POWERGROUP

WHERE DESIGN
MEETS STRATEGY
When design and strategy meet, two schools of thought
face each other.
Management consultants, being trained in business
management, use a linear approach to decision-making and
usually start with an intensive solution analysis. Designers start
with a holistic solution which they then modify to conform
with circumstances and requirements.
This conceptual design process requires a great level
of sensitivity on the part of the designer who must learn
to understand the customer to be able to develop the
right business strategy, branding concept or product.
Designers challenge assignments – a characteristic which
is in turn grounded in their empathy: it’s about wanting to
truly understand the customers and consumers; they’re
accustomed to questioning apparently fixed thinking models
and specifications. Designers often put a problem in a
completely new light for the purpose of considering it in a
broader context.
This solution-oriented approach of Design Thinking is
adopted for POWERGROUP‘s Business Design Thinking: the
knowledge-based planning and development of strategies
for products, brands and companies. Depending on the
focus of the project, our multi-functional team’s experts from
the areas of business, design, IT, finance, marketing, sales
and research will be involved in the development process
from the outset for the purpose of achieving optimal results
through comprehensive collaboration.
As Business Design Thinking is inherently rooted in the real
world and marketplace, it is an ideal conceptual design tool
for strategic development in an ever-changing market and
competitive environment.
Companies must respond to the challenges associated with
the globalisation of markets and competition, the triumph of
the service industry, the effects of deregulation, privatisation
and the knowledge revolution.
POWERGROUP offers solutions in the following three
sectors in particular: strategy, marketing / sales, and M&A
transactions.
Our expertise includes projects in the following areas:
energy and the environment, innovation management and
technology transfer, health and medicine, Fast Moving
Consumer Goods, sustainability and social issues, and
communal marketing.
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