The Garage 299

FOCUS Garage Branding 34
Eurorepar Car Service - a branded garage scheme
from Peugeot, Citroën, DS Automobiles and Vauxhall
Offering strong head office support and territory managers who are here to
help garages prosper online in an ever changing digital world where an online
presence has never mattered more. Done through PPC, Google My Business
and offering a website alternative for those who do not have one.
WITH 133 LIVE
SITES and
more than
30 potential
additions,
Eurorepar offers IGA and
Who Can Fix My Car membership,
a technical helpline,
marketing support and both
local and national advertising.
A full-width main fascia,
menu service signage and reception
signage is also part
of the package.
The scheme employs five
territory managers who can
help with day-to-day business
running and planning
ahead, managers being allowed
to tailor plans to a
workshop’s own requirements.
As with all branding
schemes there is way more
than a few signs on the front
of the garage building and
some leaflets on the counter
– Eurorepar looks to improve
the way a garage runs so it
becomes more profitable in
every area of its business.
They offer their centres a one
stop parts solution through
Distrigo Parts Distribution,
they have access to not only
the Eurorepar Parts range
for all makes and models of
vehicle with over 15,000 references
but also a supplier
brands range offering well
known parts such as Delphi,
Bosch, Nissens and LuK.
Eurorepar membership
criteria requires workshops
to have at least two service
ramps and a separate reception
and have a commitment
to purchase £10,000
worth of parts from Distrigo
Parts Distribution every year
– that works out at around
£45 a day. The contract lasts
for four years although a
three-months break clause
is included.
“Many garages feel that
their name and reputation
is enough to succeed, and
that joining a garage branding
programme dilutes their
USP and may question the
value of electronic marketing
and being part of an international
brand, but if an
independent garage wants to
survive and prosper it needs
to be part of a garage programme,”
says Adrian Mossop,
UK Head of the Eurorepar
Car Service Network.
“The answer is that garages
need to be future-fit
and they do that by keeping
up-to-date in every aspect
of their business. With a selection
of training courses,
many of which are online and
take in to account the latest
in-car technologies such as
ADAS, as well as electric vehicles.
On the premises we
offer a stock comparison
and stock-cleansing.”
This jettisons old stock
with that best suited to the
local car parc means shelf
space helps drive profits –
less time spent waiting for
a parts delivery means a
quicker turnaround of cars
in the service bay, which in
turn means more money in
the till. On site they offer
continual support on parts
stock requirements and will
cleanse stock on an ongoing
basis for centres.
QUICK LANE
THE FIRST Quick Lane franchise operation
opend in the USA in 1997 and its first British
business at the start of the year, with further
operations opening in Prestwich and Manchester
with plans for further in Bracknell and
Colchester.
The business is based around 13 maintenance and
light repair services along with MoT testing and tyre
sales. But, says UK operations director John Dines,
the retail-focussed stance sets it apart from other
branding schemes.
“Our research tell us value is not priceled
nor is convenience just about being
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