kerr is Area Manager BOP for EC Credit Control NZ Ltd.<br />

He can be reached at nick.kerr@eccreditcontrol.co.nz<br />

It doesn’t matter how you<br />

deliver a debt collection<br />

warning letter or even if you<br />

do, there is no legal requirement<br />

for them in New Zealand.<br />

The account just has to be over<br />

the agreed payment date ( by<br />

at least one day) and you must<br />

have given them an invoice.<br />

I have studied the effectiveness<br />

of different warning<br />

systems including the graduating<br />

letter system, 1. nice, 2.<br />

less nice, 3. firm, 4. Assertive.<br />

What works best is the following.<br />

Have somewhere on your<br />

invoice:<br />

All overdue accounts will<br />

attract interest and collection<br />

fees. (this sets an expectation<br />

of payment within terms from<br />

the outset and that you have an<br />

agency that you work with)<br />

Use uniformity in your<br />

approach Any account that<br />

goes 30 days overdue gets<br />

a seven day warning letter<br />

unless they have contacted<br />

you and you have an accepted<br />

arrangement in place and are<br />

sticking to it.<br />

The one and only warning<br />

letter you send should have the<br />

following information.<br />

1. How much is owed.<br />

2. When it was due.<br />

3. How long they have to pay<br />

before it goes to DC. (Seven<br />

days is most effective as it’s<br />

short enough for urgent<br />

action to be needed, but<br />

long enough to access funding<br />

if needed)<br />

4. What agency it is going<br />

to. Using the agency name<br />

adds around 25 percent to<br />

the effectiveness of the letter<br />

in my experience as it<br />

adds credibility.<br />

5. The costs of collection,<br />

should it be referred.<br />

6. The account to pay the<br />

money into (this will save<br />

the usual face-saving call of<br />

“I never got the invoice”.<br />

The above has every time<br />

worked better than any comparable<br />

method that I have seen<br />

in working with thousands of<br />

BOP businesses. Once a debtor<br />

has experienced the multi-step<br />

system they can tell what part<br />

of the cycle they are in and can<br />

actually slow down payment .<br />

Charging a 10 percent late<br />

payment fee after 60 days also<br />

works in speeding up payment,<br />

but this must be in your agreed<br />

terms as should collection<br />

costs, to comply with legislation.<br />

If your debtors don’t pay<br />

after a seven day warning letter<br />

then send the debt to a collection<br />

agency. Bad debts hanging<br />

around do not get more<br />

valuable, they are not classic<br />

cars or a fine Burgundy - the<br />

older they are, the less they are<br />

worth<br />

Aged debt is not only robbing<br />

businesses of cashflow,<br />

but of productivity. Every time<br />

a staff member sends an email<br />

that won’t get answered, a letter<br />

that will get “lost in the post<br />

“ or leave a message that didn’t<br />

get passed on, the business<br />

suffers. And every time I have<br />

seen a client wait till the debtor<br />

comes right, they never do.<br />

Remember having debt may<br />

not have been your choice. But<br />

the way you deal with it always<br />

is. Companies like EC Credit<br />

Control now offer a collection<br />

feeder system that integrates<br />

with XERO and MYOB that<br />

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&


32 <strong>BAY</strong> <strong>OF</strong> <strong>PLENTY</strong> <strong>BUSINESS</strong> <strong>NEWS</strong> December <strong>2019</strong><br />

Top five tips for a trouble-free Christmas<br />

We’ve all heard the one about dubious images being found on the<br />

photocopier tray the morning after the Christmas office party.<br />

And equally dubious<br />

glances between workmates<br />

who got a little,<br />

shall we say, friendlier than<br />

they intended after a few too<br />

many eggnogs.<br />

But, when it comes to the<br />

festive season, there’s more to<br />

consider in the workplace than<br />

photocopied body parts and<br />

inter-collegial relations.<br />

There is a raft of things<br />

employers need to take stock<br />

of to meet legal obligations,<br />

keep their employees happy<br />

and ensure their business ticks<br />

over during the Christmas<br />

break. Here are our Top Five:<br />

1. Managing staff levels<br />

and expectations<br />

The race is on for people to<br />

put in their leave requests for<br />

Christmas. Some will have<br />

planned a year in advance,<br />

while others are still hoping to<br />

wing it.<br />

Managing everyone’s<br />

expectations, while maintaining<br />

adequate staff levels, can<br />

be a challenge. But if you<br />

have a plan in place, it will<br />

help compensate for those who<br />

don’t.<br />

• Make it clear which days<br />

you are open for business,<br />

and how many staff will be<br />

needed<br />

• Remind people to put their<br />

leave requests in early<br />

• Make the most of technology<br />

to record and manage<br />

leave requests<br />

• Be respectful and explain<br />

the ‘why’ when you have to<br />

turn someone down<br />

2. Shutting up shop<br />

If you are planning an annual<br />

closedown period at Christmas,<br />

you must legally give<br />

your employees at least 14<br />

days’ notice. Employees must<br />

take leave over this time, even<br />

if they don’t have any annual<br />

leave owing.<br />

Those in their first year of<br />

employment with you, who<br />

don’t yet have any leave, must<br />

be paid eight percent of the<br />

gross pay they’ve earned since<br />

they started working for you.<br />

Or, if you agree, employees<br />

can take annual leave in<br />

advance. Alternatively, you can<br />

change the date they receive<br />

their annual leave allowance so<br />

they have some paid leave to<br />

tide them over the closedown.<br />

In which case the new date<br />

becomes their leave anniversary<br />

from then on.<br />

Any public holidays during<br />

the closedown period, are paid.<br />

3. Holiday pay<br />

Holiday pay continues to make<br />

the headlines, due to ongoing<br />

confusion over how the Holidays<br />

Act is interpreted.<br />

Under the Act, you should<br />

pay employees leave at either<br />

their ordinary rate, or their<br />

average weekly earnings over<br />

the previous 12 months -<br />

whichever is the highest of the<br />

two.<br />

But if you have employees<br />

who don’t have an ordinary<br />

rate, such as shift workers, you<br />

should use the average of the<br />

past four weeks, or the average<br />

of the past 12 months - again,<br />

whichever is the highest of the<br />

two.<br />

Sounds simple enough<br />

right? Not exactly. The intricacies<br />

of the law can, and do<br />

catch people out. If you’re not<br />

sure if you’re doing things correctly,<br />

seek advice - to avoid<br />

hefty fines and costly backdated<br />

holiday payments.<br />

4. Overtime<br />

Gone are the days when triple<br />

pay on Christmas Day was<br />

a given. Employers are only<br />

obliged to pay penal rates as<br />

set out in their employment<br />

contracts.<br />

These are agreed between<br />

both parties, with the hourly<br />

‘overtime’ rate usually being<br />

higher than that paid during a<br />

“normal” 40-hour week.<br />

While time-and-a-half and<br />

double time are often agreed,<br />

there’s no legal obligation<br />

for employers to pay extra<br />

per hour. However, a prudent<br />

employee will recognise that<br />

employees who feel valued<br />

are more loyal and likely to<br />

put in the hard yards when you<br />

need them most. Like, over<br />

Christmas.<br />

5. And last, but not least,<br />

the proverbial Christmas<br />

office party<br />

Electrocution by fairy lights,<br />

getting sexually harassed by<br />

a reindeer (well, Neville from<br />

accounts wearing reindeer<br />

antlers), anaphylaxis from<br />

the seafood pate… the office<br />

Christmas party is a potential<br />

health and safety minefield,<br />

according to office rumour.<br />

But is it really?<br />

HUMAN RESOURCES<br />

> BY KELLIE HAMLETT<br />

Director, Recruitment & HR Specialist, Talent ID Recruitment Ltd.<br />

She can be contacted on kellie@talentid.co.nz or 027 227 7736<br />

By law, an employer can be<br />

prosecuted if they fail to protect<br />

their staff.<br />

However, there is also an<br />

element of employee responsibility<br />

- and liability lies somewhere<br />

in the middle.<br />

Before any workplace<br />

social event, employees should<br />

be made aware of any relevant<br />

policies, such as drinking alcohol<br />

and code of conduct.<br />

As a responsible employer,<br />

you should also consider<br />

things like providing food and<br />

non-alcoholic drink options,<br />

not serving people who are<br />

drunk and transport options.<br />

If you’ve done what is reasonably<br />

practicable to keep<br />

your employees safe, and made<br />

it clear what your expectations<br />

are, you’re much less likely to<br />

have a lawsuit on your hands.<br />

And once you have your<br />

house (well, workplace) in<br />

order, you can put your feet up<br />

and have a well-earned break.<br />

Virtual lawyers see<br />

technology as catalyst<br />

for change<br />

What type of office<br />

is best for a service-based<br />

business<br />

these days? Do you need a<br />

building to drive to and from<br />

to do your 8 hours of work<br />

each day, or is there a better<br />

way? For many progressive<br />

businesses, the traditional<br />

office is becoming a thing of<br />

the past.<br />

Business law expert Paula<br />

Lines, director of The Law<br />

Shop, has been working from<br />

a virtual space since August<br />

this year and for her firm, it’s<br />

working well. Although the<br />

Greerton office is gone, it’s<br />

business as usual for The Law<br />

Shop.<br />

After thorough research<br />

and an investment in systems<br />

and technology that makes<br />

things seamless, Paula now<br />

completes work for all Tauranga<br />

clients from the Rotorua<br />

office, from home or from<br />

local co-working spaces.<br />

“Our team is always open to<br />

change if it makes the way we<br />

work even better. We agreed<br />

that for our Tauranga clients,<br />

working as virtual lawyers is<br />

the most flexible and efficient<br />

approach,” Paula says.<br />

“We can meet at a café, at<br />

the client’s home or office or<br />

at a co-working space, and we<br />

communicate via phone, email<br />

or Skype. We’re supported by<br />

technology, and it is a great<br />

way to keep our fees competitive.<br />

In the end, providing the<br />

best service possible is what<br />

matters.”<br />

For those still on the fence<br />

on moving into the virtual<br />

space, we investigate the benefits<br />

and challenges of shutting<br />

the office doors.<br />

Upsides<br />

1. Flexibility. Work whenever<br />

you like from wherever you<br />

are, all while wearing your<br />

stretchy pants and slippers<br />

if you want.<br />

2. No time wasted in traffic.<br />

Let’s face it. Tauranga’s<br />

morning and afternoon<br />

traffic is appalling. Freeing<br />

yourself from the daily<br />

commute is bliss.<br />

3. More cost-effective. With<br />

no office lease, utilities,<br />

and associated costs to<br />

pay, a more competitive<br />

rate for your clients can be<br />

achieved.<br />

4. Increased productivity.<br />

With a solid plan and dedication,<br />

working remotely<br />

means getting more done.<br />

5. Growth. You can expand<br />

the business without the<br />

need for a larger space and<br />

even use the virtual office to<br />

establish yourself in a new<br />

location.<br />

Pitfalls<br />

1. Feeling disconnected.<br />

Working from home can<br />

get lonely. If you enjoy<br />

the daily banter with your<br />

co-workers, you might find<br />

working remotely challenging.<br />

2. Time management and<br />

accountability. You’ll<br />

need to excel at managing<br />

your time when you work<br />

remotely and treat it like the<br />

job it is.<br />

3. Security. You must offer<br />

your clients a fully secure<br />

environment so invest in<br />

PAULA LINES<br />

LL.B | Director<br />

VPNs, antivirus upgrades,<br />

and encryption software if<br />

need be.<br />

4. Being always “on”. If you<br />

don’t work from an actual<br />

office, it can feel like you<br />

never leave work. Balancing<br />

this also comes down to<br />

managing your time wisely.<br />

5. Impromptu meetings<br />

and conversations<br />

PAULA LINES<br />

LL.B | Director<br />

with co-workers where<br />

important information is<br />

exchanged will be missed<br />

if you’re not at the office.<br />

Communication is key!<br />

The Law Shop offers businesses<br />

expert legal services<br />

and advise at a fair price. To<br />

get in touch with Paula and her<br />

team, call 0800 LAW SHOP.<br />

Proudly serving our community from our offices in Rotorua and Tauranga.<br />

ROTORUA<br />

1268 Arawa St<br />

Rotorua<br />

TAURANGA<br />

Virtual Office<br />

ROTORUA<br />

1268 Arawa St<br />

Rotorua<br />

TAURANGA<br />

Virtual Office<br />

203502AA


<strong>BAY</strong> <strong>OF</strong> <strong>PLENTY</strong> <strong>BUSINESS</strong> <strong>NEWS</strong> December <strong>2019</strong><br />

33<br />

How to sleigh your marketing this<br />

Christmas<br />

As we head into the holiday season, many Bay of Plenty<br />

businesses will be ramping up their marketing efforts. Around<br />

a fifth of consumer retail spending is on gifts and supplies for<br />

Christmas, with food, wine and spirits and homewares among the<br />

most popular options.<br />

THE LAST WORD<br />

> BY JAMES HEFFIELD<br />

Director of Bay of Plenty marketing and PR consultancy Last<br />

Word. To find out more visit lastwordmedia.co.nz or email<br />

james@lastwordmedia.co.nz.<br />

If you’re a business owner,<br />

particularly one who operates<br />

in the retail space, this<br />

spending bonanza should<br />

be more than just a point of<br />

interest.<br />

It should have implications<br />

for the way you do business,<br />

including how and when<br />

you spend money on your<br />

marketing.<br />

To get the best return for<br />

every dollar spent, it makes<br />

sense to weight your marketing<br />

budget towards the times<br />

of year when people are in the<br />

greatest mood to spend. You<br />

will also want to direct your<br />

marketing efforts towards the<br />

channels that are most likely to<br />

influence your customers.<br />

During the Christmas<br />

period you might want to<br />

ramp up your Facebook or<br />

Google Ads spend, or perhaps<br />

even look at changing<br />

your ad placements to target<br />

Christmas-themed YouTube<br />

videos or popular websites<br />

that host or allow advertising<br />

within articles offering advice<br />

on gift ideas.<br />

Christmas gifts<br />

A study conducted by Trade<br />

Me in December 2018 found<br />

one third of New Zealanders<br />

planned to spend $200-$500<br />

on Christmas gifts for friends<br />

and family. Nearly half had all<br />

of their shopping done before<br />

December and a third said they<br />

spent the most on their kids.<br />

Interestingly, 85 per-cent of<br />

those surveyed said they did at<br />

least some of their shopping<br />

online - though this should be<br />

tempered by findings that the<br />

majority of spending still takes<br />

place via physical retail stores.<br />

The implication of all this<br />

that there’s money to be made<br />

by getting your Christmas<br />

marketing right.<br />

Many businesses have done<br />

well with creative takes on the<br />

advent calendar concept or “12<br />

days of Christmas” theme in<br />

their promotional campaigns.<br />

The humble Christmas sale<br />

can provide a strong hook when<br />

reaching out to customers, and<br />

the offer of free in-store gift<br />

wrapping can make life easier.<br />

Don’t be afraid to embrace the<br />

Christmas spirit.<br />

Another interesting development<br />

in recent years is that<br />

New Zealanders seem to be<br />

starting their Christmas shopping<br />

run earlier.<br />

Retail NZ reported that<br />

Kiwis spending on Black<br />

Friday rose by 85 per-cent<br />

between 2017 and 2018 and<br />

Cyber Monday the following<br />

weekend has become a major<br />

fixture for retailers selling electronics.<br />

Plenty of people still leave<br />

their shopping to the last minute<br />

- Christmas Eve remains<br />

the busiest day of the year for<br />

retailers. But the extended time<br />

frame means it pays to have<br />

your Christmas promotional<br />

plans in place earlier.<br />

Stepping up your promotional<br />

efforts in the lead-up to<br />

Christmas is a logical choice<br />

when you consider the mantra<br />

that effective marketing is<br />

about reaching the right people,<br />

at the right time, with the<br />

right message.<br />

The predictability of Christmas<br />

spending makes that equation<br />

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the right time for your<br />

marketing and providing some<br />

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<strong>BAY</strong> <strong>OF</strong> <strong>PLENTY</strong> <strong>BUSINESS</strong> <strong>NEWS</strong> December <strong>2019</strong><br />

35<br />

Don’t let holiday stress<br />

get the best of you<br />

In business, you expect the unexpected. While most people<br />

are winding down at the end of the year and look forward to<br />

some time off, most business owners are ramping it up<br />

instead. The start of summer is obviously a hectic time for<br />

retail and hospitality but in the lead up to Christmas, many<br />

other businesses feel the pressure, too.<br />

Business law expert<br />

and Director of The<br />

Law Shop Paula Lines<br />

explains that businesses that<br />

have their planning in order<br />

are better protected. All sorts<br />

of issues can come up this time<br />

of year, but plenty can be dealt<br />

with ahead of time.<br />

There’s plenty to<br />

organise, and it’s<br />

best not to leave it<br />

until crunch time.”<br />

“Payday is a big one.<br />

You’ll need a plan for how<br />

to manage it if you are on<br />

holiday. Are you able to do<br />

it remotely, or do you need<br />

someone else to take care of<br />

it? If payday falls on a stat<br />

day, will you pay the day<br />

before or after? There’s plenty<br />

to organise, and it’s best not<br />

to leave it until crunch time,”<br />

Paula Lines, Commercial<br />

Lawyer at The Law Shop.<br />

Paula says.<br />

“It’s also important that<br />

you’ve calculated the correct<br />

pay for each of your<br />

team members including stat<br />

days, annual leave, and time<br />

and a half. You don’t want<br />

to deal with disgruntled staff<br />

during or<br />

after the<br />

break,” she<br />

says.<br />

If you are<br />

taking a break<br />

over Christmas<br />

and close up for<br />

a week or two,<br />

you should make<br />

sure everything<br />

is in place to<br />

protect your business<br />

premises in<br />

case something goes<br />

wrong. Who will deal<br />

with the problem if you are<br />

away?<br />

“What’s the plan if the<br />

alarm company rings you<br />

after an alert and they go out<br />

to check and find a smashed<br />

window? Is there anyone<br />

besides yourself who has a set<br />

of keys to let the glazier in?”<br />

Paula also mentions<br />

another important factor to<br />

plan for. Your opening hours.<br />

In most malls, there are rules<br />

about when you must be open,<br />

so you may need to amend<br />

the rosters to ensure that you<br />

comply.<br />

“If you as the business<br />

owner will be out of reach,<br />

you must have a solid backup<br />

plan before you leave to make<br />

sure there’s adequate staffing,”<br />

she says.<br />

Then there’s cashflow. If<br />

you need a temporary overdraft,<br />

Paula advises you to put<br />

it in place early, especially<br />

if your bank wants security<br />

over the business or your<br />

personal assets. If you need<br />

legal advice on any of your<br />

business matters from The<br />

Law Shop, you should also<br />

act now.<br />

“If you are a business<br />

owner, landlord or investor,<br />

and you need assistance with<br />

the legal stuff for your business<br />

or your banking, you can<br />

book in for a chat with us to<br />

find out if you have thought of<br />

everything. Just don’t leave it<br />

until the last minute,” Paula<br />

says. In Tauranga, The Law<br />

Shop now works from a virtual<br />

office and in Rotorua, the<br />

team is based at 1268 Arawa<br />

Street. Give them a call on<br />

0800 LAW SHOP or email<br />

team@thelawshop.co.nz.<br />

PAULA LINES<br />

LL.B | Director<br />

ROTORUA<br />

1268 Arawa St<br />

Rotorua<br />

TAURANGA<br />

Virtual Office


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