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“EXCITING TIMES LIE AHEAD”<br />
EAG Managing Director on progress<br />
since change of ownership<br />
EAG Managing Director,<br />
Adrian Lamb,<br />
is confident the<br />
company is on the<br />
right path, several<br />
months after the company<br />
switched ownership.<br />
EAG was acquired by<br />
Sancorp Owner and Autoelectro<br />
Managing Director,<br />
Tony Bhogal, in partnership<br />
with his son, Harry, earlier<br />
in the year, and Adrian is<br />
confident “exciting times lie<br />
ahead” for the company.<br />
He admitted: “We want to<br />
be a supplier that says ‘yes’,<br />
which has not always been<br />
the case in the past.”<br />
EAG stocks more than<br />
4,500 part numbers, which<br />
includes its own brand of<br />
steering & suspension components,<br />
wheel bearing kits,<br />
coil springs, torsional vibration<br />
dampers and top strut<br />
mountings. In addition, it<br />
distributes full ranges of<br />
Monroe shock absorbers<br />
and Brembo brake discs<br />
and pads, a deal which was<br />
retained from the previous<br />
ownership after being introduced<br />
back in 2014.<br />
Customers within a 50-<br />
mile radius of a motorway<br />
network will receive their<br />
order on the same-day via<br />
a local delivery van, while<br />
all other customers in the<br />
UK and Ireland will enjoy a<br />
next-day service.<br />
As well as introducing<br />
new products and developing<br />
its existing ranges to ensure<br />
maximum availability<br />
to new and existing distributors,<br />
Adrian has revealed<br />
EAG’s strategy for the remainder<br />
of 2019 and 2020:<br />
“Following the relocation<br />
to Leeds from Barnsley,<br />
we’ve recruited a number<br />
of key personnel to help undertake<br />
market research to<br />
update price files, pareto<br />
and add 2,000 additional<br />
references to MAM Autocat<br />
V8, which is in preparation<br />
of re-establishing the EAG<br />
label as an affordable and<br />
quality brand.”<br />
Tony added: “Customers<br />
can order online, as we are<br />
TecCom-enabled and also<br />
have Autonet online ordering<br />
available via our website<br />
– www.excelautomotivegroup.com.”<br />
All of EAG’s own label<br />
products are manufactured<br />
by quality suppliers in Europe<br />
and are quality-tested<br />
with QS, ISO and TUV approvals<br />
in-place. All EAG<br />
products come with a twoyear<br />
warranty and two-year<br />
no quibble guarantee, offering<br />
peace of mind to the<br />
customer.<br />
Naturally, EAG is looking<br />
to expand its distribution<br />
network, both in the UK and<br />
Ireland, and with Adrian<br />
and Tony, with their combined<br />
industry experience of<br />
90 years, at the helm and a<br />
varied and quality product<br />
range, EAG is well-placed to<br />
achieve its goals in the short<br />
and long-term future.<br />
Tony concluded: “Now<br />
that the infrastructure is<br />
virtually complete, we will<br />
launch the new venture, officially,<br />
during September<br />
and October.”<br />
6, 7 News.indd 2 27/08/2019 09:46