Catalogue USA 2020
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Field Days<br />
Our goal in the leafy market is to help create competitive advantage for<br />
growers through healthy, resistant, high-yielding, attractive, long-lasting<br />
and ultimately flavorful varieties.<br />
Enza Zaden hosted a three-day long field day event at their San Juan<br />
Bautista Research Station, June 11-13, 2019 highlighting their leafy<br />
greens varietal assortment of arugula, spinach, baby and whole head<br />
lettuce, and endive. Visitors and the Enza Zaden team also discussed<br />
leafy greens trends and innovations in the marketplace. Over 100<br />
growers, shippers and dealers attended the event. With 13 crops, 27<br />
new varieties and over 70 commercial varieties available for viewing,<br />
all benefited from seeing the full picture of what Enza Zaden offers<br />
and offered a platform to discuss custom programs depending upon<br />
customer needs.<br />
Spinach resistance to Bremia 1-17<br />
We made a lot of progress with our spinach breeding program and<br />
have put Enza Zaden back on the map as a spinach breeding company.<br />
Around three years ago we tightened the breeding objectives to stack<br />
and broaden resistant genes and to create fully resistant varieties. We<br />
actively focus on resistance breeding by selecting and crossing specific<br />
genetic characteristics that make the plants resistant to all known<br />
Peronospora races. Growers, especially organic growers, demand a<br />
high percentage of marketable products and year-round homogeneous,<br />
reliable production. This focus on genetic resistance has had the desired<br />
effect; in <strong>2020</strong>, Enza Zaden will launch three new spinach varieties<br />
resistant to Peronospora races 1-17.<br />
Little Gems are really hot right now<br />
“Some of our highlights of the day are seeing the breadth of Enza<br />
Zaden’s endive program, as well as the developments in the lettuce<br />
assortment,” shared one visitor. Customers really like the one-cut and<br />
mini-head lettuces and see them as an upgraded product. There is a<br />
trend moving toward more little gems, mini-romaines and growers<br />
wanting to match red and green varieties for head size, speed of growth,<br />
leaf-shape and the overall need for more disease resistance for organic.<br />
Little gems are really hot right now!<br />
Stay tuned for more innovative ‘leafies’ from Enza Zaden.<br />
30 | Enza Zaden<br />
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