The Garage 303

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PCL STRENGTHENS MARKETING TEAM TO BUILD
BRAND & SUPPORT PARTNER+ PROGRAMME
PCL is continuing its drive to
raise brand awareness and
help distributors flourish with
the recruitment of Marketing
Executive Ben Spotswood.
He will join the wider marketing team
in implementing their strategy for PCL
worldwide, and TECALEMIT in the UK.
More specifically, Ben will be supporting
customers through the PCL Partner+
scheme, which aims to bring PCL’s valued
customers closer. The initiative offers
partners a range of exciting benefits,
including advantageous trading and
credit terms, growth bonuses, and exclusive
marketing support.
“Whether it’s help with digital, content
or design and branding aspects, or strategic
assistance, I will work with partners
so they can develop, reaching and even
exceeding targets; and I can also help
identify gaps in the market,” explained
Ben. “For those who are considering the
Partner+ scheme, I will visit them to explain
the benefits of the programme.”
Motorpoint Appoints
Youngest General
Manager In It’s History
Thirty year-old Jordan
Dean, who has worked for
the UK’s largest independent
car retailer in a variety of
senior customer facing roles
for over eight year years,
most recently as Sales Manager,
will oversee the running
the popular branch in Burnley.
He will be supported by
a five-strong management
team responsible on site for
all areas of customer service,
operations and sales.
Jordan, who is married
with a one year old daughter,
is the first ever General
Manager to start as a Sales
Trainee, in which time he
has worked in all areas of the
business including time at
other branches learning best
practice. A lifelong Burnley
Football Club fan, when he’s
not at work he can often be
found at Turf Moor watching
the Clarets in the Premiership
or spending quality time
with his daughter going for
walks around Towneley Park.
Motorpoint Burnley, which
is located close to J9 of the
M65, opened its doors to the
public in November 2001 after
a multi-million pound investment
in the ten acre site.
It has subsequently gone on
to sell a nearly new, low mileage
car to every postal code
area in East Lancashire.
“I couldn’t be more thrilled
to have been appointed the
new General Manager for Motorpoint
Burnley,” explained
Jordan. “I had always dreamt
of running my own branch
when I joined Motorpoint in
my early twenties but I never
imagined for one minute it
would be in my home town.
I couldn’t be prouder.
“We have a fantastic team
here in Burnley who provide
the perfect platform from
which to further establish
ourselves as East Lancashire’s
Car Buyers Champion
offering award-winning levels
of choice, value and service to
our customers.”
Motorpoint, which is located
on Rosegrove Lane in
Burnley, is open seven days
a week, including until 8pm
weekdays. A long term supporter
of Lancashire MIND, it
is home to over 500 low mileage
nearly new cars from over
30 manufacturers, together
with access to thousands of
other cars in group stock
backed by its Price Pledge.
Jon Grace, Head of Sales at
Motorpoint, added: “Jordan
He continued: “PCL is committed to
working with partners towards mutual
goals, and I shall be providing any marketing
support or assistance they may
require to help them achieve their individual
short and long term objectives.
I’m looking forward to building quality
relationships with our customers across
the UK; delving into their unique working
environments, be that here in Sheffield,
across the sea in Ireland, up in the north
of Scotland or down on the south coast of
Britain. My ultimate aim is to help build
quality working partnerships that will
last for decades.”
Welcoming Ben to PCL, Sales Director
Lee Wright said: “Ben is an excellent addition
to the marketing team and has all the
necessary skills and attributes required
to support our valued partners. His appointment
is a key part of our investment
in dedicated and specialist support for
Partner+ distributors and our mission to
grow and flourish together through mutual
support.”
has worked in Burnley for
eight years and during that
time has lead the sales team
from strength to strength.
Outside of his operational
achievements Jordan has
also been instrumental in
developing some of the tools
and systems that are now in
place across all our sites and
as one of our most successful
managers he is ready to take
the next step in his leadership
career.”
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