POWERGROUP

THE POWERGROUP
The POWERGROUP was founded in 2001 as a strategy
and planning company within the international agency
network TBWA. The name TBWA is derived from its
four founders William G. Tragos, Claude Bonnange, Uli
Wiesendanger and Paolo Ajroldi. During the selection of
the name for the new business consulting company, the
partners (Dr. Pantelis Christian Poetis and Volkmar Wermter)
used the same idea and formed TBWA\POWER from the
acronym of their surnames.
After the management buyout in 2004, Dr. Poetis, a lawyer
and former Quandt Group manager, developed the resultant
POWERGROUP network into an internationally recognised
strategy consulting agency. POWERGROUP’s most
important conceptual instrument is Business Design Thinking
– knowledge-based, strategic planning and development of
products, brands and companies.
As a strategic consultation and implementation agency,
POWERGROUP today works for clients in more than 50
countries. With the founding of POWERASIA in 2013,
POWERGROUP further intensified its focus in Pakistan,
Afghanistan, India, China, Indonesia, Bangladesh and
Turkey. We use a comprehensive network to identify business
opportunities in these fast-growing markets, and support the
development of multilateral collaboration. The expertise of
our international teams in cross-cultural communication has
proven to be extremely valuable for the implementation
process.
With POWERMADRID, POWERGROUP has been present
on the Iberian Peninsula since March 2014 for the purpose
of supporting our international clients in their local challenges
directly in situ as well as identifying developments and
opportunities in Spain as a gateway to South America.
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