The Garage 299

More documents

Recommendations

Info

EMOTIONS THROUGH TECHNOLOGY THE FUTURE OF NAVIGATION... AVIC-Z920DAB AVIC-Z820DAB AVIC-Z720DAB ...CONNECTIVITY WITHOUT THE CABLES... • 6.2”/7” Crystal clear touch screen • 46 Country EU navigation • TMC Traffic rerouting • 10 Million points of interest • WiFi Connectivity • Android wireless screen mirroring • Apple CarPlay (WiFi & Wired) • Android Auto* • Waze smartphone navigation • WebLink • FM/AM & DAB+ • CD/DVD (Audio/Video Playback) • USB (Audio/ Video/ Smartphone playback) • Spotify • WiFi audio streaming • Bluetooth Handsfree/ Audio Streaming • 13 Band EQ • New customisable user interface *AVIC-Z820DAB/920DAB only PioneerGB PioneerUK CHECK OUT THE FULL RANGE AT WWW.PIONEER-CAR.CO.UK Pioneer.indd 1 27/08/2019 09:34
WELCOME The Supporting the Independent Garage and MOT sector Issue 299 August 2019 Hello Welcome to this issue of The Garage. This issue reflects just how much the independent aftermarket has changed recently, as we take a look at garage branding and social media. Let’s start with social media, which has gone way beyond being a way for teenagers to keep in touch with other into a perfectly handy, highly useful business tool. With the demise of Yellow Pages, for example, it’s clear just much we value our mobile phones and our computers at home. We don’t use them just to stay in touch, but to find the best deals when shopping and of course getting our cars serviced. But how many decent garages have a website or a Facebook page? It’s surprising how many aren’t ‘connected’ and that’s a pity, because social media really offers a great way of broadening your businesses’ public image. As fewer people look in the local paper for recommendations and continue to use their phones, you could be missing out – and why do that? Establishing a social media presence through Facebook or Twitter surely makes sense: It costs almost nothing and that – considering the coverage it brings your business – surely cannot be missed. And because of that we take a closer look at how social media can help bring more business your way. Getting customers through your door, and new ones especially, isn’t always easy. Sometimes motorists aren’t confident the ‘friendly local garage’ is really up to the job – even though of course it probably is. All too often there’s a perception that independents can’t work on the latest cars, or bigger, more complicated but older cars. So how do you give out an air of confidence? Garage branding is regarded by many independent businesses as the way forward, where signage, smarter clothing and better marketing help give a more professional air. It’s not all about image: Garage branding programmes offer plenty of technical support and training too, meaning you’ll not be turning some jobs away, and that has to be a good thing. Of course some independents might not want to join as they feel it locks them into spending commitments and also becoming apt of a network, but that’s necessarily the case, as most businesses still retain the characteristics of being an independent that customers find so appealing. And ask yourself this: If garage branding schemes aren’t all that, how come so many garages do belong to one? Enjoy the issue! Richard Barnett, features’ editor PS. If you agree, disagree or have anything to add to our comments please email: stuart.woolley@ppmedia.co.uk Editorial Our Address: Contact us Specialist Writers Richard Barnett Design & Layout Lizzie Colbert lizzie.colbert@ppmedia.co.uk Production Mark Blacker mark.blacker@ppmedia.co.uk Advertising Stuart Woolley stuart.woolley@ppmedia.co.uk Editorial, Production and Advertising address: Partnership Publishing Limited Bridge Road, Wellington Telford, Shropshire TF1 1RY Telephone: Telephone - 01952 415334 Fax - 01952 522567 Website: www.garageandmot.com The Supporting the Independent Garage and MOT sector is published by: Partnership Publishing Ltd, Bridge Road, Wellington, Telford TF1 1RY TAKE CONTROL Combining EMS with Ignition, Exhaust and Braking Sensors to deliver a range that makes complete sense. Twitter: @garageandmot 3 Comment.indd 1 27/08/2019 09:37
Page 1: The Supporting the Independent Gara
Page 5 and 6: Want to be fit for work and for lif
Page 7 and 8: Discover e-Videns: a unique and pro
Page 9 and 10: BostonFP-USE IT.indd 1 29/08/2019 1
Page 11 and 12: 11 NEWS Andy Savva, Alistair Mason
Page 13 and 14: 13 NEWS Championship, means the bra
Page 15 and 16: 15 NEWS MIRKA FLEXES ITS MUSCLES WI
Page 17 and 18: GARAGE EQUIPMENT MOT TESTING DID YO
Page 19 and 20: 25%+ OF THE 22,000 UK MOT PREMISES
Page 21 and 22: the Gulf Heritage Mustang- Limited
Page 23 and 24: The perfect system to absorb all vi
Page 25 and 26: There is no automotive part we cann
Page 27 and 28: Servicesure Autocentres is the UK
Page 29 and 30: 29 FOCUS Garage Branding AutoCare f
Page 31 and 32: Part of certas energy Authorised Di
Page 33 and 34: Your business, your team, your oppo
Page 35 and 36: 35 FOCUS Garage Branding SERVICESUR
Page 37 and 38: 37 Social Media It’s fair to say
Page 39 and 40: Trust My Garage is the only Charter

The Garage 299

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?