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MIMETIC MODULATION ©The new logo for the science brand “Berlin Sciences” ischaracterised by a 3D ring shape; its colour can be adaptedto the guidelines of the respective institution.The open ring form represents diversity and developmentas well as boundlessness and interdisciplinarity; it toucheson integration ideas and symbolises expansion options,despite the closed nature of the system, and as such meetsthe requirements of a logo as a seal of quality.The mimetic modulation © of the logo in the form of adaptationof the colour to the respective participating academicinstitution a) is an innovative and unique solution for a brandused by many partners and b) demonstrates both diversityand willingness for change, movement and communication.Mimetic modulation © indicates the characteristic of the“Berlin Sciences” logo to actively correspond visually witha partner logo by taking up and reflecting its central colourtheme. Here we see a visual manifestation of the principle ofindividual brands of scientific institutions which collaborateunder the mantle of the common brand, and retain their ownidentity and thus are reinforced by the science brand.Three dimensionalambitious, dynamic, targetedInternational nameMimetic Modulation:colours adaption to suit partnersCharacter of a quality sealDichromaticthree dimensional ring-formopen on two sidesdetermined and yetborderless and prepared for interchangeopen to change and expansion122
SCIENCE PORTALwww.berlin-sciences.comWith BERLIN SCIENCES, Berlin Partner GmbH established a brand for theBerlin scientific community which represents the combined potential of thescientific location and forms the first contact point for business. The Internet portalwww.berlin-sciences.com serves as a communication platform with the BERLINSCIENCES Navigator which contains the most important information on scientificinstitutions in Berlin.123
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POWERGROUP
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20142004201410 YEARS20143
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WELCOME 3POWERGROUP 6THE COURSE OF
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THE POWERGROUPThe POWERGROUP was fo
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THE COURSE OF TIMEThe picture shows
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POSITIONINGAs business designers, P
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INSPIRATIONA problem always looks e
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opportunities for advancing a compa
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have had experience in going beyond
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The winters of the late forties and
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camiWanderer, there is no path.A pa
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Pericles Poetis, MunichAfter having
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Laura Montero, MadridLaura Montero
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Murad Mehmood, ChillianwalaThe adag
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WITH OPEN EYESHow could the ideolog
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A journey of a thousand miles begin
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KEEP RUNNINGI packed my bags - with
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Ines Rößler, on the roadDuring he
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Magdalena Avril, MunichMagdalena Av
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NOWORRIES
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Britta Leibeling, MunichWhat would
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IMPRINTPublisher: POWERGROUP GmbHCo
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INNOVATION MANAGEMENT &KNOWLEDGE TR
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TRENDS ANALYSISA trend is nothing m
Page 73 and 74: FEASIBILITY STUDYAfter a thorough a
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Page 78 and 79: TROOPS AT THE AFGHAN-PAKISTAN BORDE
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Page 85 and 86: INTERDISCIPLINARITYThe main actors
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Page 103 and 104: BUSINESS LOCATIONDEVELOPMENT & MARK
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Page 110 and 111: Prof. Dr. Paul AchleitnerAllianz AG
Page 112 and 113: BRAND MAP ©Semiometry is an approa
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Page 121: CREATIVE COMPETITIONAs part of the
Page 126 and 127: MEDICINE &HEALTHMedicine and health
Page 128 and 129: LOGISTICS OF KNOWLEDGE ©THE RIGHT
Page 130 and 131: KNOWLEDGECOMMUNICATIONHospitals are
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Page 141: FAST MOVINGCONSUMER GOODSIn an incr
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Page 154 and 155: SUSTAINABILITY &SOCIAL WELFAREWe de
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Page 165 and 166: PATTY´S CHILD CLINICSThe project P
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