Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
35<br />
FOCUS <strong>Garage</strong> Branding<br />
SERVICESURE Autocentre,<br />
the garage<br />
programme of <strong>The</strong><br />
Parts Alliance, say<br />
2019 has proved a<br />
particularly successful year<br />
after topping approximately<br />
600 members.<br />
Servicesure aims to focus<br />
on quality. All garages sign<br />
up to a Customer Service<br />
Charter and <strong>The</strong> Motor Ombudsman.<br />
This governmentbacked<br />
regulatory body<br />
for the motor industry<br />
was developed to ensure<br />
that consumers<br />
receive an honest and<br />
fair service.<br />
“<strong>Garage</strong>s gain trust<br />
both by working to<br />
these standards and<br />
by being part of a na-<br />
tional network,” said Paul<br />
Dineen, Head of <strong>Garage</strong><br />
Programmes at <strong>The</strong> Parts<br />
Alliance. “Servicesure is an<br />
increasingly well recognised<br />
brand.”<br />
National marketing initiatives,<br />
promotions and work<br />
with darts favourite Peter<br />
‘snakebite’ Wright, who’s a<br />
brand ambassador, all act to<br />
keep the name in the mind<br />
of motorists.<br />
Servicesure continues to<br />
innovate, developing propositions<br />
to entice customers.<br />
It added Brakesure to its<br />
longstanding National Warranty<br />
Scheme at the start of<br />
the year.<br />
Servicesure Autocentre<br />
Brakesure allows participating<br />
Servicesure Autocentres<br />
to offer lifetime<br />
replacement on brake pads.<br />
To qualify, motorists must<br />
get a comprehensive check<br />
on their braking system<br />
and complete all necessary<br />
maintenance work first.<br />
Meanwhile, the marketleading<br />
National Warranty<br />
has been a cornerstone of<br />
Servicesure for a number of<br />
years. It ensures parts purchased<br />
from the local Parts<br />
Alliance member branch<br />
are then sold by Servicesure<br />
garages with 12 months /<br />
12,000 mile parts and labour<br />
warranty. Repair work<br />
can be carried out by any<br />
Servicesure Autocentre.<br />
<strong>The</strong> warranty is operated<br />
entirely in-house to ensure a<br />
hassle-free service too.<br />
Servicesure has even developed<br />
new easy-payment<br />
solutions. <strong>The</strong>se enable garages<br />
to offer customers the<br />
facility to develop savings<br />
plans for car maintenance<br />
or interest-free payment<br />
plans for those larger bills.<br />
Besides great incentives<br />
to attract and retain customers,<br />
Servicesure Autocentres<br />
also gain access to<br />
a suite of over 30 specialist<br />
business support services to<br />
boost efficiency.<br />
<strong>The</strong>ir expert knowledge<br />
and resources cover everything<br />
from garage management<br />
systems GS Lite and<br />
GS Quote through to waste<br />
management and laundry<br />
services. Other solutions<br />
cover temporary staffing, HR<br />
support, car sales and leasing,<br />
tyre sales, video services<br />
for work authorisation,<br />
manufacturer-level training<br />
and technical support to<br />
name a few.<br />
Dedicated Servicesure<br />
Sales Managers are available<br />
work with garages on a<br />
local level, operating as the<br />
link between the local Parts<br />
Alliance member branch,<br />
business service suppliers<br />
and the Service Autocentres<br />
central team.<br />
“We know the Servicesure<br />
Autocentre concept appeals<br />
to better quality independent<br />
garages wanting to plan<br />
for the future and grow to the<br />
next level,” said Paul Dineen.<br />
“Once they’ve recognised the<br />
benefits of belonging to a national<br />
network and started<br />
to evaluate the options, Servicesure<br />
tends to stand out<br />
because it’s comprehensive<br />
and exceptional value for<br />
money.<br />
“In the end, it just makes<br />
obvious commercial sense<br />
to many garages.”<br />
To enquire about opportunities<br />
to join the UK’s fastest<br />
growing garage network,<br />
please contact your local<br />
member of <strong>The</strong> Parts Alliance<br />
or visit http://www.servicesureautocentres.com/<br />
become-a-servicesure-garage/<br />
for more information.<br />
fast. It’s about delivering good customer experience,<br />
individualised and supported by technology, experts,<br />
processes and outstanding facilities.<br />
“As we grow our UK network we’re expanding<br />
opur services and offer to maintain a consultative<br />
and transparent relationship that keeps customers<br />
returning, building trust, loyalty and advocacy in this<br />
evolving industry.”<br />
Offering all-makes coverage and backed by the<br />
latest diagnostic equipment Quick Lane can service<br />
all cars and light vans, but network growth will be<br />
through opportunities rather than aggression.<br />
“We’ll only open a Quick Lane where there is demand<br />
and an opportunity to do so, and only where<br />
we believe we can offer a differentiated service. We’re<br />
focused on building a customer-focused offer and delivering<br />
great customer service together with professional<br />
service and maintenance provision. As long as<br />
we’re delivering that, we’re confident that growth and<br />
success will follow,” Dines says.<br />
28, 29, 30, 32, 34, 36 <strong>Garage</strong> Branding.indd 6 29/08/2019 10:00
Change language