The Garage 299

The 

Supporting the Independent Garage and MOT sector 

Issue 299 

August 2019 

GARAGE BRANDING 

WHAT IS IT AND HOW 

CAN IT HELP YOU? 

NEWS 

Blue and Orange Stallion will set hearts racing 

Please visit our all-new website - www.garageandmot.com 

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WELCOME 



Issue 299 

August 2019 

Hello 

Welcome to this issue of The Garage. 

This issue reflects just how much the 

independent aftermarket has changed 

recently, as we take a look at garage 

branding and social media. 

Let’s start with social media, which has 

gone way beyond being a way for teenagers to keep 

in touch with other into a perfectly handy, highly 

useful business tool. 

With the demise of Yellow Pages, for example, it’s 

clear just much we value our mobile phones and 

our computers at home. We don’t use them just 

to stay in touch, but to find the best deals when 

shopping and of course getting our cars serviced. 

But how many decent garages have a website 

or a Facebook page? It’s surprising how many 

aren’t ‘connected’ and that’s a pity, because social 

media really offers a great way of broadening your 

businesses’ public image. As fewer people look in 

the local paper for recommendations and continue 

to use their phones, you could be missing out – 

and why do that? 

Establishing a social media presence through 

Facebook or Twitter surely makes sense: It costs 

almost nothing and that – considering the coverage 

it brings your business – surely cannot be missed. 

And because of that we take a closer look at how 

social media can help bring more business your 

way. 

Getting customers through your door, and 

new ones especially, isn’t always easy. Sometimes 

motorists aren’t confident the ‘friendly local garage’ 

is really up to the job – even though of course it 

probably is. All too often there’s a perception that 

independents can’t work on the latest cars, or 

bigger, more complicated but older cars. 

So how do you give out an air of confidence? 

Garage branding is regarded by many independent 

businesses as the way forward, where signage, 

smarter clothing and better marketing help give a 

more professional air. 

It’s not all about image: Garage branding 

programmes offer plenty of technical support and 

training too, meaning you’ll not be turning some 

jobs away, and that has to be a good thing. 

Of course some independents might not want 

to join as they feel it locks them into spending 

commitments and also becoming apt of a 

network, but that’s necessarily the case, as most 

businesses still retain the characteristics of being 

an independent that customers find so appealing. 

And ask yourself this: If garage branding 

schemes aren’t all that, how come so many garages 

do belong to one? 

Enjoy the issue! 

Richard Barnett, features’ editor 

PS. If you agree, disagree or have anything to 

add to our comments please email: 

stuart.woolley@ppmedia.co.uk 

Editorial 

Our Address: 

Contact us 

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Richard Barnett 

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Lizzie Colbert 

lizzie.colbert@ppmedia.co.uk 

Production 

Mark Blacker 

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Advertising 

Stuart Woolley 

stuart.woolley@ppmedia.co.uk 

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Advertising address: 

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TAKE CONTROL 

Combining EMS with Ignition, 

Exhaust and Braking Sensors 

to deliver a range that makes 

complete sense. 

Twitter: @garageandmot 

3 Comment.indd 1 27/08/2019 09:37

Professional 

CONTENTS 

TOW SHOW 2019 

Make a date in 

your diary to join 

Towby at the 

Tow Show in 

September 2019! 

Wednesday and Thursday 

25-26 September 2019 

Telford International Centre 

A two day spectacular 

in everything to do with 

vehicle movement. 

Free Admission 

and Free Parking 

See the new world 

of lightweight 

transporters and 

all the ancillary 

equipment. 

Talk to the experts 

about your needs 

See you there! 

Inside 

A look at what’s inside issue 299 

News 

06. BM Catalysts, Paris-bound for Equip Auto 2019 

07. Exciting times ahead for EAG since change of ownership 

08. Winning Pagid customers enjoy Silverstone action 

10. Schaeffler unveils day in the life of a workshop video series 

12. Standard Motor Products Europe rolls out Lucas training 

14. Denso demonstrates quality of OE Radiators and reveals 

installation tips 

20. Gulf - Blue and Orange Stallion will set hearts racing 

22. Hella presents future concepts at the IAA 2019 

Focus 

28. Garage Branding, what is it and how can it help you? 

Richard Barnett looks into the growing trend of Garage 

Branding and examines the benefits for independent garages 

Focus 

37. Social Media. It’s fair to say social media has become an 

integral part of all our lives. Stuart Woolley looks into how Social 

Media can boost your business. 

Technical Teaser 

38. A technical teaser from a genuine enquiry handled by Auto 

Education Academy’s Technical Helpline. We challenge you to find 

the solution within just 20 minutes. 

Your data 

The Garage magazine has been published by Partnership Publishing for over 20 years. It is produced 

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Your data and privacy is important to us. We would never give this information away or sell it onto 

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Every care is taken over the accuracy of material in The Garage and MOT Professional but the publishers cannot be held responsible for any errors or omissions. 

Views and opinions of contributors to The Garage and MOT Professional are not necessarily those of the publishers who cannot accept responsibility for such contributions. 

Letters and articles may be submitted and should be sent to the editor at the address opposite. 

Telford International Centre 

PARTNERSHIP PUBLISHING LIMITED 2019 

4 Contents.indd 1 28/08/2019 16:55

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BEN FP bleed.indd 1 18/07/2019 14:58

NEWS 06 

BM CATALYSTS, PARIS-BOUND 

FOR EQUIP AUTO 2019 

BM CATALYSTS will 

be making its way 

to Paris, France 

for the 25th Equip 

Auto trade show 

this October to showcase its 

world-class manufacturing 

and partner-first approach 

to business. Following its recent 

successful attendance 

at Automechanika Birmingham 

earlier this year, the 

company aims to sustain 

the same positivity and engagement 

across the channel 

through the much-anticipated 

event. 

With the expected presence 

of big industry names 

and visitors from over 50 

countries, the renowned 

trade event is the perfect avenue 

for BM Catalysts to also 

exhibit its expanding market-leading 

product range. 

Since Equip Auto 2017, BM 

Catalysts has released a total 

of 307 new high-quality 

aftermarket parts into the 

European market, which 

includes a number of Euro 

6 references. This range 

expansion has increased 

French car parc coverage by 

over 14 million since the last 

show in 2017 and accounts 

for 31% of the staggering 44 

million more European vehicles 

covered by BM Catalysts’ 

range additions over 

the past two years alone. 

In line with Equip Auto’s 

“repairing today, preparing 

tomorrow” theme for 

this year, BM Catalysts will 

be available throughout the 

duration of the show to discuss 

the future of emissions 

and technology and offer insight 

into how the company 

can help prepare businesses 

for these changes by having 

access to Europe’s widest 

range of high-quality aftermarket 

catalysts and DPFs 

and long-term partnership 

solutions. 

Commenting on the manufacturer’s 

participation in 

the event, Mark Blinston, 

Commercial Director at 

BM Catalysts stated: “This 

year’s event will be our seventh 

Equip Auto attendance 

and we’ve witnessed some 

tremendous growth over the 

years. We’re delighted with 

the increased interest and 

positive feedback we continue 

to receive from the French 

market so we’re excited to be 

attending Equip Auto again 

in October. With emissions 

and Euro level compliance 

remaining a big talking point 

across Europe, Equip Auto 

is a great platform for us to 

demonstrate our expertise 

and the level of commitment 

we put into ensuring we always 

exceed the aftermarket’s 

expectations on quality, 

whether that be by investing 

in the latest state-of-the-art 

machinery, to ensuring our 

products are fully compliant 

with necessary legislation, 

and everything else in 

between.” 

www 

6, 7 News.indd 1 27/08/2019 09:46

Discover e-Videns: a unique and 

proactive vehicle inspection tool 

Enhance workshop productivity and performance 

www.densoevidens.co.uk 

“EXCITING TIMES LIE AHEAD” 

EAG Managing Director on progress 

since change of ownership 

EAG Managing Director, 

Adrian Lamb, 

is confident the 

company is on the 

right path, several 

months after the company 

switched ownership. 

EAG was acquired by 

Sancorp Owner and Autoelectro 

Managing Director, 

Tony Bhogal, in partnership 

with his son, Harry, earlier 

in the year, and Adrian is 

confident “exciting times lie 

ahead” for the company. 

He admitted: “We want to 

be a supplier that says ‘yes’, 

which has not always been 

the case in the past.” 

EAG stocks more than 

4,500 part numbers, which 

includes its own brand of 

steering & suspension components, 

wheel bearing kits, 

coil springs, torsional vibration 

dampers and top strut 

mountings. In addition, it 

distributes full ranges of 

Monroe shock absorbers 

and Brembo brake discs 

and pads, a deal which was 

retained from the previous 

ownership after being introduced 

back in 2014. 

Customers within a 50- 

mile radius of a motorway 

network will receive their 

order on the same-day via 

a local delivery van, while 

all other customers in the 

UK and Ireland will enjoy a 

next-day service. 

As well as introducing 

new products and developing 

its existing ranges to ensure 

maximum availability 

to new and existing distributors, 

Adrian has revealed 

EAG’s strategy for the remainder 

of 2019 and 2020: 

“Following the relocation 

to Leeds from Barnsley, 

we’ve recruited a number 

of key personnel to help undertake 

market research to 

update price files, pareto 

and add 2,000 additional 

references to MAM Autocat 

V8, which is in preparation 

of re-establishing the EAG 

label as an affordable and 

quality brand.” 

Tony added: “Customers 

can order online, as we are 

TecCom-enabled and also 

have Autonet online ordering 

available via our website 

– www.excelautomotivegroup.com.” 

All of EAG’s own label 

products are manufactured 

by quality suppliers in Europe 

and are quality-tested 

with QS, ISO and TUV approvals 

in-place. All EAG 

products come with a twoyear 

warranty and two-year 

no quibble guarantee, offering 

peace of mind to the 

customer. 

Naturally, EAG is looking 

to expand its distribution 

network, both in the UK and 

Ireland, and with Adrian 

and Tony, with their combined 

industry experience of 

90 years, at the helm and a 

varied and quality product 

range, EAG is well-placed to 

achieve its goals in the short 

and long-term future. 

Tony concluded: “Now 

that the infrastructure is 

virtually complete, we will 

launch the new venture, officially, 

during September 

and October.” 

6, 7 News.indd 2 27/08/2019 09:46

NEWS 08 

WINNING PAGID CUSTOMERS 

ENJOY SILVERSTONE ACTION 

LUCKY customers of 

Pagid – the UK’s bestselling 

braking brand, 

enjoyed a wonderful 

day at Silverstone 

watching the Pagid sponsored 

BLACK FALCON racing team 

compete in the Blancpain GT 

Endurance Cup Series. 

Ninety Pagid customers who 

spent £250 or more on Pagid 

brake pads or discs during 

the spring period, were randomly 

selected to win a pair 

of VIP tickets. The winners 

got to tour the pit facility, get 

up close to the GT3 race cars, 

experience the full-throttle 

action and enjoy a 3-course 

lunch at the exclusive Pagid 

hospitality suite. 

They cheered on the 

BLACK FALCON team - which 

use a Pagid braking system, 

for the three-hour Blancpain 

GT Series Endurance Cup. 

In a nail-biting finale to the 

day, the Pagid-supported 

Mercedes-AMG GT3 of Maro 

Engel, Luca Stolz and Yelmer 

Buurman fought back from 

37th on the grid to finish inside 

the top ten. 

Phil Woodcock, Pagid UK 

Key Accounts Manager, said: 

“The Pagid team was delighted 

to reward 90 of our 

loyal customers and their 

guests with this exciting day 

at Silverstone. What made 

it even more special was 

to be able to cheer on our 

very own Pagid sponsored 

BLACK FALCON team. Many 

of the technicians we hosted 

wanted to know all about the 

Pagid set up the GT cars were 

using, and we hope the event 

showed them that the high 

levels of R&D investment and 

attention to details that goes 

into all Pagid products. 

“The Pagid Spring competition 

is all part of Pagid’s commitment 

to garages, workshops 

and mechanics to give 

something back to our loyal 

customers, and to stay engaged 

with our audiences”. 

Pagid prize winner, Clive 

Marchment from Warne 

Motors Bury, commented: 

“We really enjoyed watching 

the Pagid cars compete 

in the Endurance Cup and it 

was great to meet the BLACK 

FALCON drivers. Swapping 

workshop tales and tips with 

some fellow garage owners 

and technicians was an 

unexpected bonus too. It’s 

nice to be rewarded for being 

a loyal Pagid customer 

with such great hospitality at 

Silverstone.” 

8 News.indd 1 27/08/2019 09:48

BostonFP-USE IT.indd 1 29/08/2019 15:33

NEWS 10 

Schaeffler 

unveils Day in the Life of 

a Workshop video series 

Sc haeffler 

REPXPERT, 

Alistair Mason, 

and Schaeffler 

Brand Ambassador, 

Andy Savva, have paid 

Oldfields Garage a visit to 

learn more about a typical 

day in the life of a modernday 

workshop, while also 

lending their expertise and 

support to a valued brand 

customer. 

On a sunny day in Leominster, 

Herefordshire, 

Alistair, Andy and Oldfields 

Director, Tim Benson, discussed 

a variety of topics, as 

the REPXPERT and Garage 

Inspector were treated to a 

personalised and in-depth 

tour of the reception area 

and bustling workshop. 

Throughout the next few 

weeks, Schaeffler REPX- 

PERT will provide insightful 

snippets from the visit, 

which will include discussions 

about workload efficiency, 

special tooling and 

budgets, whilst also covering 

the fitting of original 

equipment parts and refusing 

customer-supplied components, 

as well as the benefits 

of using REPXPERT. 

In the first part of the 

video series, Tim first greets 

Alistair and Andy, before inviting 

them into the reception 

area, where conversation 

quickly turns to how the 

workshop manages its data, 

from booking in customers 

to invoicing, and what allows 

Oldfields to be a well-organised 

business. 

Tim said: “From a managing 

data point of view, it’s important 

we have one system 

to handle the whole process, 

as, not only does it manage 

customer information, it enables 

us to create job cards, 

technical information and 

invoices. 

“The whole process is 

timed; from a workshop 

perspective, it’s important 

we sell hours, so by having 

a system that times the 

job from start-to-finish, we 

know how long it’s taken 

and what to invoice.” 

A pivotal part of the business 

model is “efficiency”, 

according to Tim, who is 

realistic with his ambitions 

and expectations of his team. 

He added: “I would love to 

sell 100% of all hours, but 

it’s simply not possible. It’s 

not about a ‘bonus culture’ 

of trying to get my team to 

do jobs as quickly as possible 

either; it’s about doing 

the job right, having the right 

information, using the right 

quality of parts and having 

the right skills in the workshop.” 

In the second clip, within 

the workshop, the trio de- 

Oldfields Garage Team 

10, 11 News.indd 1 27/08/2019 09:51

11 

NEWS 

Andy Savva, Alistair Mason and Tim Benson 

bate the importance of special 

tooling and budgeting 

for them. 

Tim said: “Keeping up-todate 

(with tooling) isn’t easy 

for an independent, but we 

invest in it. If there are jobs 

on a repeat basis that are a 

challenge, it is not efficient 

to keep doing it slowly, so 

we need to buy the tools to 

enable us to do it faster and 

accurately. 

“When we’re fitting a selfadjusting 

clutch kit, for example, 

we use a Schaeffler 

tool, and, yes, we could do 

the job without it – but it 

makes it so much more difficult 

and there’s the possibility 

of doing the job wrong.” 

On the topic of budgeting, 

Andy added: “Tooling and 

equipment, as well as training, 

should be an ongoing 

process.” 

He then asked what Oldfields’ 

budgeting strategy 

is – Tim replied: “We don’t 

have a fixed budget, but I’m 

aware that we need to factor 

it within our costs. We don’t 

buy a new diagnostic kit 

every year, for example, but 

we subscribe to it and keep 

it updated.” 

From Schaeffler’s point 

of view, it offers a range of 

tools to help clutch, bearing 

and timing belt fitments, to 

ensure technicians can ‘fit 

and forget’. 

The first two videos are 

now available to watch on 

the REPXPERT social media 

channels – Facebook (@ 

repxpert.co.uk) and Twitter 

(@REPXPERT_UK) – as well 

as the REPXPERT website 

(www.repxpert.co.uk 

VXPRO FUEL VAPORISERS 

AS part of its ongoing strategy to provide 

the independent with the matching original 

equipment (OE) components it needs, ELTA 

Automotive Ltd, through its VXPRO sense 

and control electronics programme, has 

launched a range of fuel vaporisers, primarily for Ford 

diesel applications. 

The fuel vaporiser is a relatively new component designed 

to improve the diesel particulate filter (DPF) regeneration 

process and further reduce harmful emissions from the 

engine’s exhaust gas. 

DPF regeneration requires extremely high temperatures 

in order for soot that builds up during everyday driving, 

to be removed from the DPF by combustion. When the 

driving conditions do not allow for this temperature to be 

reached in the exhaust system, additional processes must 

be introduced to raise the heat. 

Traditionally, post injection of unburned diesel fuel into 

the combustion chamber provides the catalyst and raises 

temperatures. However, this has been found to cause oil 

dilution leading to premature engine wear or more frequent 

servicing. 

Fuel Vaporisers go some way to solving this problem, 

lowering emissions, whilst prolonging engine life. Rather 

than being injected directly into the combustion chamber, 

fuel is directed to the fuel vaporiser. The vaporiser then uses 

an integrated, electrically heated glow plug to evaporate the 

fuel before injecting it into the exhaust gas stream ahead of 

the catalytic converter/diesel oxidation catalyst. Vaporised 

hydrocarbons are then burnt on the catalytic converter, 

releasing energy from exothermal chemical reactions 

and raising the temperature before the DPF allowing for 

regeneration to occur without oil dilution or the need for 

additional cooling. 

All VXPRO products are tested to ensure they operate 

within the manufacturer’s original parameters, therefore 

guaranteeing that there will be no change to the vehicle’s 

original performance following the installation of the part. 

In addition, the range also features QR codes on the 

packaging, enabling installers to access a quick link to 

product specific fitting and technical advice, without having 

to open the box. 

MOT Wallets from 

www.motwallets.co.uk 0800 097 5254 

sales@kpsprinters.co.uk 

£178/1000 For more information concerning VISIONPRO or 

VXPRO, or any of the other brands within the ELTA 

Automotive product range, please call: 01675 466999, 

email: sales@elta.co.uk or visit: www.elta.co.uk 

10, 11 News.indd 2 27/08/2019 09:51

NEWS 12 

SMPE rolls out 

Lucas training 

Standard Motor 

Products Europe 

(SMPE) is continuing 

its development 

of the Lucas brand 

across UK and Europe with 

the introduction of distributor 

and technician training 

seminars. 

The first ever Lucas training 

programme under SMPE 

was in Kiev, with Ukrainian 

business and Lucas distributor 

Alt-Star. This was followed 

by training with Autoaibe, 

a Temot member in 

Vilnius, Lithuania. Both Lucas 

distributors brought of a 

mixture of online, wholesale 

and electrical specialists to 

the training and more than 

30 people attended in total. 

Training includes an 

in-depth look at the revitalised 

Lucas engine management 

programme including: 

Ignition coils, cam/crank 

sensors, air mass meters, 

EGR valves, lead sets, coolant 

temp sensors and oil 

pressure switches. It also 

examines common issues 

technicians face and how to 

solve them. 

With the Lucas engine 

management programme 

overhauled under SMPE’s 

stewardship – the range now 

features a further 1500 parts 

to the Lucas engine management 

programme, resulting 

in a 65 percent increase in 

vehicle parc coverage – the 

company is determined to 

equip the independent automotive 

aftermarket with the 

latest range information and 

technical support. 

In the UK and Europe, 

customers have begun benefitting 

from the investment 

made in the Lucas engine 

management programme 

with additional resource 

in staff and equipment at 

the company’s Nottingham 

Centre of Engineering Excellence. 

This, coupled with the 

widespread exposure of the 

Lucas brand to European 

audiences through its sponsorship 

of Team GB in the 

2019 IIHF Ice Hockey World 

12, 13 News.indd 1 27/08/2019 09:52

13 

NEWS 

Championship, means the 

brand is already capturing 

the attention of new and existing 

customers. 

Richard Morley, SMPE 

Commercial Director, said: 

“With the additional investment 

in the Lucas brand, 

we’ve made our intentions 

very clear to the European 

automotive aftermarket that 

we intend to re-assert the 

brand’s position as a leader 

in engine management. Supported 

by our engineering 

expertise in Nottingham and 

our growing distribution facility 

in Poland, we are strategically 

placed to grow and 

develop the Lucas brand for 

the long term.” 

SMPE offers one of the 

strongest OE matching quality 

European aftermarket 

engine management programmes 

available, through 

its commitment to quality 

and performance, underpinned 

by its ISO 9001:2015 

accreditation. 

There’s a world of 

difference between 

a cheap imitation and the real thing. 

For safety’s sake fit FAG. 

Fitting a low-cost inferior quality wheel bearing that has 

not been designed, engineered, tested and approved 

to the specifications and quality standards set by the 

vehicle manufacturer can pose a serious risk to the 

vehicle and it’s occupants. 

Remember that wheel bearings are a safety critical 

component, so saving a few pence on a cheaper 

alternative could end up costing much, much more. 

Protect your customers and your reputation - 

fit FAG bearings for a safe and reliable repair. 

www.repxpert.co.uk | www.schaeffler.co.uk/aftermarket 

www.stopfakebearings.com 

12, 13 News.indd 2 29/08/2019 10:18

NEWS 14 

DENSO demonstrates quality of OE 

radiators and reveals installation tips 

Alongside cooling 

the engine, 

these components 

are crucial in helping 

reduce a vehicle’s 

fuel consumption and 

exhaust gas emissions, as 

well as ensure the smooth 

running of air conditioning 

(A/C) and heat exchange performance 

of other parts. 

DENSO’s engine cooling 

products are fitted, as original 

equipment (OE), to a 

quarter of European cars, so 

they are the ideal choice for 

technicians. DENSO has the 

knowledge and experience 

to inform Garage readers of 

the quality that its aftermarket 

programme provides. 

Advanced and environmentally-driven, 

DENSO’s thermal 

products are the market 

leaders, not just in Europe, 

but, worldwide, with a 30% 

share of the OE thermal market. 

Demonstrating its credentials, 

DENSO develops A/C 

and engine cooling systems 

for the likes of Audi, BMW, 

Mercedes, Toyota, Porsche 

and Volkswagen. The engineering 

quality that goes into 

making these components 

has filtered down to the independent 

aftermarket, as 

DENSO only offers OE thermal 

management products. 

Delving into the range itself, 

it comprises of radiators 

(1,200 part numbers), intercoolers 

(130 part numbers), 

cooling fans (200 part numbers), 

cabin blower fans (180 

part numbers) and heater 

cores (70 part numbers). 

Radiator installation tips 

Focusing on radiators specifically, 

the part is at the 

heart of the engine cooling 

system, releasing the heat extracted 

from the engine into 

the atmosphere. Traditionally, 

the radiator is located at 

the front of the vehicle, near 

to the air intake, in order to 

exploit the dynamics of speed 

while the car is on the move. 

Radiators fitted within vehicles 

that are equipped with 

an A/C system will, typically, 

be larger and more powerful, 

in order to dissipate the heat 

discharged by the condenser; 

Technicians will come face-to-face with this component in the workshop, but, before 

replacing it with a DENSO radiator, what do they need to know? DENSO’s technical 

guru, Mike Sadler, reveals his top tips: 

• Check that the part number is correct via cross-referencing. 

• Before installation, inspect the new part carefully, including the size and fitment of ancillary 

parts, such as caps, switches and sensors. 

• Carefully examine the radiator hoses and connections, and then replace any with new OE 

parts, where necessary. Failure to do so can cause radiator failure. The most common 

problem is coolant leakage, resulting from defective or worn seals. 

• Thermostats and caps are also susceptible to faults, which is usually due to inherent defects 

in the radiators, but faults relating to OEM and matching quality replacements are rare. 

• Avoid inferior alternatives! This may sound like simple advice, but research has shown that 

buying cheaper will cost more in the long run, as too often cheaper can mean inferior quality. 

• Be careful to avoid physical damage while handling and installing. 

• Don’t forget to inspect any defective radiator mountings – bushes and rubbers – which can 

be easily-repaired before installing the radiator. 

• Coolant antifreeze concentration is also subject to certain regulations, as outlined by the 

vehicle manufacturer (VM). When fitting a new radiator, be sure to check that the correct 

concentration has been used. 

• As the radiator releases heat, which is exchanged from the engine into the air, check 

the performance and operation of the electric cooling fans after the new radiator has been 

installed. 

• If in doubt, check the VM’s guidelines. VMs provide best practice information and 

procedures for each vehicle it manufactures. Block Exemption Rules ensure this information 

is freely-available to technicians. 

Further details are available online at www.denso-am.co.uk 

however, DENSO’s radiators 

are smaller, lighter and offer 

greater heat exchange than 

most of its competitors. 

This is possible because 

DENSO’s radiators are designed 

meticulously, co-developed 

with A/C experts and 

made to deliver an efficient 

performance; for instance, a 

DENSO radiator with a 0.2 

sqm front surface features 

more than 6 sqm of cooling 

surface on its fins. 

Other key features include 

‘blaze welding’, which creates 

a closer contact between tube 

and fin for more efficient heat 

transmission, ‘mechanical 

deformation’, which means 

the tube is ‘pressed’ against 

the fin, offering less contact 

but a lower production cost. 

14, 15 Denco.indd 1 27/08/2019 10:03

15 NEWS 

MIRKA FLEXES ITS MUSCLES WITH 

NEW NOVASTAR ® FLEX 

MIRKA’S new ultra-flexible, 

long 

lasting hand 

sanding product 

is making its 

debut in September, designed 

for bodyshop technicians to 

tackle complex contours and 

shapes with ease. 

Novastar® Flex achieves 

the perfect balance between 

cutting and scratch pattern 

for a great finish. Suitable for 

a multitude of applications 

including primer and bumper 

sanding, hard to reach areas. 

Available in a colour coded 

grit range from 400 - 1500, 

the flexible abrasive can be 

used with a soft hand pad to 

provide stability, avoiding finger 

indentations and sharp 

edges.Steve Smith, national 

sales manager ART of Mirka 

UK, says, “Novastar® Flex is 

the perfect solution for tackling 

hard to reach areas and 

contours ensuring a perfect 

finish every time.” 

Novastar® Flex joins the 

Novastar product family, 

which also includes Novastar® 

a ceramic film disc, 

available in grits 80-600 

and Novastar® SR3 and 

SR5 spot repair discs. 

FUTURE 

PROOF. 

LuK RepSet 2CT – the double 

clutch repair solution. 

More and more vehicle manufacturers integrate dry double 

clutches into their transmission systems because of the 

efficiency benefits they offer. Replacing them is more 

complex than a standard clutch, but it’s not rocket science! 

LuK engineers have designed a range of unique RepSets 

for popular double clutch applications such as Volkswagen 

Group, Ford, Renault and FIAT. Each kit contains all of the 

components needed to carry out a professional 2CT repair. 

Technical materials and training opportunities are also 

available to forward thinking workshops. 

www.repxpert.co.uk | www.schaeffler.co.uk/aftermarket 

14, 15 Denco.indd 2 29/08/2019 10:20

NEWS 16 

TECALLIANCE ANNOUNCES SEPTEMBER 

WARRANTY & RETURNS 

WEBINAR PROGRAMME 

THE GLOBAL leader in datadriven 

solutions invites 

suppliers and traders to learn 

more about its innovative 

and money-saving warranty 

& returns platform, through two free 

webinars in early September. 

Warranty claims and parts returns 

represent a significant cost for the 

entire automotive aftermarket, which 

is why suppliers are always looking 

for ways to improve the process and 

streamline the procedure. 

Aware of these issues and in 

a unique position to provide an 

innovative solution, TecAlliance has 

delivered an online portal that allows 

parts manufacturers/suppliers, 

wholesalers and workshops to 

handle all of their warranty claims 

Moritz Mahler PO Warranty Returns 

and returns in a quick and straight 

forward manner, with all the benefits 

that obviously provides. 

To enable suppliers and traders 

interested in the solution to learn 

more about its functionalities and 

benefits, as well as watch a live 

demonstration and ask questions 

about it, TecAlliance has put in 

place two free of charge webinars 

of one hour’s duration, entitled 

‘Introduction to Warranty & Returns’, 

which will take place at 08:00 on 

3rd September and 13:00 on 4th 

September. 

The ideal solution for warranty 

handling and returns processes 

The Warranty & Returns module 

forms part of the TecAlliance Order 

Manager solution and covers not just 

the warranty claim process, but also 

the return of incorrectly delivered 

parts, for example. 

Based on the information provided 

with the claim and supported by 

additional material such as video 

footage or product images, which are 

uploaded onto the system, suppliers 

can, in real time, access its validity 

and decide whether a replacement 

part is merited or a partial refund 

the most appropriate solution, for 

instance. 

Being able to carry out this 

assessment remotely not only 

saves time, but also reduces the 

environmental impact and the 

overall cost, as generally the part 

will not need to be transported 

back to the supplier. On occasion 

Masato Duensser BC Warranty Returns 

however, an online decision may not 

be possible, so built into the system 

is the ability for suppliers to request 

the return of the product for further 

investigation, as well as provide the 

shipping documentation necessary 

for those making the claim. 

To this end the Warranty & 

Returns module allows users to 

customise the system’s digital 

returns form and export claims in 

CSV format to process them into an 

ERP system. 

From wholesale and workshop 

perspectives, the solution also 

provides huge benefits as they can 

create and submit warranty claims 

and returns with minimal effort 

and without cost, but also quickly 

and accurately, as the system is 

supported by TecDoc parts and 

vehicle data. In addition, if they can 

keep track on the status of their 

claim and without the need to send 

parts back for examination, it also 

saves them money. 

Bowmonk & Tapley have for decades been the most 

recognised and trusted names in portable brake testers. 

The Bowmonk BrakeCheck is the electronic version that carries 

on from that pedigree. 

BrakeCheck is DVSA approved for all classes of vehicle 

and it records braking efficiency and percentage of braking 

imbalance. 

• Portable & easy to use 

• No connections to vehicle required 

• DVSA approved for all classes of vehicle 

• Print results to optional portable wireless printer 

• Download results to PC (optional software required) 

• Approved for 6-weekly checks 

• Approved for quarterly brake test requirements 

• Records braking efficiency and percentage of braking imbalance 

Bowmonk Ltd, Diamond Road, Norwich, NR6 6AW T: +44 (0)1603 485 153 E: info@bowmonk.com www.bowmonk.com 

16 News.indd 1 27/08/2019 10:08

GARAGE EQUIPMENT 

MOT TESTING 

DID YOU KNOW? 

44% of NEW MOT Test Centre Applications fail the first attempt*. 

DO YOU HAVE CONFIDENCE IN THE STANDARD OF ADVICE YOU ARE GETTING? 

All 24 Workshop Solutions Equipment Specialists are GEA-accredited Consultants. 

We manage the whole process, ensuring a smooth, hassle-free, one-stop service 

that is delivered on time and on budget. 

Please contact the Workshop Solutions Team to arrange an initial free, 

no obligation consultation. 

*source DVSA 

01827 838 477 

BRANCHES NATIONWIDE 

TM 

autoclimate 

ECP.indd MOT_Advertising_WS_June2019.indd 1 1 27/08/2019 14/06/2019 16:23 08:22

NEWS 18 

VLS ESCALATES CASE TO ATIEL AND 

TRADING STANDARDS 

VERIFICATION of 

Lubricant Specifications 

(VLS) has 

taken the decision 

to escalate case 

160, a complaint against 

Toyota First 5W-30 Fully 

Synthetic SN/CF Oil following 

months of investigation. 

The case was first reported 

to VLS in November 2018, 

with complaints made about 

technically conflicting claims 

on the product which were 

not technically feasible. The 

claims concerned industry 

standards such as the ACEA 

engine oil sequences, as well 

as various different OEM 

specifications. The technical 

information also contained 

errors in the promotional 

material and claims made 

against obsolete industry 

standards. 

VLS worked with Impetus 

Automotive Ltd, trading as 

Toyota First, to resolve the 

number of conflicting claims, 

remove reference to obsolete 

claims and present the 

product’s technical information 

in a compliant manner. 

The Technical Review Panel 

followed the VLS marketing 

claims procedure and asked 

for a copy of the Candidate 

Data Pack (CDP) for the 

product. 

The named party failed 

to provide the Candidate 

Data Pack, putting them in 

breach of the ATIEL Code 

of Practice. VLS will, therefore, 

be reporting the company 

to ATIEL for breaching 

their undertakings under 

the ATIEL Code of Practice. 

VLS is also escalating the issue 

to Trading Standards as 

the claims on the products 

cannot be validated or verified. 

No evidence has been 

provided that the product is 

capable of meeting any of the 

claims made against it. 

VLS Chairman Andrew 

Goddard said: “VLS cannot 

independently verify 

or validate that any of the 

claims made on the product 

have been supported by the 

technology provider either 

through appropriate and rigorous 

testing or that formal 

approvals have been granted. 

We, therefore, have to conclude 

that no evidence has 

been provided that the product 

is capable of meeting all 

or any of the claims made 

against it. As an independent 

industry trade body, it is our 

duty to uphold standards 

in the industry and protect 

end users. All products being 

sold on the market must 

be suitably tested and capable 

of delivering what they 

claim.” 

AS-235SB 

3.5T TWO POST LIFT 

AS-6240TA 

4T TWO POST LIFT 

AS-6150A 

5T TWO POST LIFT 

AS-7530D 

MOBILE SCISSOR LIFT 

AS-7430H LOW ENTRY 

FULL RISE SCISSOR 

£950 +VAT £1,299 +VAT £2,050 +VAT £1,299 +VAT £2,095 +VAT 

AS-6745P 

4.2T FOUR POST LIFT 

AS-8240TP 

4T SCISSOR LIFT 

AS-7251 

SINGLE POST LIFT 

AS-24SA 

TYRE MACHINE 

AS-B24 

WHEEL BALANCER 

£2,350 +VAT £4,060 +VAT £1,800 +VAT £580 +VAT £545 +VAT 

This is a small sample of our huge range of garage 

equipment, always in stock and ready for immediate 

despatch. Visit the website for our full range... 

EST 

1972 

Automotech 

Services Ltd 

www.automotechservices.co.uk Tel: 01889 579945 

18 News.indd 1 27/08/2019 10:10

25%+ 

OF THE 22,000 UK MOT PREMISES 

NOW USE BOSTON GARAGE EQUIPMENT 

WHY ? 

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SEE WEBSITE FOR THE FULL RANGE OF BOSTON GARAGE EQUIPMENT AND SPECIFICATIONS. 

30 

YEARS 

OF EXCELLENCE 

Boston FP Why.indd 1 29/08/2019 15:34

News 

20 

BLUE AND ORANGE STALLION 

WILL SET HEARTS RACING 

History records 

the inspiring 

story of how 

the Ford GT40 hit 

the track in 1966 

and went on to secure four 

consecutive victories for 

the Blue Oval. In 1967 Ford 

teamed up with lubricant giant 

Gulf to create what was 

to become arguably THE 

most loved racing car livery 

of all time, the iconic light 

blue and orange. The colours 

have certainly stood 

the test of time, with an evergrowing 

army of passionate 

Gulf fans and more than half 

a century later, the Gulf Oil 

paint scheme that was worn 

by both the 1968 and 1969 

winning Ford GT40 is more 

evocative than ever. Now, we 

honour the legendary feats 

of teamwork and determination 

displayed by those allconquering 

Gulf-Fords with 

the arrival of the Brown Lee 

Performance OFFICIAL Gulf 

Heritage Mustang-Limited 

Edition. 

The Gulf Heritage Mustang-Limited 

Edition will 

quicken the pulse rates of 

petrolheads the world over. 

Under the skin clad in those 

legendary Gulf colours, is a 

muscle car of epic proportions, 

reflecting three core 

elements – Power, Speed, 

and a Legacy of two incredible 

automotive Goliaths 

now embodied in one of the 

most famous car models of 

all time. 

Under the hood of this awesome 

performance machine 

is a supercharged 5.0L Coyote 

V8, boasting an industryleading 

800-horsepower and 

a vision-blurring 675 lb-ft 

of torque. This tire-shredding 

power is fed through 

Ford’s 10-speed automatic 

or 6-speed manual transmission 

and can be had in 

either coupe or convertible 

form. In addition to power, 

20, 21 News.indd 1 27/08/2019 10:12

the Gulf Heritage Mustang- 

Limited Edition receives an 

entirely new performance 

suspension, carbon fibre 

front splitter, side skirts, 

rear diffuser and wicker 

bill spoiler. However, more 

notably, the car receives a 

full Gulf Oil-licensed exterior 

racing livery, identical 

to that which was displayed 

on the ‘68 and ‘69 GT40 and 

more recently, the 2019 Heritage 

Edition Ford GT. When 

an owner climbs inside their 

Gulf Heritage Mustang-Limited 

Edition, they will be 

greeted by an interior that 

is just as impressive as the 

engine upgrades and exterior 

paint scheme. Legendary 

Gulf orange and blue accent 

a full black leather and Alcantara 

cabin to make this 

car genuinely feel special inside 

and out. 

“We are incredibly proud 

to have this opportunity to 

honour the Ford and Gulf 

racing legacy in such a special 

build.” said company 

founder & CEO, David Lee. 

“With over 800 horsepower 

carrying this licensed icon 

from 0-60 mph in under 3 

seconds, the Gulf Heritage 

Edition Mustang pays homage 

to the accomplishments 

of the Ford and Gulf racing 

teams from 50 years ago, on 

all levels.” 

“We are truly thrilled to 

launch the superb new Gulf 

Heritage Mustang-Limited 

Edition with Brown Lee Ford 

and we are proud to be both 

Global Technology Partner 

and a first fill oil supplier*, 

using Gulf Formula G. With 

its Gulf Power-Max technology 

and race-bred pedigree, 

it has everything needed to 

keep this car’s incredible 

800+ brake horsepower 

engine running smoothly,” 

enthused Alexandra Ip, Vice 

President of Global Marketing 

at Gulf Oil International. 

“Gulf, is a unique brand. Not 

only are we dedicated to developing 

advanced lubricant 

solutions for our customers 

but, throughout almost 120 

years of passion, Gulf has 

constantly innovated, following 

the maxim “You Get Out 

What You Put In”. This new 

partnership with Brown Lee 

for the Gulf Heritage Mustang 

is the latest example of 

what makes Gulf so special.” 

20, 21 News.indd 2 27/08/2019 10:12

NEWS 22 

HELLA PRESENTS FUTURE 

CONCEPTS AT THE IAA 2019 

HELLA, the lighting and 

electronics expert will be 

presenting solutions for the 

mobility of the future (New 

Mobility World, Hall 5, Stand 

B06) at the IAA in Frankfurt, Germany’s 

largest motor show, from September 10 

to 15, 2019. Under the motto “Exceed 

possibilities,” the main focus will be on 

lighting and electronic solutions with a 

view to the megatrends of electromobility 

and automated driving. The company 

will demonstrate its software and hardware 

expertise in the lighting sector, as 

well as its position as a leading supplier 

of high-performance key components 

and a strong subsystem supplier in the 

electronics sector. 

At its 450 square metre stand at 

New Mobility World, which opens in 

the first week of the trade fair, HELLA 

is taking visitors on a virtual journey 

to experience future functions and the 

interplay of lighting and electronics. In 

the “Efficiency & Electrification” section 

of topics, for example, a concept 

vehicle illustrates how various lighting 

and electronics products support the 

various stages of electrification and 

function in the overall system in electric 

or hybrid vehicles. HELLA is also focusing 

on its competence as an electronics 

subsystem supplier, presenting the new 

battery solutions for mild hybrids - the 

Dual Voltage Battery Management System 

and the PowerPack48V. 

In order to make autonomous driving 

more tangible, trade fair visitors will experience 

a completely redesigned vehicle 

interior. Different lighting solutions 

support various automated driving scenarios 

and contribute to customisation 

and comfort while driving. Car body 

lighting in particular plays an important 

role in communicating with other road 

users. In the course of the “Front of the 

car” approach, new concepts are also 

being developed, in which lighting and 

electronic components are seamlessly 

integrated into the body, thus offering 

new styling and functional possibilities. 

High-resolution, digital headlamp 

technologies contribute to safety while 

driving, as do electronic products such 

as radar sensors, LiDAR, camera software, 

and SHAKE technology – whether 

in manual or autonomous operation. 

Furthermore, HELLA is bundling its 

sensor and data processing solutions in 

a targeted manner in order to map even 

complex sub functions of autonomous 

driving, such as automated parking 

(valet parking). 

22 News.indd 1 27/08/2019 10:19

The perfect system 

to absorb all vibrations. 

Vibration Damper 

The damper pulley improves performance of all components 

of the accessory belt drive system, maximising performance 

and ensuring a long service life. 

Dayco.indd DAYCO_ADV_DAMPER_210x297mm_UK.indd 1 1 29/08/2019 13/06/19 10:43 16:55

news 24 

DAYCO DAMPER PULLEYS 

Dayco, a leading 

engine products 

and drive systems 

supplier for 

the automotive, 

industrial and aftermarket 

industries, is also a major 

player in the production of 

original equipment (OE) 

torsional vibration dampers, 

which it manufactures 

for many prominent vehicle 

manufacturers, both 

automotive and heavy-duty, 

across Europe and around 

the world. 

Modern powerplants are 

highly engineered to deliver 

the optimum combination 

of power and torque, alongside 

fuel efficiency and minimal 

exhaust emissions. This 

objective often comes at the 

cost of high levels of engine 

vibration, which is generally 

intensified by the significant 

pressures present in the 

engine’s combustion chambers, 

an occurrence especially 

prevalent with diesel 

units. 

This vibration is transmitted 

through the crankshaft 

and therefore has a significant 

impact on the engine’s 

power transmission drive 

systems. To reduce this 

problem, Dayco engineers 

have developed a range of 

damper pulleys, with the 

prefix DPV. 

Generally installed directly 

to the crankshaft, the 

damper reduces the circular 

vibrations that cause the 

primary problem, decreasing 

wear on many of the 

engine’s components. Naturally, 

the front end auxiliary 

drive (FEAD) system is a 

principal beneficiary, which 

increases the durability of 

the entire powerplant, but 

they also improve comfort 

for the vehicle’s occupants. 

There are three types of 

damper that, depending on 

the application, are generally 

installed: the simple, 

double and decoupler. 

The simple damper is integrated 

within the FEAD 

system, its single rubber element 

provides sufficient vibration 

reduction for applications 

with standard NVH 

(noise, vibration and harshness) 

requirements. 

The double damper encompasses 

two rubber elements 

within its metal 

parts, which are designed to 

absorb vibration at different 

frequencies, and is for use 

in applications that generate 

high power and increased 

vibration, such as modern 

diesel engines. 

Although the decoupler 

damper still incorporates 

a rubber ring, the damping 

function is carried 

out through metal 

springs, as opposed 

to solely relying 

on its rubber element. It is 

used on the latest generation 

engines with greater power 

and enables the FEAD system 

to cope with high mileage 

and adverse conditions, 

particularly for applications 

that feature a BSG (belt start 

generator) function for their 

start/stop systems. 

Damper Replacement 

Naturally, as with every 

wearing part, over the 

course of time and as the 

vehicle’s mileage increases, 

problems can occur and 

the damper can lose its efficiency 

or sometimes even 

break, which itself obviously 

increases the risk of failure 

in other parts of the engine’s 

drive systems. 

To avoid these problems, 

dampers should be checked 

for signs of wear, such as abnormal 

noises, unpleasant 

vibrations, at every 40,000 

mile interval or when replacing 

the auxiliary belt. However, 

as a matter of course 

and irrespective of the signs, 

Dayco suggests they are 

changed every time the timing 

belt is renewed. 

Technicians must be aware 

however, that in order to 

check the damper correctly, 

it needs to be removed from 

the engine because the back, 

as well as the front needs 

to be examined to fully assess 

its condition. In addition, 

whether it needs to be 

replaced or not, if its fixing 

bolts are designed to stretch 

on initial fitment, these must 

be changed, as they will no 

longer meet their design 

tolerances if reused. 

24 News.indd 1 27/08/2019 10:20

There is no automotive part 

we cannot "medicate" for you 

Everything from a single source. Motor oils, additives, care products, chemical solutions 

and service products for automotive, trucks, motorcycles, marine and industry. 

Ausgabe 13/2019 








LIQUI MOLY GmbH 

Jerg-Wieland-Straße 4 

89081 Ulm | GERMANY 

Phone: +49 731 1420-0 

Fax: +49 731 1420-75 

E-Mail: info@liqui-moly.de 

Technical Support: +49 731 1420-871 

www.liqui-moly.com 

LiquiMolyFP.indd 1 27/08/2019 10:25

news 26 

TRW brake discs 

for Tesla ModelS 

now available 

ZF estimates that by 

2030, around one third 

of all vehicles produced 

globally will be electric or 

hybrid electric. With its 

developments, the Group contributes to 

a better and more sustainable mobility 

offer. To meet the needs of a growing 

e-mobility market, ZF Aftermarket is 

also continuously expanding its product 

portfolio. In line with this, the TRW 

brake disc product range has been 

extended to include by parts for the 

electric vehicle Tesla Model S. 

TRW branded brake discs for the 

Tesla Model S are manufactured using 

High Carbon Grey Cast Iron Material 

(GG15 HC). This allows the discs to run 

cooler, meaning they are less likely to 

distort and suffer from NVH problems 

such as hot judder and brake squeal. 

Component noise reduction is an 

extremely important aspect of part 

development for electric vehicles as it 

significantly affects driver comfort. 

The high carbon brake discs are 

black painted for increased corrosion 

resistance using TRW’s bespoke 

surface coating. Front axle discs are 

available now, while those for the rear 

axle are launched within months. 

Richard Adgey, Head of Product 

Management, explains: “The driveline 

electrification can no longer be 

contained. To this end, ZF develops and 

delivers core components as well as 

entire systems for all vehicle types. ZF’s 

aftermarket division offers the technical 

innovations of the Group under its 

product brands, including TRW, for 

use in the aftermarket at an early 

stage.” 

26 News.indd 1 27/08/2019 10:21

Servicesure Autocentres is 

the UK’s fastest growing 

network of garages. 

Established 

Established 

in 

in 

2004, 

2004, 

it 

it 

is 

is a 

nationwide 

nationwide 

group 

group 

of 

of 

likeminded 

likeminded 

garages 

garages 

working 

working 

to 

to a 

strict 

strict 

set 

set 

of 

of 

business 

business 

practices 

practices 

and 

and 

quality 

quality 

standards. 

standards. 

Membership is by invitation only and the many advantages include access to business planning, 

Membership is by invitation only and the many advantages include access to business planning, 

which guarantees all the replacement parts* that have been fitted to your customer’s vehicle. 

which guarantees all the replacement parts* that have been fitted to your customer’s vehicle. 

Terms and conditions apply. 

Terms and conditions apply. 

Other benefits include: 

Other benefits include: 

Insurance packages for 

Service plans 

Online technical support 

• Insurance packages for • Service plans 

• Online technical support 

workshops 

workshops 

Waste management 

Local advertising 

• Waste management • Local advertising 

Courtesy cars 

• Courtesy cars 

New profit opportunities 

Face-to-Face business 

• New profit opportunities • Face-to-Face business 

Car sales and leasing 

Workwear, hygiene and 

management and help 

• Car sales and leasing 

• Workwear, hygiene and 

management and help 

laundry solutions 

And much more… 

laundry solutions 

And much more… 

For details visit 

For details visit 

servicesureautocentres.com 

servicesureautocentres.com 

or call 0330 041 2118 

or call 0330 041 2118 

*Parts must be purchased from The Parts Alliance and associate members 

*Parts must be purchased from The Parts Alliance and associate members 

Autotech Comms FP.indd 1 27/08/2019 10:18

FOCUS Garage Branding 28 

GARAGE 

BRANDING.. 

WHAT IS IT AND HOW 

CAN IT HELP YOU? 

WHILE Block 

Exemption 

was supposed 

to offer motorists 

the right 

to choose where their car 

was serviced – and especially 

new cars that might ordinarily 

return to a main dealer 

– it has failed to capture 

the public’s imagination, despite 

good-intentioned marketing 

campaigns. 

Quite why it didn’t grab 

the motoring public’s attention 

is a matter of debate but 

after many years in existence 

Block Exemption hasn’t 

seen much progress. 

Some blame can lie with 

the fact new-car buyers were 

led to believe that in order 

to preseve their car’s warranty 

it can only be serviced 

by a main dealer. And many 

new car buyers might simply 

not like the idea of using 

an independent, believing 

its technicians don’t have 

enough skills to work on the 

latest cars. 

Yet to the independent garage 

sector, Block Exemption 

threw a valuable lifeline 

that should have been taken 

more seriously than per- 

Richard Barnett looks at the 

growing trend of Garage 

Branding and examines 

the benefits to independent 

garages 

haps it often was. 

Most car owners will accept 

an independent garage 

will be cheaper, and many 

will vouch for the good quality 

jobs those garages can 

perform. But even the best 

independent can struggle 

against a main dealer when 

it comes to getting their message 

out and having a positive 

image. 

And for owners of cars out 

of warranty, just how much 

need is there to return to the 

main dealer? Independent 

workshops invariably have 

the tools and expertise to 

tackle the work. 

So how does an independent 

garage show its marketplace 

it’s serious about 

business, and serious about 

doing a good job? Many garages 

do perform a good job, 

but how can that business 

garner public confidence? 

One way is to present a more 

professional air, usually 

known as garage branding. 

Several garage branding 

schemes are available, all 

of which aim to help independent 

workshops offer 

a more professional image 

and, more importantly, a 

more professional service. 

Different schemes offer 

different terms and conditions 

and, consequently, expectations 

of its members. 

But if a garage branding 

scheme boosts a workshop’s 

image and also improves the 

quality of the work it offers, 

it’s a proposition worth considering. 

Going way beyond just 

providing signs, a good garage 

branding programme 

ups levels of professionalism 

in all areas of a workshop’s 

business, which 

should be embraced rather 

than ignored. 

So which garage branding 

scheme best suits a particular 

workshop? The Garage 

takes a closer look. 

28, 29, 30, 32, 34, 36 Garage Branding.indd 1 29/08/2019 09:57

29 

FOCUS Garage Branding 

AutoCare from GroupAuto 

THE GAU’S garage 

branding programme 

offers two 

levels of membership: 

One, priced 

at £128.00 per month excludes 

MAM AWOL software 

and £160.00 per month to 

include it. Currently there 

are 772 members. 

Workshops joining the 

programme are expected to 

stick to an agreed monthly 

spend, but rather than a flat 

rate for all businesses the 

figure is agreed between the 

workshop and a GroupAuto 

factor. 

Branding is provided free 

of charge while a lead-generating 

website is part of the 

membership package. AutoCare 

says that the website 

is generating 10 leads per 

garage per month. Signage 

is included and, AutoCare 

says, will help attract new 

customers – the scheme 

says more than £3millionworth 

of business was generated 

in 2016. 

Workshops need to keep 

up to date with the latest 

technology a car can feature 

and the AutoCare programme 

offers training for 

electric, hybrid and hydrogen 

vehicles while ADAS 

training is being added. The 

scheme offers training at 54 

venues across the country. 

“All our garages are signed 

up to NCS, the independent 

arbitration service, and we 

are an IMI-accredited training 

centre,” says AutoCare 

network manager Maria Mc- 

Cullough. “We offer Bosch, 

Auto IQ, MoT tester and 

manager courses as well.” 

“We also offer courtesy car 

deals, waste oil collection ad 

insurance discounts. There 

is an annual conference and 

12 regional meetings held 

once a year across the country.” 

continued on page 30> 



THE CASTROL Service 

programme 

aims for workshops 

to provide motorists 

a high-quality, 

value-for-money offering by 

forging relationships and 

partnerships with ‘the best 

independent garges in the 

UK.’ 

Castrol is the most recognised 

oil brand in the UK 

and the most considered – 

36 percent say it is the only 

oil brand they would consider. 

Referencing an extensive 

television campaign from 

the 1980s, that along with 

brand association gives garages 

a useful leg up when it 

comes to presenting a strong 

positive image. 

For workshops, joining 

the programme means a 

c.£3000 investment, new 

external and internal looks 

(plus clothing) and an Oil Essentials 

online staff training 

plan. The agreement lasts 

three years, with a three 

years solus lubricant supply 

agreement and branding 

agreement. 

Training is divided into 

three modules that look at 

developing a greater understanding 

of oil; learning 

more about Castrol products; 

learning how to engage 

with customers and discuss 

the benefits of Castrol products. 

The programme also includes 

customer campaigns 

and promotions and a business 

listing on the Castrol. 

com website. Bespoke 

signage including a main 

3mx2m sign, a reception 

sign and pillar wraps are 

available, Castrol says. With 

top-up and 20 litre display 

stands and Castrol pointof-sale 

supported service 

reception the message is 

clearly put across to a garage’s 

customers. 

Marketing support includes 

listing in the Castrol 

Service look-up tool, and 

this features a postcode 

search that allows motorists 

to find their nearest garage. 

Other marketing support 

includes product stands, 

point-of-sale material, floor 

mats and seat covers. 

RAC APPROVED GARAGE 

powered by Autofirst Network 

The RAC’s Approved Garage 

network was set up to 

give motorists a network 

of trusted garages, based 

around the positive brand 

image the RAC enjoys. It 

employs a customer charter 

and code of conduct 

which has been approved 

by the Chartered Trading 

Standards Institute, and to 

which all its garage members 

work. 

The Charter ensures: 

Honest pricing, meaning if 

any work needs doing all 

costs and details are clearly 

expained; Exceptional customer 

service; Quality work, 

all of which is covered by 

a 12-month/10,000 miles 

warranty. 

Workshops joining the 

programme will be offered 

work from the RAC Warranty 

scheme and have access to 

Euro Car Parts products including 

garage management 

systems, technical training 

and a technical hotline. Listing 

on the whocanfixmycar. 

com website is also included. 

“The RAC name is synonymous 

with complete peace of 

mind for motorists which explains 

why we have seen so 

many garages benefit from 

becoming part of the RAC 

Approved Garage Powered 

by Autofirst Network. We 

know from market research 

that customers really value 

the friendly, local and reliable 

service provided by independent 

garages and have 

a very high level of trust in 

the RAC so this is the perfect 

recipe for garages looking to 

stand out from the crowd in 

a busy marketplace,” says 

RAC chief executive Dave 

Hobday. 


Part of certas energy 

Authorised Distributor of Castrol 

Specialist in supporting 

Independent Workshops 

TEL: 01384 263614 

STAND OUT FROM THE CROWD 

BECOME PART OF A WORKSHOP NETWORK COMMITTED TO QUALITY AND FRIENDLY SERVICE. 

• Operate under Castrol’s trusted brand with branding 

and signage packages, to help your workshop stand out. 

• Enhance your business identity across all consumer 

touch points with the Castrol brand. 

• Gain more knowledge about lubricants from our team 

and through online training solutions. 

• Access to promotions and incentive programmes 

• Become part of our online network driving more 

customers to your workshop. 

Become part of our network – contact our Ambassador Distributor The Race Group 

and find out how Castrol Service can support your business. 

Castrol.co.uk/CastrolService 

Castrol FP.indd 1 28/08/2019 15:01


Talking brand 

awareness with 

the IGA 

Stuart James, CEO of the IGA 

All workshops in the Trust my Garage 

programme are members of the IGA, 

which in turn is part of trade body the 

RMI. Trust My Garage is governed by a 

firmly-applied Code of Practice. 

While expected to adhere to the Code and 

expecting jobs to be carried out to the highest 

standards, garages are supported with the latest 

technical information and tooling. 

With slightly more than 3000 members Trust 

my Garage goes far beyond addressing a workshop’s 

image, as Frank Harvey, Head of Member 

Services, explains: “all prospective members have 

to carry out an thorough audit of their facilities 

before their membership is confirmed. This is because 

customers need to have the confidence that 

any garage on our website is highly professional 

and will treat car and customer accordingly. 

With all businesses – not just garages – placing 

an increasing amount of emphasis on customer 

service – it is important that a workshop asks how 

it is seen by its customers. 

Says Harvey: “A workshop’s image is important 

and the TMG shield, which now enjoys motorist 

recognition, is part of that confidence. In today’s 

market it is essential to have an online presence 

and part of that means customers providing reviews, 

whether good or bad.” 

He believes independent garages will have a 

bright future as long as they adapt to suit the mar- 

ket, and with the potential demise of Block Exemption 

in 2024 there could be further opportunities to 

boost trade. But while that is in the (near) future, 

today’s challenges come from the likes of counterfeit 

parts, whose use could be fatal: TMG members use 

OE components. 


Your business, your team, 

your opportunity. 

Drive your ambition with Quick Lane. 

Join the Quick Lane franchise on our mission to change the perception of the fast-fit 

industry. We aim to provide ‘Convenience with Confidence’ by creating and maintaining a 

transparent and consultative relationship that keeps our customers coming back. 

By being ‘Brilliant at the Basics’ combined with our technical expertise, technologies and 

state-of-the-art facilities we can offer quality services, resulting in our customer knowing 

that their time and money is well spent with Quick Lane. 

You’ll be supported throughout your business: 

• You will be provided with guidance on selecting and securing the appropriate 

premises. 

• We will help you achieve the maximum potential in your area. 

• We will help you become ‘Brilliant at the Basics’ from operations through to 

marketing. 

• You will be supported by the Quick Lane Code of Practice, promoting the highest 

standards of service. 

Time for you, time for your business, time for leading the industry. 

Find out more at quicklane.co.uk/franchise 

or call on 0800 302 9437 

Palmer Hargreaves.indd 1 28/08/2019 15:04


Eurorepar Car Service - a branded garage scheme 

from Peugeot, Citroën, DS Automobiles and Vauxhall 

Offering strong head office support and territory managers who are here to 

help garages prosper online in an ever changing digital world where an online 

presence has never mattered more. Done through PPC, Google My Business 

and offering a website alternative for those who do not have one. 

WITH 133 LIVE 

SITES and 

more than 

30 potential 

additions, 

Eurorepar offers IGA and 

Who Can Fix My Car membership, 

a technical helpline, 

marketing support and both 

local and national advertising. 

A full-width main fascia, 

menu service signage and reception 

signage is also part 

of the package. 

The scheme employs five 

territory managers who can 

help with day-to-day business 

running and planning 

ahead, managers being allowed 

to tailor plans to a 

workshop’s own requirements. 

As with all branding 

schemes there is way more 

than a few signs on the front 

of the garage building and 

some leaflets on the counter 

– Eurorepar looks to improve 

the way a garage runs so it 

becomes more profitable in 

every area of its business. 

They offer their centres a one 

stop parts solution through 

Distrigo Parts Distribution, 

they have access to not only 

the Eurorepar Parts range 

for all makes and models of 

vehicle with over 15,000 references 

but also a supplier 

brands range offering well 

known parts such as Delphi, 

Bosch, Nissens and LuK. 

Eurorepar membership 

criteria requires workshops 

to have at least two service 

ramps and a separate reception 

and have a commitment 

to purchase £10,000 

worth of parts from Distrigo 

Parts Distribution every year 

– that works out at around 

£45 a day. The contract lasts 

for four years although a 

three-months break clause 

is included. 

“Many garages feel that 

their name and reputation 

is enough to succeed, and 

that joining a garage branding 

programme dilutes their 

USP and may question the 

value of electronic marketing 

and being part of an international 

brand, but if an 

independent garage wants to 

survive and prosper it needs 

to be part of a garage programme,” 

says Adrian Mossop, 

UK Head of the Eurorepar 

Car Service Network. 

“The answer is that garages 

need to be future-fit 

and they do that by keeping 

up-to-date in every aspect 

of their business. With a selection 

of training courses, 

many of which are online and 

take in to account the latest 

in-car technologies such as 

ADAS, as well as electric vehicles. 

On the premises we 

offer a stock comparison 

and stock-cleansing.” 

This jettisons old stock 

with that best suited to the 

local car parc means shelf 

space helps drive profits – 

less time spent waiting for 

a parts delivery means a 

quicker turnaround of cars 

in the service bay, which in 

turn means more money in 

the till. On site they offer 

continual support on parts 

stock requirements and will 

cleanse stock on an ongoing 

basis for centres. 

QUICK LANE 

THE FIRST Quick Lane franchise operation 

opend in the USA in 1997 and its first British 

business at the start of the year, with further 

operations opening in Prestwich and Manchester 

with plans for further in Bracknell and 

Colchester. 

The business is based around 13 maintenance and 

light repair services along with MoT testing and tyre 

sales. But, says UK operations director John Dines, 

the retail-focussed stance sets it apart from other 

branding schemes. 

“Our research tell us value is not priceled 

nor is convenience just about being 


35 

FOCUS Garage Branding 

SERVICESURE Autocentre, 

the garage 

programme of The 

Parts Alliance, say 

2019 has proved a 

particularly successful year 

after topping approximately 

600 members. 

Servicesure aims to focus 

on quality. All garages sign 

up to a Customer Service 

Charter and The Motor Ombudsman. 

This governmentbacked 

regulatory body 

for the motor industry 

was developed to ensure 

that consumers 

receive an honest and 

fair service. 

“Garages gain trust 

both by working to 

these standards and 

by being part of a na- 

tional network,” said Paul 

Dineen, Head of Garage 

Programmes at The Parts 

Alliance. “Servicesure is an 

increasingly well recognised 

brand.” 

National marketing initiatives, 

promotions and work 

with darts favourite Peter 

‘snakebite’ Wright, who’s a 

brand ambassador, all act to 

keep the name in the mind 

of motorists. 

Servicesure continues to 

innovate, developing propositions 

to entice customers. 

It added Brakesure to its 

longstanding National Warranty 

Scheme at the start of 

the year. 

Servicesure Autocentre 

Brakesure allows participating 

Servicesure Autocentres 

to offer lifetime 

replacement on brake pads. 

To qualify, motorists must 

get a comprehensive check 

on their braking system 

and complete all necessary 

maintenance work first. 

Meanwhile, the marketleading 

National Warranty 

has been a cornerstone of 

Servicesure for a number of 

years. It ensures parts purchased 

from the local Parts 

Alliance member branch 

are then sold by Servicesure 

garages with 12 months / 

12,000 mile parts and labour 

warranty. Repair work 

can be carried out by any 

Servicesure Autocentre. 

The warranty is operated 

entirely in-house to ensure a 

hassle-free service too. 

Servicesure has even developed 

new easy-payment 

solutions. These enable garages 

to offer customers the 

facility to develop savings 

plans for car maintenance 

or interest-free payment 

plans for those larger bills. 

Besides great incentives 

to attract and retain customers, 

Servicesure Autocentres 

also gain access to 

a suite of over 30 specialist 

business support services to 

boost efficiency. 

Their expert knowledge 

and resources cover everything 

from garage management 

systems GS Lite and 

GS Quote through to waste 

management and laundry 

services. Other solutions 

cover temporary staffing, HR 

support, car sales and leasing, 

tyre sales, video services 

for work authorisation, 

manufacturer-level training 

and technical support to 

name a few. 

Dedicated Servicesure 

Sales Managers are available 

work with garages on a 

local level, operating as the 

link between the local Parts 

Alliance member branch, 

business service suppliers 

and the Service Autocentres 

central team. 

“We know the Servicesure 

Autocentre concept appeals 

to better quality independent 

garages wanting to plan 

for the future and grow to the 

next level,” said Paul Dineen. 

“Once they’ve recognised the 

benefits of belonging to a national 

network and started 

to evaluate the options, Servicesure 

tends to stand out 

because it’s comprehensive 

and exceptional value for 

money. 

“In the end, it just makes 

obvious commercial sense 

to many garages.” 

To enquire about opportunities 

to join the UK’s fastest 

growing garage network, 

please contact your local 

member of The Parts Alliance 

or visit http://www.servicesureautocentres.com/ 

become-a-servicesure-garage/ 

for more information. 

fast. It’s about delivering good customer experience, 

individualised and supported by technology, experts, 

processes and outstanding facilities. 

“As we grow our UK network we’re expanding 

opur services and offer to maintain a consultative 

and transparent relationship that keeps customers 

returning, building trust, loyalty and advocacy in this 

evolving industry.” 

Offering all-makes coverage and backed by the 

latest diagnostic equipment Quick Lane can service 

all cars and light vans, but network growth will be 

through opportunities rather than aggression. 

“We’ll only open a Quick Lane where there is demand 

and an opportunity to do so, and only where 

we believe we can offer a differentiated service. We’re 

focused on building a customer-focused offer and delivering 

great customer service together with professional 

service and maintenance provision. As long as 

we’re delivering that, we’re confident that growth and 

success will follow,” Dines says. 


GARAGE OWNERS. 

DRIVE YOUR 

BUSINESS 

FORWARD. 

Join the Eurorepar Car 

Service network today. 

In partnership with 

Visit eurorepar.co.uk 

Are you following us? 

@ercsuk 

GREAT GARAGES. 

COMPETITIVE PRICES. 

ERP.indd 1 28/08/2019 15:03

37 Social Media 

It’s fair to say that social media has 

become an integral part of all our lives 

Stuart Woolley looks at the 

way social media can help 

grow your business 

Social media!! 

Facebook, Twitter, 

Instagram! 

These platforms 

were developed 

as a way of interacting with 

friends, family or social 

circle in the comfort of your 

home, work, or pretty much 

anywhere you can get a Wi-Fi 

signal. 

It’s fair to say that social 

media has become an integral 

part of all our lives. But 

interestingly, back in 2005, 

social media was barely on 

the fingertips that we place 

on our keyboards today. We 

have become fascinated with 

global goings-on and with 

the fact that we get instant 

information in the blink of 

an eye with one simple click. 

But it is important to understand 

the effect it has 

had upon us and how we 

use platforms to directly involve 

ourselves in conversation 

and immerse ourselves 

in controversy and intrigue. 

Today, social media is widely 

used by global businesses 

to engage with customers 

via promotions and demonstrating 

what sets them 

apart from the competition. 

In this segment, we look 

at ways social media can 

enhance your business and 

help you connect with your 

customers: Nearly half of the 

world’s population are using 

social media platforms, 

they’re a natural place to 

reach new and highly targeted 

customers. 

The first steps into social 

media can feel a little 

daunting for any business, 

especially if you don’t fully 

understand or feel comfortable 

with it. Many people 

will tell you that you need to 

rack up millions of followers 

or have a glossy brand push 

to really benefit from these 

cost-friendly resources. This 

is not true. Used correctly, 

social media is by far one 

of the best ways to connect 

with current and potential 

customers, so if you do not 

have a presence, you are 

missing out on the chance 

to reach out to an audience 

that is ready and willing to 

listen. 

Social media gives you 

the perfect place to increase 

brand awareness. Various 

market studies have proven 

that certain campaigns have 

given recognised brands 

in excess of a five point lift 

in awareness. This doesn’t 

have to be just for global 

brands. Consider this: 60 

percent of Instagram users 

say that they discover new 

products on that app. That 

is awe-inspiring considering 

the app is a photographbased 

platform. 

There is plenty of substance 

behind a phrase 

“Humanize your brand.” 

To connect with customers 

and potential customers 

you have to show a human 

side of your brand, which 

translates as “how are you 

embracing your brand values?” 

How are you looking 

out for the best interests for 

your customers? Do you put 

into practice what you what 

you say you do? Social platforms 

offer you the ability to 

create a human connection. 

They allow you to introduce 

your followers to your staff 

members and demonstrate 

how existing customers are 

benefiting from your service. 

Always make sure you stay 

in focus. Most social media 

users log into their accounts 

at least once a day, with 

many more checking multiple 

times a day. If you remain 

active, keep your posts 

entertaining and informative 

and your followers will ideally 

be glad to view your new 

content via their timelines, 

keeping you and your business 

in the forefront of their 

minds. 

Another huge benefit to 

using social media is that it 

can increase traffic to your 

website. Content sharing 

from a blog or your website 

to your social channels 

is a brilliant way to attract 

customers as soon as you 

post. It is also a good idea to 

participate in various social 

chats that some platforms 

offer. Twitter is a great way 

to increase your following, 

starting interesting and informative 

debate. Users are 

likely to look at your profile 

and website off the back of 

this interaction. 

Constantly remember, no 

matter what you sell or what 

service you offer, social media 

can help you promote 

it. Your social accounts are 

a critical part of your sales 

funnel and the development 

of your business – the process 

through which a new 

contact becomes a customer. 

As the number of user’s increases 

and it will continue 

to grow at a frantic pace, social 

media tools will evolve. 

These platforms will become 

more and more important 

for product search and e- 

commerce. 

The time has come to 

align your social media efforts 

through marketing 

and sales. Remember, word 

of mouth drives purchasing 

decisions. When people are 

talking about your company 

or service on social media, 

you are building your brand 

and your credibility. 

Don’t delay. Explore the 

many ways social media can 

help you connect, engage 

and grow your business. 

37 Social Media.indd 1 28/08/2019 14:59

38 

Technical 

TEASER 

It’s a conundrum most repairers have faced at least once in their career 

– a vehicle’s battery going flat overnight, seemingly for no reason at all. 

Initial checks may draw a blank, leaving technicians confused and the 

customer not only frustrated but, potentially, out of pocket. 

Below is a technical teaser from a genuine enquiry handled by Auto 

Education Academy’s Technical Helpline. We challenge you to find the 

solution within just 20 minutes. 

Problem... 

The helpline was recently presented with a 2018 plate Audi RS4, which 

was having calibration issues. The technician’s first step was to run 

diagnostics to understand the fault. This presented error messages 

galore. Most relating to incorrect calibration data, so the technician then 

attempted a calibration. The calibration failed with a result of “incorrect 

distance to calibration panel”. The distance and setup were checked, 

and the calibration was tried a second time. 

The technician was presented with the same problem; rare for such a 

new vehicle. So, what caused the problem – and what was the solution? 

Think you’ve got it? 

See if you’re right with the answer below. 

THE SOLUTION 

It’s all too easy for workshops to get caught up in 

high level technical details. Sometimes, it’s quicker 

and easier to simply ask the motorist if they’re 

aware of any recent changes to the vehicles that 

are not detailed on the logbook. Afterall, nobody 

knows a car better than its driver. 

In doing so, the technician found that the vehicle 

recently had a new windscreen fitted. Further 

investigation revealed the bracket of the camera 

required to operate the ADAS was mounted too 

high up on the new windscreen, meaning it could 

no longer see the board. As a result of this find, the 

vehicle owner had to have a new windscreen fitted, 

and the camera refitted. Successful calibration was 

achieved with no issue after this fix was enacted. 

TECHNICAL HELPLINE 

Struggling with the problem? You should consider 

signing up to the helpline. 

When you do, you’ll have access to experienced 

master technicians, seven days a week, saving you 

time and money. If you can’t find a solution in 20 

minutes call our team and let us do the hard work 

for you. 

The Technical Helpline provides troubleshooting, 

repair/diagnostics assistance and technical 

information on any vehicle or manufacturer. 

The helpline has access to repair manuals, circuit 

diagrams, parts catalogues and component 

locations for any vehicle that comes into your 

workshop. 

For more information about the service, please visit: 

www.autoeducationacademy.com/helpline/ 

38 Tech Teaser News.indd 1 27/08/2019 10:22

Trust My Garage is the only Chartered Trading Standards Institute 

(CTSI) Approved Code exclusively for independent garages. 

Join Britain's greatest garage scheme and become part of a nationally 

recognised consumer brand, as seen on TV. 

TMG is a benefit of Independent Garage Association membership with 

no extra cost to the member or consumer - it's a Code of Practice for 

independent garages that does not "skim". 

Sign up or enquire: 

0845 305 4230 

TRADINGSTANDARDS.UK 

TrustMyGarage.co.uk 

RMI.indd 1 30/08/2019 10:35

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Tyre Equipment SPECIAL OFFER ad.indd 1 23/08/2019 11:40 

Hofmann FP.indd 1 29/08/2019 10:34

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