POWERGROUP

BUSINESS STRATEGY
The BODE products were integrated in the existing
HARTMANN product catalogue and they complement the
product spectrum for hospitals, doctors and nursing homes.
This raised the question of whether or not – and if yes, how –
BODE should continue to be positioned as a manufacturer’s
brand.
The BODE SCIENCE CENTER, devoted to science, was
founded as a result of the strategic consultation provided by
POWERGROUP – its creative and communicative approach
was also accompanied by the designers of POWERGROUP.
The establishment of the BODE SCIENCE CENTER as a
neutral information and customer-specific consulting source
could contribute to increasing the HARTMANN Group’s
sales when appropriately considered in the sales strategy.
“For us, the acquisition of Bode is a strategically important step which supports
our focussed growth strategy enormously. This offers new opportunities for us
to expand our offers in the domain of disinfection. Bode enjoys a very good
reputation in the market. The synergy effects are thus obvious.”
Dr. Rinaldo Riguzzi, CEO PAUL HARTMANN AG, October 2008
“Beiersdorf can open good perspectives for its subsidiary with the sale of
HARTMANN and also ensure consistent continuance of the success in the
international growth markets in the domain of skin and beauty treatment.”
Thomas-Bernd Quaas, CEO Beiersdorf, October 2008
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